Software House Rs. 6.80 Million Jun-2018
Software House Rs. 6.80 Million Jun-2018
Software House Rs. 6.80 Million Jun-2018
SOFTWARE HOUSE
HEAD OFFICE
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road,
Lahore
Tel (92 42) 111 111 456, Fax: (92 42) 36304926-7
helpdesk@smeda.org.pk
June 2018
Pre-Feasibility Study Software House
TABLE OF CONTENTS
1 DISCLAIMER ........................................................................................................... 2
2 Executive Summary................................................................................................ 3
3 Introduction to SMEDA .......................................................................................... 3
4 Purpose of the Document ...................................................................................... 4
5 Brief description of project & product .................................................................. 4
5.1 Process Flow of Services ................................................................................... 5
5.2 Installed & Operational Capacities ..................................................................... 5
6 Critical Factors........................................................................................................ 5
7 Geographical Potential for Investment ................................................................. 6
8 Potential target markets ......................................................................................... 6
9 Project Cost Summary ........................................................................................... 6
9.1 Project Economics ............................................................................................. 6
9.2 Project Financing ............................................................................................... 7
9.3 Project Cost........................................................................................................ 7
9.4 Office Equipment Requirement .......................................................................... 8
9.5 Furniture and Fixture Requirements................................................................... 8
9.6 Space Requirement ........................................................................................... 9
9.7 Human Resource Requirement .......................................................................... 9
9.8 Revenue Generation ........................................................................................ 10
9.9 Other Costs ...................................................................................................... 10
10 Contact Details...................................................................................................... 10
11 Useful Links .......................................................................................................... 11
12 Annexures ............................................................................................................. 12
12.1 Income Statement ............................................................................................ 12
12.2 Balance Sheet .................................................................................................. 13
12.3 Cash Flow Statement ....................................................................................... 14
13 Key Assumption ................................................................................................... 15
13.1 Operating Assumptions .................................................................................... 15
13.2 Revenue Assumprions ..................................................................................... 15
13.3 Financial Assumptions ..................................................................................... 15
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Pre-Feasibility Study Software House
1 DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general
idea and information on the said matter. Although, the material included in this document
is based on data/information gathered from various reliable sources; however, it is based
upon certain assumptions, which may differ from case to case. The information has been
provided on as is where is basis without any warranties or assertions as to the correctness
or soundness thereof. Although, due care and diligence has been taken to compile this
document, the contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented information.
SMEDA, its employees or agents do not assume any liability for any financial or other
loss resulting from this memorandum in consequence of undertaking this activity. The
contained information does not preclude any further professional advice. The prospective
user of this memorandum is encouraged to carry out additional diligence and gather any
information which is necessary for making an informed decision, including taking
professional advice from a qualified consultant/technical expert before taking any decision
to act upon the information.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
DOCUMENTCONTROL
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Pre-Feasibility Study Software House
2 EXECUTIVE SUMMARY
Pakistan has a huge potential to attract IT-enabled services market by providing software
applications to various developed countries. The demand is expected to flourish in the
upcoming years. Many countries prefer outsourcing from Pakistan because of the lower
cost of manpower and advanced technological infrastructure. It enables the IT sector to
bring in good investment opportunities in the country as well as to create of more job
opportunities in Pakistan.
This pre-feasibility study provides information on key aspects of establishing a software
house that will cater to both local and export markets and can be located in any big city
of Pakistan. The software house will offer a wide range of software applications relating
to data bases and creation of animations. The applications mainly encompass technology
outsourcing, systems integration, application development, processes consulting,
business intelligence consulting, and information security consulting among others.
Background knowledge and technical qualification of the entrepreneur and key staff is
extremely important in success of the proposed venture.
The estimated cost of the project is Rs.6.80 million out of which Rs. 4.76 million would be
capital investment and remaining Rs. 2.05 million would be for working capital. The
project is proposed to be financed through 50% debt and 50% equity. The project NPV is
around Rs. 6.68 million, with an IRR of 38% and payback period of 3.23 years. The project
will provide employment opportunities to 13 people including owner manager. The legal
business status of this project is proposed as ‘Sole Proprietorship’.
3 INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established in
October 1998 with an objective to provide fresh impetus to the economy through
development of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the national
income, through development of the SME sector, by helping increase the number, scale
and competitiveness of SMEs" , SMEDA has carried out ‘sectoral research’ to identify
policy, access to finance, business development services, strategic initiatives and
institutional collaboration and networking initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment has
been a successful hallmark of SME facilitation by SMEDA.
Concurrent to the prefeasibility studies, a broad spectrum of business development
services is also offered to the SMEs by SMEDA. These services include identification of
experts and consultants and delivery of need based capacity building programs of
different types in addition to business guidance through help desk services.
