7 P S of Marketing Mix PDF
7 P S of Marketing Mix PDF
7 P S of Marketing Mix PDF
DECLARATION
I MR.JATIN.SHETH student of T.Y.B.COM (BANKING AND
INSURANCE) (SEMESTER V) of SHRI CHINAI COLLEGE OF
COMMERCE AND ECONOMICS hereby declare that I have completed the
project on 7 P’S OF MARKETING MIX in the academic year 2007-2008.
The information submitted is true and original and to the best of my
knowledge.
Sign of student
(JATIN SHETH)
CERTIFICATE
Acknowledgement
Completing a task is never one man’s effort. It is often the result of
invaluable contribution of number of individuals in direct or indirect way in
shaping success and achieving it.
We would like to thank the librarian of our college for helping us in finding
out the relevant material for our project. We would like to appreciate all our
college friends and family members who gave us all support and backing
and always came forward whenever a helping hand was needed.
Index
SR. NO. PARTICULARS PAGE NO.
1. Introduction to Indian banking sector
2. Introduction to central bank of india
3. Introduction to ICICI bank
4. Introduction to HSBC bank
5. Introduction to HSBC bank
6. Basic elements of marketing mix
7. 7P’S of central bank of india
8. 7P’S of ICICI bank
9. 7P’S of HSBC bank
10. 7P’S of Saraswat bank
11. Pros and cons
12. Conclusion
13. Bibilography
INDIAN BANKING SECTOR
BACKGROUND
Some of the new entrants in the banking sector are making quite a few
waves and bringing about a paradigm shift. Times Bank, IndusInd Bank,
Bank of Punjab, HDFC Bank, ICICI Bank and Global Trust Bank are some
of the names in this category. The level of service offered and the efficiency
of the operations is considered much better than the nationalized banks.
FOREIGN BANKS
Many foreign banks have set up their branches in India and look set to
revolutionize the way business is done. Standard Chartered is the oldest
foreign bank doing business in this country. Some of other foreign banks
with significant presence are HSBC, American Express bank, Citibank,
ABN Amro Bank and ANZ Grindlays Bank.
FUNCTIONS OF A BANK
Deriving from this definition and viewed solely from the point of view of
the customers, Banks essentially perform the following functions:
Accepting deposits is one of the major activities of the Banks.
Lending money is another major activity of any Bank. In a way, the Bank
acts as an intermediary between the people who have the money to lend and
those who have the need for money to carry out business transactions. This
activity places its own requirements on the resources of the Bank
Transfer of money
Apart from accepting deposits and lending money, Banks also carry out, on
behalf of their customers the act of transfer of money - both domestic and
foreign. - From one place to another. This activity is known as “remittance
business”. Banks issue Demand Drafts, Banker’s Cheques, and Money
Orders etc. for transferring the money. Banks also have the facility of quick
transfer of money also know as Telegraphic Transfer or Tele Cash Orders.
Trustee Business
Safe-keeping
Bankers are in the business of providing security to the money and valuables
of the general public. While security of money is taken care of through
offering various types of deposit schemes, security of valuables is provided
through making secured space available to general public for keeping these
valuables. These spaces are available in the shape of lockers.
CENTRAL BANK OF INDIA
The Bank’s huge human resources of about 40000 employees are an asset to
the organization and huge data base are in the process of being established.
Information relating to the staff at Central Office is available at the click of a
button; for the remaining staff the roll out plan is already in place and
implementation is under progress.
The Bank has also effectively computerized the inter-branch reconciliation
system which helped in speeding up the process of inter-branch accounting
and reducing outstanding entries. Again the total automation of the Central
Accounts System across the Bank has facilitated faster compilation of
financial results.
The Bank has created about 21 Corporate Finance Branches which will take
care of the top borrowal accounts and the credit process time has been
substantially reduced through connectivity and software solutions for
processing.
On the domestic front, the bank have decided to focus on the four
sectors of retail, agriculture, SSI and corporate for the future. They are
also deciding to open four foreign offices as it is the right time for
having international presence
Doha and Hong Kong will have branches and representative offices in
Dubai and Shanghai. They have received approval from the Reserve
Bank of India and are waiting for approval from other respective
regulatory authorities of the countries.
The bank will also open 100 more branches across the country and out
of which nine would be in West Bengal. The bank has 2200 branches
and extension counters at present.
The bank in the next three years would increase the share of retail from
21 per cent to 25 per cent, agriculture from 16 per cent to 20 per cent
and SSI to 20 per cent from 12.5 per cent now.
The current retail portfolio base of the bank was Rs 11,000 crore and in
agriculture Rs 8,500 crore.
The bank is also developing a pricing engine for foreign exchange. The
bank has tied up with Reuters Trading for Foreign Exchange, targeting
exporters and importers.
The bank would open 1200 bank branches by March 2007 and 500
ATMs. To boost the agri business it would be opening 200 village
knowledge centres.
