SCM Final Project
SCM Final Project
I hereby declare that the project work entitled” Role of IT in SCM” Submitted to
the IISE, is a record of an original work done by me under the guidance of
Dr. Shekhar Srivastava Professor, IISE Luck now, and this project work have
not performed the basis for the award of any Degree or diploma/ associate
ship/fellowship and similar project if any.
Poonam Yadav
1540
Acknowledgement
I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals. I would like to extend my
sincere thanks to all of them.
I am highly indebted to Dr. Shekhar Srivastava for his guidance and constant
supervision as well as for providing necessary information regarding the project &
also for his support in completing the project.
I would like to express my gratitude towards other faculty member as well for their
kind co-operation and encouragement which helped me in completion of this
project.
Table of Contents
S.NO. TOPICS
1. ABSTRACT
5. Research Methodology
6. IT on Operation
7. IT on Customer relationship
8. IT on Vendor Relationships
9. IT on Firm
10. TQM
11. Conclusion
12. Bibliography
ABSTRACT
This paper focuses the role of Information technology (IT) in supply chain
management. It also highlights the contribution of IT in helping to restructure the
entire distribution set up to achieve higher service levels and lower inventory and
lower supply chain costs. The broad strategic directions which need to be
supported by the IT strategy are increasing of frequency of receipts/dispatch,
holding materials further up the supply chain and crashing the various lead times.
Critical IT contributions and implementations are discussed. Fundamental changes
have occurred in today's economy. These changes alter the relationship we have
with our customers, our suppliers, our business partners and our colleagues. It also
describes how IT developments have presented companies with unprecedented
opportunities to gain competitive advantage. So IT investment is the pre-requisite
thing for each firm in order to sustain in the market.
INTRODUCTION:
A supply chain is a network of facilities and distribution options that performs the
functions of procurement of materials, transformation of these materials into
intermediate and finished products, and the distribution of these finished products
to customers. Supply chains exist in both service and manufacturing organizations,
although the complexity of the chain may vary greatly from industry to industry
and firm to firm. An example of a very simple supply chain for a single product,
where raw material is procured from vendors, transformed into finished goods in a
single step, and then transported to distribution centers, and ultimately, customers.
Realistic supply chains have multiple end products with shared components,
facilities and capacities. The flow of materials is not always along an arbores cent
network, various modes of transportation may be considered, and the bill of
materials for the end items may be both deep and large. The concept of Supply
Chain Management is based on two core ideas. The first is that practically every
product that reaches an end user represents the cumulative effort of multiple
organizations. These organizations are referred to collectively as the supply chain.
The second idea is that while supply chains have existed for a long time, most
organizations have only paid attention to what was happening within their “four
walls.” Few businesses understood, much less managed, the entire chain of
activities that ultimately delivered products to the final customer.
Supply chain management (SCM) is concerned with the flow of products and
information between supply chain members' organizations. Recent development in
technologies enables the organization to avail information easily in their premises.
These technologies are helpful to coordinates the activities to manage the supply
chain. The cost of information is decreased due to the increasing rate of
technologies. In the integrated supply chain model (Fig.1) bi-directional arrow
reflect the accommodation of reverse materials and information feedback flows.
Manager needs to understand that information technology is more than just
computers. Except computer data recognition equipment, communication
technologies, factory automation and other hardware and services are included.
The Wal-Mart & P&G experiences demonstrate how information sharing can be
utilized for mutual advantage. Through sound information technologies Wal-Mart
shares point of sale information from its many retail outlet directly with P&G and
other major suppliers.
The development of Inter organizational information system for the supply chain
has three distinct advantages like cost reduction, productivity, improvement and
product/market strategies.
Barrett and Konsynsik have identified five basic levels of participation individual
firms with in the inter organizational system.
3. Multi participant exchange node : In this case the member develops and
shares a network interlinking itself and any number of lower level participants with
whom it has an established business relationship.
4. Network control node: In this case the member develops and shares a network
with diverse application that may be used by many different types of lower level
participants.
5. Integrating network node: In this case the member literally becomes a data
communications/data processing utility that integrates any number of lower level
participants and applications in real times.
We classify the decisions for supply chain management into two broad categories
-- strategic and operational. As the term implies, strategic decisions are made
typically over a longer time horizon. These are closely linked to the corporate
strategy (they sometimes {\it are} the corporate strategy), and guide supply chain
policies from a design perspective. On the other hand, operational decisions are
short term, and focus on activities over a day-to-day basis. The effort in these type
of decisions is to effectively and efficiently manage the product flow in the
"strategically" planned supply chain. There are four major decision areas in supply
chain management: Location Production Inventory Transportation
(distribution)
Transportation Decisions: The mode choice aspect of these decisions is the more
strategic ones. These are closely linked to the inventory decisions, since the best
choice of mode is often found by trading-off the cost of using the particular mode
of transport with the indirect cost of inventory associated with that mode. Since
transportation is more than 30 percent of the logistics costs, operating efficiently
makes good economic sense.