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Pre-Feasibility Study Software House
Apart from carefully studying the whole document, one must consider critical aspects
provided later on, which shall form the basis of any investment decision.
The pre-feasibility study provides information on two of the main sub sectors of software
development industry in Pakistan; namely Database Development and Animations.
These sub sectors offer aspiring entrepreneurs a compelling opportunity to establish
business in one of the top export oriented sectors of Pakistan. Easy and sustained access
to highly trained professionals coupled with availability of required infrastructure makes
this sub sector an attractive opportunity for entrepreneurs to venture into software
development in Pakistan.
This project mainly focuses on potential investment opportunity in the area of software
development and more precisely data base development and animation creation.
However, other products and services related to various sectors such as finance,
insurance, human resource etc. can also be offered under the project, without any
additional equipment.
The proposed software house is based upon two divisions, each consisting of a software
architect, an analyst and two developers working on an 8 hour shift and generating around
4,160 value hours for customers. In order to set-up a Software House, the entrepreneur
needs to get a high bandwidth internet connection from a renowned service provider.
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Pre-Feasibility Study Software House
The process flow of software house services mainly entails the following sequence of
activities:
Program
Support Services to Test and Run of
Handingover and
Customer Program by Analyst
Installation
This pre-feasibility is based on Two (2) parallel project teams; comprising of one (01)
software architect, one (01) software analyst and two (02) developers working on 8 hours
single shift daily. Total number of value hours to serve customers is 4,160. However, it is
assumed that employees would work at 65% efficiency level during first year of operation
with 2,704 value hours.
6 CRITICAL FACTORS
Following are the factors critical for the success of this business venture;
Background knowledge and technical qualification of the entrepreneur and key
staff.
Thorough understanding of international regulations related to piracy and copyright
protection.
Hiring and retention of competent and trained manpower
Higher return on investment and a steady growth of business is closely associated
with regular training and capacity building of the entrepreneur and key staff.
Stringent supervision of the development process at every level.
Continuous flow of exports orders through aggressive marketing (website & social
media) and international networking.
Formulation and implementation of customer follow up and feedback systems
Make effective use of facilitation agencies like P@SHA, PITB and PESB etc.
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Pre-Feasibility Study Software House
In local market there is great trend towards automation of business processes and a lot
of small, medium and large organizations are converting their processes from paper-
pencil methodology to IT based processes.
Whereas, in export market, United States of America is the largest buyer of Pakistan IT-
enabled services followed by UK, Australia, Canada, Thailand, UAE and others countries.
A detailed financial model has been developed to analyse the commercial viability of
Software House. Various costs and revenue related assumptions along with results of
the analysis are outlined in this section.
The projected Income Statement, Cash Flow Statement and Balance Sheet are also
attached as annexure.
This project has capacity to generate 4,160 value hours, which would be utilized at 65%
efficiency in project’s life.
The following table shows Internal Rate of Return (IRR), Payback Period and Net Present
Value (NPV).
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Pre-Feasibility Study Software House
Following table provides the details of required equity and variables related to bank loan:
Table 2: Project Financing
Description Details
Total Equity (50%) Rs. 3,401,526
Bank Loan (50%) Rs. 3,401,526
Annual Markup to the Borrower– Long Term Loan 12%
Tenure of the Loan (Years) 5
Following fixed and working capital requirements have been identified for operations of
the proposed business.
Table 3: Project Investment
Capital Cost Amount Rs.
Office Equipment 2,264,000
Furniture and Fixtures 2,208,750
Pre-operating Cost 270,530
Training Costs 14,000
Total Capital Cost 4,757,280
Working Capital
Building Rent 744,000
Cash 1,301,772
Total Working Capital 2,045,772
Total Project Cost 6,803,052
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Pre-Feasibility Study Software House
Following tables provides list of office equipment required for setting-up an average size
software house.
Table 4: Office Equipment
Description Quantity Unit Cost Total Cost
(Rs.) (Rs.)
Laptop (Window Based) 4 100,000 400,000
Laptop (IOS Based) 5 125,000 625,000
Computer Server (Refurbished) 1 1,000,000 1,000,000
Multipurpose Machine
2 30,000 60,000
(Printing/Scanning/Coping/Fax)
Desktop PCs 2 40,000 80,000
Telephone 7 2000 14,000
Thumb Impression Device 1 35,000 35,000
Telephone exchange 1 50,000 50,000
Total 2,264,000
The details of required furniture and fixture for the proposed software house are provided
in the following table:
Table 5: Furniture and Fixture Required
Description Quantity Unit Cost Total Cost
(Rs.) (Rs.)
