Market and

Investment
Brief

Tire
Manufacturing

This document produced by the Punjab Board of Investment and Trade (PBIT) contains information from sources believed reliable; we do not
guarantee that the matter is accurate or complete. Our Transactions Team compiled this document based on opinions and judgments, which may
vary and be revised at any time without notice. This document is for information only and is not an offer to buy or sell, or solicitation of any offer to
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document are those of Transactions Team at PBIT and do not necessarily reflect those of PBIT or its senior management.
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Table of Content

Sr. Description Page Number

1 Global Industry Highlight 3
2 Global Key players and their Brands 3
3 Types of Tires 4
4 Global JV in Tire Market 5
5 Pakistan Tire Industry at a glance 6
6 The case for investment 7
7 Major Local Players 8
8 Local Import and Export trend 8
10 Forecasted demand for 4 wheel 9
vehicles tires in Pakistan
11 Cost of Utilities 9
12 Proposed Location 9
13 Proposed JV Partner 10
14 Transaction Structure 13

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Market and Investment Brief

Tyres Global Industry Highlight

A tire is a strong, flexible rubber casing The tire sector is undoubtedly a growing
attached to the rim of a wheel. Tires market, even though it is defensive and
provide a gripping surface for traction resilient as replacement is compulsory
and serve as a cushion for the wheels of and necessary for mid-range tyres after
a moving vehicle. Tires are found on 30-40,000 kilometer's, implying on
automobile s, trucks, buses, aircraft average four changes over the life of a
landing gear, tractors and other farm vehicle. With over 70% of annual sales
equipment, industrial vehicles such as for private cars and vans, we estimate
forklifts, and common conveyances such that growth in the market for
as baby carriages, shopping carts, wheel replacement tyres in 2017-20 should be
chairs, bicycles, and motorcycles. driven by western countries. The
% of Global Market recovery by industry could also have a
Sumitomo
Continental positive impact on the market for truck
7%
4% and specialty tyres. Overall, we estimate
Goodyear that the tire market should grow 3% in
9%
value terms in 2018
Other Michelin
46% 14%

Hankook Bridgestone
3% 17%

Global Key players and their Brands

4
Tire Manufacturing Unit in Pakistan

Types of Tires

In FY 2016, Demand rose by 4% worldwide, with gains of 4% in

Western Europe, 1% in North America, 9% in Africa/
India/Middle East and 7% in Asia, where dynamic growth of
CAR AND LIGHT 14% in China contrasted with declining demand in South
TRUCK TIRES Korea, ASEAN and Japan. Demand fell by 12% in Eastern
Europe and by 12% in South America, with the market
improving in Argentina and stabilizing in Brazil in the second
half.
In FY 2016, Demand is overall stable, reflecting growth of 1%
in Europe, 6% in Asia (excl. India) driven by China (+9%) and
5% in Africa/India/Middle East, a stabilization in Asia (up 1%
Truck Tires
overall and 9% in China), an expected decline of 19% in North
America due to fleet overhauls, and a drop of 17% in South
America.
Agriculture Tires Demand would show increase in
both the original equipment and
replacement markets.
Earth Mover Tires Due to the increase in mining in
Pakistan the Mining tire demand will
contracted significantly upward trend
in the years to come. Infrastructure
Specialty Tires
and quarry tire markets also
declined.
Material Handling Tire Demand of MH tires would grow for
Pakistan due to CPEC

Multi-Purpose Tire Demand of MP tires would grow for

Pakistan due to CPEC

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Tire Manufacturing Unit in Pakistan

WORLD DEMAND OF NEW TIRE SALES (FISCAL YEAR

2016,2015; IN BILLIONS OF U.S. DOLLARS)
$2.7
Kumho Tire Co. Inc. $2.5
$2.7
Toyo Tire & Rubber Co. Ltd. $2.7
$3.0
Cooper Tire & Rubber Co. $2.8
$3.8
Cheng Shin Rubber Ind. Co. Ltd. $3.8
$4.1
Yokohama Rubber Co. $4.0
$5.7
Hankook Tire Co. $5.8
$6.0
Sumitomo Rubber Industries Ltd. $5.9
$7.0
Pirelli & Cie SpA $6.7
$11.6
Continental AG $11.7
$15.9
Goodyear Tire & Rubber Co. $14.8
$22.3
Groupe Michelin $21.7
$26.2
Bridgestone Corp. $25.8