The bank would launch Bhumiheen Green Card for landless and tenant
farmers for credit requirement.
HONGKONG AND SHANGHAI BANKING
CORPORATION
HSBC launched Managing for Growth at the end of 2005. This is a strategic
plan that provides a blueprint for growth and development. HSBC aims to be
the world’s leading financial services company, defined as being preferred,
admired, dynamic, and recognised for giving customers a fair deal.
•Brand: To make HSBC and its hexagon symbol one of the world’s leading
brands for customer experience and corporate social responsibility;
•Private Banking: Serve the Group’s highest value personal clients around
the world;
•People: Attract, develop and motivate HSBC’s staff, rewarding success and
rejecting mediocrity.
BLUEPRINT/FUTURE VISION OF SARASWAT BANK
Once the financial clearance from the RBI is received, the bank will
approach the Registrar of Cooperative Societies for procedural approval.
Maratha Mandir and South Indian Co-operative Bank were on the verge of
collapse last year, when the RBI had to intervene by imposing moratoriums
on withdrawals.
It is said that the bank was positive on its proposals and a decision was
expected soon.
Such a merger would allow the bank a wider area of operation. According to
industry sources, other takeover proposals have also been submitted to the
RBI.
These proposals are lying pending with the central bank at a time when the
government is keen on reforming and regulating co-operative banks.
BASIC ELEMENTS OF MARKETING MIX
The service marketing consists of the following
variables:-
• PRODUCT.
• PRICE.
• PROMOTION.
• PLACE.
• PEOPLE.
• PROCESS.
• PHYSICAL EVIDENCE.
1. PRODUCT:-
A product is anything that can be offered to market for attention,
acquisition, use or consumption that satisfy a want or need. It includes
physical objects (TV), service (banking), person (political person),
place (holiday resort), organization, (Red Cross), and idea (aids
awareness).
2. PRICE:-
3. PROMOTION:-
6. OTHER FORMS:-
Established in 1911, Central Bank of India was the first Indian commercial
bank which was wholly owned and managed by Indians. The establishment
of the Bank was the ultimate realisation of the dream of Sir Sorabji
Pochkhanawala, founder of the Bank. Sir Pherozesha Mehta was the first
Chairman of a truly ‘Swadeshi Bank’. In fact, such was the extent of pride
felt by Sir Sorabji Pochkhanawala that he proclaimed Central Bank as the
‘property of the nation and the country’s asset’. He also added that ‘Central
Bank lives on people’s faith and regards itself as the people’s own bank’.
During the past 94 years of history the Bank has weathered many storms and
faced many challenges. The Bank could successfully transform every threat
into business opportunity and excelled over its peers in the Banking
industry.
Further in line with the guidelines from Reserve Bank of India as also the
Government of India, Central Bank has been playing an increasingly active
role in promoting the key thrust areas of agriculture, small scale industries as
also medium and large industries. Among the Public Sector Banks, Central
Bank of India can be truly described as an All India Bank, due to
distribution of its large network in 27 out of 28 States as also in 4 out of 7
Union Territories in India. Central Bank of India holds a very prominent
place among the Public Sector Banks on account of its network of 3165
branches and 270 extension counters at various centres throughout the length
and breadth of the country.
In view of its large network of branches as also number of savings and other
innovative services offered the total customer base of the Bank at over 25
million account holder.
PRODUCT MIX
1. DEPOSIT SCHEMES:
There are various deposit schemes such as:-
Any person of twelve years of age can open this account individually or
joint with another person/s. Account can be opened in the name of minor
with natural guardian.
2. LOAN SCHEMES:
The banks approach towards loan policies is as follows:
AGRICULTURE
In view of importance of Agriculture in country’s economy a sizable share
of bank’s total lending is allocated to this sector. The credit policy is also
reoriented from time to time to meet the increasing needs of these sectors.
The Bank extends direct and indirect advance, a few of which, are indicated
below:-
Direct finance
Indirect Finance
i. Loans to farmers through farmers societies.
ii. Loans to co operative marketing societies
iii. Advances to State sponsored cooperatives for onward lending to
weaker sections.
The SSI sector covers wide range of enterprises with diverse characteristics.
This sector consists of tiny enterprises, small scale service business
enterprises, artisans, khadi and village industries, Woman enterprises and
sophisticated modern small scale units engaged in manufacturing,
processing or preservation of goods.
The types of facilities which are generally needed by such units and granted
by the Bank are as under:
i. Term Loans
ii. Working Capital Loans
iii. Composite loans
iv. Deferred Payment Guarantee.
2. Loan against Govt. Securities like NSCs, IVPs, KVPs, LIC Policies
3. HOUSING LOANS TO INDIVIDUALS:
The individuals are granted housing loans, either for construction/ acquiring
of a new flat, or for extension /alteration of existing flat or house or for
purchase of an existing house.
