SYNOPSIS

ON
“BISCUIT MANUFACTURING COMPANY
(BRITANNIA FACTORY)”
RESEARCH SUBMITTED TO THE NATIONAL COUNCIL FOR HOTEL
MANAGEMENT & CATERING TECHNOLOGY, NOIDA
& INDIRA GANDHI NATIONAL OPEN UNIVERSITY, NEW DELHI

IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

UNDER THE GUIDANCE OF

BY
RAHUL MAURYA

INSTITUTE OF HOTEL MANAGEMENT, CATERING & NUTRITION,

We demand the best of ingredients

and package their natural goodness in our

products, without compromise.

125 years ago, in a small house in central Calcutta (now

Kolkata) an intrepid baker made a batch of delicious, golden brown biscuits. These were

meant for officers of the British Raj and their families, people used to the exacting

standards of English tea-time snacking. From the paeans of ecstasy for that first batch of

aromatic, flavour-some biscuits was born a long tradition of delectable baking - and its

Indian custodian, Britannia.

Over the last century and a quarter, Britannia has been serving the Indian consumer with

a range of fresh, nutritious and flavour-rich products. We take pride in our food making

traditions and in our innovations, in equal measure. We demand the best of ingredients

and package their natural goodness in our products, without compromise. We deliver a

complete sensory experience, in every product, every time.

Today, Britannia is a leading food company in India with over Rs. 6000 Crores in

revenues, delivering products in over 5 categories through 3.5 million retail outlets to

more than half the Indian population. Our core emphasis across portfolios is on healthy,

fresh and delicious food and we are the First Zero Trans-fat Company in India. 50% of

our product portfolio is enriched with micro-nutrients. Our products are also delivered

through the Britannia Nutrition Foundation to combat malnutrition among

underprivileged children.

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Britannia Dairy had its beginnings in 1997. Britannia was one of the first companies in

India to pioneer category defining innovations like Cream Cheese and introducing a host

of international flavors for its cubes & spreads in India. Today Britannia Dairy products

contribute close to 10% of the company’s revenue. Britannia markets its dairy portfolio

on the back of a well integrated cold chain logistics network and reaches 3 million outlets

across the length & breadth of this country.

Our relentless focus on quality and freshness has won us prestigious accolades including

the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality

Award. However, the award that we cherish the most is the one given by our consumers.

Britannia is recognized as one of the most trusted, valuable and popular brands among

Indian consumers in various reputed surveys.

We realize our responsibility to continue delivering fresh, nutritious and fun products and

it is our mission to be an arm-stretch away, any time of the day.

So, the next time you imagine the aroma of oven-fresh cakes, the tantalizing drop of rich

chocolate cream on crisp, cocoa-brown cookies, the satisfying mouthful of crunchy

biscuits or a sinful bite of melted cheese on freshly toasted bread, imagine Healthy

Goodness.

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 LITERATURE REVIEW

Biscuit is India’s largest industry amongst food industries, with an estimated production

of 70, 000 tonnes and cost of three thousand billions US Dollar. Biscuit along with bread

forms major baked food accounting to over 30% and 50% respectively of total bakery

products produced in the country. The industries have been established in organized and

unorganized sectors contributing equal share. The bakery products produced in organized

sector are well recognized as compared to organized sector products which are packed in

sophisticated packaging. Biscuit is a diverse group bakery product ranging from varieties

high and low in fat, high and low in sugar in more or less combination. Biscuits are

available in wide varieties of shape, size, taste and texture. These varieties are coming

from both organized and unorganized sector. However organized sector has very large

capacity plants and their total number is few thousand. The number of units in

unorganized sector is of order 80,000. Biscuits are fortified with wide variety of cereal

like finger millet, gram flour, soy flour etc. Biscuit becomes an important source of high

molecular carbohydrates, vegetable proteins and some vitamins and minerals. But it is

important to know that, as compared to refined wheat flour which is deficient in certain

essential amino acids thus requires a balanced nutritional value. The nutritional value of

biscuit can be enhanced by fortification and supplementation with a wide variety of

protein rich cereal and pulses. Some of the cereals are rich in dietary fibre and hence they

can increase the nutritional value of the biscuit. Gram flour, Soya flour, Ragi flour and

pearl millet flour the most efficient protein source of vegetable origin containing good

quantity protein and dietary fibre, besides other nutrients like carbohydrate and

reasonable quantity of minerals and vitamins.

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 RESEARCH OBJECTIVES

 To study about the biscuit manufacturing company.

 To know about the Britannia.

 To study about the products & quality of Britannia biscuits.

 To know about the Biscuit manufacturing.

 To study about the competitors of Britannia.

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 RESEARCH METHODOLOGY

a) RESEARCH DESIGN:

A research design is the master plan or model for the conduct of formal investigation and

survey. It is a specification of methods and procedures for acquiring the information

needs for solving the problem. It decides the source of information and methods for

gathering the data. A questionnaire and other forms are tested to use the collection of

data. A sampling design is to be selected.

Good research design ensures that the information obtained is relevant to the research

question and that it was collected by objectives. Since research design is simply the

framework of plan for a study, it should be used as a guide in collecting and analyzing the

data. It is a blueprint that is followed in completing the research study.

b) SAMPLING TECHNIQUES

SAMPLE SIZE: Total sample comprised of 50 respondents.

PERIOD OF STUDY: 6 weeks

c) SOURCES OF DATA COLLECTION:

In this research, I have used two types of data.

 Primary Source: discussion with experts in industry along with discussion &

survey among customers, staff etc.

available in books, websites, industry broachers, newspapers, magazines etc.

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d) TYPE OF DATA COLLECTION

The present study was designed to assess the biscuit manufacturing company (Britannia)

i. LOCALE OF STUDY: The study was carried out with customers & staff of

Britannia

ii. PRIMARY DATA:

Questionnaire method was chosen for fulfillment of basic objective. The primary

sources were customers & staff of Britannia.

iii. SECONDARY DATA:

 Internet

 Magazine and Newspapers.

e) STATISTICAL TOOL USED:-

There are number of tools that could be used for collecting data depending on the nature

of study. Questionnaire- cum- interview method was employed for collection of data.

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 BIBLIOGRAPHY

WEBSITE:

 http://www.ibef.org/industry/fmcg-presentation

 http://britannia.co.in/

 http://www.ibef.org/industry/indian-consumer-market.aspx

 https://en.wikipedia.org/wiki/Britannia_Industries

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 ANNEXURE

QUESTIONNAIRE

1. Do you consume Britannia biscuits?

Yes

No

2. Which products is mostly sold?

Nutri choice

Tiger

Marie Gold

Others

3. What made consumer to purchase Britannia products.

Price

Taste / Flavour

Popularity / Fame

4. Which season the consumption of Britannia product is high?

Winter

Summer

Rainy

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5. According to you price of the products is?

Low

Reasonable

High

No idea

6. What do you want to say about the service of Britannia?

Satisfactory

Poor/ Bad

No comment

7. How do you rank the Britannia with competitor in case of schemes?

Lower

Good/Ok

Excellent

No comment

8. What would you like to say about Britannia?

Other competitor is better

Increase quality

More products and taste need to launch

No comments

9. Have you seen any promotion activity of the products through electronic media or

print media?

Yes

No

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