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    The Rise and Fall Rise of Nokia

    Uploaded by

    Abdul Karim Shah
    The background of Nokia company that how the get started and how the came on top. and also their falls.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    The Rise and Fall Rise of Nokia

    Uploaded by

    Abdul Karim Shah
    204 views17 pages
    The background of Nokia company that how the get started and how the came on top. and also their falls.

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    The rise and fall Rise of Nokia

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    © © All Rights Reserved

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    The background of Nokia company that how the get started and how the came on top. and also their falls.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    204 views17 pages

    The Rise and Fall Rise of Nokia

    Uploaded by

    Abdul Karim Shah
    The background of Nokia company that how the get started and how the came on top. and also their falls.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 17

    The Rise and Fall

    -Rise of Nokia ?
    GEBM Seminar

    Group members
    Yanan Attasopon 17135649
    YuChen,GUO 17137371
     Nokia Group is the world's
    largest mobile phone
    manufacturer
     Sales in more than 150
    countries operating profit of
    €2 billion by 2010
     Dominant across the world
    with the exception of North
    America
     Struggled to compete with
    CDMA-based models
    Nokia SWOT-Strengths
    Nokia SWOT-Weaknesses
    Nokia SWOT-Opportunities
    Nokia SWOT- Threats
    Fails to Keep Up Market
    Key Finding
     Market share dropped below
    30% in the first quarter 2011
     Symbian applications are not
    so advanced like iOS apps
    and Android apps.
     Processor below 800MHz
     Cut 50% Smartphone
    production 2010 .
     Doesn't plan to release Win7
    phone until 2012
     App. helps competitors gain
    more market share
    Nokia and Microsoft cooperation

    On February 2011, Nokia and


    Microsoft announced plans to
    form a broad strategic
    partnership that would use their
    complementary strengths and
    expertise to create a new global
    mobile ecosystem.
    Windows Phone

    Windows Phone is the primary


    smartphone platform for future
    Nokia devices. In partnership,
    Nokia and Microsoft crafted a
    joint strategy to deliver a vibrant
    ecosystem of devices and
    services that deliver an
    innovative and differentiating
    user experience for your apps.
    Nokia N9 vs iPhone
    4

    N9 is a MeeGo 1.2 based Smartphone while iPhone 4 is a iOS 4 based Smartphone


    N9 has larger screen ( 3.9>3.6)
    N9 has internal memory up to 64GB while iPhone 4 has internal memory up to 32GB
    N9 has RAM memory 1GB while iPhone 4 has 512mb
    N9 has class 33 EDGE/GPRS while iphone 4 has class 10
    N9 has HSDPA up to 14mbps while iPhone has HSDPA up to 7mbps
    N9 supports Java while iPhone does not
    N9 can also boot Android OS
    Nokia N9
    December 2011

    http://www.youtube.com/watch?v=PgDaihMXkC4&feature=related
    Conclusion and Recommendation
    According to the strong competition in the mobile phone market, Nokia
    should improve their mobile phone’s abilities such as function of internet
    using on mobile, and also produce new application to satisfy customers’
    needs. They should not be too dependent on Microsoft, because it would
    be hazard for the company. On the other hand, Nokia should keep
    developing the mobile phone technology at the same time Microsoft focus
    on software and another application that relates to mobile phone using. It
    might be true that is difficult for Nokia to recover from the problems while
    the competition of mobile phone is very strong due to the trend of smart
    phones for Apple and Google’s Android operating system, but cooperation
    between Nokia which produces numerous portfolios and has a very large
    distributed channel around the world and Microsoft that is the worldwide
    leader in software, would create new efficiently technology to offer
    customers and be successful again.
    References

    Cox, J. 2011, "Both Nokia, Microsoft have much to gain, and lose, in mobile deal", Network World
    (Online), no. 08877661, pp. n/a.

    Forbes, ‘Nokia CEO paying to be Microsoft’s future’, May 2011, viewed 1 July 2011, <
    http://blogs.forbes.com/quentinhardy/2011/05/31/nokia-ceo-paying-to-be-microsofts-future/>

    Microsoft news center, ‘Nokia and Microsoft Announce Plans for a Broad Strategic Partnership
    to Build a New Global Mobile Ecosystem’, viewed 30 July 2011, <
    http://www.microsoft.com/presspass/press/2011/feb11/02-11partnership.mspx>

    Nokia developer, 2011, ‘windows phone’, viewed 2 July 2011,


    <http://www.developer.nokia.com/Develop/Windows_Phone/>

    O'Brien, K.,J. 2011, Microsoft and Nokia face hurdles in alliance, France, Paris.

    PRINGLE, D., 2005. Nokia's Phone Shipments Surge. The Wall Street Journal Asia, pp. A.8-A.8.

    SANDSTROM, G., 2009. Nokia's Smart Phones Will Stick to Symbian. Wall Street Journal, , pp.
    B.5-B.5.

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