5. Supplier Portals: The technology has existed for some time now to relatively
easily integrate suppliers through increasingly functional web portals. The scope of
activities is very broad, from purchase order management, to providing demand
visibility, to advance ship notice and bar code label generation, to generating
dynamic inbound shipment requirements. Pain: two band-aids. Gain: three dollar
signs. We see know reason for companies not to be doing this.
10. Yard Management Systems (YMS) and Dock Door Scheduling: Software
tools, implemented either stand-alone or in conjunction with a WMS or TMS, that
provide visibility into yard inventory and optimize appointment scheduling and
execution on inbound and outbound dock doors. The category has enjoyed
substantial growth in the past two years. Pain: one band-aid. Gain: two dollar
signs. Environmental changes making these systems increasingly easy to justify.
Literature Review It is well acknowledged that the use of IT is an integral part of
modern SCM. For example; Simchi-Levi etal. (2003, p. 267) list the objectives of
IT in SCM: Providing information availability and visibility Enabling single
point of contact of data Allowing decisions based on total supply chain
information Enabling collaboration with supply chain partners Examining
extant literature, we can grossly classify the functional roles of IT in SCM in three
categories IT supports frictionless transaction execution. IT is a means for
enhancing collaboration and coordination in supply chains. IT based decision
support systems (such as APS – advanced planning and scheduling and SCEM –
supply chain event management) can be used to aid better decisions. In our
discussion we will limit ourselves to the first two functional roles, as the decision
support role is somewhat separate area entailing less interaction with different
supply chain parties. Functional roles of IT in SCM Transaction execution
Collaboration and coordination Decision support There is an abundance of
studies from recent past examining how companies have adopted technologies in
transaction execution in supply chains. Lancioni et al. (2003) compare the use of
IT in 1999 and 2001among CLM companies. Their study shows a clear increase in
the use of web-technologies especially in purchasing and transportation. Same
kinds of results are reported by Rahman (2003) having the 1000 largest Indian
companies as the study population. On the other hand, another recent study by
Supply Chain Council (2002) on the use IT in supply chain management in large
US companies, mainly manufacturers, revealed that although the use of IT has
progressed, companies have still much to go. For example, 60-70 % of transactions
were still done by manual methods (phone, fax, and mail). This might demonstrate
how companies having to interact with multiple partners cannot use IT with all. As
for the information sharing in supply chains, besides well known success stories
such as Cisco and Dell, there are less clear empirical evidence how companies
actually use IT in their supply chains for coordination. The main view seems to be
that the use of IT in this sense is limited. For example, van Hoek (2001) holds that
“e-supply chains” coupling integrated supply chain scope and strategic approach
for the use of IT are very rare cases. Skjoett-Larsen and Bagchi (2002) observe in
their recent case study among 14 European companies in 5 networks that in many
cases supply chain integration is based on more traditional methods. Also evidence
suggest that the scope of collaboration is limited: based in their extensive research
with over 50 indepth interviews and a survey with nearly 600 responses within
APICS, NAPMand CLM members, Fawcett and Magnan (2002) report that true
collaboration beyond first-tier is rare. In summary, companies have adopted new
technologies especially for conducting transactions. However, there is less
discussion on how companies actually use new IT in managing their supply chains
and on the links of using IT in transactions and information sharing
Research Methodology
Research in common parlance refers to a search for knowledge. It can also define
research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation. According to
Clifford Woody research comprises defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the
conclusions to determine whether they fit the formulating hypothesis. Research is a
process of collecting, analyzing and interpreting information to answer questions.
But to qualify as research, the process must have certain characteristics: it must, as
far as possible, be controlled, rigorous, systematic, valid and verifiable, empirical
and critical.
The research showed that the monitoring of pickups at regional distribution centers
by carriers is the most popular application of the IT in this area. This is particularly
important for a company, since tracking shipments to regional depots provides the
firm with data on the reliability performance of the carriers it is using. This enables
transportation managers to make sure that the motor carriers they use are meeting
their promised arrival times. It also provides managers with the information they
need to inform carriers of shipment delays as they occur and to not have to wait for
days before the information becomes available for corrective measures to be taken.
Claims reporting, processing and settlement are more easily handled through the
use of IT tracking system applications. In production and logistics, many parties
are involved in coordinating all the processes that are involved in fulfilling a
customer's order: manufacturer, suppliers of parts and subassemblies, material
managers, logistics managers, transportation carriers, customer service
representatives, quality assurance staffs and others. The goals are to reduce the
cycle time to fill a customer's order, reduce the inventory of parts, work in process
and finished goods in the pipeline, increase the accuracy and completeness of
filling a customer's order and of billing him for it and accelerate the payment for
the delivered items to put cash in the bank as soon as possible. To achieve this
degree of Order Cycle Integration, manufacturers, merchandisers and their trading
partners are using IT.
