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Weick's Model and Its Applications To Health Promotion and Communication
Weick's Model and Its Applications To Health Promotion and Communication
by Richmond Austria
In this paper, I decided to critique the article titled “Applying Weick’s model of
organizing to health care and promotion: Highlighting the central role of health
Georgetown Mason University and was published in the Patient Education and
communications research. With this paper, I will critique and highlight the
Weick’s model is an example of the many scientific models that can be explored
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communication processes that are used to resolve uncertain situations for
promoting problem solving, adaptation, and growth. Weick’s model explains the
inputs that are inherent in the many complex situations, problems, and issues
explains the ways that coordinated communication activities can be used to guide
care and health promotion situations, as well as a template to guide effective health
2. Scientific models are tested by making predictions and checking them against
healthcare setting which could represent real world data. For instance, Weick’s
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and information processing activities that help reduce uncertainty and identify
appropriate responses. This model also suggests that in the process of organizing,
Kreps (2008) also explained that Weick’s model of organizing identifies feedback
and interdependence are critical issues for health care and health promotion efforts
healthcare organizations. The article of Kreps (2008) illustrated 3 cases which used
A. The first case was about a nurse retention intervention program. From the
ineffective because it violated the principle of requisite variety. The hospital was
exploring the complex problems such as why were nurses leaving. A multi-phase
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research program was implemented to gather information from the nursing staff
about the specific problems they were facing. The retention committee served as an
important two-way communication link between the nursing staff and hospital
communication channel to cite their concerns and suggest new directions for
hospital policy. It also provided the hospital administration with valuable information
about hospital problems and solutions of which only nurses might be aware (Kreps,
2008).
B. In the second case, Kreps (2008) presented the dangers of bio-terrorism and
infectious diseases particularly antrax. For instance, one such health crisis occurred
in October 2001 when anthrax spores were spread via the US postal system. This
health communication breakdown could have been avoided by using Weick’s model
variety suggests that in a situation of high equivocality, like this, there should be
cycles to clearly make sense of the problem (enactment) and to develop appropriate
C. In the third case, the promotion of medication adherence among consumers with
chronic health problems was presented. Based on data gathered about consumer
having problems with adherence to register and reduce the levels of equivocality
they are facing concerning their prescribed medications (enactment), identify good
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(selection), and preserve this information to guide them in future situations when
Kreps (2008) showed in his article the application of communicative model such
as Weick’s model in the theory and practice of health promotion and communication.
Weick’s model describes the way that human beings coordinate efforts to process
model of organizing suggests the following seven basic recommendations for health
boundary spanners and environmental representatives for identifying key issues and
B. To remain viable and efficient, they must process information with the same
communication behavior cycles, fatal mistakes are likely to occur because they will
and will probably react inappropriately to the inputs. If they handle unequivocal
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inputs as though they were equivocal (by performing a variety of double interacts),
inputs, and process the equivocal inputs into desired organizational outputs. For this,
making connections throughout the health care system and its relevant environment
tasks. Health care consumers and providers must ask relevant questions when
processing difficult information inputs, and work with others to deal with issues that
are too complex for them to individually comprehend and perform easily.
E. They should concentrate less on individual actions and more on the interlocked
because the process of control within health care systems is accomplished through
teamwork; daily and weekly meetings among organization members can be arranged;
problem-solving and social support groups can be formed to provide the interlocked
G. Care must be taken to retain relevant information from the ways health care and
health promotion situations have been handled in the past to use as organizational
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intelligence for guiding future efforts. Every previous health care and health
activities.
Communication
with the efficiency of message transmission and reduction of information loss based
one of the eight communicative perspectives cited by Craig. A central part of Weick’s
the messages that organization members perceive and the meanings that they
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records, letters, documents, telephone conversations, group discussions, and
members respond. This involves aspects of equivocality which include the levels of
2008).
Weick’s model suggests two related communication processes used to cope with
the level of equivocality of information inputs, the use of rules and cycles. For
instance, rules help ascertain the level of familiarity in any message input, as well as
search the pool of standardized message responses available that are compatible
with the specific message input. Moreover, organizational members can usually
respond to simple message inputs with preset rules. For instance, health education
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Kreps (2008) stated that communication behavior cycles are a series of
complex inputs. In this case, Weick’s model describes a cycle as a double interact, a
more equivocal a given information input is for organizational members, the more
the problem.
Conclusion
represents a strong evidence towards being a hallmark of science that can be tested
and used for representing real world scenarios such as in health promotion.
adaptation and survival. Information is the major input and output of organizing. The
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primary activity of organizations is to process information through communication
the cybernetics perspective provide the framework in which Weick’s model could be
compared with. With the use of complicated medical terminologies that are
could make patients understand the message and provide an effective way of
References:
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