DEPARTMENT OF COMMERCE - M.

COM

PROGRAMME SPECIFIC OUTCOME

PSO 1: Develop skills in the preparation of accounting statements.

PSO 2: Develop knowledge on organizational dynamics.

PSO 3: Understand marketing practices in service sector.

PSO 4: Develop the skills in application of research methods.

PSO 5: Understand ethical issues and good governance practices.

PSO 6: Develop the skills of analysis and capability of making business decisions.

1
Subject Name: Advanced Corporate Accounting and Accounting Standards Year : I
Subject Code: KDA1E Semester : I

Unit 1: Advanced problems in share capital and debenture transactions including underwriter-
valuation of goodwill and shares.

Unit 2: Acquisition, Amalgamation, Absorption and Reconstruction (internal and external)

schemes.

Unit 3: Consolidated final statement of holding companies and subsidiary companies- inter-
company holdings and Owings – treatment of dividends.

Unit 4: Statements for liquidation for companies.

Unit 5: Basic postulates of accounting theory and generally accepted accounting principles and
practices recommended by the ICAI- mandatory accounting standards (AS) issued by the
ministry of corporate affairs (MCA)

Reference Books:

1. Gupta, R.L. & Radhaswamy , M, Advanced Accounting, Sultan Chand &Sons, New
Delhi.
2. Jain, S.P & Narang, K.L., Advanced Accounting, Kalyani Publishers, New Delhi.
3. Reddy, T.S & Murthy A, Corporate Accounting, Margham Publications, Chennai.
4. Shukla, M.C. & Grewal, J.S, Advanced Accounting, S. Chand & Co., New Delhi.

COURSE OUTCOME

CO1: Solve the Problems in Share capital, Debentures, Valuation of Goodwill

CO2: Apply the procedures Acquisition, amalgamation, Absorption and Reconstruction
CO3: Compare the Holding and Subsidiary companies procedures & process.
CO4: Compute Liquidation
CO5: Recollect Accounting Principles and practices recommended by ICAI and apply in
Problem solving.

2
Subject Name: Financial Management Year :I
Subject Code: KDA1B Semester : I

Unit 1 : Functions Of Manager- Methods And Sources Of Raising Finance- Sources Of Short
Term And Long Term Finance- Critical Appraisal Of Different Securities And Bonds As
Sources Of Finance- Equity Shares – Convertible And Non-Convertible Debentures- Preferred
Stock- Objectives/Goals Of Finance Function – Financial Decisions-Investment Decision-
Importance Of Financial Planning- Problems In Financial forecasting.

Unit 2: Capital Structure Decision- Traditional and Mm Approaches- Current Views –

Determinants – Capital Structure- Overtrading-Over and Under Capitalization –Leverage
Analysis EBIT Analysis.

Unit 3: Cost of Capital Measurement WACC – MCC and Value of the Firm Influencing
Dividend Policies If Firm- Dividend Relevancy – Company Law Provisions On Dividend
Payment.

Unit 4: Investment decision- risk- required rate of return- estimating cash flows- present value of
cash flows- evaluation of alternative investment proposal- sensitivity analysis-stimulation-
decision making under condition of risk and uncertainty- inflation and investment decision.

Unit 5: Working capital management- working capital cycle- forecasting of working capital
requirements- factors influencing working capital- different components- inventory- cash-
receivables- credit policies- collection polices.

Reference Books:

1. Van Hotne J. Financial Management & Policy Pearson Education, Delhi

2. Brealey and Myers, Principles of Corporate Finance, New York, McGraw Hill
3. West on and Brigham, Managerial Finance, New York, Holt Rinehart
4. I.M. Pandey, Financial Management, Vikas Publishing House
5. Babatosh Banerjee, Financial Policy and Management Accounting, Calcutta, The Work
Press.
6. Prasanna Chandra, Financial Management, Tata McGraw Hill Publications
7. P.Periyasamy.P. Financial Management, Vijay Nicole Imprints Pvt., ltd. Chennai

COURSE OUTCOME
CO1: Understand concepts of Financial Management
CO2: Enumerate the Capital Structure
CO3: Analyse Cost of Capital measurement
CO4: Evaluate Investment decisions process
CO5: Analyse Working capital management

3
Subject Name: Organizational Behavior Year :I
Subject Code: KDA1C Semester : I

Unit 1: Introduction to organizational behavior- meaning-elements- need—approaches-models-

global scenario.

Unit 2: Individual behavior- personality-learning-attitudes-perception- motivation-relevance to

organizational behavior-group behavior – group dynamics-group norms- group cohesiveness-
their relevance to organizational behavior.

Unit 3: Organizational communication-meaning , importances, process, barriers-methods to

reduce barriers-principles of effective communication-stress-meaning-type-stress management.

Unit 4: Organizational dynamics-organizational effectiveness-meaning, approaches-

organizational culture-meaning, significance-organizational climate- implication of
organizational behavior.

Unit 5: Organizational change-Meaning Resistance to Change-Management of Change.

Reference Books:

1. Mishra – Organizational Behavior – Vikas Publishing House Pvt. Ltd.

2. Chandran – Organizational Behavior – Vikas Publishing Hours Pvt Ltd.
3. L.M. Prasad, - Organizational Behavior – 3rd Edition Reprint – Sultan Chand & Sons
4. Gupta. Shahi.K & Joshi Rosy Wahia, 2004 – Organizational Behavior – 1st Edition –
Kalyani Publishers
5. Gregory Morrhead, Ricky V.Griffin – Organizational Behavior – Published by Bixtrantra
6. Chauhan R.K. – Organizational Behavior – Tamilnadu Book House.

COURSE OUTCOME
CO1: Identify the Approaches and models of Organizational behavior
CO2: Compare the Individual and group behavior in work place
CO3: Evaluate Organizational Communication effectiveness
CO4: Enumerate Organizational Dynamics and Climate
CO5: Analyse Organizational Change

4
Subject Name: Managerial Economics Year : I
Subject Code: KDA1G Semester : I

Unit 1: The scope and methods of managerial economics-risk- uncertainty and probability
analysis- approaches to managerial decision making and theory of firm

Unit 2: Demand analysis, basic concepts and tools of analysis for demand forecasting, use of
business indicators; demand forecasting for consumer goods, consumer durable and capital
goods.

Unit 3 : Concepts in resource allocation, cost analysis; breakeven analysis, short run and long
run cost functions ;production functions; cost- price-output relations-capital investment analysis-
economics of size and capacity utilization input-output-analysis.

Unit 4: Market structure, pricing and output, general equilibrium. Product policy, rates,
promotion and market strategy-adverting rates model-advertisement budgeting.

Unit 5: Pricing objectives-pricing methods and approaches-product line pricing-differential

pricing-monopoly policy restrictive agreements- price discrimination-measurement of economic
concentration- policy against monopoly and restrictive trade practices.

Reference Books:

1. Peterson, Managerial Economics 4th Ed. Pearson Education, New Delhi,

2. Spencer, M.H. : Managerial Economics, Text Problems and Short Cases
3. Mote and Paul : Managerial Economics TMH, New Delhi
4. Sampat Mokherjee, Business and Managerial Economics Calcutta New Central Book
Agency
5. Dwivedi D N Managerial Economics, New Delhi Vikas

COURSE OUTCOME
CO1: Analyse Scope and methods of Managerial Economics
CO2: Apply Concept and tools of demand analysis
CO3: Enumerate Concepts in resource allocation
CO4: Evaluate Market Structure and Advertisement budgeting
CO5: Apply Pricing methods and approaches

5
Subject Name: Industrial Relations and Labour Welfare Year : I
Subject Code: KDABB Semester : I

Unit 1: Concepts- importance- industrial relation problems in the public sector- growth of trade
unions- code of conduct.

Unit 2: Disputes – impact- causes- strikes- prevention – industrial peace- government

machinery- conciliation- Arbitration- Adjudication

Unit 3: Concepts - objectives-scope- need – voluntary welfare measures- statutory welfare

measures- labor- welfare funds- education and training schemes.

Unit 4: Causes of accidents – prevention – safety – provisions- industrial health and hygiene-
importance- problems- occupational hazards- diseases- psychological problems-counseling-
statutory provisions.

Unit 5: Child labour-female labour-contact labour –construction labour- agricultural labour-

disabled-welfare of knowledge- social assistances- social security – implications.

Reference Books:
1. Mamoria C.B. and Sathish Mamoria, ‗Dynamics of Industrial Relations‘, Himalaya
Publishing House, New Delhi 1998.
2. Dwivedi, R.S. ‗Human Relations & Organizational Behavior‘, Macmillan India Ltd.,
New Delhi, 1997.
3. Ratna Sen, ‗Industrial Relations in India‘, Shifting Paradigms, Macmillan India Ltd.,
New Delhi, 2003.
4. Srivastava, ‗Industrial Relations and Labour laws‘, Vikas 4th edition, 2000.
5. Venkata Ratnam C S, ‗Globalisation and Labour Management Relations‘, Response
Books, 2001.

