Impact of Advertisement (Electronic) On Consumer Behaviour For Head and Shoulders Shampoo

Impact Of Advertisement (Electronic)
On Consumer Behaviour For Head And

Shoulders Shampoo
Background of Head and Shoulders Shampoo
Head and Shoulders Shampoo is one of the most trustworthy

brands of shampoo. It is one of the reliable shampoos that
removes dandruff and gives great look to your hair. You can get
soft manageable hair after using this particular brand of
shampoo. While Kareena Kapoor is the brand ambassador of the
Anti - dandruff shampoo actor Shreya is the brand ambassador
of the south.
The television commercial tells whenever you wish to be close to

someone special you can try the Head and the Shoulders
Shampoo.
The bottle comes in a new contemporary look and with a pleasant

scent. The shampoo is one of the most favored brands for all girls
and boys who want great looks. Head and Shoulders Shampoo of
Procter & Gamble is effective for your dandruff problems.
Kareena Kapoor is also proud to endorse this particular brand.

She feels it is a great brand and all fashion conscious people
should use it to get the great look. Kareena is one of the most
popular faces who appear in a number of commercials. These
include Globus, Emami Boroplus cream, Citizen Watches, ICI
Paints and ITC soap. You can see the sizzling Bollywood actress
in many television commercials as well as many promotional
campaigns.
Head and Shoulders Shampoo is recommended by many

dermatologists from all across the world. Dandruff is a major
concern for all and if not treated at an initial stage it can create
immense problems. The ZPT treatment used by the Head and
Shoulders fights your dandruff problem. The shampoo would
NAVEEN TRIVEDI CONSUMER BEHAVIOUR Page 1

meet every need of the every person.
All the Head and Shoulders products are available in all the
leading stores of the country. The prices of the products are
reasonable and are within the easy reach of the people.
Media (singular medium) are the storage and transmission

channels or tools used to store and
deliver information or data. Thus a media is used mainly in
communicating
something. In Ancient days cave paintings, drawn maps, and
writing acted as media. Romans are the first to use postal system
to communicate
Media can be classified into following generations:
` 1st generation: Ideographic writing.

` 2nd generation: Alphabetic writing.
` 3rd generation: Printing.
` 4th generation: Electronic recording and broadcasting.
` 5th generation: Computer communication
` Modern communication media now allow for intense long-

distance exchanges between larger numbers of people (many-to-
many communication via e-mail, Internet forums).
` Traditional broadcast media and mass media favour one-to-
many communication (television, cinema, radio, newspaper,
magazines).
Electronic media can be classified into two types:

` Analog telecommunications : o Telephony o Radio o TV
broadcasts.
` Digital telecommunications : o Computer-mediated
communication o Telegraphy o Computer networks
Television (TV) is a widely used telecommunication medium for

transmitting and receiving moving images, usually accompanied
by sound.

` Commercially available since the late 1930s. Become a
common communication receiver in homes, businesses and
institutions, particularly as a source of entertainment and news.
` Television's broad reach makes it a powerful and attractive

medium for advertisers.
` Till the 2000s broadcast TV programs were generally recorded

and transmitted as an analog signal, but in recent years digital
television broadcasting technology is being used.
Radio is the transmission of signals by modulation of
electromagnetic waves. Today, radio takes many forms, including
wireless networks and mobile communications of all types, as
well as radio broadcasting.
` Before the advent of television, commercial radio broadcasts
included not only news and music, but dramas, comedies, variety
shows, and many other forms of entertainment. Communication
is made easier and faster using electronic media.
A D V A N T A G E S :
` Electronic Media has helped to connect diverse people from far
and near geographical location.
` Even children are encouraged to use media tools in school and
are expected to have a general understanding of the various
technologies available.
` The internet is arguably one of the most effective tools in media
for communication.
Tools such as e-mail, MSN, Face book etc, have brought people
closer together and created new online communities.
` Electronic media had become an important tool for
advertising.` Helped in the aspect of online/ internet business
and other activities that has an on-line version

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Impact Of Advertisement (Electronic)

On Consumer Behaviour For Head And

Background of Head and Shoulders Shampoo

Head and Shoulders Shampoo is one of the most trustworthy

The television commercial tells whenever you wish to be close to

The bottle comes in a new contemporary look and with a pleasant

Kareena Kapoor is also proud to endorse this particular brand.

Head and Shoulders Shampoo is recommended by many

NAVEEN TRIVEDI CONSUMER BEHAVIOUR Page 1

Media (singular medium) are the storage and transmission

Media can be classified into following generations:

` 1st generation: Ideographic writing.

` Modern communication media now allow for intense long-

Electronic media can be classified into two types:

Television (TV) is a widely used telecommunication medium for

NAVEEN TRIVEDI CONSUMER BEHAVIOUR Page 2

` Television's broad reach makes it a powerful and attractive

` Till the 2000s broadcast TV programs were generally recorded

NAVEEN TRIVEDI CONSUMER BEHAVIOUR Page 3

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