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    Report Format - Category Extension

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    Stuti Kapoor
    This document outlines the format for a final report on a brand extension or new brand for an undergraduate fashion program. It includes sections for a synopsis, research methodology, analysis of the existing brand, rationale and plans for the new brand/extension, including target market, organizational structure, marketing mix, product range, visual merchandising, production, financial analysis, and bibliography. Supporting documents like interviews and surveys would be included in an appendix.

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    Report Format - Category Extension

    Uploaded by

    Stuti Kapoor
    16 views2 pages
    This document outlines the format for a final report on a brand extension or new brand for an undergraduate fashion program. It includes sections for a synopsis, research methodology, analysis of the existing brand, rationale and plans for the new brand/extension, including target market, organizational structure, marketing mix, product range, visual merchandising, production, financial analysis, and bibliography. Supporting documents like interviews and surveys would be included in an appendix.

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    Report Format- Category extension.docx

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    This document outlines the format for a final report on a brand extension or new brand for an undergraduate fashion program. It includes sections for a synopsis, research methodology, analysis of the existing brand, rationale and plans for the new brand/extension, including target market, organizational structure, marketing mix, product range, visual merchandising, production, financial analysis, and bibliography. Supporting documents like interviews and surveys would be included in an appendix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views2 pages

    Report Format - Category Extension

    Uploaded by

    Stuti Kapoor
    This document outlines the format for a final report on a brand extension or new brand for an undergraduate fashion program. It includes sections for a synopsis, research methodology, analysis of the existing brand, rationale and plans for the new brand/extension, including target market, organizational structure, marketing mix, product range, visual merchandising, production, financial analysis, and bibliography. Supporting documents like interviews and surveys would be included in an appendix.

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    You are on page 1of 2

    Format for Final report Semester 2 – UGFLBM

    1. Cover page
    2. Certificate
    3. Acknowledgement
    4. Index

    1 )Synopsis
    2) Research methodology
    2.1 Objective
    2.2 Research Methodology
    2.3 limitations
    3. Brand
    3.1. History
    3.2. Brand today
    3.2.1 Overview
    3.2.2 Vision
    3.2.3 Mission
    3.2.4 Target consumers
    3.2.5 Brand Identity Prism
    3.3. Marketing Mix
    3.4. Collaborations (if any)
    3.5. Visual merchandising and display
    3.6. Production
    3.6.1 Sourcing strategy of raw materials (fabrics and trims)
    3.6.2 Manufacturing plan of the product as per the brand merchandise mix
    3.6.3 Setting quality standards for the merchandise
    3.7. SWOT
    3.8. PESTLE analysis
    3.9. Business Environment analysis

    4. Brand Extension/ New Brand


    4.1. Rationale
    4.2. Competition analysis
    4.3. Business model
    4..3.1 Target market
    4..3.2Collaboration (if any)
    4..3.3 Organizational Structure
    4.3.3.1 Job Description and Job specification of new job profiles (Of atleast
    three employees)
    4.3.3.2 HR policies and procedures
    4.4 Marketing mix
    4.5 Product
    4.5.1 Inspiration
    4.5.2 Range Plan
    4.5.2.1 Mood board,
    4.5.2.2 Fabric Board,
    4.5.2.3 Table for range plan,
    4.5.2.4 Design sheets of 50 products,
    4.5.2.5 Accessories(20-30)
    4.5.2.6 Consolidated range plan
    4.5.2.7 OTB calculation as per season budget with assortment mix,
    consisting the final range plan
    4.6 Visual Merchandising
    4.6.1 Display plan - Calculation of merchandise as per space allocation
    4.6.2 Window display
    4.7. Production
    4.7.1 Sourcing strategy of raw materials(fabrics and trims)
    4.7.2 Manufacturing plan of the product as per the brand merchandise mix
    4.7.3 Setting quality standards for the merchandise
    4.8 Window display
    4.9 Financial analysis and Demand analysis
    4.10 Production File (in the order as mentioned in the mail dated 18th April by Nitika
    ma’am)

    5. Bibliography

    Annexture

    - Transcripts of interviews
    - Questionnaire
    - Graphs and charts

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