COURSE OUTCOME
CO1: Enumerate Problems of Industrial Relations and Growth of Trade Union
CO2: Understand and solve Disputes
CO3: Evaluate Labour Welfare Measures
CO4: Analyse Industrial Accidents and Safety measures
CO5: Analyse Types of Labour

6
Subject Name: Advanced Cost and Management Accounting Year :I
Subject Code: KDA2A Semester : II

Unit 1:Installation Of Costing System – Records required to be maintained under the companies
act – management control and information system – cost reduction and cost control techniques –
control over wastages, scrap, spoilage and defectives

Unit 2: Costing methods – product costing – process costing – treatment of equivalent units-
inter-process profit – JIT costing – Activity based costing

Unit 3: Budgets and budgeting control – Flexible budgets, Zero Based Budgets

Unit 4: Cost Volume Profit Analysis – Decision making – make or buy, own or lease, repair or
renovate, changes vs. Status quo, sell or scrap, export vs. local sales, shutdown or continue.
Responsibility accounting and Transfer Pricing – Measurement of Segment Performance

Unit 5: Financial Statement analysis – Ratio analysis – Funds/Cash flow statement

Reference Books:
1. Murthy and Gurusamy, Cost Accounting, Vijay Nicole Imprints and Tata McGraw Hill
2. Murthy and Gurusamy, Management Accounting, Vijay Nicole Imprints and Tata
McGraw Hill
3. Horngren C.T. Cost Accounting – A Managerial Emphasis, New Delhi, Pearson
Education
4. Kalpan, Advanced Management Accounting, 3rd Ed. Pearson Education, New Delhi
5. Polimeni te. At. Cost Accounting : Concepts and Applications for Managerial Decision
Making, New York, McGrawHill Choudhary Anu Prasad Roy & Amitava Bhattac.
Harya, Cost and Management Accountancy: Methods and Techniques, Calcutta, New
Central Book Agency
6. Reddy T S and Y.H Reddy, Cost and Management Accounting, Margam Publications,
Chennai.

COURSE OUTCOME
CO1: Analyse Cost Control and Reduction
CO2: Understand Costing Methods
CO3: Determine the Budgeting Control methods
CO4: Apply Cost Volume Profit analysis
CO5: Analyse Financial Statement analysis

7
Subject Name: Quantitative Techniques for Business Decisions Year :I
Subject Code: KDA2B Semester : II

Unit 1: Theory of probability – probability rules- Baye‘s theorem- Probability distribution –

Binomial, Poisson and Normal. Statistical decision theory – Decision environment – decision
making under certainty and uncertainty and risk conditions – EMV, EOL and marginal analysis –
value of perfect information – decision tree analysis

Unit 2: Sampling – Meaning of random sample – sampling methods – sampling error and
standards error relationship between sample size and standard error Sampling distribution –
characteristics – central limit theorem – estimating population parameters – point and interval
estimates – estimating proportion, percentage and mean of population from large sample and
small sample

Unit 3:Testing hypothesis – testing of proportions and means – large sample – small samples –
one tailed and two tailed tests – testing differences between mean and proportions – errors in
hypothesis testing – chi square distribution – characteristics – applications – test of independence
and test of goodness of fit – inferences – F distribution – testing of population variance –
analysis of variance – one way and two way.

Unit 4:Correlation and regression – Simple, partial and multiple correlation – simple, partial and
multiple regressions – estimation using regression line – standard error of estimate – testing
significance of correlation and regression coefficients – interpreting correlation – explained
variation and unexplained .variation – coefficient of determination – multivariate analysis –
factor, cluster and discriminant analysis.

Unit 5: Linear programming graphic and simplex models – maximization and minimization –
transportation – Assignment.

Reference Books:
1. Richard I. Levin and David S Rubin, Statistics for Management, 7th Ed. Pearson
Education New Delhi
2. Gupta, Statistical Methods, Sultan Chand
3. Johnson, Applied Multivariate Statistical Analysis 5th Ed, Pearson Education

COURSE OUTCOME
CO1: Understand Probability Theory
CO2: Analyse Sampling Techniques
CO3: Apply Testing Hypothesis, Chi-square, f-test
CO4: Comprehend Correlation and Regression
CO5: Apply linear programming

8
Subject Name: Marketing of Services Year :I
Subject Code: KDA2C Semester : II

Unit 1: Nature and classification of services – Characteristics of services and their marketing
implications

Unit 2: Marketing strategies for service firms – with special reference to information,
communication, consultancy, advertising, professional services, after- sales service, recruitment,
training and tourism

Unit 3: Product support services – pricing of services – problems of quality – innovations in

services

Unit 4: Marketing of financial services – nature – types – marketing of insurance – mutual fund
– marketing for non-profits firms

Unit 5: CRM & Relationship Marketing - Customer Satisfaction

Reference Books:
1. Christopher Lovelock, Services Marketing, 4th Ed, Pearson Education
2. EG Bateson, Mal1agil1g Services Marketing – Text and Readings, Dryden Press,
Hinsdale III
3. Philip Kotler and Paul N Bloom, Marketing Professional Services, Prentice Hall, New
Jersey
4. Payne, The Essencl‘ of Services Marketing, New Delhi, Prentice Hall
5. Helen Wodd Ruffe, Services Marketing, Macmillan India, New Delhi
6. Mary Anrn Pezzallo, Marketing Financial Services, Macrnillan

COURSE OUTCOME
CO1: Understand Classification of services and implications
CO2:Identify Marketing strategies for service firms
CO3: Understand Pricing of services
CO4: Understand Marketing of financial services
CO5: Identify Customer Relationship Marketing

9
Subject Name: Consumer Behavior Year :I
Subject Code: KDACB Semester : II

Unit 1 : The consumer behavior – Meeting changes and challenges perspectives towards the
study of consumer behavior - Understanding about the dark side of the consumer – various
consumer behavior models – consumer behavior and marketing strategy.

Unit 2 : Internal influences on consumer behavior – personality – self image and life style –
consumer motivation – consumer involvement – consumer perception – consumer learning and
knowledge – consumer attitude and change

Unit 3: External influences on consumer behavior – the influences of culture on consumer

behavior – subcultures and consumer behavior – social class and consumer behavior – Social
class and consumer behavior –reference groups and family – consumer influence and the
diffusion of innovations.

Unit 4: The consumer decision process, prospect theory, heuristics, persuasion – consumer
decision making processes – need recognition information search- consumer evaluation process
– purchase decision – post purchase decision – Marketing strategies involved in each stage of the
process.

Unit 5 : Family and household decision making – The role of reference group in purchase
decisions – word of mouth (WOM) – Demographics and psychographics in consumer purchase
decision of the consumer – global consumer and diffusion and innovations – consumer behavior
and social marketing – consumer and public policy

Reference Books:
1. Leon G.Schiffman, Leslie Lazar Kanuk, ― Consumer Behaviour‖, Pearson Education,
New Delhi.
2. David L.Loudon, Albert J Della Bitta, ―Consumer Behaviour‖, McGraw Hill, New Delhi.
3. Jay D.Lindquist and M.Joseph Sirgy, ―Shopper, buyer & Consumer Behaviour, Theory
and Marketing application‖, Biztantra Publication, New Delhi.
4. Sheth Mittal, ―Consumer Behaviour A Manbagerial Perspective‖, Thomson Asia (P) Ltd.,
Singapore.

COURSE OUTCOME
CO1: Identify Consumer Behavior models
CO2: Understand Internal Influences on consumer behavior
CO3: Describe External Influences on consumer behavior
CO4: Understand Consumer decision processes
CO5: Comprehend Family and household decision making.

10
Subject Name: Total Quality Management Year :I
Subject Code: KDAXA Semester : II

Unit 1: Introduction to Quality Control – Quality and Cost Considerations – Statistics and its
Applications in Quality Control

Unit 2: Sampling Inspections in Engineering Manufacture – Statistical Quality Control by the

use of Control Charts – Methods of Inspection and Quality Appraisal – Reliability Engineering –
Value Engineering and Value Analysis

Unit 3: Theory of Sampling Inspection – Standard Tolerancing – ABC Analysis – Defect

Diagnosis and Prevention

Unit 4: Quality Improvement: Recent Technique for Quality Improvement – Zero Defect –
Quality Motivation Techniques – Quality Management System and Total Quality Control

Unit 5: Selection of ISO Model ad Implementation of ISO 9000 – Human Resource

Development and Quality Circles – Environmental Management System and Total Quality
Control

Reference Books:
1. Srinivasa Gupta and Valarmathy, Vijay Nicole Imprints.
2. Dahlgaard Jens J., Kristensen K., Kanji Gopal K, ―Fundamentals of Total Quality
Management‖, Bross Chapman & Hall, London.
3. George, Stephen and Weimerskirch, Arnold, ―Total Quality Management – Strategies
and Techniques Proven‖, Mohit Publications.
4. Hakes, Chris (editor), ―Total Quality Management: The Key to Business Success‖, NY:
Chapman and Hall.
5. Fox, Roy, ―Making Quality Happen. Six steps to Total Quality Management‖, McGraw-
Hill.
6. Jain, ―Quality Control and Total Quality Management‖, Tata McGraw Hill.

COURSE OUTCOME
CO1: Identify Quality and Cost considerations
CO2: Evaluate Statistically Quality Control
CO3: Understand Sampling Inspection
CO4: Identify Quality management System and total quality control
CO5: Understand ISO 9000 and environmental management system

11
Subject Name: Research Methodology Year : II
Subject Code: KDA3A Semester : III

Unit 1: Research-meaning and purpose- type of research- pure and applied, survey, and case
study experimental, exploratory- research design- steps in selection and formulation of research
problem-steps in research- review of literature.

Unit 2: Formulation of hypothesis- types, sources- testing- sampling techniques- sampling error
and sample size.

