Eco111 PDF
Eco111 PDF
Eco111 PDF
• Describing how firm's behaviour differs in different market structures and may help to
determine those structures.
Unit I
Introduction to Economics : Positive and Normative economics definition, Scope
and Importance of business economics concepts, Uses and Limitations of
Microeconomic Thoeries
Demand and Supply Analysis : Introduction to demand, Law of demand, Shift and
movement in the demand curve, Price, income and cross elasticity., Market
Equilibrium, Elasticity of demand, Exceptions of the law of demand., Law of supply:
shift and movements, Determinant of supply and supply function
Unit II
Consumer preferences and choice : Cardinal and ordinal concepts of utility,
Indifference curve and its applications, Special types of indifference curve,
Constraints of budget, Consumer's equilibrium, Income, price and substitution effect
Unit III
Production Theory : Introduction to production function, Types of inputs, Total,
Marginal and Average Product, Production Function with one variable and more than
one variable, Iso cost lines, Isoquants, Return to factor and Return to scale
Economic concept of cost : Kinds of costs, Difference between cost in accounting
and economics, Average and Marginal concepts in Cost in long and short run,
Relationship between average cost curves- Long Run and Short Run, Economies and
diseconomies of Scale, Economies of scope
Unit IV
Revenue Analysis : Revenue Curves, Relationship between Revenue curves
Text Books:
References: