CHAPTERS

1. INTRODUCTION

A. INTRODUCTION TO TOPIC-

B. OBJECTIVES

C. RESEARCH METHODOLOGY

D. LIMITATIONS

E. SCOPE

2. ORGANISATIONAL /COMPANY PROFILE

3. DATA ANALYSIS AND INTERPRETATION

4. OBSERVATION AND FINDINGS-

5. CONCLUSIONS

6. RECOMMENDATIONS

BIBLIOGRAPHY

59
 1. INTRODUCTION

A. INTRODUCTION TO TOPIC-

B. OBJECTIVES

C. RESEARCH METHODOLOGY

D. LIMITATIONS

E. SCOPE

59
 1. INTRODUCTION

The Two Wheelers Manufacturers in India, at present are doing good business. The growth of
the two wheelers sector was noteworthy in the past few years. In the period 2006 - 07 the
total number of the two wheelers and three wheelers produced in India, were around 9
million. The sales pertaining to two wheelers in the period 2006 - 07 was 7,857,548, which
was a growth of 11.41 %. In the same period the motorcycle exports from India was 321,321
units.

The Indian automotive industry consists of five segments: commercial vehicles; multi-utility
vehicles & passenger Vehicle; two-wheelers; three-wheelers; and tractors. With 5,822,963
units sold in the domestic market and 453,591 units exported during the first nine months of
FY2005 (9MFY2005), the industry (excluding tractors) marked a growth of 17% over the
corresponding previous. The two-wheeler sales have witnessed a spectacular growth trend
since the mid nineties.

Two-wheelers: Market Size & Growth:

In terms of volume, 4,613,436 units of two-wheelers were sold in the country in 9MFY2005
with 256,765 units exported. The total two-wheeler sales of the Indian industry accounted for
around 77.5% of the total vehicles sold in the period mentioned.

After facing its worst recession during the early 1990s, the industry bounced back with a
25% increase in volume sales in FY1995. However, the momentum could not be sustained
and sales growth dipped to 20% in FY1996 and further down to 12% in FY1997. The
economic slowdown in FY1998 took a heavy toll of two-wheeler sales, with the year-on-year
sales (volume) growth rate declining to 3% that year. However, sales picked up thereafter
mainly on the strength of an increase in the disposable income of middle-income salaried
people (following the implementation of the Fifth Pay Commission's recommendations),
higher access to relatively inexpensive financing, and increasing availability of fuel efficient
two-wheeler models.

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Segmental Market Share:

The Indian two-wheeler industry has undergone a significant change over the past 10 years
with the preference changing from scooters and mopeds to motorcycles. The scooters
segment was the largest till FY1998, accounting for around 42% of the two-wheeler sales
(motorcycles and mopeds accounted for 37% and 21 % of the market respectively, that year).
However, the motorcycles segment that had witnessed high growth (since FY1994) became
larger than the scooter segment in terms of market share for the first time in FY1999.
Between FY1996 and 9MFY2005, the motorcycles segment more than doubled its share of
the two-wheeler industry to 79% even as the market shares of scooters and mopeds stood
lower at 16% and 5%, respectively.

TRENDS IN THE TWO-WHEELER INDUSTRY:

Companies raising capacity to meet the growing demand:

All the major two-wheeler manufacturers, viz. Bajaj Auto, HHML, TYS, HMSI and others,
have increased their manufacturing capacities in the recent past. The total capacity of these
players stood at 7.8 million units per annum (FY2003) as against total market sales of 3.8
million units in FY2002. Most of the players have either expanded capacity, or converted
their existing capacities for scooters and mopeds into those for manufacturing motorcycles.
The move has been prompted by the rapid growth reported by the motorcycles segment since
FY1995.

HHML increased the capacity of its plants from 1.8 million units in FY2003 to 2.25 million
in FY2004 and has been able to achieve 92% capacity utilisation. In light of the increase in
demand for motorcycles, the company plans to set up a new plant. Since its entry in the
Indian market during FY2002, HMSI has aggressively expanded its capacity.

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 Table 1: Demand Forecast for Motorcycles and Scooters for 2011-12

2-Wheeler Segment Regions

South West North-Central East & North-East All India
2835 4327 2624 883 10669
Motorcycle
(12.9) (16.8) (12.5) (11.1) (14.0)
203 219 602 99 1124
Scooter
(2.6) (3.5) (2.8) (2.0) (2.08)

INDUSTRY TIE-UPS

Year/Type of
Collaborators Year/Reasons for break-up
Tie-up
Indian Foreign

Suzuki
1992, JV 2001, Disputes over management control
TVS Motors,
(TVS-Suzuki) and technology.
Japan.