Unit 3: Methods of data collection- primary and secondary data- observation-interview-

questionnaire- construction of tools for data collection- testing validity and reliability-pilot study
and pre-testing.

Unit 4: Processing and analysis of data- editing- coding – transcription- tabulation- outline of
statistical analysis-descriptive statistics-elements of processing through computers- package for
analysis.

Unit 5: Report writing- target audience- types of reports- content of reports- style and
conventions in reporting- steps in drafting a report

Reference Books:
1. William C Emory, Business Research Methods, Richard D Irwin, NJ.
2. Donald R Cooper, Business Research Methods 7th Ed, McGraw Hill.
3. Krishnaswami OR, Methodology of Research for Social Science, Himalaya, Mumbai.
4. Anderson J. et.al, Thesis and Assignment Writing, Wiley Eastern

COURSE OUTCOME
CO1: Understand Meaning of Research and research design.
CO2: Create Hypothesis and testing
CO3: Identify Methods of Data collection and pilot study
CO4: Develop Processing and Analysis of data and SPSS packaging
CO5: Apply Report writing and drafting of report

12
Subject Name: Knowledge Management Year : II
Subject Code: KDA3B Semester : III

Unit 1: Knowledge economy- technology and knowledge management- knowledge management

matrix- knowledge management strategy- prioritizing knowledge strategies- knowledge as a
strategic as a strategic asset

Unit 2: Knowledge attributes- fundamentals of knowledge formation- tacit and explicit

knowledge- knowledge sourcing, abstraction, conversion and diffusion

Unit 3: Knowledge management and organizational learning, architecture- important

considerations- collection and codification of knowledge- repositories, structure and life cycle-
knowledge management infrastructure- Knowledge management applications- collaborative
platforms

Unit 4: Developing and sustaining knowledge culture- knowledge culture enablers-

implementing knowledge culture enhancement programs-communities of practice- developing
organizational memory.

Unit 5: Knowledge management tools, techniques- Knowledge management and measurement-

knowledge audit- knowledge careers- practical implementation of Knowledge management
systems- case studies.

Reference Books:

1. Joseph M. Firestone and Mark W. McElroy, Butterworth – Hienemann, Key issues in the
New Knowledge Management, KMCI Press.
2. Daryl Morey & others Knowledge Management – Classic and Contemporary works
(Edited) Universities Press India Limited.
3. Shelda Debowski, Knowledge Management, John Wiley & Sons.
4. Sudhir Warier, Knowledge Management, Vikas Publishing House Private Limited.
5. Stwart Barnes Knowledge Management System Theory and Practice (Edited) Thomson
Learning.
6. Hol Sapple Springer C W, Handbook on Knowledge Management (Edited)

COURSE OUTCOME
CO1: Understand Knowledge economy and Knowledge management strategy
CO2: Identify Knowledge Attributes
CO3: Understand Infrastructure of Knowledge Management and Applications
CO4: Develop Knowledge Culture
CO5: Comprehend Knowledge Management tools, techniques and knowledge audit

13
Subject Name: Fundamentals of information Technology Year : II
Subject Code: KDA31 Semester : III

Unit 1: Introduction to computer- classification of digital computer system- computer

architecture- number – compliments- logic gates- truth table- Boolean algebra- tables
simplification of Boolean function.

Unit 2: Introduction to computer software-‗c‘, DBMS, RDBMS- implementing number sorting,

matrix addition, multiplication, palindrome checking, searching an element an array

Unit 3: MS-WORD-creating word document- editing text-adding and formatting numbers-

symbols- getting in to print- MS-EXCEL- creating table using EXCEL- using tables and creating
graphs- MS-ACCESS- planning and creating tables- forms- modifying tables- creating relational
database- form design- reports- MS-POWERPOINT- preparing power point presentation for
marketing products such as CREDIT CARD, newly introduced cosmetic items etc.,

Unit 4: Introduction of internet- resources of internet- hardware and software requirement of

internet- internet service providers- creating and E-Mail account- sending and receiving
messages with attachments to our friend‘s account- multimedia and its application

Unit 5: Application software-accounting packages- statistical packages- preparation of financial

statements and statistical analysis

Reference Books:

1. James A. Senn, Information Technology in Business Principles: Practices and

Opportunities, International Edition, Prentice Hall.
2. Corey Sandler, Tom Badget, Jan Wein Garten, Ms-Office for Windows.
3. Alexis Leon & Methew Leon, Fundamental of Information Technology, Vikas Publishing
Home Pvt., Ltd

COURSE OUTCOME
CO1: Understand computer system and Boolean function
CO2: Understand the Computer Software: ‗C‘, DBMS, RDBMS
CO3: Create MS Word, Power point
CO4: Use Internet and e-mail
CO5: Design Application software

