PERSONALITY - is the sum total of the qualities and characteristics of a

person as shown in her manner of talking, talking, dressing and her

attitudes and interests and ways of reacting to other people.

- It refers to all the factors within the person that influence their
characteristic ways of behaving, thinking and feeling. It is yur image
on others.

COMPONENTS OF PERSONALITY

1. Physical - this includes the mode of dressing, manner of walking,

posture, body build, health, complexion, and facial expression.

2. Intellectual - how a person talks and what she talks about is what matters
in the intellectual component of personality. He must develop his
intellect or “Brain”.

3. Social - good manners, correct manners are included in this aspect of

personality. To do the right thing at the right time, to act in the
proper manner, to get along well with others-these are all parts of
the social sphere of personality.

4. Emotional - this component includes a person’s like or dislikes, whether

he is outgoing or shy, whether he is calm or nervous and whether he
loses his temper easily or keeps her cool.

5. Value system - this includes a person’s attitudes, values, beliefs and

philosophy in life. This as aspect is referred to as CHARACTER. It is
shown in the way we judge whether our actions and the actions of
others are right or wrong.

PERSONALITY DIFFERENCES

FACTORS:

1. Our Heredity - we are born with a set of genes and chromosomes which we
inherit from our forefathers and our parents.

2. The environment - this consists of our family, school, church, social groups and
other group with whom we interact from the very beginning.

3. Our experiences - these consist of everything that we do or get in touch with,

everywhere we got in short, everything that we are exposed to in
our lifetime, whether physical, emotional, or social experience.

TECHNIQUES IN IMPROVING PERSONALITY

1. Realize that improvement is needed.

2. Have a strong motive or desire to improve.

3. Take an inventory or make a checklist of the strong and weak points, or what is to be
improved, and
4. Have a step-by-step plan for improvement

FACING YOUR WORLD

Examine your reflection thoughtfully, as if you were looking at another person at

the first time. Consider the face, first its general structure and features then its expression
and try to imagine how you would react should you, astonishingly, meet up with your
double. A smile, an eye contact, a slight to turn of the head to present a nice profile can do
wonders. With practice, refinements of expression and position become a natural and
effective means of making the most of your looks. A brief smile, the evidence of genuine
interest, or the ability to compose yourself and achieve or later the personality and inner
self an inner serenity can become instant beauty treatments.

CREATING YOUR VISUAL STATEMENT

The purpose of visual statement is to visually create a message which

communicates what you want others to know about you through your appearance and to
convey outwardly your level of inner confidence. Your visual statement will give you the
power to achieve results. People will recognize your chosen qualities and treat you with
respect. This can help you achieve your personal and professional goals and develop more
effective relationships.

TAKING CENTER STAGE

Your body is a wondrous creation, but it can be weakened by neglect or abuse. On

the other hand, the flow of good health, good grooming, and a flattering use of cosmetics
and clothing can insure that you fulfill your body potential and make a positive impression
on everyone you meet.

Every time you communicate with someone, either face-to-face, via the telephone,
or by letter, you are the center of attention as far as the other person is concerned. You
should project to the world the best you have o offer. In some aspects we are strong in
others weak. Some parts of yourself you can improve substantially, others you can do a
little about. You should not be concerned about the things that you cannot change – your
height or the size of your feet, for example. Instead, you should concentrate on areas that
you can change.

DEFINING BEAUTY IN MEN AND WOMEN

BEAUTY - it is an innate quality, a way of being, a manner of acting. It is also a

way of looking

When we think of beauty, we primarily think of physical beauty, knowing fully well
that sooner or later the personality and inner self must supersede the outer beauty of the
face and the figure. However, to achieve balanced beauty and inner and outer must blend
together to be joined by an ability to love and t be loved, by an awareness and curiosity
about life, by intelligence, happiness, social grace and by self-expression through all bodily
movements - beauties are made, not born.
OUTER BEAUTY

