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Image Watermarking implies the embedding of a particular image or a watermark inside a useful piece of

information that needs to be protected from copyright

 Digital video watermarking is a technique which is utilized to ensure the verification and approval rights for the video files. In this
process, a binary image is embedded into the video frames as a watermark so as to protect the ownership of original video file. [2]

 Watermarking is the process to hide some data which is called watermark or label into the original data. Similar
video watermarking embeds data in the video for the purpose of identification, annotation and copyright.

In watermark embedding, a watermark signal (Text, image or audio etc) is constructed and then embedded into an original signal (Video)
to produce the watermarked signal. Once embedding is done, the watermarked video can be subjected to various attacks. During watermark
detection, the watermark detector is given a test signal that may be watermarked, attacked or not. The watermark detector reports whether the
watermark is present or not on examining the signal at its input [21]. Watermarking technique is to hide secret information into the digital
signals so as to discourage unauthorized copying or attest the origin of the media. The watermark is a digital code embedded in the image
data and is invisible [5]. A digital watermark is permanently embedded in the data, that is, it remains present within the original data after any
distortion process. A watermark could be used to provide proof of authorship of a signal.

 Digital watermarking (or, hereafter, watermarking) is a technique for protecting the intellectual property of a digital
object; the idea is simple: a unique marker, which is called watermark, is embedded into a digital object which may be
used to verify its authenticity or the identity of its owners [6, 7]. More precisely, watermarking can be described as the
problem of embedding a watermark w into an object O and, thus, producing a new object Iw, such that w can be reliably
located and extracted from Ow even after Ow has been subjected to transformations [7]; for example, compression, scaling
or rotation in case where the object is an image. In the image watermarking process the digital information, i.e., the
watermark, is hidden in image data. The watermark is embedded into image’s data through the introduction of errors not
detectable by human perception [8]; note that, if the image is copied or transferred through the internet then the
watermark is also carried with the copy into the image’s new location.

 Watermarking is a process that embeds data into a multimedia object to protect the owner‟s ownership to the objects. A watermark
is a pattern of bits embedded into a digital image audio or video files that give the file copyright information. Unlike printed
watermarks, which are intended to be somewhat visible (like the very light compass stamp watermarking). Digital watermarks are
designed to be completely invisible, or in the case of audio clips, inaudible [2].

 The purpose of watermarking is to add some extra information (a message) to the image. The
messages that are normally encoded in the water-marks are closely related to the author/copyright
holder of the image, such as their name and/or other copyright information.

Digital watermarking is an information hiding technique, the early definition of which is “the practice of imperceptibly altering a
Work to embed a message about that Work” (Cox et al. 2002a). Additional data is embedded in digital media in a sense that it is
perceptually undetectable, tightly coupled to the cover media and furthermore the hidden data can be detected or recovered after a set
of manipulations

[wiki]A digital watermark is a kind of marker covertly embedded in a noise-tolerant signal such as an audio, video or
image data. It is typically used to identify ownership of the copyright of such signal. "Watermarking" is the process of
hiding digital information in a carrier signal; the hidden information should,[1] but does not need to, contain a relation to
the carrier signal.

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