14
Subject Name: Change Management Year : II
Subject Code: KDABC Semester : III

Unit 1: Nature, forces, types and models of organizational change –impact of change, transition
management

Unit 2: Progress and challenges in organization change management- learning organization, role
of politics

Unit 3: Motivating and enabling change, managing complex major changes effective change
leader- mapping change- the culture web- cultural attributes to change- resistance to change

Unit 4: Mapping change- the culture web- cultural attributes to change- resistance to change

Unit 5: Systems approach to change, intervention strategy model, and total project management
model

Reference Books:

1. Harigopal K, Management of Organizational Change – Leveraging transformation, sage

Publications Pvt. Ltd., New Delhi.
2. Paton A.R, Mc Calman J, Change Management – a guide to effective implementation,
Sage Publications Pvt. Ltd., New Delhi.
3. Carr K.D, Hard J.K.Tralant W.J, Managing the change process, Mc Graw Hill, Newyork

COURSE OUTCOME
CO1: Understand the Concepts and models of Organizational change
CO2: Identify the Challenges in change management and Learning organization
CO3: Understand the Motivating and Enabling Change
CO4: Determine Mapping change
CO5: Implement Systems approach to change

15
Subject Name: Managerial Behavior and Effectiveness Year : II
Subject Code: KDABD Semester : III

Unit 1: Defining dimension of managerial jobs-methods- models- time dimension in managerial

jobs- effective and ineffective job behavior – functional and level difference in managerial job
behavior

Unit 2: Identifying managerial talent- selection and recruitment- managerial skills development-
pay and rewards- managerial motivation- effective management criteria- performance appraisal
measures- balanced score board- feedback- career management- current practices

Unit 3: Definition- The person, process, product approaches – Bridging the Gap- Measuring
managerial effectiveness- Current Industrial and Government practices in the Management of
managerial effectiveness- The effective manager as an optimizer

Unit 4: Organizational process- organizational climate- leader- group influences- job challenge-
competition- managerial styles

Unit5:Organizational and managerial efforts- self- development- negotiation skills- development

of the competitive spirit- Knowledge management- forecasting creativity

Reference Books:

1. Peter Drucker, ‗Management‘, Harper Row

2. Milkovich and Newman, ‗compensation‘, McGraw-Hill International.
3. Blanchard and Thacker, ‗effective Training Systems, Strategies and practices‘ Pearson
4. Dubin, Leadership, ‗Research Findings, Practices & Skills‘, Biztantra.
5. Mathis Jackson Human Resource Management‘, Thomson Southwestern

COURSE OUTCOME

CO1: Understand the Dimensions of managerial jobs

CO2: Plan and Identifying managerial talent and career management
CO3: Use measuring managerial effectiveness
CO4: Generate Organisational processes
CO5: Understand the Self- development skills and creativity

16
Subject Name: Business Ethics, Corporate Governance and Social Responsibility Year : II
Subject Code: KDAXB Semester : III

Unit 1: Concept of ethics- sources- values- code of conduct- what is an ethical issue?- ethical
theory and its applications to business/ morality and ethical theory- ethical management- love
and reference in work and life- strengthening personal and organizational integrity- the spiritual
core of leadership

Unit 2: Advertising and information disclosures-environmental responsibility- ethics and

ecology – employee rights- conflict of interests- work ethics- professional ethics and
responsibility

Unit 3: Corporate social responsibility (CSR) - meaning- promoting corporate responsiveness-

managing socially responsible business

Unit 4: Corporate governance- meaning and scope- origin- practices- shareholders and
stakeholder‘s approach- board mechanism, role and duties of the directors – chairman-
governance committees

Unit 5: Codes of governance- Birla committee report

Reference Books:
1. A M A, ―Corporate Governance and Business Ethics‖, Excel Books.
2. Cannon Tom, ―Corporate responsibility. A textbook on business ethics, governance,
environment: role and responsibilities‖, Pitman, London.
3. Hoffman, W.Michael, et, ―Corporate Governance and Institutionalizing Ethics‖,
Lexington Books.
4. Sutton, Brenda, editor, ―The Legitimate Corporation; Essential Readings in Business
Ethics & Corporate Governance‖, Blackwell Publishers.
5. Manual Vela Squez, ―Business Ethics Concepts and Cases‖, Prentice Hall, New Jersey.
6. Kenneth Blanchard and Norman Vincent Peale, ―The Power of Ethical Management‖,
New York, William Morrow & Co.,
7. Sekhar R C, ―Ethical Choices in Business‖, Response Books.
8. Kendall, Nigel, ―Corporate Governance‖, London, Financial Times Pitman Publishing.

