Video presentations: New marketing tool

for the changing trends

posted on 11th September 2016

Since the advent of motion pictures, be it silent or voiced, the society has been fascinated by
them. Today, as the screens get smaller and smaller, with the introduction of online videos,
accessible internet, smartphones and tablets, marketers soon realized that they could encash
the situation at hand for their own benefit, with the help of Ad Film Makers. Using videos to
tell their story and building their brand. So if you’re into marketing or have a start-up of your
own and want to be up-to-speed with the changing marketing trends of the world, you might
want to go through a few, among many, benefits of a video presentation.

A video presentation could benefit an institution or a company in various ways.

1. Videos can be used as effective Marketing tool and can be presented in

TVchannels/Website/ Trade shows/Sales meetings etc. A video, not necessarily a TVC,
would be an excellent marketing tool to show the world what you’re all about.

2. Easy to attract new customers. Many surveys suggest that most of the International business
concerns use powerful video presentations as the chief medium to attract prospective customers
and investors. Institutions can use a video of their own to show off their infrastructure and the
contribution they are making for the society, such as CSR activities.

3. Video is the only way to show your infrastructure facilities to the outside world in a graphic and
effective manner. A person, thousands of miles away, might not be able to come in person to see
the infrastructure you have. A person looking for a Hospital in any part of the Country won’t find a
proof of facilities online. A corporate video or a video presentation would come in handy in this
regard. Consult a corporate video maker in Bengaluru today, to get your company a well deserved
and well shot corporate video.

4. Create brand awareness about your institutions and companies amongst your prospects.
Build your brand!

5. Video allows you to convey your message swiftly and effectively, while holding your
viewers' interest. Only few minutes is what you will need to communicate what you want to,
with their un-divided attention. A video presentation, with its effective attractive qualities
will help you achieve what you wish for.

6. People will watch your sales video, because it is a unique presentation, you can expect nearly
100% viewership. Sales personnel might not be at the top of his/her game all the time, throughout
the day. A video does 70% of your sales person’s work, with pictures, music and exciting special
effects, and increases probability of potential closure of sales. Corporate video production has
become a business of its own in Bengaluru, Hyderabad, Pune, Mumbai and Chennai, with not many
production houses producing works with quality of movies.
7. People can watch video at their own place, wherever and whenever they want, including at home.
Smart phones and applications like WhatsApp and Facebook will help you convey your message with
ease. Ad film makers will ease your job by creating a unique visual presentation for your concern,
that you can share with your prospects.

8. One of visual media's major advantage is its ability to give a great deal of information in a short
amount of time. Isn’t that everyone is looking into, these days? Are we sure our carpet bombing
mails are being read? Videos ensure your messages are conveyed.

9. Video saves travel costs. How? Companies can send video links to the prospects with a minimal
cost. Post your video on your facebook page, get people to share among their friends' list or get your
viral video to travel through messenger apps!

8 Powerful Reasons You Need to Use Video

Marketing [TRENDS]
by Priit Kallas · Published July 10, 2018 · Updated July 10, 2018

We recently published an infographic on how powerful video will become. But the future has already
arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics,
63% of businesses have started using video content marketing. Out of those 82% of businesses feel
video marketing is an important part of their strategy. Video is progressing rapidly and will reach
new heights sooner than we think. This trend is fueled by 83% of businesses believing that video
marketing gives them a good ROI

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You
might still have your doubts. Is it really worth to consider using videos for promoting your
business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because
video is one of the most versatile and profitable digital marketing tools out there. Here are 8
reasons why you should use video marketing right now.

1. Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your
landing page can increase conversions by 80%. And Treepodia team has made it sure that
video works well regardless of the category in which you deploy it.

Video can also lead directly to sales. Studies show that 74% of users who watched an
explainer-video about a product subsequently bought it. So better start crafting your exciting
product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is
our most dominant sense. Most information transmitted to our brain is visual. So if already
pictures can boost engagement massively, imagine what moving pictures can do to your
business.

2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on
investment. Even though video production is not yet the easiest nor cheapest task, it pays off
big time. Besides, online video editing tools are constantly improving and becoming more
affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters!
Latest research shows that users are mostly put off by videos that don’t explain the product or
service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair
to say that video is like pizza – when it’s bad, it’s still pretty good!

3. Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its
own. The whole concept of content marketing is based on trust and creating long-term
relationships. Stop selling and let the people come to you by providing them interesting and
useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director
of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on
the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk
about elite people in the audience, YouTubers have become the most powerful social media
figure to promote your brand. So, if you are serious about content marketing, you must be
serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying
products and services on the internet because they fear fraud and cheating. But effective marketing
videos present your products in a conversational form. That creates a sense of individual approach
which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure
builds trust and signals search engines that your site has good content. Moovly gives us
whopping statistics: You’re 53 times more likely show up first on Google if you have a video
embedded on your website. Since Google now owns YouTube, there has been a significant
increase in how much videos affect your search engine rank.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and
descriptions. Add a link back to your website, products, and services. Give potential
customers the way to take the next step. And explore the world of interactive videos, to
encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From
Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile
video consumption rises 100% every year. Since people like to watch videos on the go, and
the number of smartphone users is growing, your video audience keeps getting bigger and
bigger.
Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times
more likely as desktop viewers to feel a sense of personal connection to brands that show
video content or ads on their devices.
The growth of mobile video means, brands need to be sensitive to the personal experience
people have on their smartphones. For example, give them a better choice in the video
content they consume.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of
users say they’ve watched an explainer video to learn more about a product or service. That is
why 45% of businesses who use video marketing said that they have an explainer video on
their home page. Of those businesses, 83% said that their homepage explainer video was
effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts
to life that no text or live video can. Besides, boring talking heads are not enough anymore to
break through the clutter. Animated videos are a perfect combination of entertainment,
nostalgia, and simplicity. And they work.
Make sure you use a process that will get you results. Use these 20 pre-production steps to
make your video content stand out from the rest. Check out the essential tips and examples of
best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy
to have time to read long product descriptions or dig deep into services. The modern
customer wants to see the product in action. Video preference is one of the most important
driving forces of using video in your content marketing.
Video marketing can capture a wide audience, and it works on many levels. Even the laziest
ones. Make sure you target not only to the eyes but also to the ears of the potential client.
Your competitive advantage gets double power!
Slides

8. Video Encourages Social Shares

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60%
of the social marketers used video content in 2015 and 73% of the total respondents planned
to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched
3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put
in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the
second most popular social network in the world.

However, in a social media context, video marketers must remember that people share
emotions, not facts. 76% of users say they would share a branded video with their friends if it
was entertaining. So create fun entertaining videos to encourage social shares. Emotions are
not exactly ROI but social shares can increase traffic to your site, and you can take it from
there.
Bonus Tip 1: Video Ads Work Wonders

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all
digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate
is 92%. For skippable video ads, the rate is 9%.

Video ads are also highly effective on social media platforms. Facebook, clubbed with
Nielsen, projected the value of video ads on its platform. They learned that 74% of the total
Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against
banner blindness by making video ads instead.
Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email
marketing campaigns. An introductory email that includes a video receives an increase click-
through rate by 96%! That’s a great way to stand out from competition and get your message
across.

Read next: 7 Content Marketing Trends You Should Be Following

11 Top Video Trends in 2018

1. Majority of consumers prefer video content to reading. Consumer preference will lead
to video explosion in content marketing. Video will be used more for converting and lead
generation. A lot of potential buyers don’t want to talk to salespeople. This is where video
can influence sales in later stages.

The popularity of video also means that more content at the top of the funnel has to be in
video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is
more likely to keep the audience in the comfort zone, and they will not engage in system 2
thinking. System 1 autopilot mental state should lead to less critical thinking, less friction,
and more conversions.

2. The content quality is very important, but the production quality is not that
important. Production quality and technical aspects have to be OK but not world class.
Better production quality is correlated with more trust, but it can’t make up for the lack of
substance. So, Facebook Live videos, webinar recordings, and other video material with good
enough production quality will work as long as the content itself is engaging.

3. The acceptance of good enough production quality will lead to a massive amount of
video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc.

4. This will lead brands to start thinking strategically about the video. How different
video formats and channels can support each other. How to create cornerstone video content
that can be atomized, expanded, and combined with other content formats. Finding ways to
get the most mileage from their videos.

5. Storytelling will be more important than ever. People can read through a list of facts or
instructions in an article but present that in a video, and you will lose your audience. The
flow of the presentation and emotional connection to the viewer are going to make or break a
video.

6. Testing in video marketing. There are no set rules of thumb. When brands are figuring
out their approach to video a lot of experimenting needs to take place. Long vs. short versions
in different channels. Animation, talking heads, actors, CGI. How to present introductions,
hooks, and calls-to-action in the video.
7. Videos need to be optimized for specific platforms and different use cases. For example,
sometimes we need to look at videos without sound. Subtitles or on-screen text that convey
the message when there’s no sound. Research from TV ads shows better message recall when
the ad has the same language subtitles.

8. Live video streams will become an important part of the video content. In its original
live format and promoting the recorded material after the event. Bring live events to their
audience, hold a live Q&A session, interviews with influencers help to engage and build
brand awareness.