CEO Office 1 150,000 150,000
Fixtures Including Renovation 1 250,000 250,000
Presentation Equipment 1 100,000 100,000
Architect Office 1 200,000 200,000
Analysts Office 1 200,000 200,000
False Ceiling 1,125 85 95,625
Wooden Flooring 1,125 185 208,125
Developers Work Stations 1 160,000 160,000
Lighting and Allied Equipment 1 100,000 100,000
Conference Room Furniture Set 1 175,000 175,000
Reception 1 150,000 150,000
Air Conditioner (1.5 ton Split) 6 70,000 420,000
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Pre-Feasibility Study Software House
The proposed software house will be set-up in a rental premises. In this regard office
space may be acquired in a commercial plaza or existing Software Technology Parks in
any of the metropolis city of Pakistan. An estimated covered area of 1,550 sq. ft. will be
required for the proposed venture; this space requirement has been calculated on the
basis of proposed manpower and other official engagements. Following table provide the
details of space requirement:
Table 6: Space Requirement
Space Requirement Covered Area Sq. ft.
CEO Office 200
Analysts Area 150
Architects Area 150
Developers Area 200
Reception 425
Conference Room 425
Total Area 1,550
The estimated rent of required office space in a commercial plaza or Software
Technology Parks in a large city is assumed at Rs. 80 per sqft per month with back-up
electricity, i.e. Rs. 124,000 per month for the proposed software house.
Following table provides details of human resource required for the project along with
monthly salaries:
Table 7: Human Resource Requirement
Salary per
No. Of
Description Employee Per
Employees
Month (Rs)
CEO 1 200,000
Software Architect 2 150,000
Analysts 2 100,000
Developers 4 50,000
Accountant 1 25,000
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Pre-Feasibility Study Software House
Receptionist 1 25,000
Office Boy 1 15,000
Security guard 1 15,000
Total 13
The CEO will focus on export marketing, monitoring products along with overall
management of the unit. Whereas, business operations and other responsibilities will be
managed by respective project staffs. Salaries of all employees are estimated to increase
at 10% annually.
Following table provide assumption for revenues and generation of the proposed software
house during first year of operation:
Table 8: Revenue Generation in First Year
First Year Sales First Year
Sales Price
Product Description Unit Quantity Sales
(Rs./Unit)
(Hours) Revenue (Rs)
Value Hours (65% Hour 8,000 2,704 21,632,000
Efficiency)
Total Sales Revenue 21,632,000
Other essential costs to be borne by the company are; promotional expenses equal to
10% of revenue and communication expenses of 240,000 per annum due to the export
orientation of the business.
10 CONTACT DETAILS
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11 USEFUL LINKS
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12 ANNEXURES
Calculations SMEDA
Income Statement
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Revenue 21,632,000 23,795,200 26,174,720 28,792,192 31,671,411 34,838,552 38,322,408 42,154,648 46,370,113 51,007,124
Cost of sales
Operation costs 1 (direct labor) 8,400,000 9,240,000 10,164,000 11,180,400 12,298,440 13,528,284 14,881,112 16,369,224 18,006,146 19,806,761
Operating costs 3 (direct electricity) 480,000 528,000 580,800 638,880 702,768 773,045 850,349 935,384 1,028,923 1,131,815
Total cost of sales 8,880,000 9,768,000 10,744,800 11,819,280 13,001,208 14,301,329 15,731,462 17,304,608 19,035,069 20,938,575
Gross Profit 12,752,000 14,027,200 15,429,920 16,972,912 18,670,203 20,537,224 22,590,946 24,850,040 27,335,045 30,068,549
Interest expense on long term debt (Project Loan) 265,559 218,712 165,924 106,442 39,415 - - - - -
Interest expense on long term debt (Working Capital Loan) 133,701 111,015 84,941 54,973 20,529 - - - - -
Subtotal 399,260 329,728 250,865 161,415 59,944 - - - - -
Earnings Before Tax 1,448,292 1,816,825 3,571,987 2,533,773 3,019,903 5,811,596 3,887,611 4,399,592 7,909,016 5,422,858
Tax 139,744 210,865 615,496 355,943 477,475 1,265,978 694,402 842,377 1,990,655 1,149,357
NET PROFIT/(LOSS) AFTER TAX 1,308,548 1,605,960 2,956,490 2,177,830 2,542,427 4,545,617 3,193,208 3,557,215 5,918,361 4,273,501
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Pre-Feasibility Study Software House
Calculations SMEDA
Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Assets
Current assets