Apart from various loans and deposits central bank provides other services
such as mobile banling, telephone banking, ATM’s at convenient locations.
PRICE MIX
Price is the interest charged or given on loans and deposits respectively. The
bank provides various services for which prices are charged.
The rates for education loans (centvidyarthi) are 10.5 %pa for male students
and 10%for female students. Loan to IIT/IIM students is 10%pa (9.5%pa for
girl students)
Period Fixed
Upto 5 years. 8.00%
Above 5 years to less than 10
8.50%
years
10 years & above 9.00%
PLACE MIX
The bank has 3165 branches and 270 ATM’s which are all located at
convenient places. But still central bank of India lags in terms of ATM’s in
the country as compared to other govt and private sector banks.
The following are the places where some of the ATM centres are located.
Promotion of central bank is mainly done through print media rather than
television advertising. Banners of central bank of India can be seen on
railway stations.
Also central bank of India has been ahead of many banks as far as charity is
concerned. Central bank of India tries to promote itself as people’s bank and
it mainly targets middle class and semi urban people as its consumers.
Around 70% of the branches are located in rural and semi-urban centers. The
Bank has sponsored 23 Regional Rural Banks (RRBs). The Bank has lead
responsibility in 54 districts and most of these are located in economically
backward areas of Madhya Pradesh (17), Bihar (17), Maharashtra (7), Uttar
Pradesh (5), West Bengal (3), Rajasthan (3) and Chattisgarh (2).
For maintaining its present consumers central bank of India sends greetings
on various auspicious days.
The placement of the different counters should be such that any new
customer should not be confused.
Normally all the forms and the receipts in central bank of India are written
both in English and Marathi which makes very convenient for those people
who cannot read and write in English. The counters are all well placed in
this bank.
There is a separate counter for depositing the cheques which is just beside
the door. Depositing the cash and withdrawing the cash are done at the same
counters. And there are three to four counters doing this.
There are separate `Enquiry' or `May I Help You' counter at large branches.
The bank has a big screen on the wall which continuously displays interest
rates for various deposit schemes from time to time , working hours of the
bank ,bank holidays etc
Various accounts are designed mainly to help the individual to inculcate the
habit of saving money and to meet their future requirement of money. The
amounts can be deposited/withdrawn from these accounts by way of
cheques/withdrawal slips. It helps the customers to keep minimum cash at
home besides earning interest
For opening any account (savings or current) the Bank requires a satisfactory
introduction of the person/s opening the account by a person acceptable to
the Bank.
The customer is then required to fill a respective form with all the details
personal and professional—like full name, correct address through which the
transaction can take place, telephone no., occupation, and his official
signature through which he will carry out his bank transaction along with
proof of identification like current gas / telephone / electricity bill or ration
card or voter's identity card or driving license or passport etc.All the above
documents are accompanied by initial deposit to open a bank account.
After the completion of all the rules bank a/c no is given to the respective
account holder.The account holder is then given cheque book, pass book and
slip book. The account holder is required to maintain certain minimum
balance in the account,as specified by the Bank from time to time, separately
for computerized and non - computerised branches and also depending on,
whether account holder wants to avail the Cheque book facility or not. Non -
compliance of this would attract service charges. Interest at 4% p.a.is
presently paid on half yearly basis.
HISTORY
ICICI Bank is India's largest private bank and the second largest bank in the
country. ICICI Bank has total assets of about Rs25.1389billion, (as on 31st
march, 2006) a network of over 614 branches, and offices and about 2200
ATMs. ICICI Bank offers a wide range of banking products and financial
services to corporate and retail customers through a variety of delivery
channels and through its specialised subsidiaries and affiliates in the areas of
investment banking, life and non-life insurance, venture capital and asset
management. ICICI Bank's equity shares are listed in India on, the Mumbai
Stock Exchange and the National Stock Exchange of India Limited and its
American Depositary Receipts (ADRs) are listed on the New York Stock
Exchange (NYSE).
ICICI Bank is arguably the most aggressive bank in the country and can
rightfully claim credit for the spread of retail financing in the country.
ICICI Bank is the largest issuer of credit cards in the country. It was the first
bank to offer a wide network of ATM's and had the largest network of
ATM's till recently, before SBI caught up with it.
ATM Network:
A saving Bank Account with ICICI Bank Entitles a free ATM
card, which enable us to access our account anytime & at any
ATM center across the country. Unlike most other ATMs, an
ICICI bank ATM allows one to withdraw Upto RS. 25,000 a day.
In addition, cash can be withdrawn from any of the ATM from
our master card. (Domestic/ International).
7 Days Banking:
At select branches spread over a country we can do your banking on all the 7
days of the week (except for public holidays), over extended working hours.
For consumer convenience ICICI is one of very few banks which operates
from morning eight to evening eight i.e. twelve hours banking.