COURSE OUTCOME
CO1: Understand Concept of ethics and ethical management
CO2: Describe the Environmental Responsibility
CO3: Describe Corporate Social Responsibility
CO4: Generate Corporate Governance
CO5: Describe Codes of Governance

17
Subject Name: Management Information Systems Year : II
Subject Code: KDA4A Semester : IV

Unit 1: Management Information System – Concept, Need, Strategic role – Evolution of

Management Information System – Information flow.

Unit 2: Data base management systems – Objectives and Components – Database design –
Creation and Control – Recent trends in database.

Unit 3: Developing information system – Planning, Designing and redesigning – Approaches for
system development – System analysis and Design – System Implementation and Maintenance.

Unit 4: Transaction processing and Support system – Transaction processing system – Office
automation systems – Decision support systems – Executive information systems – Artificial
intelligence and Expert systems.

Unit 5:Functional Information systems – Production, Finance, Human resource and Marketing –
Managing information resources – Information Security – Control & Audit of Information
Systems.

Reference Books:
1. Azam M, Management Information Systems, Vijay Nicole Imprints.
2. James A O‘ Brain, Management Information Systems‘, Tata Mc Graw Hill.
3. King R William, ‗Management Information Systems‘.
4. Davis, ‗Management Information Systems‘, Mc Graw Hill.
5. Wetherbe, Turban, ‗Information Technology for Management‘, John Willey publisher.
6. Prasad L M, Usha Prasad, ‗Management Information Systems‘, Sultan Chand & Sons.
7. Goyal D P, ‗Management Information Systems – Managerial Perspectives‘, Mac Millan
India Ltd.
8. Sadagopan S, ‗Management Information System‘, Prentice Hall.
9. Eff Oz, ‗Management Information Systems‘, Vikas Publishing House Pvt. Ltd.
10. Muneesh Kumar, ‗Business Information Systems‘, Vikas Publishing House Pvt, Ltd.
11. Kenneth C.Loudan & Jane P.Loudan, ―Essentials of MIS‖, Prentice Hall India.

COURSE OUTCOME
CO1: Understand Concept and components of MIS
CO2: Understand Data Base Management systems
CO3: Discuss Information system
CO4: Indicate Transaction processing and support system
CO5: Describe Functional Information systems

18
Subject Name: Investment Analysis and Portfolio Theory Year : II
Subject Code: KDA4B Semester : IV

Unit 1: Nature and scope of investment management – investment objectives, constrains –

factors – investment process – investment management and portfolio management – factors for
investment analysis – impact of economic analysis – impact of industrial analysis role of capital
markets. Understanding the investment environment t – sources of investment information.

Unit 2: Approaches to security analysis – market indicators – security price movements –

fundamental analysis – technical – analysis – Dow theory – random walk theory – efficient
market hypothesis – various forms of market efficiency and their implications to security
analysis – technical analysis Vs. efficient markets hypothesis – common stock analysis –
economic analysis – economic indicators – industry analysis.

Unit 3: Company analysis components – non financial aspects – financial analysis – financial
statement – analysis of prospectus – ratio analysis – BPS, dividend yield – payout ratio – ROI,
ROCI – risk return – market risk – interest rate risk – purchasing power risk – business risk –
financial risk – measurement of risk.

Unit 4: Portfolio – portfolio management – portfolio theory – meaning and objectives, traditional
and modem portfolio theory. Diversification – Markowitz‘s approach – portfolio management
process – portfolio planning – portfolio analysis – portfolio selection – portfolio evaluation –
portfolio revision – various steps involved in the development of portfolio.

Unit 5:Capital market theory – assumptions – risk, investors preference – capital asset pricing
model (CAPM) – estimating Betas – significance of betas in portfolio theory – securities market
line arbitrage pricing theory – options pricing model – put and call – valuation of various options
– futures trading- hedging and forward contracts- Indian stock market and the institutional
investors.

Reference Books:

1. Prasanna Chandra, Managing Investments, New Delhi, Tata Mcgraw Hill.

2. Elton, Edwin J & Gruber Martin J, Modem Portfolio Theory & Investment Analysis,
Wiley & Sons.
3. Sidney Cottle, Graham & Dood‘s, Security Analysis, Tata Mcgraw Hill.
4. Fisher D & RJ Jordan, Security Analysis & Portfolio Management, Prentice Hall of India.
5. Francis J C and S H Arclean, Portfolio Analysis, Prentice Hall of India.
6. Russell Fuller et.al, Modern Investments and Security Analysis, McGraw Hill.

COURSE OUTCOME
CO1: Describe Fundamentals of Investment management
CO2: Understand the Approaches to security analysis
CO3: Understand Company analysis and components
CO4: Understand the Portfolio management
CO5: Comprehend Capital market theory

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Subject Name: Merchant Banking and Financial Services Year : II
Subject Code: KDA4C Semester : IV

Unit 1: Merchant Banking - Merchant Bankers - Corporate Counseling -Project Counseling -

Pre-investment studies - Capital restructuring services - Credit syndication - Issue management -
Portfolio management - Working capital finance - mergers and acquisition – foreign currency
financing – brokering fixed deposits – project appraisal – merchant banking – regulatory
framework – SEBI guidelines.