9. Video=Youtube. Facebook will try to take video leadership from Youtube. Youtube is a
great place for independent content creators and brands to build their following. Monetization
has a clear solution on Youtube and not on Facebook. Facebook needs to find a way to bring
big Youtube stars to its platform.

10. Videos will also be used in personal sales and support. This can be done in two ways.
First and the more scalable option is to use pre-recorded clips with sales or support people.
The second option is to record short messages for specific needs so that (potential) customers
can watch them at a convenient time.

11. The ROI of video marketing. Top of the funnel video content can be hard to measure,
but more videos will be used in the sales process closer to the actual conversion. Video will
speed up sales cycles as prospects think less and act sooner.

Conclusion

Video advertising is becoming more and more affordable and widespread. Video adoption
grows partly because advances in technology but also because it’s easy to spread across the
globe. Making marketing videos for your business requires creativity and knowledge of
human psychology. The cocktail of these components makes it possible to create real
miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of
days, getting millions of views. And this is the whole point of video marketing: the only
creative survive!

5 Killer Video Marketing Strategies You

Need to Know
by Kim Smith · Published July 15, 2018 · Updated July 15, 2018

For example, you can send personalized short videos to your followers.

A social media manager has loads of responsibilities. Few of them include designing a
complete social media strategy, maintaining brand image, and assessing the effectiveness of
the strategies.
A marketing manager also needs to keep track of changing trends to boost CTRs. One of the
latest trends in the social ecosystem is video marketing. Here, I talk about a few video
marketing strategies you as a social media manager need to embrace to boosts your
business’s revenue.

marketing strategies you as a social media manager need to embrace to boosts your
business’s revenue.

But Why Videos?

Isn’t video marketing expensive and complex?

These are the questions that may arise in any marketer’s head. So, let’s first understand why a
social media manager must invest his time, money and efforts in video marketing.

A video helps in delivering information quickly and in a simplified format to your target
audience. Simplification will attract people to your social channels. A high-quality,
informative video with a compelling call-to-action can lead a viewer to your website. Traffic
from videos has been shown to be one of the most successful lead generation strategies.

Let’s have a look at some of the video marketing stats that prove this fact:

 A video is 53 times more likely than a text article to show up on page one of Google.
 90% of online users say that product videos help to decide.
 The average online user spends over 16 minutes watching video ads every month.
 36% of online consumers trust video ads.

So, supercharge your sales funnel with following video marketing strategies:

1. Capitalize on YouTube

YouTube is the second largest Web search engine after Google. Moreover, this platform is
one of the best ways to gain social signals for SEO. So, it is no brainer that you should invest
your marketing dollars on this video sharing site.

There are various types of video content that you can post on your brand’s YouTube channel:

 Getting Started Videos

 Product-Demo Videos
 Tutorial or Explainer Videos
 How-to Videos
 Instructional Videos
 Webinars
 Interview Videos of Industry Experts or Employees
 Behind-the-scene Videos
 Real-time Videos
 Videos that give Information about your Company
 Company’s Event Videos
Post high-quality gripping videos to attract viewers. Maintaining the channel feed on a
regular basis will encourage viewers to subscribe to your channel. Don’t forget to share these
videos on your other social platforms.

Take a cue from eBay to maintain your brand’s YouTube channel.

2. Push Out Sponsored Video Ads on Social Platforms

Social platforms are a powerful marketing tool for businesses. Today, it is vital for all
businesses to have an active presence on social channels to drive brand awareness and boost
sales. All companies jumping on the social bandwagon has led to huge competition in the
social ecosystem. Thus, a brand on social media is not just competing with its competitors but
all companies that are levying for social user’s attention.

One of the best ways for a brand to be heard in this crowded social sphere is to leverage paid
ads. Facebook posts including a video generate about 100% more engagement than the
average post.

Social media manager must set ‘audience targeting options’ to show video ads to the right
audience. Ensure your video is short, relevant, has a great value proposition and includes
solid call-to-action.

See below how the social team of Netflix is using sponsored Facebook video ad to captivate
its audience:
3. Send Personalized Short Videos to Your Followers

All social media managers are aware of the fact that social platforms are a two-way lane. It
should not be only used for promoting products or services. A brand must also use these
platforms to engage with their social followers.

All brands usually engage with social followers in text format. Here thinking ‘out-of-the-box’
companies can take the route of sending them personalized videos.

Personalized videos will help you build connections with your viewers like no other
marketing format. The personal touch will make them feel special.
Social media managers must take a leaf from the social team of Dell. Dell nailed it with its
social campaign #delllove. As part of the social campaign, Dell interacted with social
followers by sending them a personalized video. Take a look at below example, where Dell
created a personalized video for a brand advocate.