Total quality management: the objective is not simply to deliver some abstract
definition of quality but to deliver total satisfaction to the customer, of which the
delivery of quality is only a part. Meanwhile, in the past, customer information
could not be fully utilized in setting processes of firms’ conditions. With recent
increase in the speed of the IT, it has provided firms with the ability to offer their
customers another way to contact the firm regarding service issues and integrate
customer information and firm information to bring great benefits to both customer
and firm. The research shows that some of the companies use the IT to receive
customer complaints, while the others utilize it for emergency notifications.
Suggest that the decision to use IT within the dyad could encourage the
commitment to establishing relational behavior. Their results show that IT
decreases transaction costs between buyers and suppliers and creates a more
relational/cooperative governance structure. Trust plays a key role in any
organizational relationship that IT facilitates it. Trust exists when a party believes
that its partner is reliable and benevolent.
There has been a noticeable increase in the importance of trust in different forms of
inter-organizational relationships in management literature. The need for trust
between partners has been identified as an essential element of buyer-supplier
relationships.
Why SCM Strategy is Important for an Organization Supply Chain Strategies are
the critical backbone to Business Organizations today. Effective Market coverage,
Availability of Products at locations which hold the key to revenue recognition
depends upon the effectiveness of Supply Chain Strategy rolled out. Very simply
stated, when a product is introduced in the market and advertised, the entire market
in the country and all the sales counters need to have the product where the
customer is able to buy and take delivery. Any glitch in product not being available
at the right time can result in drop in customer interest and demand which can be
disastrous.
In a global scenario, the finished goods inventory is held at many locations and
distribution centers, managed by third parties. A lot of inventory would also be in
the pipeline in transportation, besides the inventory with distributors and retail
stocking points. Since any loss of inventory anywhere in the supply chain would
result in loss of value, effective control of inventory and visibility of inventory
gains importance as a key factor of Supply Chain Management function.
IT and SCM Recently with development of IT, the concepts of supply chain design
and management have become a popular operations paradigm. The complexity of
SCM has also forced companies to go for online communication systems. For
example, the Internet increases the richness of communications through greater
interactivity between the firm and the customer.
The use of IT is commonplace within our progressive companies. Two thirds of the
companies use some IT in purchase ordering or sales order intake. Typical
solutions used are traditional EDIFACT and sales transactions. On the other hand,
there is still a wide use of manual methods (phone, fax, and email). In fact, only in
a few special instances the transactions were conducted completely with IT. In
these cases the amount of supply chain parties was limited or the focal company
had power over the other parties to implement a solution it has desired to use.
1. Base Rate, Carrier select & match pay (version 2.0) developed by Distribution
Sciences Inc. which is useful for computing freight costs, compares transportation
mode rates, analyze cost and service effectiveness of carrier.
It is the term used to describe the wide range of tools and techniques utilized to
conduct business in a paperless environment. Electronic commerce therefore
includes electronic data interchange, e-mail, electronic fund transfers, electronic
publishing, image processing, electronic bulletin boards, shared databases and
magnetic/optical data capture. Companies are able to automate the process of
moving documents electronically between suppliers and customers.
Though the use of EDI supply chain partners can overcome the distortions and
exaggeration in supply and demand information by improving technologies to
facilitate real time sharing of actual demand and supply information.
Bar code scanners are most visible in the checkout counter of super market. This
code specifies name of product and its manufacturer. Other applications are
tracking the moving items such as components in PC assembly operations,
automobiles in assembly plants.
Data warehouse:
Data warehouse is a consolidated database maintained separately from an
organization's production system database. Many organizations have multiple
databases. A data warehouse is organized around informational subjects rather than
specific business processes. Data held in data warehouses are time dependent,
historical data may also be aggregated.
Many companies now view ERP system (eg. Baan, SAP, People soft, etc.) as the
core of their IT infrastructure. ERP system have become enterprise wide
transaction processing tools which capture the data and reduce the manual
activities and task associated with processing financial, inventory and customer
order information. ERP system achieve a high level of integration by utilizing a
single data model, developing a common understanding of what the shared data
represents and establishing a set of rules for accessing data.
Conclusion
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of Supply Chain Management, Logistics Management.
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world, Vol. 34 (10), pp. 42 March 2000.
7. Kraker, J. (2000), "Buyers Expect systems soon will deliver them", Engineering
News Record, 11 Dec 2000, 2 May 2001, http://www.enr.com/new/c12111 a. asp,
2000.
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for purchasing involvement in new product development, European Journal of
Purchasing & Supply Management, 6, 49-57.