Samuel J Olam, MD, MPH
Samuel J Olam, MD, MPH
Samuel J Olam, MD, MPH
• Those who are against but don’t care Avoiders Silent boosters
Common interest
Achieve the Goal
Use Power
Build Power
Coalitions
Objectives
Fundraising
Presentation Audiences
Messages
Identify the
problems
Implement Develop
the advocacy
strategies strategy
Create key
messages
Identify the
problems
Implement Develop
the advocacy
strategies strategy
Create key
messages
Epidemiological assessment Social assessment
PROBLEM
CAUSE
VISION
GOAL
OBJECTIVE
• Specific
• Measurable
• Achievable
• Relevant
• Time-bound
Identify the
problems
Create key
messages
Stakeholder or audience analysis
Energy
invested Active resisters Active supporters
Common interest
3. Develop advocacy
strategies
Implement Develop
the advocacy
strategies strategy
Create key
messages
…
• Awareness raising, communication, and media work
• Communication for behavior change
• Developing partnerships/alliances/coalitions
• Lobbying and negotiating
• Campaigning
• Research/publications
• Work with children and young people
• Social mobilization
• Conferences/events
• Film
• Poster and meme
• Online petition
• Blog
• Theatrical show
• Flash mob
• Music
• Hearing
• Demonstration
Taken from “Semua yang Ingin Kamu Ubah Tapi Susah” by Pamflet
Identify the
problems
Implement Develop
the advocacy
strategies strategy
Create key
messages
• Who should be told?
• When should they be told?
• What should they be told?
• Where should the message be conveyed?
• Who should control the communications process?
• Focus on solutions
• Aim at your target market
• Use headlines and subtitles
• Have a crystal-clear message
• Try extreme marketing messaging
• Offer a marketing hook
• Leverage odd items, shapes, and sizes
• Answer directly "What's in it for the prospect?"
"If you want to gather honey, don't kick over the beehive"
“The deepest urge in human nature is ‘the desire to be important’.“
– John Dewey
“There is only one way under high heaven to get anybody to do anything...
And that is by making the other person want to do it.”
“
“
Identify the
problems
5. Implement the
strategies Implement Develop
the advocacy
strategies strategy
Create key
messages
Shared vision
Understand the Organization
Communicate
Collaborate
Experienced help where necessary
Strong group & leadership
Stakeholder buy-in
Identify the
problems
Create key
messages