The Area Sales & Marketing Manager at Longtharai is responsible for developing sales strategies, managing marketing campaigns, and driving revenue growth in West Bengal, Assam, and Tripura. The role requires strong leadership skills, customer relationship management, and the ability to analyze sales performance. The ideal candidate should have an MBA in Marketing and proficiency in digital marketing and analytics tools, with a remuneration of 7-10 Lakhs per annum.
The Area Sales & Marketing Manager at Longtharai is responsible for developing sales strategies, managing marketing campaigns, and driving revenue growth in West Bengal, Assam, and Tripura. The role requires strong leadership skills, customer relationship management, and the ability to analyze sales performance. The ideal candidate should have an MBA in Marketing and proficiency in digital marketing and analytics tools, with a remuneration of 7-10 Lakhs per annum.
The Area Sales & Marketing Manager at Longtharai is responsible for developing sales strategies, managing marketing campaigns, and driving revenue growth in West Bengal, Assam, and Tripura. The role requires strong leadership skills, customer relationship management, and the ability to analyze sales performance. The ideal candidate should have an MBA in Marketing and proficiency in digital marketing and analytics tools, with a remuneration of 7-10 Lakhs per annum.
The Area Sales & Marketing Manager at Longtharai is responsible for developing sales strategies, managing marketing campaigns, and driving revenue growth in West Bengal, Assam, and Tripura. The role requires strong leadership skills, customer relationship management, and the ability to analyze sales performance. The ideal candidate should have an MBA in Marketing and proficiency in digital marketing and analytics tools, with a remuneration of 7-10 Lakhs per annum.
Job Summary: The Area Sales & Marketing Manager will be responsible for developing and executing the sales and marketing strategy within a defined geographic area. This role will focus on driving revenue growth, managing key accounts, and implementing marketing initiatives to increase brand awareness and market share. The ideal candidate will have strong leadership skills and the ability to effectively manage a team and build relationships with clients and stakeholders.
Essential Duties and Responsibilities:
Sales Strategy and Execution-
Develop and implement the sales strategy for the assigned area, aligning with the company’s overall business objectives and revenue goals. Identify new business opportunities and market segments to expand the customer base. Drive sales growth by maintaining and expanding relationships with existing customers while acquiring new clients.
Marketing Campaign Management-
Develop and execute local marketing campaigns to promote the company’s products and services within the area. Work with the central marketing team to ensure consistency in branding, messaging, and promotional activities. Coordinate events, trade shows, and product demonstrations to increase brand visibility and generate leads. Manage Sales Across Primary and Secondary Retail Channels: Oversee both primary sales (direct to retailers) and secondary sales (through distribution channels) to ensure product availability, merchandising, and sales targets are met across retail locations. Work closely with retail partners to drive sales growth, optimize product placement, and enhance customer experience. Team Leadership and Development-
Lead, train, and support the local sales and marketing team to ensure they are equipped with the tools, knowledge, and resources needed to succeed. Set clear performance goals and regularly review individual and team performance against targets. Conduct regular performance evaluations and provide ongoing coaching and feedback to team members.
Budgeting and Forecasting-
Develop and manage the area’s sales and marketing budget, ensuring efficient allocation of resources. Monitor spending and ROI for sales and marketing initiatives to ensure cost-effectiveness and alignment with overall business objectives. Prepare and present regular sales forecasts and reports to senior management, analyzing trends and adjusting strategies accordingly.
Customer Relationship Management-
Build and maintain strong relationships with key clients, partners, and stakeholders in the region. Understand customer needs and market trends to offer tailored solutions that enhance customer satisfaction. Provide excellent post-sales support to ensure customer loyalty and repeat business.
Reporting and Analytics-
Track, analyze, and report on the performance of sales and marketing efforts, including lead generation, conversions, and revenue growth. Prepare regular performance reports, including sales data, customer insights, and marketing campaign results. Use analytics to refine sales tactics and marketing strategies, ensuring continuous improvement and optimization.
Qualifications Required:
MBA in Marketing
Skills Required:
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Knowledge of digital marketing channels, social media platforms, and analytics tools.
Familiarity with sales forecasting, budgeting, and report generation.
Understanding of marketing research methods and consumer behavior analysis.
Strong communication, negotiation, and interpersonal skills.
Ability to think strategically while being results-oriented.
Excellent organizational and time-management skills.
Remuneration:
CTC- 7-10 Lakhs Per Annum
About the Company:
Annada Spices Industry, Brand Name- Longtharai, is one of the leading spice producers in North-East India having its production house in R.K. Nagar, Agartala, West Tripura. It is incorporated as a Sole Proprietorship firm in the year 2014 at Agartala (Tripura, India). It has its sister concerns named Longtharai International Pvt. Ltd. (LIPL), Longtharai Logistics, Annada Flour Mills Pvt. Ltd. (AFML), Annada Fertilizer & Agro Chemicals (AFAC), Sova Enterprise (Brand name- Longtharai Bio-Agro Chemicals) .We are a noteworthy manufacturer of Powder Spices, Whole Spices, and many more. These products are processed using advanced processing techniques in compliance with food industry standards. We are highly admired for offering the best quality products to our clients. With the continuous support of our workers, we have been able to cater specific necessities of our clients in a prompt manner.
