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Objective of The Study

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UBER

Introduction
Uber was founded in 2009 as Uber Cab by Garrett Camp, a computer programmer and the co-
founder of StumbleUpon, and Travis Kalanick, who had sold his Red Swoosh startup for $19
million in 2007.Uber Technologies Inc. is an American multinational transportation network
company (TNC) offering services that include peer-to-peer ridesharing, ride service hailing, food
delivery. The company is based in San Francisco and has operations in 785 metropolitan areas
worldwide. Its platforms can be accessed via its websites and mobile apps. As of 2019, Uber is
estimated to have 110 million worldwide users a 69.0% market share in the United States for
passenger transport, and a 25% market share for food delivery.
To the riders UBER is fundamentally like a taxi administration while to drivers it is a vital an
administration for eluding them to close by customers. The Application utilize the two party GPS
framework permitting both know each other’s where about while reducing the inquiry in regards
to the terms of drivers landing to the pickup point and in the edition of cost and time of touching
base to the destination. The application can be worked on each of the three stages, to be specific
IOS, Android and window phones. The organization takes a slice going from five to twenty percent
sum of the charged for every ride while charging the client through Mastercard and cashless,
however as of late the application permits clients to pay by means of money too, for more
alternatives.
In view of accessible riders in the zone, UBER likewise gives distinctives classes of services.
UBER Mini gives the choice of a lower cost with ordinary autos, for example, Mehran and alto.
While Uber Go has a practically higher cos, giving top of the lines autos.
All UBER driver required a record verification and their own particular guaranteed vehicle. Due
to the simplicity of enrollment, UBER pulls numerous people and even superstars.

Objective of the study


 Make their marketing plans and execute them.
 Make them adds in ethical way to avoiding the bad impact at society.

What could I do
I will cover marketing plan of the company which can help me to understand
 Introduction
 4Ps
 Market Segmentation
 PESTLE Analysis
 SWOT Analysis
 Consumer Concern

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