Integrate compelling call-to-action at the end of videos to entice viewers to take the next step.

4. Leverage User-Generated Videos

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it
is.” – Scott Cook

User-generated content is the best way to market your business. Social media managers can
hold a contest on the brand’s social platforms. As a part of this contest, ask customers to send
videos using your company’s product. Publish the video of the winner of the contest on your
website homepage. Winning video will act as a video testimonial for your brand.

User-generated videos instill confidence in prospective customers. This marketing tactic will
thus empower your customers to be your brand advocates. Reports suggest videos are more
powerful than text when it comes to influencing online shoppers.

Moreover, the customer-generated video will help build better customer relationships.
Posting a video from a customer humanizes your company.

The other tactic is to ask customers to send unboxing videos. Unboxing videos create a sense
of anticipation amongst viewers. Viewing such videos will encourage potential shoppers to
buy to have a similar kind of experience.

An Amazon customer sent a video of his dog’s reaction on seeing the Amazon package. Take
a look at Amazon’s response to this customer’s unboxing video:

Cash on Instagram Stories and Snapchat Stories

Instagram and Snapchat are brand-friendly social platforms. One of the most used features of
these social platforms by brands is – ‘Stories’.

Brands share a short 10-second video with their target audience to boost sales. The videos
created and posted on these platforms under ‘Stories’ disappear after 24 hours. These
uploaded stories do not have a like or share button.

We know that people prefer to watch stories rather than regular Instagram or Snapchat
update. User preference is the reason many social media marketers are using this feature to
promote their flash sales. Depending on your audience size it’s possible to link to your site
from the stories.

Share strong creative short videos on these platforms to improve traffic to your site and boost
conversions for your sales. Ensure you provide a relevant link at the end of the video to
encourage the prospective customer to make the purchase.
Don’t Have Big Marketing Budget? No Problem

Video marketing may appear too expensive and complex. So, the question here is – how can
social media managers with smaller budget embrace video marketing campaigns?

The good news is that video marketing can also happen on a smaller scale. You can create a
quality video on your smartphone. Today there are many apps available in App Stores which
can help you create short, high-quality videos.

You don’t need a large marketing budget for ‘Stories’ and user-generated videos. Instagram
and Snapchat ‘Stories’ are just a collection of pictures. We all are aware of the viral user-
generated video marketing campaign – ‘ice-bucket challenge.’ ALS Association marketing
team did not have to burn a big hole in their pocket for this campaign. The team received a lot
of donations from people all over the world due to this smart campaign.

Winning Social Followers with Video Marketing Strategies

Forget textual content. Forget images. If you want to generate leads and convert social
followers into loyal buyers – the video is the answer.

According to Syndcast, 74% of all internet traffic was video in 2017. It is thus vital for all
businesses, big or small, to embrace video marketing strategies right now!

Apart from the video marketing strategies mentioned above, a brand can:

 include videos in marketing emails

 create video embedded landing pages or
 include relevant videos in blog articles

What are some of your favorite examples of video marketing? Share with us in the comment
section below.

How Powerful Will Video Marketing

Become? [infographic]
by Tom Hopkins · Published August 4, 2018 · Updated August 4, 2018

Video traffic forecast

Video-on-demand traffic will double by 2019, and high definition (HD) will be 70% of this.
Social media will be a major driver of video distribution. Facebook and Instagram are leading
this charge.
Like TV before the internet killed the radio star, the online video will most likely dominate
internet for a long time to come. The B2C market is especially prone to gravitate towards
video, but even in the B2B video will gain traction in the coming years.

Consumer attitudes towards video

Consumers are becoming more sophisticated, so producing low-quality explainer videos will
undermine sales. For videos to connect with their target audience, they need to be:

 entertaining,
 informative,
 inspirational.

For example, almost two in three people say they would share a video if it was informative.
More than half of users say they would share a video if it was inspirational. 90% of
consumers watch videos on their mobile.
People prefer video in all situations, even if some other format would work better. Start
creating informative and entertaining videos that give value to your audience.
Video marketing impact on brands

Video will be critical to effective marketing strategies, and brands who do them well will
increase brand engagement. In fact, more than half of all companies are using video in their
marketing strategy. Brands who switch from text-based display advertising to video
advertising have the best chance of converting leads to sales, especially if they do it on
mobile platforms. It is evident when we consider that 18 to 24-year-olds spend 36 minutes
per week viewing video content on smartphones, the most of all age demographics.

This Millennial generation is set to become the dominant consumer group as Baby Boomers
retire in their masses over the next few years. So Millennial generation will become a key
consumer group for brands to focus on. After watching a video, 64% of users are more likely
to buy a product online. Adding a product video on your landing page can increase
conversions by 80%.
The landslide is on its way. Teens and young adults spend huge amounts of their time
consuming online video, and that trend will not turn any time soon.