$- $5.0 $10.0 $15.0 $20.0 $25.0 $30.0

Global JV in Tire Market

• To create a joint venture owned 50%/50% by Michelin and Sumitomo
Corporation of Americas

The JV was done to creating a best-in-class distributor with expanded geographic

footprint, for a better availability of products at all price points, across all product
categories.
• Focusing on the growing service and tire needs for fleets and personal vehicles
• Michelin to contribute USD 630m and TCI wholesale business
• This would become the fourth largest wholesale tire and service network in U.S.
• The collaboration has enabled both the parties to enhance the technology and
capacity to facilitate the customers
• The JV would glorify the improvement of local setups and enrich the already
working facilities nationally and internationally.
• This would ensure the availability of better products in the region

Continental AG of Germany has closed its acquisition of Fairlawn-based rubber

company Veyance Technologies Inc
• The transaction is valued at 1.4 billion euros, or approximately $1.6 billion
• This might be the most noteworthy deal of this era, says Continental AG
• The collective sales would also increase high
• Both the parties would intermingle to enhance the shared capacities and
technical expertise
• This would also help in enhancing and expressively expanding our industrial and
end-customer business

6
Tire Manufacturing Unit in Pakistan

Pakistan Tire Industry at a glance Pakistan also exports all kinds of tires
products to the Afghanistan, Egypt.
The current status of the tire industry
which includes 2/3 wheeler tire(includes As of FY 16 the total units Produced and
Motorcycle, Rickshaws) has multiple total revenue stood at 8.1 m units and $
market players whereas the 4 wheeler 919 million USD respectively.
tyres( includes PCR, tractors, trucks &
buses) has no competition, yet, which In terms of Volume Passenger car radial
identifies a plausible opening in the (PCR) tire account for 38% of total
present Pakistani market. Demand for all production but only contributes 16% of
kinds tires is being anticipated to have a the industry revenues.
rising trend due to the increase in
automotive industry, CPEC and In contras truck and buses tire segment
agriculture industry. contributes 22% to the total tire
production, but has the highest revenue
The Pakistani tire market is categorized share at 56%.More over Light truck
into OEM, Replacement. OEM is the tire segment @ 13% in terms of revenue
which come equipped when you buy accounts for 28% of tire production in
and new vehicle. Replacement Pakistan. (Source: PAPAM stats)
Pakistan tire Industry
70% 66% 919 1,000
58% 58% 807 900
60%
53% 800
50% 517 700
40% 600
29% 30% 31% 500
30% 400
309
178 18% 300
20% 14%
228
7% 150 8% 200
10% 3% 118 3% 4%
6% 0% 100
0% -
PCR (Radial) Light Trucks Truck & Busses Total

OEM Replacement (Local Production) Replacement (Imports)

Replacement (Smuggled) Total (Units in Lac) Revenue (USD$ in M)

Most of the local tire manufacturing Replacement, OEM TIRES

units produce two wheel or Rickshaw
tires are located near the sources of raw • Replacement tires through local
production and imports accounts for
materials. The PCR, trucks and buses
4% and 53% respectively of the total
tires are produced by General tyres,
market, by units produced.
only. No other market shareholder has • OEM (14%) and non record sales
the capacity of specified production. (18%) make up the rest.
• The major reason for high
The 2/3 wheeler industry is dominated replacement share is due to the fact
by Servis and Panther tire Industries due of thee ratio of annual sales to the
to higher production capacity and well- number of registered vehicles
developed distribution network in remains at a ratio of 1:6.
comparison to other small and medium • There are 1.5 m registered vehicles in
units. Pakistan as per PAPAAM’s data.
• Approx. sales of vehicles in FY 16
were indicated to about 267,000
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Tire Manufacturing Unit in Pakistan