Outer beauty is highlighted not only by personal attractiveness, but by outer

behavior, poise and education. Your speech, diction, grammar and sensitivity in
communication reflect your true nature. Although it is common knowledge that looks can
deceive, there is no escaping the fact that physical appearance is the major criterion in
making a first impression are of the utmost importance. Remember that it is natural in our
society to rate those who come in pretty and proper packages more positively, to perceive
them as more talented, more intelligent, more adept at the social skills. Most people meet
the outer you before they are able to know the inner you. They respond to the picture you
make and to the springy and energetic r uninteresting and uncommunicative way you are
feeling even before you exchange hellos. Your physical beauty and general personal
appearance which is enhanced through your clothing, accessories, makeup and hairstyle,
as well as the shape and condition of your body.

INNER BEAUTY

To think beautiful is to be beautiful. The seeds of beauty – an attitude to which to

live and an image to project are the most valuable seeds of though you can plant and
cultivate in your secret mental garden. Cultivation is comprised of the responsibility and
the commitment on your part to make beauty become a reality in your life. Cultivating the
thought that you are beautiful requires self analysis, goal setting, commitment, discipline
and perseverance. You must learn to recognize your strengths and weaknesses, your good
and bad qualities, and then decide what can be done about each of them – which will you
play up and which will you play down or ignore.

LIKING YOURSELF

An essential to beauty is to like yourself, even to love yourself. Respect and love
your unique self and an understanding of your nature go hand in hand with respect, love
and understanding of others. Only when you begin to like yourself will you become a vital,
interested and interesting person. Only when you feel good about yourself and accept
yourself will you begin to like yourself. The object is to develop a friendly relationship with
yourself. Small and Large changes you need to make to become a person you can sincerely
admire. The rewards of liking yourself are outward poise and inward confidence. And once
you have discovered and developed self-confidence, you will have unearthed the single
more important attribute of a great beauty, confidence is magic.

THE BASIC WARDROBE

ALL ONE NEEDS ARE TWO OR THREE SUITS, AS LONG AS THEY AND EVRYTHING TO
GO WITH THEM , ARE PERFECT. (Coco Chanel)

Clothing is for protection, comfort, modesty and enhancement of your beauty. To

put on anything that is appropriate, gaudy, vulgar or otherwise offensive to others detracts
from your appearance.
GUIDELINES TO AVOID EXPENSIVE OR EMBARASSING MISTAKES WHILE DEVELOPING YOUR
PERSONAL STYLE:

 Appropriateness above all - the best rule is always to dress within the
bounds of classic good taste. A sense of propriety, dictated by the occasion and the
company, is necessary. Good materials and lines embellished with elegance rather
than flamboyance or modish extremes are the unfailing guidelines that will ensure
you comfort and ease.
Fashion is serious. What you wear reveal a significant message about you
and your world. Even if you do not care about clothes per se, they communicate much
about your attitudes toward the occasion, your company and yourself. Your goal is a
wardrobe of clothes that are right for your body, your personality, your environment, and
the specific occasion.
MAKING CHOICES
Dress conservatively. Simplicity expressed in the highest quality fabric and the most
intelligent design, has special elegance. It is the comfort and self-confidence that the old
favorites brought that make you feel at home. Your ability to pull it together and carry it
off well transforms a mere garment into a work of art. Beyond personal qualities, a number
of precise elements interact to create fashion: line, color, texture, mass and movement.
When you learn what clothes are right for you – for your face, your figure, your
personality, your lifestyle – you become immune to the “rages” of commercial trend-
makers. You can reject passing fancies, and recognize timeless quality when you see it.
When ever people meet you, they from an instant judgment, even on its
subconscious level. This is what we called “first impression”. This is on the visual level and
it crystallizes even before you even open your mouth. Ninety percent of that first
impression is an impression of your clothing. The second impression is formed after you
utter your first sentence, which forms the ten percent of the first impression.
In those first crucial moments, the viewer is forming that impression and making
decision concerning the following factors:
 ECONOMIC LEVEL - Is he rich or poor? Is he working or unemployed?
 EDUCATIONAL LEVEL - Is he a high school or college graduate? Maybe he is
an attorney or a doctor?
 SOCIAL POSITION - Does he live in one of the villages? Does he belong to
the upper socio-economic level or the lower level?
 LEVEL OF SOPHISTICATION - Is he a party-hopping type, the social register
type? Probably he is the “Provinciano” type?
 FAMILY BACKGROUND - What is his social, educational and economic
heritage? What is the position of the family in the
community? Are they known by their family names or
not?
 SUCCESSFULNESS - Is he successful? Does he have a car, a house and a
lot?
 MORAL CHARACTER - Does he look honest? Is he the type who will put one
over the others? Will he cheat me?
DRESSING FOR THE OCCASION