Unit 2: Public issue management – functions – categories of securities issue – issue manager –
role of issue manager – activities involved I issue management – marketing of new issue – pure
prospectus method – offer for sale method – private placement method – IPO method – rights
issue method – bonus issue method – book building – ESOP – OTCEI – Credit Syndication
Services.

Unit 3: Post-issue activities – major activities – steps – factors in public issue proposal – pricing
of issues – law relating to issue management – SEBI regulations – prospectus – information –
abridged prospectus – misstatement in prospectus – golden rule – types of prospectus – red-
herring prospectus – self prospectus – M & A services – Portfolio Management Services.

Unit 4: Underwriting – meaning – types – mechanism – benefits and functions – Indian Scenario
– underwriting agencies – underwriter – underwriting agreement – SEBI guidelines – bought-out
deals – grey market – capital market instruments – types – preference shares – equity shares –
CCPS – company deposits – warrants – debentures and bonds – SEBI guidelines – global debt
instruments – indexed bonds – floating rate Bonds – ECBs.

Unit 5: Depository receipts – meaning and mechanism – benefits – steps in issue of GDR – IDR
– Stock exchange – history - functions – Indian stock exchanges – SEBI regulations – mechanics
of settlement – margin trading – stock trading system - 0 dealer trading system – NSMS – ISE –
INDONEXT – NSC – Financial Services – leasing – hire-purchase finance – bill financing –
factoring – consumer finance – real estate financing – credit cards – credit rating venture capital.

Reference Books:

1. Gurusamy S, Merchant Banking and Financial Services, Vijay Nicole and Tata McGraw
Hill, 4th Edition, 2012, New Delhi.
2. Khan M Y, ―Financial Services‖, Tata McGraw Hill.
3. Sri Ram, ―Handbook of Leasing & Hire Purchases‖, ICFAI Hyderabad.
4. Stewart, Simon (University of Adelaide), ―Financial Services‖, Tex Business
Publications.
5. Rose, Peter S., and Fraser, Donald R. ―Financial Institutions: Understanding and
Managing Financial Services‖, Tex Business Publications.
6. Kinsella, Ray, ―New Issues in Financial Services‖, Powell‘s Books.
7. Anderton, Brian, Ed, ―Current Issues in Financial Services‖, Macmillan

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 COURSE OUTCOME
CO1: Understand Merchant Banking and its functions
CO2: Understand the Public issue management
CO3: Demonstrate Post –Issue activities and portfolio management services
CO4: Describe Underwriting and global debt instruments
CO5: Understand the Depository receipts and stock exchanges

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Subject Name: Human Resource Accounting and Audit Year : II
Subject Code: KDABE Semester : IV

Unit 1: HR as assets- Definition of Human Resource Accounting – Introduction Human

Resource Accounting - Human Resource accounting Concepts, methods and applications -
Human Resource accounting vs. other accounting

Unit 2: Measuring human resource cost – investment in employees – Replacement cost –

Determination of Human Resource value – Monetary and non-monetary measurement methods –
Return on Investment approach

Unit 3: Developing Human Resource Accounting systems – Implementation of Human Resource

accounting – Integrated of accounting with other accounting systems – Recent advancements and
future directions in Human Resource Accounting

Unit 4: Role of Human Resource audit in business environment – HR Audit objectives –

Concepts – Components – Needs – benefits – Importance – Methodology – Instruments – HRD
score card – Effectiveness of as an instrument – Issues in HR audit – Focus on HRD audit

Unit 5: HRD audit report – Concept – Purpose – Role of HR managers and auditors – Report
Design – Preparation of report – Use of Human Resource audit report for business
improvement – Case studies

Reference Books:

1. Eric G. Flamholtz, ‗Human Resource Accounting – Advances ion Concepts, Methods and
Applications‖, Third Edition.
2. Pramanik.A.K(1993) M.C.Jain, ―Human Resource Accounting‖ Pointer Publishers,
Jaipur.
3. Nigam, M.S.Nigam S (1993) Importance of Human Resource in Organization, Pointer
Publishers, Jaipur.
4. Prakash J, Khanelwal M C, Jain SC (1993), Human Resource Accounting, Pointer
Publishers, Jaipur

COURSE OUTCOME
CO1: Understand the Concepts and application of Human Resource Accounting
CO2: Understand the Measuring of Human Resource cost
CO3: Describe Human Resource Accounting system
CO4: Understand Human Resource Audit and its importance
CO5: Understand HRD Audit report

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