Impact of Motivation

Final Project
Date: 24 January , 2019
Subject: Sociology
Course: MSC (IT)
Submitted To:
Prof Kashif Islam
Submitted By:
Ali Ashraf
Roll no:15
UCP Sahiwal Campus

The impact of employee’s motivation on performance in the
Beverages industry of Pakistan
Abstract
Motivation is an important part of any organization because without motivation

companies cannot achieve their goals. Main theme of this paper is to investigate the
impact of motivation on employee’s performance mainly in beverage industry of
Pakistan. Data of this study has been collected via questionnaire from major five cities
of Pakistan. Result of this study highlight that motivation play an important role to
enhance the performance of employee in beverage industry of Pakistan.
Introduction
Motivation is very necessary element for all the organization either public or private,
organization cannot achieve goals without motivation so all organization focus on
motivation (Chintallo and Maladeo, 2013). According to Chaudhary and Sharma (2012)
motivation derived from word motive which is need want or desire of any person so we
can say employee motivation means the work on the want and need of employee in
organization.
In today’s business environment organization can easily change their goods, services
and material needs but it’s very difficult to change the human resources, so we can say
human resource is the most important factor of production of any organization. It is
almost unchangeable to make or increase the commitment level of employees.
Motivated employees work hard and help the organization to achieve their goals. It’s a
common saying that out of many tools motivation is considered as best to force the
employees to perform their duties or responsibilities (Azard and shafighi, 2013). High
level of salaries increase the motivation that ultimately increase the performance
(Mougbo, 2013). Employee ability when come with motivation it ultimately increase the
performance (Isabaltal, 2012). Motivated employees perform difficult task with
dedication that leads to high performance. Researchers focused on to increase the
productivity with any workability of employees. It is defined by previous research that
motivation is most important to increase the output of organization. It is also increase
the coordination between employee and organization and employees perform duties
properly. In the same point it helps employees to work friendly with subordinates and
monitor their work as well and it guide them to assign duties according to the capacity of
employees to get maximum (Ali, Abrar and Hider, 2012)
Organization used performance appraisal method to check the impact of motivation on

employee performance. We use questionnaire that based on different dimensions like
objective of organization, daily performance, and reward development of employees in
sense of profession. We measure on the basis of main factors e.g. work knowledge,
output, supervision, quality and quantity of corporation, judgement and leadership
abilities.
It is documented that employees play an important role to gain the customer satisfaction
because they have direct interaction with customers but companies ignore the role of
employees in this sense. Large companies invest too much amount to get customer
satisfaction but employee factor is neglected. Customer get information from employees
to make image about company’s products and services, so companies should focus on
this. Motivated employees build good picture of company in the eye of customers. To
identify this point we are going to tackle it in this way impact of employee’s motivation
on performance. We find that motivation has significant effect on performance of
employees of beverages industry in Pakistan.
Literature
According to Maslow motivation theory five type of basic needs which are used to
motivate employees, physiological needs are basic needs that are also known as
biological needs e.g. food shelter cloth breathe etc. The second one is safety needs that
based on security e.g. health security job security professional environment security.
Thirdly social needs it based on belongingness that is family friend’s relatives and
colleagues. Self-esteem and self-actualization is the next level of needs to motivate
employees. According to Maslow if an organization fulfill these needs it will lead to
increase the commitment level of employees with organization.
According to Herzberg people have two type of basic needs out of them first one is
linked with Maslow first three needs that is to grow physiological and safety need of
people. Second one is thinking of person about the job that leads to satisfaction and
dissatisfaction of employees. Extrinsic factor include company salary policy and working
condition that mainly cause of dissatisfaction, elimination of these factors will increase
the motivation level. ERG theory of Elderfer also help researchers to high light the basic
needs of employees according to him if existence relatedness and growth needs of
employees are fulfilled it will increase the motivation of employees.
McClelland basic three need of humans are comes under the umbrella of need of
attainment power and affiliation by looking at these theories to find that employees’
salaries bonuses different allowances job security and motivation are the main element
of motivation (Agwu, 2012). Anyim (2012) and Chintallo and Mahadeo (2013) also used
these theories to check the employees motivation impact on performance.
In this study we used monetary and non-monetary factors as independent variables.

Monetary factors based on salaries bonus and other incentives. Non-monetary factors
includes work condition job security and enrichment employees, performance is taken
as employees performance that include job quality productivity and accomplishment that
we hypnotized as:
Ho: Motivation has significant effect on employee’s performance in beverage industry of

Pakistan.
H1: Motivation has not significant effect on employee’s performance in beverage

industry of Pakistan.

Impact of Motivation

Uploaded by

Copyright:

Available Formats

Impact of Motivation

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Impact of Motivation

Uploaded by

Copyright:

Available Formats

Final Project

Date: 24 January , 2019

Course: MSC (IT)

Prof Kashif Islam

UCP Sahiwal Campus

Beverages industry of Pakistan

Motivation is an important part of any organization because without motivation

Organization used performance appraisal method to check the impact of motivation on

In this study we used monetary and non-monetary factors as independent variables.

Ho: Motivation has significant effect on employee’s performance in beverage industry of

H1: Motivation has not significant effect on employee’s performance in beverage

You might also like