Dressing for the occasion not only upgrades manners, it also enhances the poise
and personality of the host and her guests and sparks their spirits. You must develop an
eye for fashion, flair and style just as you develop an ear for opera or taste of caviar.
However, fashion, flair and style must be developed under the umbrella of good taste.
Many times it is just as difficult to dress appropriately and in good taste for an occasion as
it is to behave in a mannerly fashion once you arrive.

CONSIDERATIONS:

 Dress properly to befit the occasion

 Interpret the season’s fashion based upon the timeless qualities of past traditions
 Incorporate individual flair and style
 Keep a keen sense of appropriateness not only to the occasion but also to your
figure, lifestyle and age.

LINES IN CLOTHES

The ideal look is the slim look. Your choice of clothes then should be aimed at
achieving this look. You should take stock of your good and bad points and select only
those outfits whose lines will do the most for you. An imperfect figure can be given an
illusion of slimness by the choice of the proper clothes.

A line can be created by a row of buttons, lace, seam, fancy stitches, etc. a line
must be emphasize a figure fault but draw the eye away from it.

THE VERTICAL LINE - the line which runs lengthwise from head to toe is called a
vertical line. It creates an illusion of height and makes a person look taller. It is ideal for the
plump person.

THE HORIZONTAL LINE - a line cutting across from the side t side is a horizontal
line. It cuts height and adds width. Contrasting colors in two-piece outfits creates
horizontal lines and minimize height. The longer the broken area from the hem to the
figure, the taller you look.

COLOR: THE LINK IN THE TOTAL LOOK

The first principle in decorating yourself is understanding not only what colors are
right for you, but which shades and clarities of those colors you should wear. Some
attributes of colors are lightness, brightness, shades and clarity. Light colors transmit more
light. Brightness is that attribute by which an area is judged to emit more or less light.
Brightness varies from invisible to dazzling. There are advancing colors or warm colors that
make an object appear larger. The retreating colors make a person appear smaller and far
away. The advancing colors are red, yellow and orange. The retreating ones are blue, green
and violet. As to shades of color, examples of shades of red are brick red, fire red and rose
red. Clarity refers to the clearness or purity of a color. What makes color effective? Simply
the way it looks on you, against your skin, your hair, your eyes – in short your overall
coloring.
YOUR COLOR SPECTRUM

The primary colors are red, blue and yellow. Secondary and tertiary colors are
combination of these. Red and blue make violet; red and yellow make orange; and blue
and yellow make green.

COMBINATION OF COLORS

1. Monochromatic - this color combination results in the use of the same

color, but different shades. Example of this is brown, light brown and beige.
2. Complementary - this results in the use of two colors, opposite each
other in the color wheel. Examples are red and green; blue and yellow etc.
3. Analogous - this combination uses two colors beside each other in
the color wheel. Examples are blue and green; yellow and orange; red and purple
and etc.
4. Triadic - this combination is made up of three colors that form
an equidistant triangle on the color wheel. These are purple, green and yellow; red,
blue and green and etc.

Your best colors are found in your body’s natural color scheme – your skin,
hair, eyes and lips. The rest of your best colors complement, or go with, all of your
body colors and are equally flattering to wear.