1984, JV
Honda,
Hero Honda (Hero HondaJV to end in 2004
Japan
Motors Ltd.)

Mid -1980s,
Kawasaki, -
Bajaj Auto Technical
Japan
Collaboration

Yamaha 1995, JV 2001, Escorts’ decision to diversify into

Escorts Motors, (Escorts- agribusiness, IT, telecom, Internet and
Japan Yamaha) healthcare services.

Lohia Motors Daelim Late 1990s, -

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 Motors, Tech.
S.Korea Collaboration

MOTORCYCLE COMPANIES AND BRANDS

BAJAJ HERO TVS SUZUKI HONDA YAMAHA

AUTO HONDA MOTOR
CT 100 CD Dawn Apache RTR Heat Shine Crux

Discover CD Deluxe Star Sport Zeus Unicorn Gladiator

Discover DTS Glamour Stare City Alba 106

I
Pulsar DTS I Karizma Flame YZF R one

Platina Passion Plus YZF R one 5

Splender 125
Splender NXG
CBZ X-
Treme

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MARKET SHARE OF TWO WHEELER COMPANY IN INDIA

S. No. NAME OF COMPANIES PERCENTAGE OF MARKET

1. YAMAHA 4%

2. HERO HONDA 56%

3. BAJAJ 20%

4. TVS 15%

5. HONDA 3%

6. SUZUKI 2%

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 B. OBJECTIVES

The main objective of the study is to recognize the sales trend and segmentation of TVS
Vehicle .

Special challenges that must be identified and addressed:

 To know the segmentation and sales trend of TVS Vehicle.

Along with this we are trying to assess company’s performance compared with that of the
competition..

 To know the way TVS Vehicle has segmented.

 To know the areas in which the dealers satisfy their customer and the areas that
they do not satisfy.
 To come out with the conclusion and recommendations based on the analysis and
interpretation.

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 C. RESEARCH METHODOLOGY

In our market research process we had followed different steps of marketing research,
such as :-

There are six steps involve in effective marketing research process:

Step 1:-
Define the problem and research objectives It is extremely important to define the
problem very clearly. The Objectives of the research have to be very clearly defined. No
amount of Vagueness is acceptable here. More specifically defined the objectives would be to
find out the kind of accounts being closed down and the objective would be stated as “To
study the reasons for closure of savings accounts in urban and metro areas”.
Step 2:-
Develop the research plan The second stage of marketing research calls for
developing the most efficient plan For gathering the needed information. The marketing
manager needs to know the Cost of the research plan before approving it. Designing a
research plan calls for Decisions on the data sources, research approaches, research
instruments, Sampling plan, and contact methods.

 Data sources: - The researcher can gather secondary data, primary data, or
both. Secondary data are data that were collected for another purpose and
already exist somewhere. Primary data are data freshly gathered for a specific
research Project.
 Research approaches: - Primary data can be collected in five main ways:
through Observation, focus groups, surveys, behavioral data, and
experiments.
 Research instruments:- Marketing researchers have a choice of three main
research Instruments in collecting primary data:
a) Questionnaires: - A questionnaire consists of questions presented to
respondents for their answers. Because of its flexibility, the

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 questionnaire is by far the most common Instrument used to collect
primary data. Questions can be open-ended or closed-Ended.
b) Qualitative measures: - Some marketers prefer more qualitative
methods for gauging consumer opinion because consumer actions do
not always match their answers to survey questions. Qualitative
research techniques are relatively unstructured measurement
approaches that permit a range of possible responses, and they are a
creative means of ascertaining consumer perceptions that may other-
Wise be difficult to uncover.
c) Mechanical devices: -Mechanical devices are occasionally used in
marketing research .Mechanical devices like galvanometers measure
the respondent’s interest or emotions aroused by exposure to a
specific ad or picture.

 Sampling plan: - After deciding on the research approach and

instruments, the marketing researcher must design a sampling plan. This
calls for three decisions:
a) Sampling unit: - Who is to be surveyed? The marketing researcher
must define the target population that will be sampled.
b) Sample size: - How many people should be surveyed? Large samples
give more reliable results than small samples. However, it is not
necessary to sample the entire target population or even a substantial
portion to achieve reliable results
c) Sampling procedure: - How should the respondents be chosen? To
obtain a representative sample of the population should be drawn.
Probability sampling allows the calculation of confidence limits for
sampling error. Some marketing researchers feel that no probability
samples are very useful in many circumstances, even though they do
not allow sampling error to be measured.
 Contact methods:- Once the sampling plan has been determined, the
marketing researcher must decide how the subject should be contact:
a) Mail questionnaire: - The mail questionnaire is the best way to
reach people who would not give personal interviews or whose