Tele-banking:
A Tele-banking service provides us instant access to our account. They offer
us a wide range of service over the phone such as account information,
Balance enquiry, Transaction details, statement of account on fax, status of
our cheque (Available during branch business Hours).
Connect – internet Banking:
Through the concept of “the bank on your desktop” we can look up the
status of our account, query & undertake a range of financial transactions,
simply by clicking the mouse.
ICICI card service:
ICICI Bank has joined hands with several banks, to give rise to a new kind
of card power- unique & unmatched benefits & international utility at the
most competitive rates. The ICICI Bank internal silver card, the Master Card
& ‘unique’ card offer quite a few benefits.
CREDIT CARDS
ICICI Bank Credit Cards gives the facility of cash, convenience and a range
of benefits, anywhere in the world. These benefits range from life time free
cards, Insurance benefits, global emergency assistance service, discounts,
utility payments, travel discounts and much more.
DEBIT CARDS
The ICICI Bank Debit Card is a revolutionary form of cash that allows
customers to access their bank account around the clock, around the world.
The ICICI Bank Debit Card can be used for shopping at more than 100,000
merchants in India and 13 million merchants worldwide.
TRAVEL CARDS
Presenting ICICI Bank Travel Card. The Hassle Free way to Travel the
world. Traveling with US Dollar, Euro, Pound Sterling or Swiss Francs;
Looking for security and convenience; take ICICI Bank Travel Card. Issued
in duplicate. Offers the Pin based security. Has the convenience of usage of
Credit or Debit card.
Other Features:
The ICICI bank card has the widest possible reach – welcome by 1, 10,000
Merchant partners across India & Nepal & yet another 160lakh merchant
Establishment worldwide.
Mobile ATM’s:
ICICI Bank launched its mobile ATM in Mumbai way back in 2002— the
first of its kind in India. In Mumbai, the mobile ATM vans are parked at
four locations in the suburbs daily for two hours each. The four locations
have been chosen depending on the sizeable number of customers the bank
have in these pockets. These ATMs are equipped with Video Surveillance
devices. Regular customers can also use this ATM under normal course.
PRICE MIX
The price mix in the banking sector is nothing but the interest rates charged
by the different banks. In today’s competitive scenario where the customer is
the king the banks have to charge them interest at the rate in force on
accordance with the RBI directives.
Interest is paid on the minimum credit balance maintained between the 10th
day and last day of each calendar month in Savings accounts at the rate in
force in accordance with RBI directives. Interest so calculated is rounded off
to the nearest rupee, ignoring fractions of a rupee. Interest is paid every half
year in September and March
HOME LOANS
As ICICI have tied up with other banks ATM’s the receiver of this service
have to pay nominal amt of 20-25 Rs.
The Bank provides various services to customers for which service charges
are levied. The charges are reviewed/revised from time to time.
Service charges are levied for collection and remittance of funds, processing
of loan proposals, issue of guarantees, safe custody, issue of duplicate
instruments/statements ledger folio charges etc.
PLACE MIX
Place mix is the location analysis for bank branches. There are number of
factors affecting the determination of the location of the branch of a bank. It
is very necessary for a bank to be situated at a location where most of its
target population is located.
ICICI Bank's 24 Hour ATM network is one of the largest and most
widespread ATM Network in India. Their ATMs are located in commercial
areas, residential localities, major petrol pumps, airports, near railway
stations and other places which are conveniently accessible to the customers.
ICICI Bank has entered into an arrangement with Federal Bank for the
sharing of ATM network. By this arrangement customer holding Debit cum
ATM card of ICICI Bank will be able to use the ATMs of the Federal Bank
for Cash withdrawal and balance enquiry transactions. The convenience of
using this additional shared network comes at the nominal cost of Rs. 20 per
transaction for cash withdrawal and Rs.10 per transaction for balance
enquiry, plus service tax at 10.2% of the charge amount, at these ATMs.
Customers can withdraw Upto 25,000 per day, either through ICICI Bank's
ATMs or through any of our partner banks ATMs.
Also ICICI have tied up with state bank of India to create largest domestic
network. Under the arrangement, customers of SBI and ICICI Bank can
access each other's ATM network for a small fee. SBI and associates at
present have 2,068 ATMs and ICICI Bank has a network of 2200 ATMs.
The SBI-ICICI Bank tie-up will give access to the combined network of
4268 ATMs, spread across over 600 centres in the country. Customers of
both the banks can withdraw cash and enquire about their accounts by the
new tie-up. Other services like depositing cash will be eventually included in
the mutual services. A fee of Rs 18 and Rs 7 will be charged for cash
transaction and other enquiries, respectively.
THE PROMOTION MIX
Promotion is nothing but making the customers more and more aware of the
services and benefits provided by the bank. The banks today can use a lot of
new technology to communicate to their customers. Two of the fastest
growing modern tools of communicating with the customers are:
Internet Banking
Mobile Banking
Thus the knowledge genuineness, honest & ability to provide the service of
front office staff creates trust in the minds of customer. Bank also trained its
employees who have high customer contact that can build trust &
confidence between employee& customer.