Cash & Bank 1,301,772 2,158,094 4,079,393 4,594,418 6,962,813 9,574,164 11,936,239 16,093,179 20,587,279 23,900,787 31,138,311
Accounts receivable 888,986 933,436 1,026,779 1,129,457 1,242,403 1,366,643 1,503,307 1,653,638 1,819,002 2,000,902
Pre-paid building rent 744,000 818,400 900,240 990,264 1,089,290 1,198,219 1,318,041 1,449,846 1,594,830 1,754,313 -
Total Current Assets 2,045,772 3,865,480 5,913,068 6,611,461 9,181,560 12,014,786 14,620,923 19,046,332 23,835,747 27,474,102 33,139,213
Fixed assets
Furniture & fixtures 2,208,750 1,987,875 1,767,000 1,546,125 1,325,250 1,104,375 883,500 662,625 441,750 220,875 -
Office equipment 2,264,000 1,509,333 754,667 2,620,863 1,747,242 873,621 3,033,977 2,022,651 1,011,326 3,512,207 2,341,471
Total Fixed Assets 4,472,750 3,497,208 2,521,667 4,166,988 3,072,492 1,977,996 3,917,477 2,685,276 1,453,076 3,733,082 2,341,471
Intangible assets
Pre-operation costs 270,530 216,424 162,318 108,212 54,106 - - - - - -
Legal, licensing, & training costs 14,000 11,200 8,400 5,600 2,800 - - - - - -
Total Intangible Assets 284,530 227,624 170,718 113,812 56,906 - - - - - -
TOTAL ASSETS 6,803,052 7,590,313 8,605,453 10,892,261 12,310,958 13,992,782 18,538,400 21,731,608 25,288,823 31,207,184 35,480,685
Other liabilities
Long term debt (Project Loan) 2,378,640 2,009,260 1,593,034 1,124,020 595,523 - - - - - -
Long term debt (Working Capital Loan) 1,022,886 870,978 696,384 495,716 265,080 - - - - - -
Total Long Term Liabilities 3,401,526 2,880,239 2,289,419 1,619,736 860,603 - - - - - -
Shareholders' equity
Paid-up capital 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526 3,401,526
Retained earnings 1,308,548 2,914,508 5,870,999 8,048,829 10,591,257 15,136,874 18,330,082 21,887,297 27,805,658 32,079,159
Total Equity 3,401,526 4,710,074 6,316,034 9,272,525 11,450,355 13,992,782 18,538,400 21,731,608 25,288,823 31,207,184 35,480,685
TOTAL CAPITAL AND LIABILITIES 6,803,052 7,590,313 8,605,453 10,892,261 12,310,958 13,992,782 18,538,400 21,731,608 25,288,823 31,207,184 35,480,685
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Pre-Feasibility Study Software House
Calculations SMEDA
Cash Flow Statement
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Operating activities
Net profit 1,308,548 1,605,960 2,956,490 2,177,830 2,542,427 4,545,617 3,193,208 3,557,215 5,918,361 4,273,501
Add: depreciation expense 975,542 975,542 975,542 1,094,496 1,094,496 1,094,496 1,232,201 1,232,201 1,232,201 1,391,611
amortization of pre-operating costs 54,106 54,106 54,106 54,106 54,106 - - - - -
amortization of training costs 2,800 2,800 2,800 2,800 2,800 - - - - -
Accounts receivable (888,986) (44,449) (93,344) (102,678) (112,946) (124,240) (136,664) (150,331) (165,364) (181,900)
Pre-paid building rent (744,000) (74,400) (81,840) (90,024) (99,026) (108,929) (119,822) (131,804) (144,985) (159,483) 1,754,313
Cash provided by operations (744,000) 1,377,610 2,512,118 3,805,571 3,127,528 3,471,955 5,396,051 4,156,940 4,494,100 6,825,715 7,237,525
Financing activities
Project Loan - principal repayment (369,380) (416,226) (469,014) (528,497) (595,523) - - - - -
Working Capital Loan - principal repayment (151,908) (174,594) (200,668) (230,636) (265,080) - - - - -
Additions to Project Loan 2,378,640 - - - - - - - - - -
Additions to Working Capital Loan 1,022,886 - - - - - - - - - -
Issuance of shares 3,401,526 - - - - - - - - - -
Cash provided by / (used for) financing activities 6,803,052 (521,287) (590,820) (669,682) (759,133) (860,603) - - - - -
Investing activities
Capital expenditure (4,757,280) - - (2,620,863) - - (3,033,977) - - (3,512,207) -
Acquisitions
Cash (used for) / provided by investing activities (4,757,280) - - (2,620,863) - - (3,033,977) - - (3,512,207) -
NET CASH 1,301,772 856,322 1,921,298 515,025 2,368,395 2,611,351 2,362,075 4,156,940 4,494,100 3,313,508 7,237,525
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Pre-Feasibility Study Software House
13 KEY ASSUMPTION
Description Details
Administration Benefit Expenses 10% of Administration Cost
Office Expenses (Stationery, Entertainment etc.) Rs. 62,500 per month
Communication Expenses Rs. 20,000 per month
Professional Fee 1% of revenue
Depreciation Method Straight Line depreciation
10% on Machinery
Depreciation Rate 33% on Office Equipment
10% on Furniture & Fixture
Inflation Growth Rate 10%
Electricity Price Growth Rate 10%
Salaries Growth Rate 10%
June 2018 15