The case for investment

China Pakistan Economic Corridor
(CPEC)
• The recent initiative taken by China
and Pakistan under One Belt One
Road known as China Pakistan
Economic Corridor is a framework of
regional connectivity.
• CPEC is a 2600
km road network which would
entertain the heavy traffic and
transport to travel all along from
China to Pakistan and connecting it to
the entire international region.
• Massive urbanization in road network
in Pakistan will fuel further demand
for automobiles and tyres.

Growth in Automobiles Sales

Sale/Production Volume
300,000 268,395
250,216 250,722 267,457
229,165 225,233
250,000 34,081 34,506
21,079 20,479
167,927 12,775 12,755 19,583 19,833
167,103 31,126 28,711
200,000 Millat
16,647 17,078
Al-Ghazi
Units

21,040 127,205 116,098

150,000 21,600 127,785 114,044
11,920 11,608 Suzuki Cars
100,233 98,879

100,000 Toyota Cars

76,966 77,608
59,945 59,911 Honda Cars
56,888 56,943 64,096 63,977
50,000 Total
33,012 33,997
25,061 25,726 38,688 39,163
23,605 23,674 24,271 23,622
-
production Sale production Sale production Sale production Sale
FY14 FY15 FY16 FY17

• Total vehicles produced & sold have Most of the vehicles are locally
increased from 167,103 & 167,927 produced/assembled and sold in the
unit to 268,395 & 267,457 units local market
respectively from FY15 to FY17.
• Total car sales for first seven months Major investments underway:
of present financial year FY18 were • Hyundai partnered with Pakistan’s
recorded at 147,700 units against Nishat Group
118,416 in corresponding period last • Kia partnered with Pakistan’s Younus
year FY17. Brothers
• This growth in record sales was • Renault partnered with UAE’s Al
stimulated according to analysts due Futtaim
to rise in demand from ride-hailing
services and car loans being available Additionally around 50,000 used cars
at low interest rates. were imported in Pakistan in 2016.

8
Tire Manufacturing Unit in Pakistan

2/3 wheeler Pakistani Market share of Local Tire Manufacturers

2017 Major Local Players

Market Leaders
• General Tyres & Rubber of Pakistan
Panther Diamond
Tyres Tyres Ltd.
32% 11% • Servis Industries Ltd.
Ghauri • Panther tyres
Tyres
5%
Servis Tyres Other Players
48% Imported
& Others • Diamond Tyres
4% • Ghauri Tyres
• CECO tire

I MPO RT O F RUBBE R T I RE I N $
Local Import and Export trend MI LLI O NS
Import China India Thailand others

Pakistan tire import has increased at a

steady rate of 15% from FY 14-16 and
19.5
stood at USD $326 million. China, India 37.9
39.5
and Thailand imports of tires continues
33.7
to pose a threat to the Pakistan tire 43.3 36.9
34.4 20.8
industry across all tire categories. During
26.3
FY 14-16 the imports have grown by
12.3%, 28.3%, and 37.8% respectively
China, India and Thailand. More over the 207 190
164
overall imports from China and Thailand
has shown a rising trend, whereas
imports from India has down surged by
15% during the same period. FY 16 FY 15 FY 14

Exports Exports of Rubber Tires in $ millions

Pakistan tire export has increased at a
9.00
steady rate of 12% from FY 14-16 and 8.00 2.00
stood at USD $8.5 million. It was 7.00
1.45
witnessed that Afghanistan and Egypt 6.00
0.20
0.95
imports around 63% and 11% of Pakistan 5.00 0.62 0.35 1.29
5.35
total tire exports in FY 16. Moreover 4.00
4.91
0.70
0.23
during the same period over all export of 3.00 3.63
Pakistan to Afghanistan and Egypt has 2.00
shown a decreased trend and down 1.00
surged by 21% and 25% respectively 0.00
2016 2015 2014
whereas rubber tire exports have shown
a surge of 16% and 63% during the same Afghanistan Eygpt United Arab Emirates Other
period.