PHYSICAL EVIDENCE
Physical Evidence is the overall layout of the place. How the entire bank has
been designed. Physical evidence refers to all those factors that helps make
the process much easier and smoother. For example in case of a bank the
physical evidence would be the placement of the customer service
executive’s desk, or the location of the place for depositing the Cheques. It
is very necessary the place is designed in such a manner so as to ensure
maximum convenience to the customer and cause no confusion to him.
Very well organized, well furnished and there is enough space to sit.
Separate boxes are made i.e. for local clearing, national clearing for
depositing the cheque, for which there is no need to stand in the queue.
Tokens are not given for withdrawing cash; instead there is only one line for
depositing and withdrawing the cash. The same line leads to 5 to 6 different
counters wherein cash can be withdrawn and deposited, so that any new
comer is not confused by seeing too many lines.
All the departments where put up in such order that a rush in one of the
departments would not lead to problems to the other department
The enquiry counters where placed right in front of the entrance so that the
new visitors do not have any problem in locating the counters and the people
can be helped as quickly as possible.
The staff of the bank are well presentable and dressed and always with an ID
around their neck for easy identification.
ICICI Bank is fully equipped with decent interior. It has all the latest
technical instruments such as printer, scanner, fax machines, computers, etc.
All the equipments are well maintained to avoid any blockage in the service.
There were signboards indicating which department lies where, different
counter number etc.
All the employees were in their formal uniforms, which gave a decent look
and differentiated them from the customers. All this facility probably helps
new customer to reduce his confusion for banking transaction & importantly
they get involved in banking environment quickly.
There is no doubt that ICICI is the one of the topmost bank as it shows what
great planning has been done in even the smallest of the matters.
Physical evidence also includes other factors which makes the process
convenient like ATM’s, forms, cheque, credit cards etc.
Following are the features available on our ATMs, which can be accessed
from anywhere at anytime.
Cash Withdrawal: Withdraw Upto Rs. 25,000/- per day from your account
Balance Enquiry: Know your ledger balance and available balance
Mini Statement: Get a printout of your last 8 transactions and your current
balance.
Deposit Cash / Cheques: Available at all full function ATMs, Customers
can deposit both cash and cheques. Cash deposited in ATMs will be credited
to the account on the same day (provided cash is deposited before the
clearing) and cheques are sent for clearing on the next working day.
Funds Transfer: Transfer funds from one account to another linked account
in the same branch.
Others: Request for a checkbook from our ATMs and our concerned branch
will dispatch it such that it reaches you within 10 working days.
People are the employees that are the service providers. In a banking sector
the service provider plays a very important and determinant role in rendering
the customers a satisfactory and a good service. It is extremely essential that
the service provider understands what his customers expects from him. In a
banking sector the customer needs to be guided in a lot of matters which is
possible only with the help of the service provider.
ICICI bank views people as a key source of competitive advantage.
Consequently the development and management of human capital is an
essential element of its strategy and key management activity.
The knowledge genuineness, honest & ability to provide the service of front
office staff creates trust in the minds of customer. Bank also trained its
employees who have high customer contact that can build trust &
confidence between employee& customer.
ICICI bank has built strong capabilities in training and development to build
competencies. Training on product and operations is imparted through web –
based training modules. Frontline staff members are being trained on the
regular basis by IT users support group on the various enhancements as well
as new packages designed for offering customized solutions to customers.
Board Members
The process mix constitutes the overall procedure involved in using the
services offered by the bank. It is very necessary that the process is very
customer friendly. In other words a process should be such that the customer
is easily able to understand and easy to follow. Today if particular banks
formalities are long and the procedure very complicated the overall process
fails and the customer may not inclined towards using that banks services.
Let’s take for example the process for application for a car loan.
Now this mainly involves 3 things.
Firstly, the customer has to collect the form from the counter.
He has to fill in the details such as name, address, type of account, name of
nominee and so on.
He has to attach certain documents to give a proof for his identity and
residential address.
These documents include Passport copy, Ration card copy, Telephone bill,
etc and his photograph.
Along with the documents, he is required to give a self signed cheque or
cash Rs.5, 100/-
The attached form is then submitted at the counter. Here the form is
physically checked.
After checking the form, the information is feed in the computer. The
account number and ATM pin card is given to the customer on the spot. But
his account activates only after three days.
The attached form is then sent by the branch to the Regional Processing
Centre (RPC), where the documents are physically checked and scrutinized.
After the verification is complete, and if they are satisfied with the
documents, they activate the account else the form the application is
rejected. The control of activating the account is under only RPC. The
branch cannot do this activity.
RPC informs the respected branch about the activation of the account.
