JOB ANALYSIS OF KEY ACCOUNT MANAGER IN COLGATE PALMOLIVE

The key account manager is responsible for handling the most important client accounts in a
company. These accounts make up the highest percentage of company income, and the key
account manager must build and maintain a strong relationship with the client. They will be
the lead point of contact for all key client matters, anticipate the client’s needs, work within
the company to ensure deadlines for client are met, and help the client succeed. The key
account manager will also bring in new business from existing clients or contacts, and will
develop new relationships with potential clients.

JOB DESCRIPTION:

 Developing a solid and trusting relationship between major key clients and company
 Resolving key client issues and complaints
 Developing a complete understanding of key account needs
 Anticipating key account changes and improvements
 Managing communications between key clients and internal teams
 Managing account team assigned to each client
 Strategic planning to improve client results
 Negotiating contracts with client and establishing timeline of performance
 Establishing and overseeing internal budgets with the company and external budgets
with the client
 Working with design, sales team, creative, advertising, logistics, managers,
marketing, and team members from other departments dedicated to the same client
account to ensure the highest quality of materials are being produced and all client
needs met
 Collaborating with sales team to maximize profit by up-selling or cross-selling
 Planning and presenting reports on account progress, goals, and quarterly initiatives to
share with team members, stakeholders, and possible use in future case studies or
company training
 Meeting all client needs and deliverables according to proposed timelines
 Analyzing client data to provide customer relationship management
  Expanding relationships and bringing in new clients

JOB SPECIFICATIONS:

 Able to multitask, prioritize, and manage time efficiently

 Goal-oriented, organized team player
 Encouraging to team and staff; able to mentor and lead
 Self-motivated and self-directed
 Excellent interpersonal relationship skills
 In-depth understanding of company key clients and their position in the industry
 Eager to expand company with new sales, clients, and territories
 Able to analyze data and sales statistics and translate results into better solutions
 Bachelor’s degree in marketing, business administration, sales, or relevant field;
Master’s degree preferred
 Four to five years’ previous work experience in sales, management, key account
management, or relevant experience
 Excellent verbal and written communication skills; must be a listener, a presenter, and
a people-person
 Basic computer skills, and experience with CRM software and the Microsoft Office
Suite, with emphasis on superior Excel skills.
 Strong negotiation skills, with ability follow-through on client contracts
 Ability to multitask and manage more than one client account
 Proven results of delivering client solutions and meeting sales goals
JOB ANALYSIS OF DIGITAL ANALYST IN COLGATE PALMOLIVE:

JOB DESCRIPTION:

 Implement the regional and local strategy taking into account the division guidelines.
Connection with the agencies, guaranteeing execution of the most efficient plan,
performing analysis and evaluation of results.

 Development and updating of Ecommerce content and implementation, monitoring

and analysis of digital campaigns for the E-commerce and digital channel.
 Provide visibility and learning about each of the campaigns to the Marketing team.

 Creating Digital Marketing Campaigns; Digital marketing analysts design digital

marketing campaigns to effectively promote companies, products, ideas, or brands
based on the desires of the client paying for the advertising.

 Analyze Marketing Data: Digital marketing analysts determine the effectiveness of

marketing campaigns by analyzing page clicks, keyword hits, search engine traffic,
and other data.

 Advice Marketing Teams: Digital marketing analysts keep marketing and sales teams
up-to-date on current campaigns, informing them on which aspects of campaigns are
the most effective and which are not, and advising them on how to tweak campaigns
to get maximum attention and create more revenue.

 Cultivate and Maintain Client Relationships: Digital marketing analysts provide

clients with frequent updates on the status of their advertising campaigns, advise them
on the success of campaigns compared to marketing costs, and make suggestions to
increase marketing effectiveness when necessary.

 Write Marketing Reports: Digital marketing analysts create detailed reports showing
the amount of traffic online campaigns are creating, how much campaigns cost, and
outlining the timetables and schedules for online marketing campaigns.
JOB SPECIFICATIONS:

 To be the point of contact between the regional digital team and the local marketing
teams of each country, to coordinate the planning, implementation and monitoring of
the results of the digital regional activities, controlling that the campaigns are aligned
with the local plans.

 Collaborate with digital category managers to implement the regional strategy in

activities that require the application of local knowledge, such as the identification of
influencers for each country, for example.

 Work together with local marketing teams to identify opportunities to develop local
actions together with the local marketing team and local agencies.

 Negotiate the budget for local digital actions.

 Ensure that marketing guidelines and best practices are followed correspondingly
throughout the region.

 Collaborate with the approval of the sites, posts, banners, etc.

 Develop and keep updated the catalog of products for E commerce, making sure that
the photos and descriptions are correct, always complying with the established
guidelines.

 Keep the Prodigi tool updated with all the E commerce content

 Work together with the ecommerce leader to ensure that customer sites contain the
correct information about Colgate-Palmolive products.

 Visiting clients together with the sales team to evaluate opportunities and points of
improvement in E commerce.

 Work together with the E commerce leader in the implementation of digital

campaigns to strengthen the channel and report results. Help define objectives and
KPIs to obtain better results.

 Interact with the regional E commerce team to analyze the best practices and review
new guidelines to follow.
 Work with the regional E commerce team to develop content for the different sites.
 Qualifications: Bachelor degree in Business, Marketing, etc.
1-3 years of experience in digital & marketing areas
English – Advanced
 Job function: it software : software products & services
 Industry: Manufacturing/Industrial, Consumer Durables/FMCG