1. BEIGE - your best beige is the color of your skin

2. BROWN - your best brown is your hair color
3. GRAY - if you have reached the gray-hair stage of life, your best gray
color is the color of your gray hair. Avoid gray that looks
muddy or dull when placed next to your skin.
4. WHITE OR OFF-WHITES - your best white should not be the whiter or
brighter than your teeth. People with brown-beige skin look
good in brownish off-whites. Almost everyone should avoid
grayish whites.
5. RED - your best shade of red is your body’s natural blood color. It is
the color you turn when you blush or flush. You can see it in
the palms of your hands, and in the inside of your lower lip.
6. BLUE - if blue is your eye color, match it. If it isn’t in your eyes, it is a
complementary color for you.
7. GREEN - just like blue, the green in your eye color is your best green.
The best green is one with a clear tone or closest to a jade or
emerald green.
8. YELLOW - most people have yellow in their eyes. The best yellow to use
is one that is not too bright for your coloring. The hardest to
use are lemon yellow and mustard gold.

9. BLACK - some look good in pure black. Others, the best shade would
be a brown black or blue black. If your hair is black, black
 would be very effective for you.
10. NAVY - navy’s can be nautical blue, bright navy, or royal navy. Your
best navy color is determined by noting what it does to your
skin tone. If it dulls avoid it.

THE MEANING OF COLOR

RED

Red is the color of fire and blood, so it is associated with energy, war, danger,
strength, power, determination as well as passion, desire and love. Red is very emotionally
intense color. It enhances human metabolism, increases respiration rate and raises blood
pressure. It has very high visibility, which is why stop signs, stop lights and usually fire
equipments are usually painted red.

LIGHT RED - represents joy, sexuality, passion, sensitivity and love.

PINK - signifies romance, love and friendship. It denotes feminine

qualities and passiveness.
DARK RED - is associated with vigor, will power, rage, anger, leadership,
courage, longing malice and wrath.
BROWN - suggests stability and denotes masculine qualities.

REDDISH BROWN- is associated with harvest and fall.

ORANGE

It combines the energy of red and the happiness of yellow. It is associated with joy,
sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness,
creativity, determination, attraction, success, encouragement, stimulation. To the human
eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not
as aggressive as red.

DARK ORANGE- can mean deceit and distrust

RED ORANGE - corresponds to desire, sexual passion, pleasure, domination,

aggression and thirst for action.
GOLD - evokes the feeling of prestige. The meaning of gold is
illumination, wisdom and wealth. Gold symbolizes high
quality.
YELLOW
It is a color for sunshine. It is associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity and
generates muscle energy. Yellow represents caution, decay, sickness and jealousy. Light
yellow is associated with intellect, freshness and joy.

GREEN
It is a color of nature. It symbolizes growth, harmony, freshness and fertility. Green
has strong emotional correspondence with safety. Dark green is also associated with
money. Green has great healing power. It is the most restful color for the human eye; it
can improve vision. It suggests stability and endurance and sometimes it denotes lack of
experience; for example “greenhorn” is a novice. Green as opposite to red means safety; it
is a color of free passage in road traffic.
DARK GREEN - is associated with ambition, and jealousy.
YELLOW GREEN- can indicate sickness, cowardice, discord and jealousy.
AQUA - is associated with emotional healing and protection
OLIVE GREEN - is the traditional color of peace.

BLUE
Blue is the color of the sky and sea. It is associated with depth and stability. It
symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is
considered beneficial to the mind and body. Blue is a masculine color, according to studies,
it is highly accepted among males. Dark blue is associated with depth, expertise and
stability, when used together with warm colors like yellow or red, blue can create high-
impact, vibrant designs.
LIGHT BLUE - is associated with health, healing, tranquility, understanding,
and softness.
DARK BLUE - represents knowledge, power, integrity and seriousness.