Finally, the branch employee gives a call to the customer informing him that
his account is activated.
HONGKONG AND SHANGHAI BANKING
CORPORATION
With listings on the London, Hong Kong, New York, Paris and Bermuda
stock exchanges, shares in HSBC Holdings plc are held by nearly 200,000
shareholders in some 100 countries and territories. The shares are traded on
the New York Stock Exchange in the form of American Depositary
Receipts.
HSBC made record profits in the 2004-2005 year earning over 12 billion
GBP or more than 20 billion US dollars.
HSBC IN INDIA
HSBC is the largest group in the world after Citicorp. Before moving it’s
headquarter to London in 1990, it was headquartered in Hong Kong. HSBC
India is having branches in Ahmedabad, Bangalore, Chennai, Chandigarh,
Coimbatore, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana,
Mumbai, New Delhi, Noida, Pune, Thane, Trivandrum and Visakhapatnam.
HSBC NRI centres are located in Asia-Pacific, the Middle East, Europe and
North America. HSBC NRI centres provide full range of personal and
private banking products in India and overseas. HSBC Internet banking adds
to the services of HSBC India abroad.
PRODUCT MIX
Some of the products and services offered by the bank are as follows:
The HSBC Group develops and applies advanced technology to the efficient
and convenient delivery of banking and related financial services. HSBC
Bank India provides the following:
• Self-service banking with over 150 in-branch and off-branch ATMs and
24-hour phone banking.
• HSBC India, along with HSBC Investment product and HSBC Insurance,
it offers international Gold Card and Classic Credit Cards from VISA and
MasterCard and debit cards from Visa. HSBC in India gives 24 hour
banking services, extensive network of ATMs, integrated Call Centre and
also HSBC e-banking.
Taking the smart way out, HSBC introduced Smart Money Account, which
enables you to enjoy all the benefits of a savings account coupled with the
high returns of a fixed deposit. A unique combination of a fixed deposit and
a savings account, the HSBC Smart Money Account lets you enjoy the
higher returns of a fixed deposit and yet retain the liquidity and flexibility to
meet all your needs. Make all your bill payments online and avoid the
hassles of physical payments. It does defraud Open a Smart Money Account
with a minimum fixed deposit of Rs.25, 000 and get high returns.
DEMAT SERVICES
HSBC provides more than 100 million customers world-wide with a full
range of personal financial services, including current and savings accounts,
mortgages, insurance, credit cards, loans, pensions and investments. The
Consumer Finance group facilitates point of sale credit to consumers, and
lends money and provides related services to meet the financial needs of
everyday people.
COMMERCIAL BANKING
HSBC provides financial services to small, medium-sized and middle-
market enterprises. The group has almost 2.5 million of such customers,
including sole proprietors, partnerships, clubs and associations, incorporated
businesses and publicly quoted companies.
PRIVATE BANKING
PLACE MIX
PROMOTION MIX
The HSBC logo is that of hexagon. The group announced in November 1998
that the HSBC brand and the hexagon symbol would be adopted as the
unified brand in all the markets where HSBC operates, with the aim of
enhancing recognition of the Group and its values by customers,
shareholders and staff throughout the world.
HEXAGON SYMBOL
SPONSORSHIP
One of the best ways through which HSBC promotes itself is through
sponsorship.Having sponsored the Jaguar Racing Formula One team since
the days of Stewart Grand Prix, HSBC ended its relationship with the sport
when Red Bull purchased Jaguar Racing from Ford. HSBC has now
switched its focus to golf, taking title sponsorship of events such as the
HSBC World Match Play Championship, HSBC
Women’s World Match Play Championship and HSBC Champions.
In football HSBC sponsor French club AS Monaco.
In Australia, HSBC sponsors the New South Wales Waratahs rugby team in
the Super 14 competition, as well as the Hawthorn Football Club in the
Australian Football League.
In the United States, HSBC owns the naming rights to the home arena of the
Buffalo Sabres until 2026, the team plays in the North American National
Hockey League.
HSBC’s other sponsorships are mainly in the area of education, health and
the environment.
SLOGAN
Since the global adoption of the HSBC brand the following strap lines have
been used:
Number of
Country
Staff
United Kingdom 55,000
United States of
49,000
America
Brazil 28,000
Hong Kong 26,000
Mexico 22,000
India 20,000
France 14,000
In September 2005, HSBC was voted 'Global Bank of the Year' by The
Banker for the fourth consecutive year;
HSBC’s earnings are diversified geographically and by Customer Group:
Geographical Contribution
Commercial Banking
23.7%
Private Banking
4.4%
Other
0.1%
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PHYSICAL EVIDENCE
The exteriors of HSBC banks are well furnished and maintained. All the
HSBC buildings and branches in all the countries are built in strict
accordance with “feng shui”.All the major HSBC buildings worldwide have
statues of lions on the entrance. From a "Feng Shui" point of view, the two
bronze lion statues in front of the HSBC headquarter are believed to
contribute to the steady revenue of the bank. Although even in Asia, not
every architect believes in Feng Shui, most of their customers do.