59
 responses might be biased or distorted by the interviewers. Mail
questionnaires require simple and clearly worded questions.
b) Telephone interview: - Telephone interviewing is the best method
for gathering information quickly; the interviewer is also able to
clarify questions if respondents do not understand them. The response
rate is typically higher than in the case of mailed questionnaires.
c) Personal interview: - Personal interviewing is the most versatile
method. The interviewer can ask more questions and record
additional observations about the respondent, such as dress and body
language. Personal interviewing takes two forms. In arranged
interviews, respondents are contacted for an appointment, and often a
small payment or incentive is offered. Intercept interviews involve
stopping people at a shopping mall or busy street corner and
requesting an interview.
d) Online interviews: - There is increased use of online methods. There
are so many ways to use the Net to do research. In this method,
researcher can include a questionnaire on its Web site and offer a
people to answer the questionnaire.

Step 3:-Collect the information

The data collection phase of marketing research is generally the most expensive and the most
prone to error. In this case of surveys, four major problems arise. Some respondents will not
be at home and must be contacted again or replaced. Other respondents will refuse to
cooperate. Still others will give biased or dishonest answers. Finally, some interviewers will
be biased or dishonest. Getting the right respondents is critical. It is important to recognize
that not everyone in the sample population will be online.

Step 4:-Analyze the information

The next-to-last step in the process is to extract findings from the collected data. The
researcher tabulates the data and develops frequency distributions. Averages and measures of
dispersion are computed for the major variables. The researcher will also apply some

59
advanced statistical techniques and decision models in the hope of discovering additional
findings.

Step 5:-Present the findings

As the last step in marketing research, the researcher presents his or her findings to the
relevant parties. The researcher should not overwhelm management with lots of numbers and
fancy statistical techniques, but rather should present major findings that are pertinent to the
major marketing decisions facing management.

Step 6:-make the decision

The managers who commissioned the research need to weigh the evidence. If their
confidence in the findings is low, they may decide against introducing the in-flight internet
service. If they are predisposed to launching the service, the findings support their
inclination. They may even decide to study the issues further and do more research. The
decision is theirs, but hopefully the research provided them with insight into the problem.

Along with this there may be 3 type of research methodology these are :-

They are –

 Exploratory Research
 Descriptive Research
 Casual Research

Our research is based on the exploratory research.

Exploratory Research

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 “ the objective of this research is to gather preliminary information that will help us to
define the problem and to suggest any hypothesis.”

Which means first we have to define the problem and research objective . then we
have to develop the research plan for collecting information. Now after collection data we
have to interpret those data for any suggestion,

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 D. LIMITATIONS

While completing this project there were certain limitations, which made this project more
challenging.

 Meeting the concerned person and taking time was major constraint because of their
busy schedule.

 The respondents were limited and cannot be treated as the whole population.

 The respondents may be biased.

 Time was the major constraint.

 The accuracy of indications given by the respondents may not be consider adequate

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 E. SCOPE

 This Training will also reveal the employee needs.

 The scope of the Training refers to the job that to know about the activities of the
organization. The Training means that the analysis of the products of the company on
which he/she has to focus.

 The deep study of terms and conditions.

 To know the value and importance of terms and condition policy.

 The knowhow of the organization.

 To take the general idea of the terms and conditions.

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COMPANY PROFILE

59
 2. COMPANY PROFILE

TVS
TV Sundaram Iyengar and Sons Limited (TVSs) is the holding company for
the TVS Group of companies engaged in the manufacturing of almost all kinds
of automotive components, best two wheelers and a few other industrial
products. They are also into the financial services sector. The turnover of the
entire group was close to $2 billion in 2003.

TVS was founded by T. V. Sundaram Iyengar in 1911.

It is the only automotive manufacturer in India to get the prestigious Deming

Prize. One of its subsidiaries Sundaram Clayton was the first company in India
to receive the Deming followed by Sundaram Brake Linings also getting the
Deming Prize. This prize is "given to organizations or divisions of organizations
that have achieved distinctive performance improvement through the
application of TQM in a designated year." [2] Sundaram Clayton went on to be
awarded the Japan Quality Medal.

The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the
outskirts of Chennai (formerly Madras).