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Tire Manufacturing Unit in Pakistan

Forecasted demand for 4 wheel Fatima Fertilizer did a long term contract
vehicles tires in Pakistan with Natural gas supplier Mari Gas
Annual units of cars sold in Pakistan Company limited in 2006. The Licence shall
during FY 16-17 were 0.18 million. The be valid from 17th October, 2006 (effective
car market shows a CAGR of 11% over a date) for a period of 30 years or till the
period of 10years. expiry of the Gas Purchase and Sale
Agreement between Mari Gas Company
Annual units of Trucks and Buses sold Limited (MGCL) and the Licensee,
were 8830. This market showed a CAGR whichever comes first, unless the Licence is
of 12% over a 10 year period. revoked earlier under the provisions of the
Ordinance and the Rules.
In FY 16-17 total tractors sold, were
54,992 units and the CAGR of this Proposed Location
market showed a growth of 3% over a 5 Land is available at Faisalabad Industrial
year period. Estate Development and Management
Company (FIEDMC) and other special
If we assume that the market is to economic zones. Faisalabad is the industrial
follow the same growth trends in future, hub of Pakistan, 120km away from Lahore,
these markets would require 0.7 million the capital city of Punjab Province of
units for the car market, would require Pakistan. The direct access reduces the
another 0.25 million tire for rest of the traveling time through motorway.
market for the new produced vehicles in
the coming years. FIEDMC is near the motorway M3. M3-IC is
located at motorway M-3 at Sahianwala
Over 1.5 million cars have been sold in Interchange near Faisalabad.
the previous 10 year which would also
require tires according to Pakistan Value Added City is located near Lahore-
Automotive Manufacturing Association. Faisalabad Express Way , Khurrianwala
near Faisalabad. Both the industrial estates
Cost of Utilities
are connected through dual carriage way at
a distance of approx. 12 Kilomètres.
Electricity PKR19/unit Off-peak and
PKR22/unit Peak hour Source: -‘NEPRA,
LESCO’ Average land cost is USD6000/acre at
FIEDMC with Commercial Development
Natural Gas US$182.2/ BTU cost of USD25.31/sq-ft of covered area.
minimum/month since 2016
(OGRA)US$/Kw
Ports available in Pakistan
• NEPRA can be requested as it deals The most active is the Karachi Port (SEZ
with varied rates as per the case. to Port- 1,180.1km).
The new Gwadar Port expected operation
• The Punjab Board of Investment and in this year - 1763.3km.
Trade would ensure the best possible
facilitation for the establishment of
factory.

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Tire Manufacturing Unit in Pakistan

Major Exporting Countries for TBR

Country Qty. Value (PKR)
China 1,073,845 14,255,874,976
India 247,547 3,185,031,758
Thailand 150,692 2,399,803,877
Vietnam 13,065 176,303,763
Japan 12,440 238,453,908
Egypt 9,756 197,677,803
The above countries are the major importers of TBR tyres. Where China dominates
the import of tyres all categories the Local partner interested to manufacturer.
However, India, Thailand, Vietnam, Japan and Egypt are the other major importers of
TBR tyres.
Market Size of Tyre Sector
35,974

34,298
30,609
30,000

28,500

27,000
26,000

40,000
Unit Value in million PKR

15,758

30,000

10,432
9,645
9,479

9,355
9,194

8,275
7,799
7,094

20,000

5,888
5,809
5,258

5,051

10,000
0
Market Size Market Size Market Size Market Size
2011 2015 2016 2017

General Tyres Panther Servis Legal Imports Smuggled

Source: Largest local tire manufacturer in Pakistan

In FY 2011, the major market share was held by smuggled tires (48%) which is
hurting the local manufacturers and new entrants in the tire industry. Over the
period under review (2011-2017) the current market structure has changed
positively, local players are increasing there market size and smuggled tire market
has shown a down surge and decreased at a CAGR of 4.7% and 5.1% from last 7 and
3 years respectively.
In FY 2017, the over all tire market had shown a growth of 5.4% and increased to 91b
units as compared to 86b units in previous year. Servis tyres and General tyres
represents more that 10% of market share each and shown a positive growth
throughout the period under review. Moreover, legal imported tires representing the
majority of the market share (38%) has shown considerable growth and shown 14.9
% and 13.8 % increase in previous 7 and 3 years respectively.

