SAMPLE SIZE AND METHOD OF

COLLECTING SAMPLES

Sample plan:

Population: The target population of our survey comprised of all the consumers
Panchnath Auto Private Limited. This is in the accordance with the fuel that the consumers
have more knowledge about the policies
and products. Ax the company. This can only provide with the clear picture of consumer
buying potter.

Sample size: A no. of total 200 consumers was surveyed.

Sampleelement/unit: A sample comprised of all types of consumers.

Sample method: We have chosen simple random sampling as the sampling method of
research. The reason
for doing so in that the probability of inclusion of all elements is the sample is equal.

Data collection method

I have collected data from 200 respondents of Panchnath Auto Private Limited through the
following data collection method

Primary data: Data is collected from respondent through an unstructured questionnaire and
face to face Interview of the respondents is the main source of information

Secondary data: Data is collected from internet, magazines and financial report

Data analysis

This collected data have been analyzed through the following process

Tabulation: The collected data have been tabulated to make it more concise and
meaningful. It help in further interpretation of data

Presentation: The tabulated data has been presented through Pie charts
the form of finding
Interpretation : Interpretation has been done with the help of presented data
and Suggestions

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Scope Of Study
Practical View of Buying Paper of the consumer and helpful to take any corrective
action
• Practical view of buying patterns of the consumer by using spot test
• Research is limited to consumers of Panchnath Auto Private Limited in Rajkot Region.

PRESENTATION OF DATA
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 1. Age group

20-30 30-40 40-50 50-60 60 above

5% 9%
21%
20%

45%

Interpretation:

In a survey it is observed that maximum 45% of total respondent belong; to \h¢

age of 40-50 yrs, 21% of respondent belongs to 50-60 yrs, 20% of respondent
belongs lo 30-40 yrs, 9% of respondent belongs to 20~30 yrs and 5% of
respondent belongs above 60 yrs age group.

2. Gender

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 male female

4%

96%

Interpretation

In the survey it is observe that 96% of respondents arc male and 4% of the
respondents are female.

3. Region

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Interpretation :
In the survey it is observe that 4l% of respondent are from North India, 34% are
from West India, 20% are from South India and 5% are from East India.
East India North India South India West India

5%

34%

41%

20%

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 Study of Consumer Buying Pattern at
Panchnath Auto Private limited through spot
testing

Topic Introduction

Concept of spot test lo understand consumer Buying patter.

SPOT TEST -

Spot lest is a very meaningful feel for automobile industry as it helps the company to
understand the buying pattern of the consumer and also market share. In spot lest the
sales of each segment is collected by physical inspection and observation of each trucks
and its parts.

Consumer buying pattern and shifts-

Consumer and revenue generators for any organization so in any industry does not cater
to its targeted audience, it might be taking a risk of losing its customer. lt is necessary to
know the buying pattern of these value people who eventually influence the sales pattern
of the company. Business behaviour isinfluenced by various culture, social, personal and
physical factors have the broadest and deepest import culture is the fundamental
determinant of a person's cants and behaviour .

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Q1. While purchasing tractor which model do you prefer?
A. Swaraj 735 b. Mahindra Jivo 225 c. Mahindra yuvraj 215 d. Mahindra 415
DI e. others
Tabulation
Brand Sum of no. of respondent %of no. of respondent
Swaraj 735 72 36%
Mahindra Jivo 225 60 30%
Mahindra yuvraj 215 53 26.50%
Mahindra 415 DI 12 6%
Others 3 1.50%
Grand total 200 100.00%

Sales
1.5

36
26.5

30

Swaraj 735 jivo 225 yuvraj 215 mahindra 415 DI others

Interpretation
In this survey it is observed 36% of respondent prefer Swaraj 735 followed by 30% jivo
225, 26.50% of jivo 215, 6% of Mahindra 415 DI and others 1.50%
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02. From where did you get to know about Panchnath Auto Private limited?
A) Brand Image
B) Social Media
C) Mouth to Mouth
D) Friends/Relative E) Others
Tabulations:
Brand Sum of no. of respondent %of no. of respondent
Brand image 52 26%
Friends and relatie 21 10.50%
Mouth to mouth 20 10%
Others 5 2.50%
Social media 102 51%
Grand total 200 100%

Sales

26%

51% 10.50%

10%

2.50%

Brand image Friends and relatie Mouth to mouth Others Social media

Interpretation
In the survey it is observed that 51% of respondents get to know from social media, 26%
from brand image, 10% are from friends and relatives, 10% from mouth to mouth, 3%
from others

