Business policy & strategy

mgt3 | 2nd semester | ay 2018 – 2019

t/th | 7:30 – 9:00pm
What is
BUSINESS POLICY &
STRATEGY?
BUSINESS POLICY STRATEGY
 BUSINESS POLICY STRATEGY
• Refers to an
organization, a
commercial or
industrial firm,
management of
resources
engaged in
various
ACTIVITIES to
effectively
produce the
DESIRED ONE
COMMON GOAL.
MANAGEMENT
▪ It is the
business
ORGANIZATION¹ and organization
the PROCESS
COORDINATION² of the
business activities in
order to achieve the corporate
company’s one
COMMON GOAL³.
1. Organization – Level of
Management Sales &
▪ Strategic – TM marketing
▪ Tactical - MM
▪ Operational – LM
2. Process Coordination – Human
Management Functions resources
▪ Planning
▪ Leading
▪ Organizing
▪ Controlling finance
Resources
5Ms of Management
3. Common Goal – VMV / PRODUCTIONS &
Company Goals &
Objectives Operations
Policy
❖ Refers to A WRITTEN RULE OR
REGULATION, a set of plans based
primarily on the organization interests to
guide decisions and rational outcomes.
❖ An overall GUIDE or METHODS OF ACTION
PLAN.
❖ Latin term “Polizza” which means “proof”.

❖ Question: Are rules & regulations the same

thing?
RULES REGULATIONS
❖ Serve as the ❖ Refer to the directives
guidelines or or statutes enforced
instructions of doing by LAW in a particular
something correctly. country.
❖ Principles that govern ❖ It has LEGAL
primarily about BINDING or with legal
CONDUCT or basis.
BEHAVIOR of a
person in an
organization
 BUSINESS POLICY STRATEGY
• Refers to an • A WRITTEN
organization, a rule or
commercial or regulation
industrial firm, based
management of primarily on
resources the
engaged in organization
various interests.
ACTIVITIES to
effectively
produce the
DESIRED ONE
COMMON GOAL.
The Strategic Management Plan
(G-STIC Framework)
 Goal
Strategy
Tactics
Implementation
Control

The Strategic Management Plan

(G-STIC Framework)
 Goal
Strategy
Tactics
Implementation
Control

The Strategic Management Plan

(G-STIC Framework)
 Goal
Strategy
Tactics
Implementation
Control

The Strategic Management Plan

(G-STIC Framework)
 Goal
Strategy
Tactics
Implementation
Control

The Strategic Management Plan

(G-STIC Framework)
 Goal
Strategy
Tactics
Implementation
Control

The Strategic Management Plan

(G-STIC Framework)
 Goal GOAL
✓ The action plan begins
Strategy with a GOAL that guides
all of the company’s
Tactics marketing activities.
✓ It is the company FOCUS.
Implementation ✓ It is the OUTCOME that a
company wants to achieve
Control towards the achievement
of company’s VISION &
MISSION and develop a
sustainable competitive
The Sales Management Plan advantage.
(G-STIC Framework) ✓ It is a DESTINATION you
want to reach.
 Goal
Strategy STRATEGY
✓ The MASTER PLAN of
Tactics action.
Implementation ✓ It is the approach you
will take to ACHIEVE a
Control GOAL.
✓ Greek term “Strategia”
which means
The Sales Management Plan “generalship”
(G-STIC Framework)
 Goal
Strategy TACTICS
✓ A set of specific and
Tactics detailed actions to take.
Implementation ✓ Specific activities to
execute in order to
Control ACHIEVE the STRATEGY

The Sales Management Plan

(G-STIC Framework)
Everything starts with
goals & plan
A plan is master checklist!
If you can’t plan for everything, you never get started in
the first place.
Everything starts with
goals & plan
Strategic management plan…
Final Term Requirement:
”STRAMA-RAMA”
f

