Food Hub Business Plan
Food Hub Business Plan
FOODHUB
Bago City
Owned By:
1
Table Of Contents
Page no.
Title Page 1
Table Of Contents 2
Introduction 3-4
Organization Plan 15
Appendices
2
Introduction
Sweets and drinks like Lumpia, Gelatins, Dynamite, Fruit Punch, Soft drinks,
Sandwich and Fundae. The products is very delicious and you have the
freewill of what type of food you want to eat because Food Hub have lots of
foods that you can choose on. The products are budget friendly for students
and those who want to eat a lot but has limited budget. Food Hub will be
having a fast food type of business but in a unique way. Instead of waiting
for too long just like fast food stalls that you need to buy first before they
cook your order. Food Hub offers the buy and go type of business by selling
foods that are already prepared and cooked. It is very good on those who
have limited time on visiting the Bantayan Park. We ensure the taste,
The Food Hub is located at Bantayan Park, Brgy. Poblacion, Bago City.
In which the sellers will promote the product and sell it and provide an
efficient and comfortable service. Food hub members will be divided into
smaller groups and contribute an amount that can afford the product that
they will make (Minimyum of P50 and Maximum of P100). Food Hub group
3
has 20 members and the profit gain everyday will be added to the capital to
4
Executive Summary
Mission
find out on how will Food Hub work for new trend customers. To make Food
Hub a food stall wherein budget friendly, taste that last and feed the world
Vision
need for nutrition and health. To sell food in a fast, friendly environment that
Goals/Objectives
Satisfied Consumers
Gain Profit
5
Business model
Food Hub is modelled like the usual food stall where a variety of easily
cooked products are sold by the street or in locations easily visible to the
food products are precooked and those that are cooked are prepared easily.
purchases.
Food Hub as the same suggests is a food enterprise selling low cost
and affordable food items that are either precooked or are easily made
compose of street food varieties like those easily found outside of school
by students, Food Hub relied mostly on knowledge they learned from the
what is needed during operations. Wealth development made the most use
6
of strategic pricing, promotions, people skills, attractive packaging, and
otherwise known as the 7p’s to get as much earnings or net profit from a
meager capital.
7
Environmental Analysis
Food hub was situated along food stalls at Bantayan Park during the
city’s charter celebration. Made from light materials in the basic form of food
stall, it created a feel of street food. The convenience and practicality of the
was both a plus and downside to the business. While a lot of products are
similar to what the other offer, Food Hub made sure their immediate
by serving food and drinks that are beautiful as they are tasty. The
your store on the social media to maximize the reputation of the store.
Food safety
business. The time and money invested in the safety and security of your
product and brand name are critical to the needs and health of your
8
customers and the long-term success of your business.
Bold and exotic flavors, snacking and health and wellness are all the
Market Share
The Food Hub’s Lumpia Shanghai sells 100 pieces per day equivalent
to P480. The total sale of Lumpia Shanghai sold in 4 days is P1, 934.
𝑃480
= 𝑥 100
𝑃1934
= 24.81%
MARKET POSITION
The target markets are the students, People who is visiting the park,
teachers and workers in the Bantayan Park. The unmet need of business is
open selling to everyone and the competitive set in our business is that we
are selling products by using personal interaction and unique foods like fundae
9
and gelatins. Our products is affordable and has a low price. The unique point
reasons to believe is that our business has a peddling system and continuing
to be popular.
Marketing Strategy
attention of the customers and on how can they know about the food stall.
using tarpaulins, using sayings and giving a unique or new experience for
costumers to gain the stable income and profit. Hitting the wall with your
marketing efforts can stall the Food Hub business and raise the popularity of
the business.
10
Business Description
Product Description
Punch.
Table
Toothpicks
Table napkins
Plastic spoons
Paper plates
Chocolate fountain
Cooler
Tupperware
Tarpaulin
Knife
Sauce/ Ketchup
Plastic wrappers
Ice
11
Market Size
Food stall has shown steady growth with street foods having the
strongest growth. Kids and students in the Bantayan Park area are among
The customers who are unlikely to buy the products or avail the service are
of course, our competitors. Those people who cannot afford to buy our
products.
less.
Price is not that sensitive as long as it’s not too high. Low pricing is
also not essential. Many target customers might mistrust low price in
Quality of food matters. The price is not too high and the food is good,
12
Food Hub Personnel Requirement
The Food Hub will gain require a total of eighteen personnel during its
will require one, Financial Department, one auditors and one treasurer that
will work under the F.D. manager. Four business managers, two in product
and other two for the sales. The H.R. department will require one H.R.
manager, two operation officer. A total of four workers will work under the
first operations officer and another four will work under the second operation
officer of endorsers.
They assess financial operations and work to help insure that organizations
run efficiently.
invested by an organization.
