Domino - Assignment 1

Domino’s Pizza
Domino’s Pizza was founded in Michigan, United States in 1960. The
founder is a man named Tom Monaghan. Tom partner with his brother and
named it as DomiNicks but a year later, Tom traded his Volkswagen Beetle car
for his brother’s share of the store and renamed it as Domino’s Pizza. The three
dots on the logo represent the three stores that Tom originally planned to open.
However, today there are more than eight thousand stores in over fifty countries
with other about two thousand franchisees. In Malaysia, the master franchise
holder of Domino’s Pizza is owned by Dommal Food Services Sdn Bhd. Till now,
Domino’s Pizza Malaysia has extends across to four major cities. There are
approximately thirty-nine stores with one thousand team members and delivering
to more than one million households. Domino’s Pizza has delivers more than one
million pizzas every day globally.
Vision
The vision of Domino’s Pizza is deliver unforgettable dining experiences to
families, friends and colleagues to make them happy. It also illustrates a
company of exceptional people on a mission to be the best pizza delivery
company in the world.
Mission Statement
The mission of Domino’s is to become the pizza specialist who can
constantly delight the customer with great taste and choices in pizza. Besides,
Domino’s has to provide prompt delivery service in a friendly and courteous
manner. However, according to the Domino’s Vision and Guiding Principles, the
mission including these statements which is “Our people come first” and “We
take good care of our customers” by placing team member and customer safety
and security above all other concerns and “We operate with smart hustle and
positive energy” by build and maintain relationships that reward franchisees and
other partners for their contributions.
SWOT analysis of Domino’s Pizza
Strength
The world renowned delivery expert
The strength that Domino’s owned is they are the world renowned pizza
delivery experts which can deliver pizza in 30 minutes. If they fail to do so, they
promise to have a free pizza for their customers. This is an advantage that
Domino’s hold which beyond other fast food restaurant.
No extra delivery charges compare to others competitors
Domino’s does not put on any extra charges on their delivery service as it
means free delivery service. Unlike Pizza Hut, the main competitor of Domino’s,
there are RM 2 surcharge for delivery service.
Extra services and privileges
Moreover, Domino’s also provides online order and loyalty program for
their lovely customers. For example, Domino’s Express Card offers a Buy 1 Free
1 privilege for their loyal customer. Thus, Domino’s also given out many coupons
and vouchers for their customer. This can attract more customers prefer
Domino’s than Pizza Hut especially in this economy downturn period as people
would like to save more.

Weakness
Limited stores with dine-in service
One of the weaknesses in Domino’s is that there are limited stores and
only few stores that provide dine-in service in Malaysia. So, more stores should
put up dine-in service to compete with Pizza Hut.
Less variety and limited menu
Besides, Domino’s has a limited menu, there are less variety compare to
Pizza Hut. Moreover, Pizza Hut has two types of pizza which is supreme and
family favorites with different flavor however Domino’s only provides limited flavor
of pizza. Besides, Pizza Hut provides more combo meals and also serves with
baked rice compare to Domino’s. So, Domino’s should improve on their menu to
compete with others pizza restaurant.
Opportunity
Domino’s support on school program
In the year 2002, Domino’s has introduced the “Domino’s Supports
Schools” program, about forty-nine secondary and twenty-three primary schools
are involved in the program. Benefits worth ringgit Malaysia six hundred
thousand had been contributed from Domino’s to communities through this
program. By launching this program, Domino’s get to introduce their specialties in
pizza to the youngster.
Charity Meals
Also, Domino’s donates pizzas to charity homes in Klang Valley, Johor
Bahru, Pulau Pinang and Seremban in every festival season. In the year 2006,
Domino’s had donated a sum of ringgit Malaysia seventeen thousand worth of
pizzas to around thirty-eight charity homes.
Threat
Competitors also provide delivery service
Threats that Domino’s facing is other fast food restaurant especially Pizza
Hut also provides delivery service. Although surcharges are incurred but Pizza
Hut has more outlets so the area that they deliver is wider compare to Domino’s
which has limited outlet and limited delivery area.
Frozen pizza
Furthermore, there are frozen pizzas in the market, so demand for
Domino’s may decrease. Frozen pizza is more convenient for those busy
workers and easy to make as it can do it yourself.
References
1. http://www.dominos.com.my
2. http://www.pizzahut.com.my
3. http://www.dominosbiz.com/
4. JC Campbell- http://www.helium.com/items/925132-company-profile-
dominos-pizza

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How was Domino's Pizza founded and how has it grown?

How was Domino's Pizza founded and how has it grown?

What are Domino's Pizza's vision and mission?

What are Domino's Pizza's vision and mission?

Domino’s Pizza

Domino’s Pizza was founded in Michigan, United States in 1960. The

million pizzas every day globally.

The vision of Domino’s Pizza is deliver unforgettable dining experiences to

families, friends and colleagues to make them happy. It also illustrates a

company of exceptional people on a mission to be the best pizza delivery

company in the world.

The mission of Domino’s is to become the pizza specialist who can

Domino’s has to provide prompt delivery service in a friendly and courteous

other partners for their contributions.

SWOT analysis of Domino’s Pizza

The world renowned delivery expert

Domino’s hold which beyond other fast food restaurant.

No extra delivery charges compare to others competitors

there are RM 2 surcharge for delivery service.

Extra services and privileges

would like to save more.

Limited stores with dine-in service

put up dine-in service to compete with Pizza Hut.

Less variety and limited menu

compete with others pizza restaurant.

Domino’s support on school program

In the year 2002, Domino’s has introduced the “Domino’s Supports

Schools” program, about forty-nine secondary and twenty-three primary schools

thousand had been contributed from Domino’s to communities through this

program. By launching this program, Domino’s get to introduce their specialties in

pizza to the youngster.

Domino’s had donated a sum of ringgit Malaysia seventeen thousand worth of

pizzas to around thirty-eight charity homes.

Competitors also provide delivery service

which has limited outlet and limited delivery area.

Furthermore, there are frozen pizzas in the market, so demand for

workers and easy to make as it can do it yourself.

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