D - B. R. Ambedkar Open University
D - B. R. Ambedkar Open University
D - B. R. Ambedkar Open University
STRUCTURE
FIRST YEAR
SEMESTER – I:
SEMESTER – II:
SECOND YEAR
SEMESTER – III:
A) Finance:
MBA – 31: Security Analysis & Portfolio Management
MBA – 32: Financial Markets and Services
MBA – 33: Management Control Systems
MBA – 34: International Financial Management
B) Marketing:
MBA – 41: Consumer Behaviour & Marketing Research
MBA – 42: Advertising & Sales Management
MBA – 43: Retailing Management
MBA – 44: International Marketing
C) Human Resource:
MBA – 51: Performance Management
MBA – 52: Labour Laws
MBA – 53: Management of Industrial Relations
MBA – 54: International Human Resource Management
D) Operations:
MBA – 61: Supply Chain Management
MBA – 62: Total Quality Management
MBA – 63: World Class Manufacturing
MBA – 64: Maintenance Management
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Details of First Semester Syllabus
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MBA – 01: MANAGEMENT PROCESS
This course aims to provide basic knowledge about the meaning and nature of
management, development of management thought, principles of management and functions of a
manager.
BLOCK - I: MANAGEMENT - AN INTRODUCTION
Unit - 1: Management: Nature, Importance and Scope: Definition – Importance – Nature -
Management Vs Administration – Characteristics – Levels of Management –
Managerial Skills – Styles of Managers – Scope of Management (Operational Areas) –
Management Challenges.
Unit - 5: Planning: Meaning and Process: Planning: Meaning and Definition – Nature of
Planning – Importance – Principles – Process – Limitations – Barriers to Effective
Planning – Forecasting – How to Make Planning Effective.
Unit - 7: Decision Making: Decision Making: Meaning and Definition – Importance – Types
of Decisions – Decision Making Process - Techniques of Decision Making – Decision
Making Models.
BLOCK - III:ORGANISING
Unit - 9: Organizing: Concept, Nature, Principles and Types of Organizations: Organizing:
Meaning & Concept – Nature of Organization - Purpose of Organization – Process of
Organization – Steps in the Process of Organisation – Principles of Organization –
Formal and Informal Organization – Distinction Between Formal and Informal
Organization.
Unit - 10:Departmentation and Span of Control: Departmentation: Meaning – Need –
Patterns – Choosing a Pattern for Departmentation; Span of Control: What is an
Appropriate Span? –Factors Determining Span of Control – Graicuna’s Theory – Tall
Organization – Flat Organisation.
Unit - 11: Organization Structure and Line and Staff Relationship: Organizational Design –
Objectives and Importance of Organizational Design – Factors Affecting
Organizational Design – Types of Organizational Structures - Conflict between Line
and Staff and their resolution.
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MBA – 02: MANAGERIAL ECONOMICS
BLOCK -I: MANAGERIAL ECONOMICS AND THEORIES OF FIRM
Unit -1: Managerial Economics - Nature and Scope: Why to study Economics? - What is
Economics? – Managerial Economics: Definitions - Nature - Scope – Economic Concepts
applied to Business Decisions – Relationship with other disciplines.
Unit - 2: Firm: Concepts, Objectives, Decision Issues, and Theories of Firm: Meaning and
Definition of Firm – Classification – Objectives of Firm – Theories of Firm.
Unit-7: Supply Analysis: Meaning of Supply – Types of Supply - Supply and Stock -
Determinants of Supply - Supply Function - Types of Supply Function - The Law of Supply.
Unit – 9: Optimization of Employment of Input Factors in the Short Run: Meaning of Short
Run Production Function - Diminishing Law of Returns - Criticism of Diminishing Law of
Returns - Fixed and Variable Factors of Production - Law of Variable Proportion - Assumptions
of Law of Variable Proportion - Stages of Law of Variable Proportion - Causes of Increasing and
Decreasing Marginal Returns to a Factor.
Unit – 10: Optimization of Employment of Input Factors in the Long Run : Production
Function in the Long Run - Production Isoquants - Characteristics of Isoquants –Types of
Isoquants - Marginal Rate of Substitution - Isoquant Curve - Marginal Rate of Technical
Substitution - Elasticity of Factors Substitution - Economies and Diseconomies of Large Scale
Production – Relation between Internal and External Economies.
Unit – 11: Cost Concepts and Analysis: Cost Concepts – Opportunity Cost and Actual Cost –
Business Cost and Full Cost - Explicit Cost and Implicit Cost - Out-of-Pocket Costs and Book
Costs - Fixed and Variable Costs - Total, Average and Marginal Costs - Short Run Costs and
Long Run Costs - Incremental Cost and Sunk Costs - Historical Cost and Replacement Cost -
Private Cost and Social Cost.
