Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 53 views

    Respondents: 1-15 Years 16-25 Years 26-40 Years Abvoe 40 Years

    Uploaded by

    akmohideen
    The document appears to be a survey that collected responses about sales promotions. It includes the following information: 1) Respondent demographics - most (37.5%) were aged 26-40, followed by 16-25 (45%) and above 40 (12.5%). 2) Awareness and influence of sales promotions - Most (75%) were more likely to purchase brands offering promotions. Half said promotions allowed earlier purchase. Price discounts (62.5%) most influenced purchase decisions. 3) Promotion preferences - Mass advertising (45%) was the most common media. Respondents usually purchase the promoted brand (42.5%) over regular brands (30%).

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Respondents: 1-15 Years 16-25 Years 26-40 Years Abvoe 40 Years

    Uploaded by

    akmohideen
    53 views8 pages
    The document appears to be a survey that collected responses about sales promotions. It includes the following information: 1) Respondent demographics - most (37.5%) were aged 26-40, followed by 16-25 (45%) and above 40 (12.5%). 2) Awareness and influence of sales promotions - Most (75%) were more likely to purchase brands offering promotions. Half said promotions allowed earlier purchase. Price discounts (62.5%) most influenced purchase decisions. 3) Promotion preferences - Mass advertising (45%) was the most common media. Respondents usually purchase the promoted brand (42.5%) over regular brands (30%).

    Original Description:

    exls

    Original Title

    Nadiya

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document appears to be a survey that collected responses about sales promotions. It includes the following information: 1) Respondent demographics - most (37.5%) were aged 26-40, followed by 16-25 (45%) and above 40 (12.5%). 2) Awareness and influence of sales promotions - Most (75%) were more likely to purchase brands offering promotions. Half said promotions allowed earlier purchase. Price discounts (62.5%) most influenced purchase decisions. 3) Promotion preferences - Mass advertising (45%) was the most common media. Respondents usually purchase the promoted brand (42.5%) over regular brands (30%).

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    53 views8 pages

    Respondents: 1-15 Years 16-25 Years 26-40 Years Abvoe 40 Years

    Uploaded by

    akmohideen
    The document appears to be a survey that collected responses about sales promotions. It includes the following information: 1) Respondent demographics - most (37.5%) were aged 26-40, followed by 16-25 (45%) and above 40 (12.5%). 2) Awareness and influence of sales promotions - Most (75%) were more likely to purchase brands offering promotions. Half said promotions allowed earlier purchase. Price discounts (62.5%) most influenced purchase decisions. 3) Promotion preferences - Mass advertising (45%) was the most common media. Respondents usually purchase the promoted brand (42.5%) over regular brands (30%).

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    You are on page 1of 8

    Age Respondents

    1-15 years 2
    16-25 years 18
    26-40 years 15 Respondents
    abvoe 40 years 5
    12.50%

    5.00%

    No. of45.00%
    Respondent
    37.50%

    1-15 yea rs 16-25 years 26-40 years a bvoe 40 years

    Income No. of Respondent


    100-500 15 100-500 501-1000 1001-1500 1500 a n
    501-1000 13
    1001-1500 10
    1500 and above 2

    Education
    School 10
    Diploma 15
    Graduate 12
    PG and above 3

    Awareness of Sales promotion


    Yes 36
    No 4
    Yes No

    Educati
    sales promotional activities
    35
    sales promotional activities
    30
    Price off 32 80
    Discount coupons 28 70 25
    Contests 16 40
    Cash refund 6 15 20

    Scratch cards 18 45 15
    Prizes 22 55
    10

    0
    Pri ce off Di s count coupons Contests Cas h refund Scra

    Influence on your decision to purchase


    Price off 25 62.5
    Discount coupons 5 12.5
    Contests 2 5
    Cash refund 3 7.5
    Scratch cards 3 7.5
    Prizes 2 5

    Media of sales promotional activities


    Mass Advertisemen 26
    Transit Advertise 8
    News paper (Print 4
    Hoardings & Billb 2
    of45.00%
    Respondent

    ars a bvoe 40 years

    000 1001-1500 1500 a nd a bove


    Yes No

    Education
    omotional activities

    ontests Cas h refund Scratch cards Prizes


    No. Statement SA A N D SD %
    Do you believe sales promotional
    1.      activities facilitate decision making 12 20 2 6 0
    while buying FMCG products
    30
    I believe, sales promotional activities
    2.      help in guiding customers on purchase 8 16 8 4 4
    decision
    20

    If a brand is offered in Sales promotion 15


    3.      16 4 3 2
    that could be a reason for me to buy it.
    37.5
    When I buy a brand that offers Sales
    4.      promotion, I feel I am getting a good 18 17 0 2 3
    buy.
    45
    Sales promotion has allowed me to buy
    5.      another brand which I do not regularly 17 18 0 2 3
    buy.
    42.5
    I usually buy the same brand even
    6.      when I have a Sales promotion on the 12 5 0 13 10
    other brands.
    30
    I have favorite brands, but most of the
    7.      time I buy a brand that offers Sales 12 12 8 4 4
    promotion.
    30

    A Sales promotion has allowed me to


    8.      20 10 5 3 2
    buy the product earlier than planned.
    50
    A Sales promotion has allowed me to
    9.      buy more quantities of the same 15 15 5 3 2
    product
    37.5
    Compared to most people, I am more
    10.             likely to buy brands that offer Sales 30 5 0 3 2
    promotion
    75
    50 5 15 0

    40 20 10 10

    40 10 7.5 5

    42.5 0 5 7.5

    45 0 5 7.5

    12.5 0 32.5 25

    30 20 10 10

    25 12.5 7.5 5

    37.5 12.5 7.5 5

    12.5 0 7.5 5

    You might also like