TVS Motors

TVS Motor Company has its origin in SUndaram CLayton Limited, Moped
Division, started in 1980. The factory was started in Hosur, Tamilnadu in
southern India. The first product launched was a 50 cc moped, which appealed

59
to the masses because of its capability to carry two people. In the same location,
the same promotors started another company in 1984, in collaboration with
Suzuki Motor Corporation of Japan, for the manufacture of 100 cc motorcycles
under the brand name of Ind-Suzuki Motorcycles. Subsequently in the moped
division was bought by Ind Suzuki Motorcycles in 1987 and the company
changed its name to TVS Suzuki Ltd. Even though the company started
producing all kinds of two wheelers like mopeds, scooters and motorcycles, the
collaboration with Suzuki continued for the motorcycles only. The collaboration
with Suzuki Motor Corporation ended in 2001 and since then the name of the
company changed to TVS Motor Company. The company now develops all
types of two-wheelers through its own in house R&D facility and manufactures
in three locations in India, Hosur in Tamilnadu, Mysore in Karnataka and Baddi
in Himachal Pradesh. It has recently started a new manufacturing plant in
Indonesia to cater to the South east Asian market. The Chairman and Managing
Director of the Company is Mr. Venu Srinivasan who is the grandson of TV
Sundaram Iyengar.

TVS MOTOR COMPANY

The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar.

As one of India’s largest industrial entities it epitomizes Trust, Value and
Service. It all began way back in 1984 when Sundaram Clayton Limited (A
TVS Group company) introduced its 50 CC mopeds in the arena of road racing,
notching up unbelievable speeds of 105 kmph. Since then, there has been no

59
looking back for TVS Motor Company. TVS Racing was established in 1987
with the objective of improving the performance of its bikes. Over the years it
has provided valuable data, design inputs, development of reliable motorcycle
models, excellent vehicle dynamics & handling etc. The true evidence of it is
seen in today's TVS Victor and TVS Fiero. Today, there are over thirty
companies in the TVS Group, employing more than 40,000 people worldwide
and with a turnover in excess of USD 2.2 billion.

With steady growth, expansion and diversification, TVS commands a

strong presence in manufacturing of two-wheelers, auto components and
computer peripherals. We also have vibrant businesses in the distribution of
heavy commercial vehicles passenger Vehicle, finance and insurance.

TVS Motor Company Limited, the flagship company of the USD 2.2
billion TVS Group, is the third largest two-wheeler manufacturer in India and
among the top ten in the world, with an annual turnover of over USD 650
million.

The year 1980 is one to be remembered for the Indian two-wheeler

industry, with the roll out of TVS 50, India's first two-seater moped that ushered
in an era of affordable personal transportation. For the Indian Automobile
sector, it was a breakthrough to be etched in history. TVS Motor Company is
the first two-wheeler manufacturer in the world to be honoured with the
hallmark of Japanese Quality – The Deming Prize for Total Quality
Management.

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MANY FIRSTS TO THE AUTOMOTIVE INDUSTRY IN INDIA

TVS has been at the forefront in bringing a revolution in the way

personal commutation was happening, way back in the 1980s. Beginning with
launching a simple, easy-to-use moped for the middle class in India in the
1980s to launching 7 new bikes in a single day (first time in the history of the
automotive industry in the world), TVS has often taken the unbeaten path to
innovation.

Ushering in the personal transportation revolution

1980 Launched TVS 50, India's first 2 seater 50 cc moped

1984 First Indian company to introduce 100 cc Indo - Japanese motorcycles

Launched India's First indigenous scooterette (sub - 100 cc
1994
variomatic) - TVS Scooty
Introduced India's first catalytic converter enabled motorcycle, the 110
1996
cc Shogun
1997 Introduced India's first 5 speed motorcycle, Shaolin

2000 Launched India's first 150 cc, 4 stroke motorcycle - The Fiero
Launched India's first fully indigenously designed and manufactured
2001
motorcycle.
Launched the revolutionary VT-I engine for the best in class mileage
2004
in TVS Centra
2006 Launched TVS Apache - first bike to win 6 awards in a row
2007 Apache RTR - first two wheeler in India to have racing inspired

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 engine and features.
TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS
2008
King launched.

TVS Group Companies

 Brakes India Limited

 Lucas TVS
 Sundram Brake Linings
 Sundram Fastners
 Southern Roadways
 Sundram Finance
 Sundrams Private Limited
 Turbo Energy Limited
 Wheel India Limited

The major products

Motorcycles

 TVS AX 100
 TVS Fiero
 TVS Samurai
 TVS Shaolin
 TVS Shogun
 TVS Apache (150 cc,13.7 Ps @8500rpm)
 TVS Apache RTR 160

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 TVS Apache RTR 160 EFI (Electronic Fuel Injection)
 TVS Apache RTR 180 (17.3ps)
 TVS Centra
 TVS Fiero
 TVS Fiero F2
 TVS Fiero FX
 TVS Flame
 TVS Flame (125 cc,ccvti technology)
 TVS MAX 100
 TVS MAX R 100
 TVS Star
 TVS Star City
 TVS Star Sport
 TVS Supra
 TVS Victor (110 cc)
 TVS Victor EDGE (125 cc)
 TVS Victor GLX (125 cc)

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MILESTONES

1980- Indians first 2 seater 50cc Moped TVS 50, launched in August.