The future of video infographic

Here’s the full infographic bringing together all the aspects of video marketing. Consumers
want video because it’s the easiest format to follow. Make sure you include video in your
content marketing.
Check out more posts about video marketing:

https://www.dreamgrow.com/video-marketing/

https://www.dreamgrow.com/killer-video-strategies/

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

https://yourstory.com/mystory/939d24a4c0-video-presentations-new-marketing-tool-for-the-
changing-trends

Corporate video refers to any type of non-advertisement based video content created for and
commissioned by a business, company, corporation, or organization. Today, the vast majority
of corporate video content is hosted online and is published on the company’s website page
and distributed through social media or email marketing.

Corporate video content is targeted towards that company’s core selling demographics or
internal employees. Corporate video production is frequently the responsibility of a
marketing director or corporate communications manager. Examples of corporate video
include Corporate overview videos, staff training and safety videos, promotional/brand films,
investor relations and shareholder videos, market updates, product videos, executive proposal
videos, and customer testimonial videos.

As video becomes a more integral part of a company’s communication strategy, often

companies will release corporate videos with press release announcements, newsletters and
other forms of communication to bolster the message reach and effectiveness.

Corporate Video Production companies leverage a company’s marketing material, guidance

from their communication director, and content specific copy to produce a corporate video.
The time and scale of a corporate video production can vary greatly based on complexity and
messaging. Some corporate videos may use only minimal crew and basic equipment, while
others elect for higher quality content and contract with corporate video production
specialists whose core focus is on creating B2B corporate video content.

Video content has become a significant ranking factor for search engine optimization from
search engines such as Google, Yahoo and Bing and as a result more companies are electing
to create corporate video content for their websites.[1]

Stages of Production

The corporate video production process will frequently involve the following stages:

 Project initiation, budgeting and creation of statement of work.

 Pre-production - planning includes script writing and storyboarding, and scheduling.
 Video production, including location filming with a camera crew and director. This may also
include other elements, such as actors and presenters.
 Post-production and video editing - the filmed (live action) footage is edited together. This
may also include recording an audio voice-over, adding graphics, composing a music score or
soundtrack, and including 2D/3D animation sequences with the finished video.
 Final delivery and website integration.
Types and usage

 Staff training / instruction and safety videos

 Investor relations / financial results
 Company promotional/brand videos
 New product or service online presentations
 Video role play (often with actors)
 Client and customer testimonial videos
 Event Videos
 Trade show coverage
 Corporate event filming (for example, a new product launch or conference)
 Live and on-demand webcasting
 Technology and product demonstration videos
 Business television

https://en.wikipedia.org/wiki/Corporate_video

The Advantages of Corporate Video

Production
The main key to corporate video production for any brand is to tell a compelling story in a
concise way. Here are some of the other advantages to using video for your business.

Fun Marketing
One of the biggest advantages to making corporate videos is that they are a fun way to
visually showcase your business. It doesn't have to be high-pressure advertising or a slick
Hollywood production. In fact, corporate videos for websites work best when they focus
more on product uses and industry trends than sales or hype. Videos remind people that your
company is run by people who share similar values and beliefs.

Tell Your Story

Videos let you tell your story in an entertaining or interesting way. Part of the reason that
video production can be very effective for even small businesses is that it gives you the
opportunity to explain the benefits of your product without commercial constraints. While
television and radio commercials are limited to 30 and 60 second spots, your corporate video
is not subject to those limitations. Although you can make your video production as long as
you like, it works best online if it's under five minutes.

Search Engines Favor Videos

If your video strategy is thoroughly documented and clean cut with a description and tags,
and if it provides solutions to what online surfers are searching for, then it can get high
rankings in search engines. Even if you run a small business, by cornering a niche on
YouTube you can build a loyal online following. YouTube is also a social network, making it
easy to engage with followers. Another great way to boost search engine rankings for videos
is to use transcriptions. Posting your content in video and text formats helps build your case
as an industry expert.
Easy on the Eyes
Online video is much easier to watch than reading a book. As important as reading is, video
is simply more enjoyable and allows the viewer to relax. People like to watch videos partly
because it doesn't require much effort, whereas reading is more like actual work. One thing
videos can do better than a classroom is give the student control of the pace of absorbing
content, leading to a better understanding and quicker learning curve.

Creative Brand Awareness

What makes video production so special is that it combines visuals with audio, simulating a
real-life experience. Video can help make consumers feel they have experienced a product
even if they've never bought it. Out of all the different ways to build a brand, video is the
most powerful because of its production techniques. Marketing videos can help bring a brand
to life by associating it with other images that stick in the viewer’s memory. Another
advantage to videos is that they can include music to help enhance the mood and intensity.