MGT3 | 2ND Semester | AY 2018-2019

▪
STRATEGIC MANAGEMENT PLAN
FINAL Paper Presentation
OF strategies for your
CHOSEN ORGANIZATION
(by group of 5)
•
•
•
•
•
Why you need to plan?
Why is it important to plan?
 If you fail to plan,
You are planning to fail.
-Benjamin franklin
 Planning is preparing
A sequence of action steps
To achieve some specific goal.
 Planning offers
directions
Towards your aspirations.
Planning helps you to
Become more proactive.
 Planning requires
Creative & analytical Thinking, time,
resources, management &
most of all – execution.
A dream doesn’t become reality
Through magic;
It takes sweat, determination
And hard work.
 DREAMS THAT HAPPEN ARE
THE DREAMS WITH DEADLINES.
 why a STRAMA plan is
important in any kind of
business?
 STRAMA PLAN IS for all business.
Whether big or small enterprise(msml-e),
startup or established,
single proprietorship, partnership or
corporation.
 For clearer vision on how you
intend to win the marketplace.
 SMp helps you develop, improve or
innovate your RESOURCES in your
business the meet the needs of your
target market
SMp helps you find out what make your
business unique – sca/usp/ovp.
 Without STRAMA plan, your
company is like a ship with no
direction – floating & disordered.
“Proclaiming your Dream”
Vmv formulation
(Vision-mission-values)
Mgt3 | bsa 803 | t/th 7:30 – 9:00 Pm
 Workshop activity
1. Group yourselves into five (5).
2. Think of a business/enterprise that you want
to establish 5 – 10 years from now.
3. Huddle/brainstorm with you team,
formulate, create & visualize your shared
vision-mission-value statements.
How to create vmv
(Vision-mission-
value) statement?
Visioning
is like painting
the future of
organization
through
descriptive words.
How to create Vision statement?
❑ dream
❑ Where are we going?
❑ The picture of the company in the future
❑ Future-focused / future-oriented
❑ Directional & descriptive
❑ Audacious/fearless/brave
❑ Types: quantitative, competitive and
superlative
How to create Vision statement?
❑ Quantitative visioning
#1, ONE OF THE THREE LARGEST, RANK #1
❑ Competitive
The leading, the premier, the ultimate
World class, the world’s,
❑ superlative
The largest, the biggest, the most,
the best, most admired, SUFFIX -est
THE WORLD’S PREMIER FOOD COMPANY, OFFERING
NUTRITIOUS SUPERIOR TASTING FOOD TO PEOPLE
EVERYWHERE.

TO BE THE COMPANY THAT BEST UNDERSTANDS AND

SATISFIES THE PRODUCT, SERVICE AND SELF-
FULFILLMENT NEEDS OF WOMEN GLOBALLY.
Vision statement:
A premier institution of higher
learning in the Southern Tagalog
Region committed to produce
quality and competitive graduates,
embodied with moral and ethical
values, who will be leaders in
business, industry and society.
How to create Vision statement?
❑ outlines your business end
goals and where you are headed.
❑ It provides AIM
Aspirational
inspirational
motivational
❑ transformation
vision ➔change
Visioning is like translating

your Dream into Reality

A dream because it is an art of seeing
what is invisible to others.
What is a mission statement?
❑ What the group is going to do?
❑ Action-oriented
❑ Outcome-oriented
❑ Inspire them to do
❑ The reasons for business existence
❑ A purpose statement to achieve the
vision of an organization
❑ Your day-to-day creed/commitment
CHARACTERISTICS OF AN
EFFECTIVE MISSION statement
➢ MUST HAVE THE FOLLOWING THREE(3) IMPORTANT
COMPONENTS:
1. PURPOSE
2. BUSINESS
3. VALUES
MISSION statement:
To serve great tasting food, bringing
the joy of eating to everyone.

➢ IDENTIFY WHERE IS THE PURPOSE,

THE BUSINESS AND THE VALUES.
Mission Statement is to
articulate the essence of why the
Organization exists.
CORE VALUES
➢ ARE THE FUNDAMENTALS BELIEFS OF AN
ORGANIZATION.
➢ GUIDING PRINCIPLES DICTATE BEHAVIOR
AND CAN HELP EMPLOYEES UNDERSTAND
BETWEEN RIGHT AND WRONG.
➢ HELP COMPANIES TO UNITES ITS
EMPLOYEES AND DEFINES ITS BRAND.
 Workshop activity
Bring the ff. next meeting:
By Group (5)
✓ 1 whole manila paper
✓ Old magazines, newspapers, magalogs
✓ scotch tape, glue
✓ crayons, pentel pen
✓ pair of scissors (per member)
 Workshop activity
4. Using manila paper, write your formulated vmv.
5. Using magazines/newspapers, cut out pictures/text
to make an artistic collage that will illustrate your
formulated vmv.
6. Each team will be given one hour to formulate &
illustrate their vmv statements.
st
7. Presentation of formulated vmv is slated on jan 31 .
 Workshop activity
what’s is your

personal goal statement?

On the Right side of your manila paper, write and
describe your individual personal goals statement
(your career/professional development)
Where do you see yourself 5 years from now?
 Workshop activity
❖ Formulated Shared VMV =
Quiz #2
❖ Presentation = Quiz #3
“Proclaiming your Dream”
Vmv formulation
(Vision-mission-values)
Mgt3 | bsa 803 | t/th 7:30 – 9:00 Pm