1984- First Indian co., to introduce 100 motorcycles in September.

1994- Launched first indigenous scooterette, TVS scooty in June.

1996- Introduced first catalytic converter enabled motorcycle, the 110cc

Showgun in December.

1997- Launched India’s first 5-speed motorcycle, the shaolin in October.

2000- Launched TVS Fiero, India’s first 150cc, 4 stroke motorcycles in

April.

2001- Launched TVS Victor, 4-stroke 110cc motorcycle, in August, India’s

First fully

Indigenously designed and manufactured motorcycle.

2004- Launched TVS Centra in January, a world class 4-stroke 100cc

Motorcycle

With the revolutionary VT-I engines, for bet in class mileage.

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 Launched TVS Star in September, a 100 cc motorcycle which is ideal for
rough terrain.

PRODUCT PROFILE

TVS Star City

Its stylish alloy wheels and sleek designed new exhaust are taking the breath
away of every biker. Other features like single touch ride switch shocks,
extra grip tyres etc can be very much helpful in riding this bike in any
terrain.

Its powerful headlamp and useful parking light leave an additional

impression on buyer’smind.

Its new Roller Cam Follower (RCF) technology results in reduction of engine

59
friction. Its engine maintains the mileage of 102 kmpl.

It is found in different colors:

 Red

 Purple

 Black

TVS Star City Specifications

ENGINE &TRANSMISSION

Type 4-Stroke
Cubic Capacity 99.7cc
Max. Power 5.50KW(7.5bhp)@7500rpm
Max torque 7.5 Nm@5000rpm
Bore X Stroke 51.0 x 48.8
Compression Ratio 9.51:1
Transmission 4 speed constant mesh

CHASIS & SUSPENSION

Front Telescopic hydraulic fork (110mm stroke)

Rear Spring-loaded hydraulic shocker (78mm
stroke)

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BRAKES & WHEELS

Tyre (front) 2.75*18

Tyre (rear) 2.75*18
Brake (front) 130mm
Brake (rear) 130mm

ELECTRICALS

Head Lamp 12v, 35/35w

Tail Lamp 12v, 10w
Turn signals 12v, 10w
Ignition System A/C Digital CDI

DIMENSION & WEIGHT

Wheel base 1250mm

Dry Mass Weight 104kg

CAPACITIES

Fuel tank 16 ltrs

Fuel Reserve 2.5 ltrs

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TVS Star Sport

With the excellent body graphics, TVS star sport comes with VTi
engine. Its digitally controlled ignition timing and temperature sensors
ensure its reliability and fuelefficiency.

Its better mileage is the result of fuel wastage reduction system and
friction reduction technology. Power and economy indicator can be said as
the mileage controller.

Its mesmerizing body lining, stunning muscular fuel tank, stylish

trapezoidal MFR headlight accentuates the creativity of the manufacturers
along with their technicalexpertise.

Its methodically designed ergonomic seats and 5 step rear shock absorbers
give complete guarantee of comfortable and smooth riding.
It is found in different colors:

 Blazing Red

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  Deep Black

 Teitian Blue

TVS Star Sport Specifications

ENGINE &TRANSMISSION

Type 4-Stroke
Cubic Capacity 99.7cc
Max. Power 5.50KW(7.5bhp)@7500rpm
Max torque 7.5 Nm@5000rpm
Bore X Stroke 51.0 x 48.8
Compression Ratio 9.15:1
Transmission 4 speed constant mesh

CHASIS & SUSPENSION

Front Telescopic hydraulic fork (110mm stroke)

Rear Spring-loaded hydraulic shocker (79mm
stroke)

BRAKES & WHEELS

Tyre (front) 2.75*18

Tyre (rear) 3.00*18
Brake (front) 130mm

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Brake (rear) 130mm

ELECTRICALS

Head Lamp 12v, 35/35w

Tail Lamp 12v, 10w
Turn signals 12v, 10w
Ignition System A/C Digital CDI

DIMENSION & WEIGHT

Wheel base 1250mm

Dry Mass Weight 99kg

CAPACITIES

Fuel tank 12 ltrs

Fuel Reserve 2 ltrs

TVS Victor GLX

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Its 125 cc VT-i engine delivers power of 10 bhp (7.36 kw) and mileage of
85 kmpl. This fuel economy duralife engine is highly temperature sensitive
which
is helpful in sensing the low temperature of the engine. Accordingly engine
active-ate spark plug and advances the ignition timing.

