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Debbie Gioquindo Professional

MARKETING / PR EXTRAORDINAIRE
Memberships
Society of Wine Educators
65 Rombout Rd m: 845-202-0213 Hudson Valley Wine & Grape
Poughkeepsie, NY 12603 Association – Treasurer
United States (HVWGA)
hvwinegoddess@gmail.com

Summary Additional
Activities
Social Media / Marketing / Public Relations position where 20+ years of marketing,
media relations, public relations, social media, event planning and creativity will add value to your Notary Public Commissioned in
operations. Expertise in Social Media Marketing. the State of New York

RSVP Advisory Board Member

Committee Member - 2008,
Work History 2009, 2010

MVP Health Care Special Olympics Board

Member - 2010
Fishkill, NY, United States Apr 2010 - Present
Content Manager/Social Media Specialist Committee Member - Heart
Safe Dutchess

• Develop Corporate Blog and work with department head on content and contributors HVWGA Competition &
• Monitor all social media landscape using Radian 6 software and other tools Banquet Chair
• Manage content for KidPower site on Facebook and twitter
• Manage company twitter account Project Manager – Branding
• Work with Sales Innovation to develop broker blog Hudson Valley Wine
• Manage PitchEngine account for press releases and virally manage the releases Country.org
• Support MVP's strategy and use of social media
• Execute social media strategy across social media platforms
• Manage and implement social media activities
• Train co-workers on social media

Organized Events
Hudson Valley Wine Country
Hudson Valley Wine and
Poughkeepsie, United States Apr 2008 - Present
Culinary Food Pairing
Executive Director
Created regional branding for Hudson Valley Wine Country with matching funds that were made
possible for 2008/9 by the Shawangunk Wine Trail, Dutchess Wine Trail and the NY Wine & Grape
Foundation. Developed website, rack cards, table top display and launch event that was held at the
conclusion of the NY Wine & Food Classic wine competition in August. Wine dinner at the CIA, May
2008 pairing the wining wines of
Ongoing promotion includes: maintaining facebook and twitter accounts, & monthly newsletter the Hudson Valley Wine
distribution. Competition with haute cusine at
Communicating with wineries, designing promotions and community relations. the Culinary Institute of America's
Hyde Park Campus, St. Andrew's
Cafe restaurant.

MVP Health Care

Fishkill, NY, United States Apr 2007 - Apr 2010
Community Relations Coordinator
Duties:

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• Evaluate & coordinate regional Corporate Giving efforts to include direct corporate
sponsorships & in-kind donations. Bounty of the Hudson
• Responsible for planning & implementing sponsorships & CRevents
• Establish & maintain relationships with community organizations & business
• Coordinate Live Well grant program
• Coordinate Appleby Mascot appearances
• Approve MVP Team participation requests (organized 501c3 NFP events)
• Represent MVP at networking events and act as a liaison to community leaders and
Chambers of Commerce.
• Represent and speak on MVP’s behalf at press conferences
• Seek, create and develop sponsorship opportunities for MVP that are on brand
• Represent MVP at regional trade shows Food and Wine Festival - July
• In charge of a yearly budget over $100,000 2008 at Benmarl Winery. A
• Networking with community and local chambers to create sales leads and marketing Shawangunk Wine Trail event.
opportunities
• Strategic communications to the community and media
• Strategic Brand placement Abby Wambach Clinic -
• Brand management Hudson Valley
• Created program with Dutchess County Renegades to offer special packages to MVP
members through group sales to selected games. A micro site was created for members
to purchase tickets online.
• Awarded the United Way a grant for their Born Learning Trail. Presented and spoke at a
press conference September 2008. Abby Wambach Clinic at the
• Created a social media strategy for company and its brands Hudson Valley Sports Dome.
• Develop social media campaign with Hudson Valley Renegades to gain fans and Contacted all soccer leagues in
followers to benefit both MVP and Renegades the region. This was a free clinic
• Created MVP Health Care Linked In Company group. Assisted HR in posting to the for them.
group. Created HR Twitter account for job postings
• Instrumental in the development of MVP Kidpower Facebook site
2009 Hudson Valley
Wine Competition
Hudson Valley Wine Goddess
NY, United States 2007 - Present
Owner
Duties:
• Created blog to educate people on wine. Emphasis on Hudson Valley Wine and the
promotion of the Hudson Valley Wine Region
• Blog Hosting on Poughkeepsie Journal www.hvwinegoddess.blogspot.com
• Follow me on Twitter: www.twitter.com/hvwinegoddes
Responsible for site selection,
• Hudson Valley Wine Goddess on Facebook
and overall running of this wine
• Created Hudson Valley Wine TV
competition from entries, to
• Spokesperson for Hudson Valley Wine Country
arranging for judges to
• Developed blog and the spokesperson for Hudson Valley Magazine's Celebration of
competition day.
Hudson Valley Art and Wine.