Opportunity for Call-to-Action

An effective video marketing campaign should end with a strong call-to-action statement.
Whoever is voicing the video should direct the viewer to visit the website to learn more
information about the brand and product. If your message is well executed, then it can lead to
countless conversions. Remember that hard sales pitches do not work well online since many
people use the Internet to do their own research and avoid sales pitches.

Share on Social Media

One of the best reasons to engage in corporate video production is that it can be shared with
your followers on social media. Social media is for business too. If the video marketing is
compelling enough, it can lead to comments and discussions about your business. When
people share your videos through social media, it's like free advertising–you’re getting your
customers to do your marketing for you! These days, many consumers base purchases on
recommendations from friends, which is why online reviews have become so influential to
sales. Sites like Yelp.com have opened the information highway of consumer opinion.

Customer Testimonials
A very effective way to let your followers know what other customers think about your brand
is to make a video production of people giving testimonials about your product. Make sure
you use honest responses so that it doesn't appear to be staged. Let the most articulate and
descriptive customers tell your story for you and influence other potential customers through
online video.

Training Videos
Since video can help accelerate learning, your company can save money on training
employees by making videos that teach them on their own time. Training videos are effective
because they provide visual demonstrations that can be more clear than studying a manual or
staring at static diagrams. Employees can watch the video over and over until they retain the
information.

As you can see, there are many ways to show and tell the stories of your brand. How will you
unleash the power of your brand?

https://www.directimages.com/blog/the-advantages-of-corporate-video-production
The Rise of Video as a Powerful Marketing
Tool
Posted on January 9, 2019 by wifcoin

Video marketing was made huge by the internet. Videos on demand created a big increase in
on-demand ad campaigns. The first viral video online hit the internet in 1995. The impact
only grew once YouTube launched in 2005. Since then, it’s accumulated billions of video
vies per day with over 78.4% of U.S. Internet users watching videos every single day.
Marketing on online videos is a multi-billion dollar industry. Traffic to these videos is
constantly growing, making videos a consistent and extremely effective marketing strategy
useful for any industry or business. In fact, video marketing is a very popular form of
advertising with 96% of marketers taking advantage of the platform.

Research by Website Builder further proves the reach and efficacy of video marketing
through their video marketing facts. It’s not localized to just YouTube, either. Ads are
everywhere on videos. 90% of Facebook’s content is expected to be in video form by 2018.
Spending on video ads is almost doubling per year. When it comes to mobile video
advertising, the effect is even greater. In the United States, video revenue has increased by
385% since 2011.

There’s a good reason for the extreme growth, too. Video marketing has helped companies
boom in popularity and sales revenue. For example, a window blinds company has boosted
their sales by 68% and increased their revenue by 92% just by taking on a video marketing
campaign. Another great example was TutorVista, a website for connecting tutors with
students. TutorVista adopted a marketing campaign through video platforms on their landing
page. The result was an 86% increase in conversions.

The growth of video marketing has caused it to surpass all other forms of marketing. 70% of
American ad agencies swear by video ads over any other form of marketing, including
television. Video ads help viewers retain the information better, and thus increase the
likelihood of brand conversions. Video marketing also prompts users to spend more money
per order.
The institution of this type of marketing has revolutionized the advertising world and proven
itself to be incredibly beneficial to various industries. By adopting a video ad campaign,
businesses are seeing big increases in customer bases, customer retention, and revenue
increases from more expensive orders. What does this all mean? Well, if your business hasn’t
yet jumped on the video ad bandwagon, it’s not too late. Every business can benefit from a
great video.

http://wif.co.in/the-rise-of-video-as-a-powerful-marketing-tool/

6 Tips for Marketing Your Video

Production Company
By Johnathan Paul

November 03, 2015

 Filmmaking
 Industry
 Video Production

Use these easy tips to market your video production company and build your audience
and clientele!

Starting your own video production company is tough work. Developing your portfolio and
clientele might even be tougher. You’ve got to know how to market yourself. I spent many
years as a Marketing Executive for a Fortune 500 company before I made a return to
filmmaking in 2011. The principles I learned in that era can be easily applied to anyone
starting a video production company.

The tips we’ll discuss aren’t mind-blowing; they’re actually practical tips. You’ll find that
when you’re waist deep in the hustle and bustle of owning and running a video production
company, you might forget practical things like the six tips below. There are plenty of other
sources of sound advice out there, so do your research!

Speaking of which…

1. Market Research
I know this sounds boring, but it’s the most basic thing you can do, and you’d be surprised
how many times this is overlooked. So again, do your research. When I was running my own
team and we were leading up to the introduction into a new market, we spent weeks
researching that very market.