13
H.R. managers are responsible for recruiting, screening, interviewing
14
Organizational Plan
Crucial employees include the general manager who is in-charge for the
majority of task, HR manager and Financial manager who supervise the sales
charge at the money that is taken in the business. Under it is an auditor whom
Managers in product and in sales who advertise and express to promote the
product. Under the HR Manager are the Operational personnel, workers, and
endorsers that uses their man power to improve the quality of service.
to the personal assets of the owners or partners. The Food Hub my faced on
the unlimited liability. The business owners are at risk of losing all personal
assets if the venture fails. Since the form of business ownership of Food Hub
is a partnership type, wherein owned by two or more person. The partners are
said entity. Thus, the partners are also personally and individually liable for
all partnership liabilities. Such as, they may legally force to use personal
15
ORGANIZATIONAL STRUCTURE
General Manager
Jesmar D. Buta
Directress
Princess Riel Espada
Financial HR Manager
Manager Kerl Lowell Piodos
Farrah Lyn Flores
Auditor Treasurer
Bea Ulysse Yana Angela Operation 1 Operation2
Tambanillo Hermosura Earl Adrian Sarcia John Carl Sablon
16
The FOODHUB is owned by Jesmar D. Buta who is also the Chief
organization.
Farrah Lyn Flores, the Financial Manager, is the one responsible for
Bea Ulysse Tambanillo, the Auditor, who is the one that prepares and
responsible to ensure all the money is accounted for and is the go-to person
17
Earl Adrain M. Sarcia and John Carl Sablon, the Operations Officers,
Product that examines the quality of the product by providing a good quality
They provide a good impact on the popularity and standing of the product in
activities.
Jean Rose Sangco, Kyte Endiera, She Laine Mahinay, and Joseph Villar
as workers. They doing their job by servicing the costumers on what food
Kish Shawn Balasbas, Mel John Braca, Jasper Amido, and Carlo
Guevarra are the endorsers, they are the ones who gave color on our
business and they are the costumer’s magnet. They attract people by their
unique method
18
Operational Plan
Food Hub seeks suppliers who support our business goals and
objectives while continually looking for ways to manage our costs. Food Hub
stall evaluate suppliers with regard to best value with a particular emphasis
on food quality, total cost and manage to meet Food Hub’s demand.
Competency
Cost Trusty
Assurance
The ingredients being use must be neat and can’t cause sickness to
consumers.
19
Purchase Procedure
Petty Cash
Food Hub stall set an amount for pretty cash purchases of P800
for the overall product. An employee making a purchase with the petty cash
and the receipt been kept and submits it to the finance personnel, wherein
all the finance will list all the expenses and audit it including the
Goods Approval
above the petty cash limit. Employees makes a request for goods and things
needed for their product, and if the request is approved, then the employee
The stall store all the materials to the task person, the specific persona
will kept the stall’s things such as the table being used, the mantel and
necessary things for sales. Then on the other day around, it will be bring on
the area where the stall is located. Before keeping of materials, the task
person will do an inventory whether to know if there are materials that are
20
Sales Procedure
Prospecting
and determine whether they have a need for your product and whether they
Preparation
Approach
Sales first contact some target market and convinced to buy the
product. Then we introduced how delicious our products are, in the latter
discussion question being asked to get the prospect’s interest, the stall also
Presentation
your product meets the needs of your potential customer. The sales
personnel actively listen to your customer’s needs and then act and react
accordingly, and present them the uniqueness of the product that other’s
don’t have.
21
MARKETING PLAN
Product
The food that the Food Hub chose are Lumpia Shanghai, Egg
Sandwich, Mallows with Fundae, Dynamite, Gelatin, Fruit Punch, and Ham
and Cheese. The Food Hub chose this products takes a little time. It is a
budget friendly for the consumers. The food belonged to the menu are made
from the raw materials which are easily to be found in the nearby market
Place
placed there in the reason of many students and family tend to do their
appropriate for the location of the business. Also Bantayan is an easy place
22
People
Food Hub chose the students and family as their target market
consumer. The Bantayan Park is the place of students and other groups that
wants to get along with each other. The Food Hub also chose them because
they want to offer a budget friendly meal that can easily attract the hungry
stomach.
Price
The prices are ranging from 5-15 pesos because of the target
consumers which are the students and families. Food Hub only wants to
have an affordable price for the students and families who only have a little
amount of money but still want to have food trips. The prices had a
Promotion
to gain interest from the consumers. With the help of social media it is easy
because of the trendy logo that catches the attention of the consumers.
23
Packaging
The packaging comes with paper plate and wooden sticks for better
handling. Food Hub also wants to be eco-friendly that’s why they want to
use packaging that can be easily decompose. Also because the packaging
they will use doesn’t cause much and can easily be found.
Process
The Food Hub used the internal process because they offer foods that
are already cooked and ready to serve. They also use the external process
process. The combination of the two process can give a positive outcome in
24
SWOT ANALYSIS
STRENGTH:
Budget friendly
Saves time
Tasty Food
Quality of Food
Weaknesses:
The Food lost its crispiness and hotness as time passes by.
Many Food stalls are also endorsing the same product and
services.
Opportunities:
Lots of people
Near in the Market place where you can save time in buying raw
25
Threats:
Falling leaves and dust can affect the cleanliness of the product.
26
Financial Plan
2019
Capital P640
Cash P480
Expense
Cash P160
Capital P561
Cash P561
Accounts P50
Receivable
Expense
27
Cash P50
Accounts
P50
Receivable
Capital P740
Cash P740
Capital P766
Cash P766
Expense
Cash P80
28
Food Hub Trial Balance
Debit Credit
29
Cash Capital
Miscellaneous Expense
15) P160
16) P50
19) P80
Total= P290
30
Food Hub Statement of Financial Position
As of February 19, 2019
Assets: Liabilities
Current Assets 0
31