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Guide to AI in
This content is part of the Essential Guide:

customer service using chatbots and NLP

DEFINITION

AI (artificial intelligence)
Posted by: Margaret Rouse
WhatIs.com

Contributor(s): Ed Burns and Nicole Laskowski

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Artificial intelligence (AI) is the simulation of human intelligence processes by

machines, especially computer systems. These processes include learning
(the acquisition of information and rules for using the information), reasoning
(using rules to reach approximate or definite conclusions) and self-correction.
Particular applications of AI include expert systems, speech
recognition and machine vision.

AI can be categorized as either weak or strong. Weak AI, also known as

narrow AI, is an AI system that is designed and trained for a particular task.
Virtual personal assistants, such as Apple's Siri, are a form of weak AI. Strong
AI, also known as artificial general intelligence, is an AI system with
generalized human cognitive abilities. When presented with an unfamiliar
task, a strong AI system is able to find a solution without human intervention.

Because hardware, software and staffing costs for AI can be expensive, many
vendors are including AI components in their standard offerings, as well as
access to Artificial Intelligence as a Service (AIaaS) platforms. AI as a Service
allows individuals and companies to experiment with AI for various business
purposes and sample multiple platforms before making a commitment.
Popular AI cloud offerings include Amazon AI services, IBM Watson
Assistant, Microsoft Cognitive Services and Google AI services.

While AI tools present a range of new functionality for businesses,the use of

artificial intelligence raises ethical questions. This is because deep learning
algorithms, which underpin many of the most advanced AI tools, are only as
smart as the data they are given in training. Because a human selects what
data should be used for training an AI program, the potential for human bias is
inherent and must be monitored closely.

Some industry experts believe that the term artificial intelligence is too closely
linked to popular culture, causing the general public to have unrealistic fears
about artificial intelligence and improbable expectations about how it will
change the workplace and life in general. Researchers and marketers hope
the label augmented intelligence, which has a more neutral connotation, will
help people understand that AI will simply improve products and services, not
replace the humans that use them.

Types of artificial intelligence

Arend Hintze, an assistant professor of integrative biology and computer

science and engineering at Michigan State University, categorizes AI into four
types, from the kind of AI systems that exist today to sentient systems, which
do not yet exist. His categories are as follows:

 Type 1: Reactive machines. An example is Deep Blue, the IBM chess

program that beat Garry Kasparov in the 1990s. Deep Blue can identify
pieces on the chess board and make predictions, but it has no memory
and cannot use past experiences to inform future ones. It analyzes
 possible moves -- its own and its opponent -- and chooses the most
strategic move. Deep Blue and Google's AlphaGO were designed for
narrow purposes and cannot easily be applied to another situation.

 Type 2: Limited memory. These AI systems can use past experiences to

inform future decisions. Some of the decision-making functions in self-
driving cars are designed this way. Observations inform actions happening
in the not-so-distant future, such as a car changing lanes. These
observations are not stored permanently.

 Type 3: Theory of mind. This psychology term refers to the understanding

that others have their own beliefs, desires and intentions that impact the
decisions they make. This kind of AI does not yet exist.

 Type 4: Self-awareness. In this category, AI systems have a sense of

self, have consciousness. Machines with self-awareness understand their
current state and can use the information to infer what others are feeling.
This type of AI does not yet exist.

What's the difference between AI and cognitive computing?

Examples of AI technology

AI is incorporated into a variety of different types of technology. Here are

seven examples.

 Automation: What makes a system or process function automatically. For

example, robotic process automation (RPA) can be programmed to
perform high-volume, repeatable tasks that humans normally performed.
RPA is different from IT automation in that it can adapt to changing
circumstances.

 Machine learning: The science of getting a computer to act without

programming.Deep learning is a subset of machine learning that, in very
simple terms, can be thought of as the automation of predictive analytics.
There are three types of machine learning algorithms:
 o Supervised learning: Data sets are labeled so that patterns can be
detected and used to label new data sets

o Unsupervised learning: Data sets aren't labeled and are sorted

according to similarities or differences

o Reinforcement learning: Data sets aren't labeled but, after performing

an action or several actions, the AI system is given feedback

 Machine vision: The science of allowing computers to see. This

technology captures and analyzes visual information using a camera,
analog-to-digital conversion and digital signal processing. It is often
compared to human eyesight, but machine vision isn't bound by biology
and can be programmed to see through walls, for example. It is used in a
range of applications from signature identification to medical image
analysis. Computer vision, which is focused on machine-based image
processing, is often conflated with machine vision.

 Natural language processing (NLP): The processing of human -- and not

computer -- language by a computer program. One of the older and best
known examples of NLP is spam detection, which looks at the subject line
and the text of an email and decides if it's junk. Current approaches to NLP
are based on machine learning. NLP tasks include text translation,
sentiment analysis and speech recognition.

 Robotics: A field of engineering focused on the design and manufacturing

of robots. Robots are often used to perform tasks that are difficult for
humans to perform or perform consistently. They are used in assembly
lines for car production or by NASA to move large objects in space.
Researchers are also using machine learning to build robots that can
interact in social settings.

 Self-driving cars: These use a combination of computer vision, image

recognition and deep learning to build automated skill at piloting a vehicle
while staying in a given lane and avoiding unexpected obstructions, such
as pedestrians.
AI applications

Artificial intelligence has made its way into a number of areas. Here are six
examples.