We knew exactly who our competition was and we knew exactly what they could or
couldn’t do. By knowing their strengths and weaknesses, we were able to develop a solid
marketing strategy around that. In turn, we were able to go into these new markets and
establish ourselves quickly, setting ourselves apart from others.

One thing that I will stress, and I see this mistake a lot: don’t undercut the competition. If you
go into a market and drop your price extremely low and undercut other companies, then
you’re really putting yourself at a competitive disadvantage. Your low rates could be seen as
a sign of sub-par production value by clients, and you’ll potentially lose connections with
other companies.

2. Showcase Your Value

There are many ways to showcase your value, like a company website, social media, and
streaming services that show your reel. But the key word here is value. The thing you need to
market more than anything is just that, the value proposition of your production company.

The question now: what is your value? This can mean many different things… what you need
to do is focus and hit a specific keyword. So, if your company does something really well
above other things, such as adding professional motion graphics to your work, then showcase
that. This has value to a potential client. And it also may help you gain a competitive
advantage over your competition.
3. Networking is Key

Networking is another key component to creating a successful video production

company. Getting out there and shaking hands and having face-to-face time with clients and
other production company owners is a big deal. You’ll find that there are trade organizations
online and in a major city near you. Join these organizations and put in the effort to connect
with people at these events.

You’ll find early on that you can land jobs by going to these events and meeting other owners
who are just as stacked with work and can possibly send some work your way. This is a
common practice when starting early on. But don’t just stop there. Find potential clients
through your market research and gain face time with them. Talk with them and make them
feel special. Talk to anyone and everyone. Be personable. Engage with clients and show an
interest in their product or service.
4. Request Referrals

In this industry, no matter if you’re doing industrial, commercial or even big-budget film
work, it’s all who you know and who can vouch for you. This is where client referrals come
into play. If you’ve established a great collaborative relationship with your client and they’re
happy with your work, then ask them to provide you with a few words about their experience.
Being able to have this type of marketing on a website or social media page is huge for any
start up.

Be sure to provide the name of the client liaison and company name. You’d be surprised how
many potential clients will contact the previous ones in order to get a reference for your
professionalism. That means you’re going to need to produce quality work in a professional
manner… but more on this in a minute.

5. Utilize Social Media

Social media is one of the easiest ways to promote and market your company. Just be aware
that running the social media of your company takes a lot of time and effort. If you set a good
strategy, you should be able to tackle the gauntlet that is social media and have it work for
you.

You should look at social media as a way to connect with both your current clients and
potential clients. Answer questions and spark discussion. Engagement is the rule of thumb
here. In between engagements, you can strategically place promotions and marketing plans.
Also, as a general rule of thumb, try to build organically early on. Once you have the revenue
to do so, use paid promotions.

6. Produce Great Quality Work

This really is a no-brainer. If you produce quality work, then your clients will see this and
want to continue to do business. They’ll even tell others about your professionalism and
craftsmanship. This doesn’t mean that you go out and quickly produce a project with no
regards to prep. If you present the client with something that was never fully planned out,
they’ll notice it and choose not to use you again.

In order to make great work, you need to communicate clearly with your client. Plan and
develop accordingly. Making your client happy about the work you’ve accomplished should
be your ultimate goal. If you do this, they’ll spread the word about you. There is no better
marketing tool than others speaking highly of you and your video production company.

5 Videos Your Company Needs Right Now

Modicum Contributor

You want your company to stand out. Problem is your company is not alone. Whether you
sell REITs or SUVs, the challenge is the same. So how do you get your message out, define
who you are and hold your customers’ attention? Your best marketing tool right now is video.
Illustration by the Propoint team

Let’s look at why. A survey last year found that Americans attention span when browsing
online is on average just eight seconds. Are you still paying attention? There’s a time and
place for other advertising, but video works differently. An engaging video can keep your
audience rapt from start to finish. It can also help shorten your sales cycle by delivering
better informed and more confident prospects to your point of sale.

But I don’t need to convince you. Let the data speak for itself.
Now that you understand the impact of video, the next step is to determine which category of
videos meet your company’s needs. Here are the five most common video types.

1. Brand Documentary
A Brand Documentary Video is the dramatic entrance you've always wanted. Your brand’s
story, personality and philosophy all get to be center stage. Even add employee and client
testimonials for a more personal angle. The truth is that with all the information floating in
the universe, everyone will have their own varied ideas about who you are. A Brand
Documentary video is the best way to cut through all the assumptions and misconceptions
and tell your own story yourself.

