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Questionnaires

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Mission Statement Evaluation

Instruction: Write “yes” or “no” to indicate whether you feel the Pandayan Bookshop mission
statement has included the respective component. For any component that you record a “no,”
write a good sentence to encompass that component.

Components Description Yes/No

Customers What are the firm’s major products or services?

Products or
services Geographically, where does the firm compete?

Markets Is the firm technologically current?

Is the firm committed to growth and financial


Technology soundness?

Survival,
Growth & What are the basic beliefs, values, aspirations,
Profitability and ethical priorities of the firm?

What are the basic beliefs, values, aspirations,


Philosophy and ethical priorities of the firm?

What is the firm’s major competitive


Self-Concept advantage?

Is the firm responsive to social, community, and


Public Image environmental concerns?

Employees Are employees a valuable asset of the firm?


Five-Forces Model Analysis
Instruction: The following are forces that affect the Pandayan bookshop. Please rate the
following accordingly
1- Weak force 2- Moderate force 3- Strong force
1 2 3
Rivalry among existing competitors
Number of competitors
Quality differences
Customer loyalty
Pricing battle offers
Service range
Promos and discounts
Threat of Substitutions
Lower price of substitutes
Availability of substitutes
Increased quality of substitutes
Threat of New Entrants
Product differentiation
Convenience of location
Massive product Variety
Bargaining Power of Buyers
Buyers’ budget allocation
Buyers’ personal preferences
Price sensitivity
Bargaining power of suppliers
Pricing
Supply/Product Availability
Quality issues
EFE Analysis
Instruction: The ratings in external matrix refer to how effectively company’s current strategy
responds to the opportunities and threats. The numbers range from 4 to 1, where 4 means a superior
response, 3 – above average response, 2 – average response and 1 – poor response.
Assign to each factor a weight in the range from 0.00 to 1.00 according to the importance of the
strengths or weakness - the sum of weights must be equal to 1.00

External Factors Evaluation (EFE) Matrix

Weighted
External Strategic Factors Weight Rating
Score
Opportunities
Growth of target market
Make Pandayan brand well-known
Seasonal and holiday celebration sales
Increase in customer loyalty
Location near school and market
Sustain good relationship with suppliers
Threats
Product differentiation
Other indirect competitors entering the field to
complete directly
Emergence of E-books and E-book readers
Arrival of new competitors
Changing customer preferences
Business is slow during summer vacation
Total
Instruction: The ratings in CPM refer to how well companies are doing in each area. They range
from 4 to 1, where 4 means a major strength, 3 – minor strength, 2 – minor weakness and 1 –
major weakness.
Each critical success factor should be assigned a weight ranging from 0.0 (low importance) to
1.0 (high importance).

Competitive Profile Matrix (CPM)

National
Pandayan Bookshop Sower Bookstore
Critical Source Bookstore
Factor Weighted Weighted Weighted
Weight Rating Rating Rating
Score Score Score
Product quality
Price competition
Employee
satisfaction
Strategic
Location
Customer loyalty
Brand reputation
Inventory
turnover
Employee
retention
Total 1.00
Instruction: The ratings in internal matrix refer to how strong or weak each factor is in a firm.
The numbers range from 4 to 1, where 4 means a major strength, 3 – minor strength, 2 – minor
weakness and 1 – major weakness. Strengths can only receive ratings 3 & 4, weaknesses – 2 & 1.
Assign to each factor a weight in the range from 0.00 to 1.00 according to the importance of the
strengths or weakness - the sum of weights must be equal to 1.00

Internal Factors Environment (IFE) Matrix

Weighted
Internal Factors Weight Rating
Score
Strength
Strategic Location
Products are well-organized
Strong relationship with customers
Number of branches
Loyalty program
Excellent staffs

Weakness
The space is tight

Total

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