This bike is equipped with various high end designs which include
digitally designed petrol tank with knee recess, twin pod instrument panel
with Econometer, fuel gauge, trip meter and tachometer etc.

Its comfort feature comprises triple rated 5 step adjustable rear and
telescopic front shock absorbers which result in synchronized suspension.

It is found in different colors:

GLX Red
GLX Blue
GLX Black Silver

TVS Victor GLX Specifications

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ENGINE &TRANSMISSION

Type 4-Stroke, air-cooled OHC

Cubic Capacity 124.8cc
Max. Power 7.36 KW (10bhp)@7500rpm
Max torque 9.8 Nm @ 6000rpm
Bore X Stroke 54.5 mm x 53.5 mm
Compression Ratio 9.2:1
Transmission 4 speed constant Mesh

CHASIS & SUSPENSION

Front Telescopic Oil-damped; 105mm travel

Rear Gas Filled shock Absorbers with co-axial
spring; 75mm travel, with 5-Strp adjustable
Preload

BRAKES & WHEELS

Alloy Wheel with Drum brake Version

Tyre (front) 90*90*17

Tyre (rear) 3.0*18
Brake (front) 130mm Drum
Brake (rear) 130mm Drum

ELECTRICALS

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Head Lamp 12v, 35/35w Halogen bulb
Tail Lamp 12v, 10w
Turn signals 12v, 10w
Ignition System Digital Ignition

DIMENSION & WEIGHT

Wheel base 1260mm

Dry Mass Weight 122kg

CAPACITIES

Fuel tank 13 ltrs

Fuel Reserve 2.5 ltrs

TVS Apache

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 TVS Apache RTR with its shapely streamlined tank and engine design is
really an eye -stopper. Its smooth and flawless finish makes this bike
desirable to the market.

Its tough but light 6 spoke black alloy wheels with red rims are really
supportive for better control and excellent riding of these two wheelers. Its
uniquely designed head lamp and turn signal lamps have become one of the
best head turner in the market of two-wheeler.
It has a uniquely alloy finished one piece brake pedals and levers that
make your drive an safe one on any sort of tarmac. The bike has an
extraordinary racing stripes, luminous rims and race crouch mirrors that
evokes the fantasy of any speed freak. Its aluminum foot pegs, split grab
rails at the rear along with the silencer canister and beat gives it a complete
touch of perfection.

It comes in various exciting colors:

 Yellow

 Black silver

 Red

 Matt gray

TVS Apache Technical Specifications

ENGINE &TRANSMISSION
Type 4-Stroke
Cubic Capacity 147.5cc

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Max. Power 9.95 KW/(13.5bhp)@8500rpm
Max torque 12.3 Nm@6000rpm
Bore X Stroke 57 mm x 57.8
Compression Ratio 9.5:1
Transmission 5 speed constant mesh
Power to weight ratio 101.16 bhp / ton
Starting Electric & kick Start
Ignition IDI-dual mode digital ignition

CHASIS & SUSPENSION

Type Double Cradle

Front Telescopic fork (105mm stroke)
Rear Monotube Inverted Gas filled shox (ES)

BRAKES & WHEELS

Tyre (front) 90/90 X 17

Tyre (rear) 100/80 X 18 (ES), 90/90 X 18(ks)
Rim size (Front) Alloy 1.85 X 17
Rim size (Rear) alloy 2.15 X18 (ES), 1.85 X 18 (KS)
Brake (front) 240 mm Disc (ES), 130 mm Drum (KS)
Brake (rear) 130 mm Drum
ELECTRICALS

Battery 12V, 9.0 Ah(ES), 5.0 Ah (KS)

Head Lamp 35/35 W Halogen HS1,

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 Clear lens with MFR
Tail Lamp 5W
Turn signals 21W
Turn signal lamp 10 W
DIMENSION & WEIGHT
Wheel base 1260mm
Kerb Weight 136kg
CAPACITIES
Fuel tank 16 ltrs
Fuel Reserve 2.5 ltrs

TVS FLAME

TVS Flame
The bike that can set the tarmac afire and catch the fantasy of any bike
lover is all ready to grace the surface of Indian roads. It has been styled
and decked with all the features that one could have only dreamt of. It
consists of Delta edge Exhaust, Dual Lens Tail Lamp that promises
better visibility, Digital Speedometer and so on. Extremely captivating
in looks, this one can be any buyers' first choice.

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 Along with this, the bike has been embedded with Delta edge
Trafficators with aerodynamic design, LCD Digital Speedometer that
has been integrated with fitness check. The bike delivers an outstanding
performance while having 125 cc, 3 valves CC-VTI Engine that gives
out a 10.5 bhp @8250 rpm.
It goes in sync with the international standards of style and technology
thus becoming the desire of every modern buyer. It has been stylized on
the patterns of Delta Wings that is found in the latest fighter jets. The
Delta edge Exhaust ensures the smoothest sound, low emission and
outstanding performance.