PROCESS MIX
There are various processes followed by a bank. Being a bank with an
international repute the process followed are of international standards. The
staff is very friendly helps its customers in all the processes.
For opening any account (savings or current) the Bank requires a satisfactory
introduction of the person/s opening the account by a person acceptable to
the Bank. The personal of the bank goes to the locations of the customer and
explain the details and does the needfull.
The customer is then required to fill a respective form with all the details
personal and professional—like full name, correct address through which the
transaction can take place, telephone no., occupation, and his official
signature through which he will carry out his bank transaction along with
proof of identification like current gas / telephone / electricity bill or ration
card or voter's identity card or driving license or passport etc.All the above
documents are accompanied by initial deposit to open a bank account.
The Society was initially set up to help families in distress. Its objective was
to provide temporary accommodation to its members in eventualities such as
weddings of dependent members of the family, repayment of debt and
expenses of medical treatment etc. The Society was converted into a full-
fledged Urban Co-operative Bank in the year 1933.
MILESTONES
During the late fifties, the Bank grew from strength to strength. The Bank
had established five branches within the city of Mumbai and one each at
Pune and Belgaum. Resultantly, in the year 1977-78, the Bank's gross
income crossed the Rs.3.00 crore mark for the first time.
Last two decades the bank has witnessed a steady growth in the business.
The bank has a network of 86 fully computerized branches covering five
states viz. Maharashtra, Gujarat, Madhya Pradesh, Karnataka and Goa. The
Bank is providing 24- hour service through ATM at 30 locations.
Prosperity to customer relationship has been the motto of Saraswat Bank for
the last 87 years.
The bank still continues to function with the glorious tradition in public
services besides being the largest Urban Co-operative Bank in India,
Saraswat Bank has now become the largest in Asia. Saraswat bank has
now 86 fully computerised branches, 12 Extension Counters, 7 Zonal
Offices and 20 Departments located across 5 States viz. Maharashtra, Goa,
Gujarat, Madhya Pradesh and Karnataka.
Saraswat Bank attributes this success to its undying spirit to serve the
common man and to the sharpening of its competitive edge by constantly
upgrading technology to match international standards. The bank is fully
computerised and offers convenient working hours.
PRODUCT MIX
The Bank also offers a bouquet of Retail Loan Products such as Vastu siddhi
home loan, Saraswati Education Loan, Car Loan etc. and wide array of
Deposit options with attractive features and Rate of Interest.
The bank also provides separate account co-operative societies with special
benefits like
Special concession under Vastu Sajaawat Loan Scheme for house repairs to
the members of the Society
Services offered by Saraswat bank are as follows
EASY PAY
Here is one exciting facility the Bank offers to relieve relieve their
customers, from standing in a queue for routine utility bill payments.
All you have to do is to walk into any of our branch and register yourself
under : Easy Pay" scheme for all your recurring utility bill payments such as
Telephone, Electricity Bills, Cellular Phone Bills, Insurance Premium &
many more. Once you are registered all your future bills will be paid
automatically through your bank account with us.
BANCS
Saraswat Bank has joined the 'BANCS' network consortium for ATM
sharing and has started operations since 15th June 2004.
MUTUAL FUNDS
Saraswat bank has tied up with following Mutual Funds for selling their
mutual fund products.
[iv] UTI
PRICE MIX
Outward Cheque
return
Amount
in Rs.
(per
Type of account cheque)
Savings Bank account Rs. 25/-
Current Bank account Rs. 50/-
Cash Credit /
Overdraft Rs. 50/-
PLACE MIX
Place Address
Raja Shopping Center, New
Andheri Nagardas Road, Andheri (E),
Mumbai-400 069.
All India Institute Of Local self
Andheri Ext. Government, Burfiwalla Marg,
Counter Andheri(W.), Mumbai - 400
058
Kalpak Estate, Shaikh Mistry
Antop Hill Marg, Antophill, Mumbai
-400037
Ballard Estate Wakefield House, Plot No. 16,
Ground floor, Sprot Road,
Ballard Estate, Mumbai -
400001
Vinayak CHSL, Gandhi Nagar,
Bandra
Bandra(E), Mumbai - 400 051
Kesar Kripa, Chandavarkar
Lane, Borivali(W), Mumbai -
400 092
Borivali
Laxmi Building, 8 Quarter
Road, Borivli (East), Mumbai
400066
Charkop Kuluwasi CHSL,
Panchavati, RDP-8/212,
Charkop
Charkop, Kandivali(W),
Mumbai - 400 066
Chhatrapati Taj Building, Ground Floor,
Shivaji Amrit Keshav Nayak Marg,
Terminus Fort, Mumbai - 400 001
Shri Sunder Co-op Hsg.