PURPLE
Purple combines the stability of blue and the energy of red. Purple is associated
with royalty. It symbolizes power, nobility, luxury and ambition. It conveys wealth and
extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery
and magic. According to surveys, almost 75% of pre-adolescent children prefer purple to all
other colors. Purple is a very rare color in nature; some people consider it to be artificial.
Light purple is a good choice for a feminine design. It evokes romantic and nostalgic feeling
while dark purple evokes gloom and sad feelings. It can cause frustration.
FACTORS AFFECTING CHOICE OF COLORS
A person showed know how to use colors more effectively to enhance her
personality. Choice of color is not expensive, but it can add a lot to achieve that smart look.
Everybody can use the same color or color combination. In order to achieve this taste for
colors, one must observe discriminately and develop the taste of colors.
 Color of skin, eyes and hair - the Filipino’s” Kayumanggi” complexion looks
best in shades of coral, orange-reds, browns, greenish blues. If you have a rosy
complexion, you will look well in shades of red and orange tones. Beige with
touches of brown is flattering for you.
 Personality - your personality is important factor in the choice of colors.
The colors should make you feel right. A bright red dress may disturb you if you are
shy and retiring. If you are a dynamic person, a delicate pastel may not look right
on you.
 Occasion - office clothes should not be as bright as sports clothes.
Evening clothes should be more dramatic than daytime clothes. As a whole, office
clothes should be more conservative, more subdued than clothes for social
occasion.

SKIRTS
Skirts are a working woman’s chief means of multiplying her wardrobe. She should
have one straight style, with a split or pleat. A-line skirts are also basic and figure flattering.
The softly gathered skirt is another easy style to wear and work with. Pleated styles, on the
other hand, generally require a taller, thinner figure to look most attractive. Two solid
skirts, a third on a plaid and a fourth in a print in the styles mentioned earlier, offer the
most possibilities for combination.
BLOUSES
The most popular blouse is the man-tailored blouse with sports collar and front
buttons. This is popularly called the “trubenized” shirt, only a few basic colors are needed
to have a variety of uses – beige, cream and white. Blouses with pleats and tucks or
shirring, add a touch of softness and femininity to skirts. Use blouse to provide the second
or third color to an outfit: example with white or gray shirt, you can use a green or a red
blouse. For patterns, you can have striped, plaid or floral blouses to provide color and
interests. Blouses can be a long or short sleeved.
SUITS
For junior executives to the executive level, suits are a must. The basic linen or light
wool suit is an invaluable fashion must for the working man and woman. It can go
anywhere and can be dressed up or down depending upon the occasion. Look for simple
lines, a perfect fit and a little detail.
BLAZERS
Blazers and jackets are very much a part of today’s look. The combination of
jacket’s style and fabric determines how dressy it is. You might start with a black or a gray
blazer, pairing it with a slightly A-lined or slim shirt. The blazer can also be worn over some
dresses.
DRESSES
A basic daytime dress should be chosen with versatility. The most common office
dress is the shirt-waist which looks like a “trubenized” man-tailored bodice with front
buttons, usually all the way down to the skirt. This is worn with a loosely fitting belt made
of the same material. The sheath style dress has no waist, but is also tied loosely with a
belt to give it that casual look. Traditional fabrics are jersey, lightweight wool crepe,
cotton, gabardine, rayon or silk. The best all around shade are rose, peach, mocha, cream
and tan.
You should have at least one dress in a solid color, preferably in neutral shade and a
lightweight fabric. Avid printed dresses for the office, because they are easily recognized
and outdated. Long or three quarters sleeves give a dressing appearance. Having your
dress and suit at the same color and texture, allows you to interchange the same
accessories. A Street-length, just above the knee or on the knee, is most practical.
EVENING WEAR
This falls on three categories: formal, informal and leisure. Formal is usually a long
evening dress. This should be simple and elegant if it is meant to be worn for many
occasions. Informal could be a two-piece outfit like a long skirt or wide leg pants, blouses,
scarves and probably velvet blazers. Dresses should be of soft fabrics, like quiana, jersey or
chiffon.