TECHNICAL SPECIFICATIONS OF TVS FLAME

DIMENSIONS & WEIGHT

Wheelbase (mm) 1320

Length (mm) 2030
Width (mm) 760
Height (mm) 1070
Weight (kgs) 121

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ENGINE

Model Designation CC-VTi, 04 Stroke

Clutch Multi-Plate Wet type
Displacement (cc) 124.8
Gear Box 04 Gear Constant Mesh
Bore & Stroke 54.5 X 53.5 MM

SUSPENSION

Front Telescopic Hydraulic Fork

Rear Twin tube 05 step adjustable gas filled.

BRAKES

Front Disc 230 dia

Rear Drum 130 dia

TYRES

Front Mag Alloy 90 x 90 x 17

Rear Mag Alloy 90 x 90 x 18
Fuel Tank (In Liters) 8

PERFORMANCE

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Max. Horsepower (ps/rpm) 7.7 KW @ 8250 RPM
Max. Torque (kg m/rpm) 10 NM @ 6250 RP

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3. DATA ANALYSIS AND

INTERPRETATION

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 3. DATA ANALYSIS AND INTERPRETATION

From how many years you are selling TVS Vehicle.

YEARS OF SELLING

70% 65%
60%
50%
40% 30%
% RESPONSE
30%
20%
10% 5%
0%
No of years

More than 2 years More then 5 years

More than 10 years

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DATA TABLE

NO OF YEARS % of Response.
More than 2 years 65
More than 5 years 30
More than 10 years 5

DATA ANALYSIS

From the above table it is clear that the most of dealers i.e 65% of them are having more
than 2 years experience , 30 % of them are having more than 5 years experience and only 5
% have more than 10 years of experience with them.

DATA INTERPRETATION:

So the above query clears that all the dealers are experienced enough to understand the trend
of sales and segmentation of TVS Vehicle . And they can also add valuable suggestion to us
for the recommendation part.

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Which segments of Vehicle you are selling more?

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DATA TABLE

DIFFERENT SEGMENTS % OF SALES

A 12
B 69
C 13
D 5
E 1

DATA ANALYSIS

From the table we can conclude that % of sale of Segment is 12, segment B is 69,
segment C is 13 , Segment D is 5 and segment E is only 1 %.

DATA INTERPRETATION

Here we see that TVS Vehicle is market leader in B-segment car , So the models Like
Wagon –R, Alto, Zen Estilo, Swift are the hot selling product of It. However, it is lacking
in the segments like D and E. Vehicle like Dzire , SX4 and Grand Vitara should be
improved in accordance with the customer’s need.

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Is customer is price sensitive?

DATA TABLE

PRICE SENSITIVITY % OF RESPONSE

YES 62
NO 38

DATA ANALYSIS

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 The above data table shows that 62% of customers are price sensitive and rest
38% are not price sensitive.

DATA INTERPRITATION:-

We can conclude that most of TVS Vehicle’s customer is price sensitive. They
buy its Vehicle care fully in accordance of their budget. And they also like some
discount or festive offers. But the rest people are not price sensitive.

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What is competitive advantage of TVS Vehicle over other Vehicle
companies.

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DATA TABLE

FEATURES % OF LOYALITY
PRICE 38
QUALITY 22
SERVICE 35
OTHERS 05

DATA ANALYSIS

The above table shows that according to the dealers the 38 % of customers are buying the
TVS Vehicle product for its price, 22 % buy them due to their quality. 35% think that after
sale service is beautifully provided by TVS Vehicle . And 5% people buy them due to other
reasons like style , look etc.

DATA INTERPRETATION:

We can conclude that most of the people think that TVS Vehicle pricing are economical so
they are loyal to his brand. While other people give emphasis to the after sale service .
Quality and other features are also a trait for the buyers.

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Which version of the models are mostly demanded by the customer

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DATA TABLES

VERSION % OF DEMAND
PETROL 36
DISEL 45
LPG 19

DATA ANALYSIS

From the above table we can conclude that according to the dealers 45 % of the customer ask
for the diesel variants while 36 support the petrol variants and 19 % wants the LPG variants
of different models.

DATA INTERPRETATION

The demand for the diesel variant is more for most of the models but the firm has limited
number of the models having diesel variants. The customers are also looking for the gas
models which will suitable for LPG and CNG. So the firm should think for the diesel and gas
variants.

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What is its sales position of TVS Vehicle?