Unit – 12: Short Term Cost Analysis: Distinction between Short Run and Long Run Cost -
Short Run Cost Functions - Short Run Total Cost – Short Run Average Costs.
Unit – 13: Long Term Cost Analysis: Returns to Scale and Costs - Long Run Total Cost
Function - Long Run Average Cost - Reasons for Fall and Rise of Long Run Average Cost Curve
- Long Run Average Cost Curve in case of Constant Returns – Saucer-shaped Long Run Average
Cost Curve.
Unit – 14: Profit Concepts and Analysis: Concept of Profit - Concept of Economic Profit
Theories of Profit - Functions of Profit - Cost-Volume-Profit Analysis (Including Problems).
Unit – 15: Market Structure: Definition and Meaning of Market Structure - Characteristics of
Market Structure - Types of Market Structure.
Unit -16: Perfect Competition and Monopoly: Meaning and Characteristics of Perfect
Competition - Pricing Decisions under Short Run and Long Run - Meaning and Characteristics
of Monopoly - Pricing Decisions under Monopoly - Price Determination under Monopoly.
Unit -17: Monopolistic Competition, Oligopoly and Duopoly: Meaning and Characteristics
of Monopolistic Competition – Price and Output Determination by a Firm under Monopolistic
Competition - Meaning and Characteristics of Oligopolistic Market Structure – Price and Output
Determination by a Firm under Oligopolistic Market Structure -Meaning and Characteristics of
Duopolistic Market Structure - Differences Between Oligopoly and Duopoly Market Structures.
Unit – 18: Pricing Strategies: Methods of Pricing - Pricing Decisions - Factors Influencing
Pricing Decisions - Pricing Strategies - Price Forecasting.
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MBA - 03: BUSINESS ENVIRONMENT
The main aim of this course is to enlighten the students about the environment in which
organizations work.
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MBA – 03: BUSINESS ENVIRONMENT
BLOCK – I: BUSINESS ENVIRONMENT - INTRODUCTION
Unit – 5: Structure of the Indian Economy: Economic Growth and Development - Structural
Changes in the Economy - Structural Changes in the Indian Industrial Sector - Pattern of the
Industrial Sector - India’s Economic Growth and Development Experience.
Unit – 7: Indian Financial System & Reforms in Financial Sector: Financial System:
Meaning and Constituents – Financial Institutions – Financial Markets: Meaning, Functions and
Classification - Money Market; Capital Market; Government Securities; Industrial Securities
Market; Development Financial Institutions; Financial Intermediaries – Regulatory Authorities
of Indian Financial System – Need for Financial Sector Reforms – Major Recommendations of
Narasimham Committee – Measures Initiated by the Government to Reform Financial Sector
and Their Impact on the Sector.
Unit -9: Consumer Protection Act, 1986: Consumer: Meaning – Rights & Responsibilities of
Consumer – Exploitation of Consumers – Measures Initiated by the Government towards
Consumer Protection – Consumer Protection Act, 1986: Jurisdiction and Objective – Consumer
Protection Councils – Consumer Disputes Redressal Agencies – Consumer Complaints,
Remedial Action and Penalties – Recent Developments.
Unit –10: Foreign Exchange Management Act, 1999: Objectives of Foreign Exchange
Regulation Act, 1973 – Some Reflections on FERA, 1973 – From FERA To FEMA – Foreign
Exchange Management Act, 1999 : Provisions – RBI Regulations.
Unit -11: Competition Act, 2002: MRTP Act, 1969: Objectives - Regulation of Trade
Practices - The Competition Act, 2002: Objectives - Competition Commission - Provisions of
The Competition Act, 2002 - Recent Developments.
Unit -12: Intellectual Property Rights: Intellectual Property & Intellectual Property Rights:
Meaning - Importance of Intellectual Property Rights - World Intellectual Property Organization
- IP Law in India - Major Types of IP – Patents - Trade Mark - Copy Right – Infringement -
Trade Secrets.
Unit – 16: Industrial Policies: Meaning and Objectives of Industrial Policies - Industrial Policy
Resolution, 1948 - Industrial Policy Resolution, 1956 - Changes in Industrial Policies: Post 1956
Period - New Industrial Policy of India, 1991 - Impact of New Industrial Policy, 1991 on Indian
Economy - New Small Scale Sector Policy, 1991 - Recent Policies for Micro, Small & Medium
Enterprises.
Unit – 17: Monetary and Fiscal Policies: Monetary Policy: Concept and Meaning; Objectives -
Instruments of Monetary Policy - Measures of Money - Impact of Monetary Policy - Fiscal
Policy: Concept and Meaning - Objectives of Fiscal Policy - Role of Fiscal Policy - Difference
Between Monetary and Fiscal Policy - Tools of Fiscal Policy – India’s Fiscal Policy – Tax
Reforms in India: Objectives – GST – Public Expenditure Policy – Debt Reforms in India –
Deficit Financing Policy – Fiscal Deficit –Fiscal Reforms in India.
