Questionnaires
Questionnaires
Questionnaires
Instruction: Write “yes” or “no” to indicate whether you feel the Pandayan Bookshop mission
statement has included the respective component. For any component that you record a “no,”
write a good sentence to encompass that component.
Products or
services Geographically, where does the firm compete?
Survival,
Growth & What are the basic beliefs, values, aspirations,
Profitability and ethical priorities of the firm?
Weighted
External Strategic Factors Weight Rating
Score
Opportunities
Growth of target market
Make Pandayan brand well-known
Seasonal and holiday celebration sales
Increase in customer loyalty
Location near school and market
Sustain good relationship with suppliers
Threats
Product differentiation
Other indirect competitors entering the field to
complete directly
Emergence of E-books and E-book readers
Arrival of new competitors
Changing customer preferences
Business is slow during summer vacation
Total
Instruction: The ratings in CPM refer to how well companies are doing in each area. They range
from 4 to 1, where 4 means a major strength, 3 – minor strength, 2 – minor weakness and 1 –
major weakness.
Each critical success factor should be assigned a weight ranging from 0.0 (low importance) to
1.0 (high importance).
National
Pandayan Bookshop Sower Bookstore
Critical Source Bookstore
Factor Weighted Weighted Weighted
Weight Rating Rating Rating
Score Score Score
Product quality
Price competition
Employee
satisfaction
Strategic
Location
Customer loyalty
Brand reputation
Inventory
turnover
Employee
retention
Total 1.00
Instruction: The ratings in internal matrix refer to how strong or weak each factor is in a firm.
The numbers range from 4 to 1, where 4 means a major strength, 3 – minor strength, 2 – minor
weakness and 1 – major weakness. Strengths can only receive ratings 3 & 4, weaknesses – 2 & 1.
Assign to each factor a weight in the range from 0.00 to 1.00 according to the importance of the
strengths or weakness - the sum of weights must be equal to 1.00
Weighted
Internal Factors Weight Rating
Score
Strength
Strategic Location
Products are well-organized
Strong relationship with customers
Number of branches
Loyalty program
Excellent staffs
Weakness
The space is tight
Total