 AI in healthcare. The biggest bets are on improving patient outcomes and

reducing costs. Companies are applying machine learning to make better
and faster diagnoses than humans. One of the best known healthcare
technologies is IBM Watson. It understands natural language and is
capable of responding to questions asked of it. The system mines patient
data and other available data sources to form a hypothesis, which it then
presents with a confidence scoring schema. Other AI applications
include chatbots, a computer program used online to answer questions
and assist customers, to help schedule follow-up appointments or aid
patients through the billing process, and virtual health assistants that
provide basic medical feedback.

 AI in business. Robotic process automation is being applied to highly

repetitive tasks normally performed by humans. Machine learning
algorithms are being integrated into analytics and CRM platforms to
uncover information on how to better serve customers. Chatbots have
been incorporated into websites to provide immediate service to
customers. Automation of job positions has also become a talking point
among academics and IT analysts.

 AI in education. AI can automate grading, giving educators more time. AI

can assess students and adapt to their needs, helping them work at their
own pace. AI tutors can provide additional support to students, ensuring
they stay on track. AI could change where and how students learn,
perhaps even replacing some teachers.

 AI in finance. AI in personal finance applications, such as Mint or Turbo

Tax, is disrupting financial institutions. Applications such as these collect
personal data and provide financial advice. Other programs, such as IBM
 Watson, have been applied to the process of buying a home.
Today, software performs much of the trading on Wall Street.

 AI in law. The discovery process, sifting through of documents, in law is

often overwhelming for humans. Automating this process is a more
efficient use of time. Startups are also building question-and-answer
computer assistants that can sift programmed-to-answer questions by
examining the taxonomy and ontology associated with a database.

 AI in manufacturing. This is an area that has been at the forefront of

incorporating robots into the workflow. Industrial robots used to perform
single tasks and were separated from human workers, but as the
technology advanced that changed.

How AI affects marketing operations

Security and ethical concerns

The application of AI in the realm of self-driving cars raises security as well as

ethical concerns. Cars can be hacked, and when an autonomous vehicle is
involved in an accident, liability is unclear. Autonomous vehicles may also be
put in a position where an accident is unavoidable, forcing the programming to
make an ethical decision about how to minimize damage.

Another major concern is the potential for abuse of AI tools. Hackers are
starting to use sophisticated machine learning tools to gain access to sensitive
systems, complicating the issue of security beyond its current state.

Deep learning-based video and audio generation tools also present bad
actors with the tools necessary to create so-called deepfakes, convincingly
fabricated videos of public figures saying or doing things that never took
place.

How data bias impacts AI outputs

Regulation of AI technology
 Despite these potential risks, there are few regulations governing the use AI
tools, and where laws do exist, the typically pertain to AI only indirectly. For
example, federal Fair Lending regulations require financial institutions to
explain credit decisions to potential customers, which limit the extent to which
lenders can use deep learning algorithms, which by their nature are typically
opaque. Europe's GDPR puts strict limits on how enterprises can use
consumer data, which impedes the training and functionality of many
consumer-facing AI applications.

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Margaret Rouse asks:

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the enterprise?
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o 1
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In 2016, the National Science and Technology Council issued a report

examining the potential role governmental regulation might play in AI
development, but it did not recommend specific legislation be considered.
Since that time the issue has received little attention from lawmakers.

This was last updated in August 2018

Continue Reading About AI (artificial

intelligence)
 AI tools are increasingly being adopted by newsrooms

 Unconscious bias threatens to undermine enterprise AI use

 Enterprises eye AI for process automation

  How AI became a top priority for the US military

 The value of a chief AI officer

Related Terms
artificial neural network (ANN)
In information technology (IT), a neural network is a system of hardware and/or software
patterned after the operation of neurons... See complete definition

assistive technology (adaptive technology)

Assistive technology is a set of devices intended to help people who have
disabilities.See complete definition

cognitive computing
Cognitive computing systems use computerized models to simulate the human cognition
process to find solutions in complex ... See complete definition

Join the conversation

10 comments

Send me notifications when other members comment.Add My Comment

Oldest
[-]

Margaret Rouse - 16 Nov 2010 9:07 AM

How is your company adapting AI to the enterprise?

Reply

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 [-]

rohitatwal - 22 Apr 2017 11:14 AM

Thank you so much for the nice notes. It is very helpful and easy language.

Reply

[-]

vimleshppc - 4 Jul 2017 6:12 AM

Really a great article on artificial intelligence. Nowadays artificial intelligence is advanced

technology.

Reply

[-]

mamyibrahimm - 27 Oct 2017 4:16 PM

Thank you for helping us.

Reply

[-]

jothefu5 - 23 Nov 2017 9:59 PM

I just used this page to study for my exam. Thanks for posting!
 Reply

[-]

sadaftaj - 8 Aug 2018 2:28 AM

How can we incorporate the generalization in artificial intelligent systems like as human?

Reply

[-]

456611 - 28 Sep 2018 8:03 AM

Very Good

Reply

[-]

rahul412 - 16 Dec 2018 12:38 AM

nice post

Reply

[-]
 HarshaliPatel - 7 Jan 2019 1:02 AM

A one in all article, that comprises of all the necessary and helpful note. Thanks for this!

Being a student, I can take so much from this!

Reply

[-]

purityrose - 5 Mar 2019 3:16 AM

where is AI applied in the field of electronics

Reply

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