YOU MAY ALSO LIKE

Civic Nation BRANDVOICE

Women Can Have It All In 2019 By Doing More Of What We Love, Not Less
Grads of Life BRANDVOICE

I Want That Job: Welder

There are three things to remember in making a successful Brand Documentary Video:

1. Keep it personal. Your brand is your personality and you want to connect intimately with
your audience. Be personable and include meaningful stories.

2. Play to your strengths. Has your company been around 100 years? Or are you shaking up
your industry right now? Either way, decide what makes you great and reinforce that message
throughout your video.

3. Be brief. You want to hook your audience in the first 10 seconds, and the whole video
should be no more than one to two minutes.

When it all comes together, you’ll make the intended impression and crystallize your
company’s story for the public as well as your own employees and shareholders. Below is an
example from ServiceSource.

2. How-To (sometimes called an Explainer or Walk-Through)

Quite simply, How-To Videos show you “how to” use a product or service. You can go with
a simple set of instructions, but a video is just much sexier.

A good question to ask: Is your audience already excited about your product?

How-To Videos work best when the audience is curious and ready to learn. If you’re still
trying to convince them why they should care, a How-To Video may be getting ahead of
yourself.

A video can show in seconds what may be challenging to explain in words over many
minutes. Focus on what’s essential to actually use your product. How-To Videos work best
when using the product seems intuitive. Don’t get mired in the details and try to explain all
the features. Start simple: state the goal, demonstrate how your product achieves that goal,
and show the results.

Using screen capture software and a narration recorded with your iPhone can lead to a video
that is less than inspiring, but a professional voiceover and a creative composition go a long
way. With a little design help, you can have a How-To Video that stands out on YouTube and
you will make your company proud.

3. Expert

With all the information available online, customers no longer seek out a salesperson until
they already know what they want. According to CEB, buyers don’t even engage with
vendors until they’re 57% of the way through the buying process. With an Expert Video, you
can reach these customers and address their questions now, all the while differentiating
yourself from your competitors.

When customers are still in the research stage, they have large appetites for information and
longer attention spans. They want the full picture in order to determine the positives and
negatives of your product or service. It’s important to get your message and the tone just right
because if your Expert Video starts to feel more like a commercial than a reliable source of
information, that attention will disappear quickly. An Expert Video is not promotional but is
a way to build customer confidence and show how you stand out from the competition.

4. Promotional

Promotional Videos are a great way to generate additional interest in your company’s
important announcements and promote upcoming events, press releases, and product
launches. They go far beyond simple facts and figures. With insight, pertinent new
information and the charm of a story, they are effective capturing the curiosity of your
audience and adding implicit credibility to your message. An effective Promotional Video
gives a clear introduction to what you want to promote while also kindling your audience’s
curiosity. Take a look at this Promo Video that Google GOOGL -0.74% created to get its
employees excited for the annual NRF Conference.

5. Demo

Once the audience is turned on to your company and ready to use your products, it’s time for
the Demo Video. This gives you the opportunity to showcase your product and its benefits.

You’re the expert. You know your product intimately. You have the depth of knowledge, but
your challenge is explaining the product and its features to an audience that may have no
prior knowledge whatsoever. You need them to not only understand what your product is and
how it works but also walk away with an appreciation of its value and a confidence in their
own ability to use it. Video designers, with fresh eyes and ears, will be helpful here by
gauging the complexity of your message and steering you in the direction of simplicity. It’s
good to remember this is not an animated instruction manual—it’s not a How-To Video
either—with a Demo Video, you are selling the whole experience. Take a look at what e-
SignLive by Silanis created to tell people about its e-signature solutions.

Bonus: Pitch

Since you made it this far, we going to throw you one more as a bonus: Pitch Videos. They
are the initial-attention-grabbers of the video world. A good Pitch Video can increase
conversions for your website, improve your email marketing results, and even generate
excitement as a kickoff to your live presentations.
Back in the Mad Men days, salespeople used to practice an “elevator pitch.” The idea was if
you found yourself on an elevator with the right person, you should be able to spark their
curiosity about your company within the length of that elevator ride. You’d start from the
assumption that they have no idea who you are, and your only goal was to pique their interest
enough to want more information. A Pitch Video works the same way but without the
advantage of a captive audience. Whether in an elevator or on a laptop, most people will stop
paying attention within the first minute. For Pitch Videos, we find a length of 30-40 seconds
works best. Keep it short, employ high-impact design and a well-written script, and get to the
point before the figurative elevator door reopens. Forest City wanted to entice businesses to
its new development, Stapleton, CO. Here's the result.

The article was also featured on the Propoint blog.

We are a digital creative agency. We believe problems are best solved with thoughtful and
irreverent design. We’ve seen it all, and we understand that audiences digest information in
the same way — whether it’s through a business-to-consumer or business-to-business
channel.