2009 Celebration of
Shawangunk Wine Trail Hudson Valley Wine
New Paltz, NY, United States Jan 2006 - Jul 2010
Dinner
Marketing and Public Relations Consultant
• Designed marketing plan for events. Increased event attendance by 50%
• Branded the trail GUNKS WINE and redirected url to www.gunkswine.com
• Design and write both print and radio ads.
• Designed and direct all advertising in order to successfully promote the wine trail in the
most cost effective manner possible
• Designed, write and update media press kit.
• Design and send out monthly newsletter
• Ran logo contest on 99designs for new trail logo Responsible for coordinating and
• Arrange for members of the press to visit. marketing of this 2009 Hudson
• Design flyers for events. Valley Awards Dinner held June
• Liaison between the trail and the New York Wine & Grape Foundation 2009. This awards dinner
• Coordinating all co-op

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• Developed Trail Blog www.gunkswine.blogspot.com

• Created and maintain Ning www.gunkswine.ning.com honored Ben Feder of Clinton
• Created and maintain Shawangunk Wine Trail Facebook Page Vineyards.
• Evaluate ticketing systems for wine trail
• Purchase and evaluate all advertising for trail. Print, Direct Mail, Radio, Internet Ads
• Applied for and received a $5000 Grant to be used for video marketing
Presentation on Social
• Attend Consumer Trade Shows Media Marketing
Presentation on Social Media
Marketing made to Rhinebeck
(part time position Chamber members.

Bounty of the Hudson

Personal Touch Travel LLC 2009
Poughkeepsie, NY, United States 1998 - 2009
Certified Travel Counselor/ Owner
• Advertising- creating advertising campaigns for a local and national market. Working
with local and regional B&B’s to create packages to bring clients to the area for events.
Working with national vendors for coop advertising. Creating ads for print and Internet
mediums. Update of niche travel website with current trips and promotions. Writing
press releases.
• Media Buying- Working with local and national media outlets, negotiating rates for
advertising in print, radio and Internet. Creating press releases to generate
complimentary stories in local and regional papers.
• Internet marketing through Overture, google ad words and other sites both fee services
and free services.
• Client Relations- Working clients in creating itineraries that fit their needs and
expectations. Executing travel arrangements for clients through suppliers that meet there
specific needs. Follow up when travel is complete. 2009 Bounty of the Hudson Wine
• Newsletter- Create and distribute electronic monthly and biweekly newsletters to Festival held at Millbrook Winery,
subscribers generated via Internet and client base. Millbrook NY.
• Developed subsidiary company Exclusive Wine Vacations which main focus is to send
people to the wine regions of the world.
Twitter Seminar
Twitter seminar given to the
Dutchess County Regional
Chamber of Commerce.

Have Children Will Travel

Lake Oswego , OR, United States 1997 - 1999
Websites
Ask the Travel Agent
Hudson Valley Wine Goddess
Travel Writing
Exclusive Wine Vacations
Hudson Valley Wine TV
Travel Depot Hudson Valley Wine Goddess
Blog
Wappingers Falls, NY, United States 1996 - 1998 Hudson Valley Art and Wine
Independent Contractor Linked In Profile - Debbie
Gioquindo
Designed, presented, and executed travel plans for clients.

Regal Travel
Wappingers Falls, NY, United States 1990 - 1996
Independent Contractor
Designed, presented, and executed travel plans for clients.

Beacon Broadcasting

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Beacon, NY, United States 1986 - 1991

Office Manager
Duties:
• Creating radio marketing plans for clients and time placement.
• Copy writing.
• Selling advertising time, arranging and billing co-op.
• Accounting: A/R; A/P; GL; Payroll

Education
SUNY College at Buffalo
1981 - 1985
BS, Business

Institute of Certified Travel Agents

Wellesly MA
CTC, Certified Travel Counselor Designation

Computer Skills
Qaulified in all of the following programs:
• Quickbooks Pro
• Quicken
• Word
• PowerPoint
• Excel
• Adobe CS2 (Adobe Illustrator, InDesign, Photoshop)
• Dreamweaver
• Social Media / New Media

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