Unit – 18: Foreign Trade Policy: Foreign Trade or International Trade: Meaning and Definition
– Incentives and Promotions for Export - India’s Foreign Trade Position – Regulation of Foreign
Trade: Foreign Trade (Development and Regulation) Act, 1992 - Functions of Director General
of Foreign Trade - Foreign Trade Policy, 2009-14: EXIM Policy: Objectives - The Key Goals of
FTP – Main Features of FTP, 2009-14 - Role of EXIM Bank – Balance of Payments: Concept –
Bilateral and Multilateral Trade Agreements – Benefits and Limitations of Free Trade.
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MBA – 04: ACCOUNTING FOR MANAGEMENT
The purpose of this course is to impart basic knowledge of Financial, Cost, & Management
Accounting, Financial Statement Analysis and Reporting System to the learners which would be
useful to them in their business and financial decision-making processes.
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MBA – 04: ACCOUNTING FOR MANAGEMENT
Unit – 3: Subsidiary Books & Cash Book: Introduction - Meaning of Subsidiary Books -
Advantages of Subsidiary Books - Types of Subsidiary Books - Purchases Book -
Sales Book - Purchase Returns Book - Sales Returns Book - Bills Receivable Book -
Bills Payable Book - Journal Proper - Cash Book, Simple or Single Column Cash
Book, Two Column or Double Column Cash Book, Three Column Cash Book - Petty
Cash Book, Analytical Petty Cash Book, Imprest System.
Unit –6: Preparation of Balance Sheet: Introduction to Balance Sheet - Performa - Pro forma
of a Balance Sheet - Understanding Some Balance Sheet Items - Limitations of
Balance Sheet - Adjustment Entries - Comprehensive Illustrations on Final Accounts.
Unit -10: Marginal Costing and Decision Techniques: Introduction – Definitions - Features
of Marginal Costing - Difference between Marginal Costing and Absorption Costing -
Marginal Costing and Direct Costing - Income Determination under Absorption
Costing and Marginal Costing – Contribution - Marginal Cost Equation - Break-Even
Analysis/Cost-Volume-Profit Analysis - Break Even Point - Profit-Volume Ratio (P/V
Ratio) - Margin of Safety - Applications [Merits] of Marginal Costing - Limitations
of Marginal Costing.
Unit -11: Standard Costing and Variance Analysis: Introduction - Historical Costing -
Meaning and Definition of Standard Cost and Standard Costing - Steps Involved in
Standard Costing - Standard Cost vs. Target Cost - Standard Costs and Estimated
Costs - Advantages of Standard Costing - Limitations of Standard Costing -
Preliminaries for establishing a system of Standard Costing - Analysis of Variance -
Classification of Variances: Procedure for solving practical problems - Direct
Material Variances - Direct Labour Variances - Overhead Variances.
Unit -12: Budgeting and Budgetary Control: Introduction - Meaning of Budget -Meaning
and Nature of Budgetary Control - Budget, Budgeting and Budgetary Control -
Objectives of Budgetary Control - Characteristics of Good Budgeting - Requisites of
a successful Budgetary Control System - Essentials of Budgetary Control -
Classification and Types of Budgets - Procedure for Solving Practical Problems:
Sales Budget, Production Budget, Cost of Production Budget, Materials Budget,
Direct Labour Budget, Manufacturing Overheads Cost Budget, Selling and
Distribution Overhead Budget, Cash Budget, Master Budget, Performance
Budgeting.
Unit -13: Financial Statement Analysis: Financial statements: Meaning and Objectives -
Nature of Financial Statements - Characteristics of Financial statements - Importance
of Financial statements - Limitations of Financial statements - Analysis and
Interpretation of Financial statements - Method and Techniques: Meaning -
Comparative Statements: Meaning - The Comparative Balance Sheet - The
Comparative Income Statements - Common Size Statements: Meaning - Common
Size Income Statements - Trend Analysis.
Unit -14: Ratio Analysis: Ratio: Concept - Classification or Ratios - Analysis of Short-term
Financial Position - Activity Ratios - Solvency Ratios - Profitability Ratios -
Significance of Ratio Analysis - Limitations of Ratio Analysis.
Unit -15: Funds Flow Statement: Introduction - Funds Flow Statement: Meaning -
Significance of Funds Flow Statement - Limitations of Funds Flow Statement -
Procedure for Preparing Funds Flow Statement.
Unit -16: Cash Flow Statement (AS-3): Concept of Cash flow statement - Objectives and
Scope of Cash Flow Statement - Definition of key terms - Benefits of presenting a
Cash Flow Statement - Cash and Cash Equivalents - Presentation of the Cash Flow
Statement - Direct versus Indirect Method.
