Chapter II MPE
Chapter II MPE
Chapter II MPE
MARKETING PLAN
wants of the costumers, finding opportunities regarding it, introduce and market
This chapter will show and discuss the demand, supply, demand and
Product Description
Maria’s Pancit Express’ products are Pancit Cabagan and Batil Patong.
These two varieties of pancit are just usually offered from their places of origin.
Based on the survey, majority of the respondents would like to try the said
varieties of pancit. The proponents would like to bring and offer Pancit Cabagan
Mang Inasal – Filipino fast-food chain catering chicken inasal as their main
product.
Chowking – Chinese fast-food chain offering noodle soups, dim sum and
Table 2.1
Maria’s Competitors
Pancit
Express A B C D E
Pancit
Guisado, Guisado, Palabok,
Cabagan, Pancit Pancit
Varieties Canton, Canton, Lomi,
Batil Palabok Palabok
Sotanghon Sotanghon Mami
Patong
Price ₱65, ₱80 ₱120-130 ₱100-110 ₱56-90 ₱80 ₱75
Table 2.1 shows the product comparison of Maria’s Pancit Express to its
competitors. The data presented above were based on the research and
Location
Center & Hotel Llamido St., Poblacion, near Manaoag church. The proponents
chose to situate the business inside the mall because it is accessible to our
target customers and its surrounding establishments are high schools, college,
Market Area
Since the location of the proposed business is at the town proper, the
target customers are the household residents of the nearest four (4) barangays
Table 2.2
Number of Respondents
number of respondents.
Formula:
n= N
1 + (N * e2)
N= 12,460 . = 388
1+ (12,460) (.05)2
Main Customers
the pilgrims/devotees/tourists that are visiting the Minor Basilica of Our Lady of
Demand Analysis
Table 2.3
Poblacion and Sapang. Shown in the table above is the total population of the
four barangays; 11,195 for 2014, 11,497 for 2015, 11,807 for 2016, 12,126 for
Table 2.5
Table 2.6
Frequency Distribution of Those Who Would Like to Try and Buy Other
Varieties of Pancit
Table 2.7
Table 2.8
Table 2.9
Table 2.10
2,000,000
1,500,000
1,000,000
500,000
0
2013 2014 2015 2016 2017
In Figure 1, it shows that the demand for Pancit Cabagan and Batil Patong
are consistently increasing. Arithmetic Straight Line Method was used for the
projection of data. From the method used, the formula used is as follows:
Table 2.11
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2018 2019 2020 2021 2022 2023
Table 2.13
Historical Supply
1,200,000
1,170,763
1,150,000 1,136,663
1,103,557
1,100,000
1,071,414
1,050,000 1,040,208
1,000,000
950,000
2013 2014 2015 2016 2017
Historical Supply
Projected Supply
1301319
1300000
1268680
1250000 1236041
1203402
1200000
1150000
1100000
2018 2019 2020 2021 2022
Table 2.15
Table 2.16
Table 2.17
Promotional Measures
day. Maria’s Pancit Express will be giving gift certificates worth fifty pesos (50.00)
on the first day of operation of our business. The recipients of these certificates
will be the first 100 customers of our store. There will also be a promotion for a
customer who is celebrating his/her birthday; he/she will be given a 20% discount
Marketing Strategies
that consists of 4Ps or product, price, place and promotion. A good marketing
measures that will provide the organization a large income but also building good
Product Strategies
People nowadays don’t view pancit as a dish only during festive occasions
but also as a snack, thus it will serve as a competitive advantage of the business
to penetrate to the market. The products of Maria’s Pancit Express are Pancit
Cabagan and Batil Patong. The products will be cooked in its original way in able
to maintain and preserve its authentic taste. Maria’s Pancit Express will also give
Pricing Strategies
The proponents used cost plus strategy in setting the price of the
Place Strategies
visitors every week because of the Minor Basilica. In line with this, there’s a big
possibility that the business’ customers will not only be the residents of Manaoag
providing enough accessibility to meet the needs of the target market. Moreover,
the location is near the town’s public market and other super markets where the
proponents can have easy access on raw and other materials that will be needed
Promotion
Maria’s Pancit Express will use posters, flyers and social media as
advertising tools to present the product and the business itself to the target
customers.
Posters will be placed in our store. The design of the poster will be able to
catch the attention of the customers because of the information provided on it.
Flyers can convey wide range of possible buyers for it can be brought to
other places. These flyers will be distributed twice a week or eight (8) times in a
month. Flyers will be given in the first three (3) months of the business until it will
Nowadays, surfing the internet is one of the easiest ways to have quick
access. The proponents will be using social media sites such as Facebook in
order to reach wider range of possible customers. It will also provide good
proponents regarding their concerns using their media page and can also give
Distribution
customers.
Seller Consumer/Buyer
Figure 5. Product Distribution
Marketing Budget
Table 2.15
Advertising Expenses
Posters 50 60 3,000
Total 5,900