Largest local tire manufacturer General tire Production in FY

General Tire has four market segments to cater 2016 in Millions
to. These are:
 The Original Equipment Manufacturers –
0.639
Vehicle assemblers
0.958
 The Replacement or the After market
 Government Departments/Institutions 0.123
 The Export Market 0.193
 It has offices / warehouses in four major 0.409
cities of Pakistan and intends to add 0.043

another new office soon. All automotive

tyres produced by us are covered with Passenger car Light Truck
Truck Bus Farm Front
warranty.
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Tire Manufacturing Unit in Pakistan

Transaction Structures

1 Equipment Supplier – Investor Joint Venture

Equipment
Investor
Supplier

Equity in Equity for

the form of Fixed
Plant & Assets and
Machinery Working
Capital
tireManufacturi
ng Company

2 Foreign Manufacturing Firm – Local Investor Joint

Venture

Foreign tire Local

Manufacturer Investor

Equity Equity

tireManufacturi
ng Company

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Tire Manufacturing Unit in Pakistan

Transaction Structures

3 Local Manufacturing Firm – Local Investor Joint

Venture

Local Tire Local

Manufacturer Investor

Equity Equity

Tire
Manufacturing
Company

4 100% Equity Ownership of Local Investor

Local
Investor

Equity

Tire
Manufacturing
Company

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Tire Manufacturing Unit in Pakistan

Transaction Structures

5 100% Equity Ownership of Local Investor with

ECA financing
Plant and Local
Machinery
Supplier Investor

Payments
ECA Equity

Supplies
Tire
Lender Manufacturing
Debt Company

Premium

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ABOUT US
Punjab board of investment & trade is a provincial trade and investment promotion agency
established by the Government of Punjab in 2009. In today′s global economy, trade and
investment play an increasingly important role in generating means for transformative change.
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association of organizations similar to PBIT created by UNCTAD.

TRANSACTIONS DEPARTMENT
Punjab Board of Investment and Trade targets a socio-economic growth through its
Transactions Department. The department plans to fortify its deep roots, both locally and
internationally, by reaching out to leading businesses for discussing the panoramic
commercial opportunities. As per the initiative of inventiveness, the department plans to
provide a transaction advisory as defined in its role to bring-in the investments and establish
new businesses. For this purpose, Pitch books of different identified sectors are a new
resourcefulness of this department which would target to develop the in-house capacity of
production by connecting the local and international market players. This would not only
ensure the technology transfer but also create several jobs in the province. The department
plans to connect through the regional IPAs, financial institutions, the embassies in different
countries and local chambers as well so as to fast-track the process of economic growth and
industrialization in Punjab in regard to its recognition as ‘The Land of Opportunities

Contact:
Rana Waqas Samad Rasheed Ghazi Asad
Additional Director Deputy Manager Investment Associate
Head of Transactions | PBIT Transactions, PBIT Transactions, PBIT
Rana.Waqas@pbit.gop.pk samad.rasheed@pbit.gop.pk Ghazi.asad@pbit.gop.pk

Punjab Board of Investment & Trade

23 – Aikman Road, GOR 1, Lahore.
Pakistan
PABX: +92 (042) 9920 5201-06
Fax: +92 (0) 42 9920 5171
Web: https://www.pbit.gop.pk
15
 Punjab Board of Investment & Trade
23 – Aikman Road, GOR 1, Lahore. Pakistan
PABX: +92 (042) 9920 5201-06
Fax: +92 (042) 9920 5171
Web: https://www.pbit.gop.pk

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