Unit – 17: Financial Reporting: Concept of Financial Reporting - Financial Reporting and
Financial Statements - Objectives of Financial Reporting - Developments in
Financial Reporting Objectives: True Blood Report; The Corporate Report (UK);
Canadian Institute of Chartered Accountants (CICA’s) Stamp Report - General
Purpose Financial Reporting - Specific Purpose Financial Report - Qualities of
Financial Reporting Information - Benefits of Financial Reporting - Highlights of
Financial Reporting under Companies Act, 2013.
Unit – 18: Specific Issues in Corporate Reporting: Introduction - Segment Reporting - Social
Reporting - Value-added Reporting - Interim Reporting - Harmonization in Financial
Reporting - Obstacles in Financial Reporting - Recent Trends in Corporate Reporting
in India.
Unit – 19: Accounting Standards: Concept of Accounting Standards - Meaning and Objectives
of Accounting Standards - Benefits and Limitations of Accounting Standards -
Accounting Standards Board of India (ASB) - Scope and Functions of ASB -
Procedure for Issuing Accounting Standards - Accounting Standards Issued So Far -
Compliance with Accounting Standards Issued by ICAI - Accounting Standards and
the Auditors - Accounting Standards and Board’s Report - Disclosures of Indian
Accounting Standards (AS-1 to AS-32).
Unit – 20: International Financial Reporting Standards: Concept of IFRS - Need for Global
Accounting Standards - Standard IFRS Requirements - Advantages and
Disadvantages of Converting to IFRS - Global Foot Prints of IFRS - IFRS in India -
IFRS Adoption Procedure in India - Comparison of Indian Accounting Standards and
IFRS - Distinction between Indian Accounting Standards and International
Accounting Standards - Beneficiaries of Convergence with IFRS - IFRS
Implementation Challenges in India - IASB’s Required Disclosure.
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MBA – 05: MANAGERIAL COMMUNICATION
This course is aimed at equipping the students with necessary techniques and skills of
communication through theoretical inputs and practical exercises.
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MBA – 05: MANAGERIAL COMMUNICATION
BLOCK – I: COMMUNICATION: AN OVERVIEW
Unit – 1: Communication: Meaning and Process: Communication: Meaning and Definition –
Features of Communication – Objectives of Communication – Importance of Communication –
Communication Process: Elements and Models – Business Communication: Managerial
Communication and Corporate Communication.
Unit – 2: Barriers of Communication: Miscommunication: Meaning and Levels –
Categorization of Barriers to Communication – Physical Barriers – Language Barriers – Personal
Barriers – Social Barriers – Cultural Barriers – Structural Barriers – Stakeholder Related
Barriers – Effects of Communication Barriers in Business – Overcoming Barriers of
Communication - Principles of Effective Communication.
Units – 3: Models of Communication: Major Models of Communication (Lasswell’s Basic
Communication Model; Shannon and Weaver’s Mathematical Model of Communication;
Osgood and Schramm’s Circular Model; Gerbner General Model; Newcomb’s Symmetry
Model; Westley and Maclean’s Model) – Lessons from the Models of Communication.
Unit – 4: Channels of Communication: Channels of Communication: Meaning – Classification
of Channels of Communication: On the Basis of Direction/Flow; On the Basis of Scope/Area;
On the Basis of Organizational Structure; On the Basis of Organizational Status; On the Basis of
Media - Grapevine– Factors Determining Choice of Channel of Communication.
BLOCK – II: MEDIA OF COMMUNICATION
Unit – 5: Oral Communication: Oral Communication: Meaning and Characteristics –
Advantages and Disadvantages of Oral Communication – Channels of Oral Communication –
Factors Affecting Oral Communication – Essentials of Oral Communication – Feedback in Oral
Communication – Styles of Oral Communication – Speaking and Effective Speech – Privilege
and Defamatory Speech – Conversation.
Unit – 6: Written Communication: Written Communication: Meaning – Characteristics of
Written Communication – Steps in Writing – Types of Writing – Media of Written
Communication – Advantages and Disadvantages of Written Communication – Principles of
Written Communication.
Unit – 17: Report Writing: Stages of Report Preparation [Gathering the Data; Analyzing and
Sorting the Results; Outlining the Report; Writing the Rough Draft; Revising the Rough Draft] –
Structure of Business Report – Organization of a Report [Letter Form; Memorandum Form;
Schematic Form] – Visual Aids in Reports.
Unit – 18: Presentation Skills: Presentation: Meaning – Importance of Presentation - Types of
Presentation - Tools of Presentation (Offline and Online Tools) – Methods of Presentation – Steps in
Presentation: Planning, Structuring, & Delivering – Team Presentations – How to Improve Presentation
Skills.
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MBA – 06: INFORMATION TECHNOLOGY FOR MANAGERS
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