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Q3 How much quantity do you want to buy?
A)1-3unit Β) 4-5units C) 6-9 units D)10 or above
Tabulation:
Brand Sum of no. of respondent %of no. of respondent
1-3 30 15%
3-5 55 27.50%
5-10 80 40%
Above 10 35 17.50%

Grand total 200 100%

Sales

15%
17.50%

27.50%

40%

1-3 units 3-5 units 5-9 units above 10

Interpretation:
In the survey it is observed that 40% of respondent buy quantity 5-10 units, 27% buy 3-5
units, 15% buy 1-3 units and 18% buy above 10 units

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Q4 Which price range is suitable for you?
A) Rs 8-10 lakhs/ units B) Rs 10-12Lakhs / per unit c) Rs 12-14 lakhs units

D) Rs 14-15 lakhs/ units E) Rs 15-20 lakhs & above units

Tabulations:
Amount in lakhs Sum of no. of respondent %of no. of respondent
8-10 32 16%
10-12 68 34%
12-14 37 18%
14-15 47 24%
15&above 16 8%
Grand total 200 100%

Sales

8%
16%

24%

34%
18%

70-150 150-350 350-500 500-2000 2000&above

Interpretation:
In the survey it is observed that price range prefer by 16% respondent is Rs.8-10lakh/
units, 34% prefer Rs. 10-12 lakh /unit l 8% prefer Rs.12-14 lakh/unit, 24% prefer Rs.14;15
lakh/ unit , 8% prefer above Rs.15 lakh and above

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Q5 For which purpose you buy tractor do you prefer?
A)Agriculture use
B) Industrial use
Tabulations:
Brand Sum of no. of respondent %of no. of respondent
Agriculture use 108 54%
Industrial use 92 46%
Grand total 200 100%

Sales
0 0

46

54

Agriculture use Industrial use

Interpretation
In this survey it is observed that 54% respondents buy for agriculture purpose and 46%
buy for industrial purpose.

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FINDINGS
I) In this survey it is observe that 45% of total respondent are belong to the age group of
40-50. This implies that the respondents are well establish in their carrier and decisive
in nature und lite.
II) 96% of mule were appeared in the survey that made purchase on behalf of their
taste/price/quality/friend/status/brand image etc.
III) A majority of 32.5% arc middle class buyers and followed by 26.5 are high class
buyers. lt means respondents prefer quality more than price.
IV) Brand preferred by the consumers to Swaraj 735 rating 36% , second comes Mahindra
jivo 225 with 30% , and then Mahindra yuvraj 215 with 26.5% . it means that curey
type of consumers comes in Panchnath Auto private Limited.
V) Causes behind the brand preference were quality 26.5% , brand image 29% . l 5..5%
price, 4% each other contributing factor were glaze and look, thickness of slab, friends
and relatives, durability.

QUESTIONNARIE

1. Age group

A.20-30 B.30-40. C. 40-50 D.Above 60

2. Gender
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A.Male. B. Female

3. Region

A.East region. B.South region. C.West region. D.North region

4. Category

1.High class buyers. 2.Middle class buyers. 3.Marble trader. 4.Builder/Architect

You are requested to fill the questionnaire. We assure you that all the information would
be kept confidential.

Name-
Qualification-
Age
Designation

Q1 While purchasing marble which brand do you prefer?

A.Swaraj 735
B. Mahindra jivo 225
C. Mahindra jivo 215
D. Mahindra 415 DI
E.others

Q2 From where did you get to know about Panchnath Auto private limited?

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a) Brand Image
d) Friend Relatives
b) Social media
c) Mouth to Mouth

Q3 How much quantity do you want to buy?

a) 1-3 unit b) above 10 units

c) 3-5 units unit d) 5-10 units

Q4 Which price range is suitable for you?

a) Rs 8-10 lakh per unit

b) Rs 10-12 lakh per unit
c) Rs 12-14 lakh per units
D) Rs 14-16 lakh per units
E) Rs 16 lakh or above per units

Q5 For what purpose do you prefer our tractor?

a) Industral use
b) Agriculture use

Q7. Why do you prefer Panchnath auto private limited a while buying?

a) Varieties & choices

b) Quality
C) service
D) Brand image

Q8 Have you ever brought any tractor previously?

a) Yes
b) No

Q9 Are you satisfied with services at Panchnath Auto Pvt. Ltd.?

a)Yes
b) No

Q10 Rate the behaviour of salesman at Panchnath auto Pvt. Ltd?

a) Excellent
B) Average
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C) Very good
D) Good
e) Poor

THANK YOU
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