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DATA TABLE

SALES POSITIONS % OF RESPONSE

65
GOING UP
32
GOING DOWN
3
REMAINS CONSTANT

DATA ANALYSIS

The above table shows that 65% of the dealers told that TVS Vehicle’s sales position is going
up while 32% of the dealers said that it is going down and 3% of dealers said that the sales
position is remaining the same.

DATA INTERPRITATIONS

Here we can conclude that the sales position of TVS Vehicle is going up and up . So TVS
Vehicle should always maintain this. But the reason why it is lacking behind than its
competitors should be corrected. In this way TVS VEHICLE can maintain its growth rate.

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4.OBSERVATION AND

FINDINGS-

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 4. OBSERVATION AND FINDINGS

The research work was successfully identifying the different segmentation of TVS Vehicle
and also the sales trend. The conclusion can be drawn from this study may be:-
 TVS Vehicle is India’s one of the leading auto mobile manufactures and also the
leader of the market both in terms of volume and revenue generated.
 TVS VEHICLE (TVS Vehicle Limited) has segmented the market in to A, B, C, D
and Eon the basis of price and length and weight. Between fiscal year 2002 and
2007 the market of automobile grew at rate of 9.5%.
 In segment A price always plays a vital role TVS VEHICLE was the sole
manufacture till 2000, TVS Vehicle 800 was the hot seller till 2005.
 In C,D and E segment TVS Vehicle has number of competitors and has a less
growth . In this segment also TVS VEHICLE lack of more models than other
company.

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5.CONCLUSIONS

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 5. CONCLUSIONS

TVS Motor Company is the third largest two-wheeler manufacturer in India, with a revenue
of 15129 Cr INR (2017-18). The company has an annual production capacity of 4 million 2
wheelers & 120,000 3 wheelers.

TVS Group spans across industries like Automobile, Aviation, Education, Electronics,
Energy, Finance, Housing, Insurance, Investment, Logistics, Service and Textiles.

Has over 90 Companies under the umbrella.

TVS Motor Company Ltd (TVS Motor), a member of the TVS Group (Revenue around INR.
40,000 Cr ), is the largest company of the group in terms of size and turnover. TVS Motor's
strength lies in design and development of new products. We at TVS deliver total customer
satisfaction by anticipating customer need and presenting quality vehicles at the right time
and at the right price. The customer and his everchanging need is our continuous source of
inspiration. We have proved time and again that this sense of responsiveness along with a
penchant for quality is a winning formula. The company has many firsts to its credit
including the fact that we launched seven vehicles on the same day - a rare feat in
Automotive history.

TVS has always stood for innovative, easy-to-handle, and environment-friendly products,
backed by reliable customer service.

More than 33 million customers have bought a TVS product to date. TVS products give you
only reasons to smile!

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6. RECOMMENDATIONS

59
 6. RECOMMENDATIONS

 Initially TVS Vehicle was operating in the market which was a part of closed
economy but with opening of market, the scenario has changed dramatically and at an
international juncture where both challenges and opportunity are immense.
 With such immense growth Indian auto mobile sector attracts the global players, who
want to make their name a house hold name in Indian auto mobile sectors.

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BIBLIOGRAPHY

59
 BIBLIOGRAPHY

List of Books and other supplementary material referred:

 Arenas, W.F. and C.L Bovey, Contemporary Advertising, 1994

 Kotler, Philip and Gary Armstrong, Principles of Marketing, Pearson Education, 2
Ed., 2004
 Shankar, R., Services Marketing-The Indian Experience, Excel Books, New Delhi,
2002

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ANNEXURE

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 ANNEXURE

SAMPLE QUESTIONNAIRE
(As a part of our management program project we have taken the initiative of
conducting a survey to know the Market segmentation and sales trend of TVS Vehicle.
Your unbiased and sincere feed back would add value to this survey.)

{Please take your time to fill this form}

NAME OF THE DEALER:

ADDRESS:

1. From how many years you are selling TVS Vehicle ?

a)More then 2 years b) More then 5 Years c) More than 10 Years

2. Which segments of Vehicle you are selling more?

a)A b) B c) C d) D e) E

3. What is reason behind it.

1. Is customer is price sensitive.

a) Yes b) No

2. What is competitive advantage of TVS Vehicle over other Vehicle companies.

A) Price b) Quality c) After sales service d) Other

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3. Which version is the customer prefer more.

a) Petrol b) diesel c) LPG or GAS

4. Why customer does not prefer other segments?

5. What is its sales position of TVS Vehicle?

a) going up b) going down c) remains constant

6. What is the reason TVS Vehicle has less models in the segment D and E.?

7. Any suggestion or recommendations for TVS VEHICLE

Thank you

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