Ltd.,Plot No. 560, Sion
Chembur
Trombay Road, Chembur,
Mumbai-400 071
12, FramRose Court,60/60B,
Dadar Dadasaheb Phalake Road,
Dadar - 400 014
M.D.College, Maharshi
Dadar Extn. Dayanand Education Society,
Counter Dr. S.S.Rao Road, Opp. Gandhi
Hospital, Parel, Mumbai – 12
Silver Coin apartments, Bhagat
Singh Road, Bhanu Nagar,
Dombivali Dombivali(E).
Everest Hall Bldg, M G Cross
Marg Dombivali (West) 421202
Madhukosh, S.V.Sovani Path,
Girgaum
Girgaum, Mumbai - 400 004
Shreyas Cinema, L.B.S. Marg,
Ghatkopar(W), Mumbai - 400
086
Ghatkopar Santoshimata Co op Hsg.
Society, Asalfa, Ghatkopar
(West). Mumbai 400084.
Goregaon(E) Seetai, Pandurang Wadi,
Goregaon(E), Mumbai -
400063
Pratiksha Apartment, Opp.
Filmistan Studio, S.V..Road,
Goregaon(W)
Goregaon(W), Mumbai - 400
062.
Apsara Cinema Building, 203-
Grant Road A, Dr. D.B.Marg, Mumbai - 400
007.
Saidham Co. op Hsg. Society
Ltd., Ground floor, Near
Jogeshwari Ganesh Hotel, Majaswadi,
Jogeshwari (East),
Mumbai 400060
Jogeshwari Ext. Meghwadi, Jogeshwari (East),
Counter Mumbai 400060.
Madhusagar,N.S.Road
Juhu No.13,Near Juhu Church,
Mumbai - 400049
Kishore Smruti, Station
Kalwa
Road,Kalwa, Thane 400 605.
Gokuldham Complex, Murbad
Kalyan Road, Near Syndicate
Naka, Kalyan 421 301.
PROMOTION MIX
The following are the different ways in which Saraswat bank promotes itself
Over the years the quality of the magazine has improved to a great extent.
Innovative ideas have been introduced in the lay out and designing.
Members eagerly wait for the copies to get community news. The circulation
has grown to 3800 copies compared to the previous year of 3600 print outs.
There is an over whelming response from eminent writers who have been
spontaneously contributing on topics of current interest viz. biography,
travelogue, astronomy, education, health, culinary, sports, religion and
philosophy etc. The columns under ‘Classifieds and Domestic Tidings are
read with great interest. The numbers of articles are mounting but owing to
constraint of space they are being published in phases in subsequent issues.
Yet another way to promote itself, the bank continuously takes part in
charity and relief funds.
WEB PROMOTION
The bank believes that effective web promotion through search engine puts
your website in front of your most qualified customers. Results continue to
show Internet search engines and directories to be the most popular and cost-
effective way to increase online visibility with your potential customers so
that more and more people come to know abou the bank
PHYSICAL EVIDENCE
INTERIOR OF SARASWAT BANK
The interiors of the bank are not as well maintained as any private bank.
PEOPLE MIX
Board of Directors
Chairman
Shri R. K. Patkar, B.A.(HONS.), B.COM
Vice-Chairman
Shri K. V. Rangnekar, M.A. (SOCIOLOGY)
Directors
Mr. E.K. Thakur, B.A. (HONS.), C.A.I.I.B
Mr. R.V. Kalghatgi
Mr. M.P.Barde, B.E. (CIVIL), M.TECH. M.I.E.
Mr. N. R. Warerkar, B.COM. C.A.I.I.B.
Mr. R. W. Gharse, B. Tech (Chem.Engg.), M.M.S.
Mr. V. K. Gaikwad
Mr.M.K alias "Baba" Parulekar, B.A
Prof. J.S.Walawalkar, B.Com(Hons.), L.L.B., F.C.A., A.C.S.
Mr. S. D. Welling, M.Com. F.C.A.
Mr. S.M. Rege, B.Tech, IIM-Bangalore
Managing Director
Mr. S.Kumar Banerji, B.Sc. (Hons.), D.B.M., L.L.M.
1. CBI is the oldest bank and 1. CBI was the 1st to introduce ATM cards but
most reputed bank in India today it hardly has any ATM centres in India
also have created its 95 years
of Goodwill.
2 .CBI is India's 12th largest 2. CBI is now in process of Tele-Banking,
service provider to customers Internet Banking and Phone Banking which
after SBI which is 2nd service ICICI implemented 10 years back
provider.
2. HSBC is a foreign bank but 2.The security deposit for opening A DEMAT
it gives a tough competition to Account is comparitively higher than other
Indian originated banks in banks.
India
1.Minimum deposite scheme 1. It has very few branches in India thus there
compared to ICICI, HSBC is lack of promotional activities .