Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 114 views

    Uber Case Study

    Uploaded by

    Anjali
    Uber is an international transportation network company headquartered in San Francisco that operates the Uber mobile app, which allows users to request rides from Uber drivers. Uber now operates in 600 cities across 65 countries, providing over 10 million rides daily. While Uber's market value is around $72 billion with expected 2018 revenues of $10 billion, it has operated at a net loss since launching in 2012. Uber has an estimated 75 million loyal passengers who are served by 3 million drivers worldwide, with most of the drivers and passengers located outside of the US. Consumers appreciate Uber and similar services like Lyft for being cheaper, cleaner, and more reliable than taxis, though Uber drivers typically pay Uber 20% of their fares.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Uber Case Study

    Uploaded by

    Anjali
    114 views1 page
    Uber is an international transportation network company headquartered in San Francisco that operates the Uber mobile app, which allows users to request rides from Uber drivers. Uber now operates in 600 cities across 65 countries, providing over 10 million rides daily. While Uber's market value is around $72 billion with expected 2018 revenues of $10 billion, it has operated at a net loss since launching in 2012. Uber has an estimated 75 million loyal passengers who are served by 3 million drivers worldwide, with most of the drivers and passengers located outside of the US. Consumers appreciate Uber and similar services like Lyft for being cheaper, cleaner, and more reliable than taxis, though Uber drivers typically pay Uber 20% of their fares.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Uber is an international transportation network company headquartered in San Francisco that operates the Uber mobile app, which allows users to request rides from Uber drivers. Uber now operates in 600 cities across 65 countries, providing over 10 million rides daily. While Uber's market value is around $72 billion with expected 2018 revenues of $10 billion, it has operated at a net loss since launching in 2012. Uber has an estimated 75 million loyal passengers who are served by 3 million drivers worldwide, with most of the drivers and passengers located outside of the US. Consumers appreciate Uber and similar services like Lyft for being cheaper, cleaner, and more reliable than taxis, though Uber drivers typically pay Uber 20% of their fares.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    114 views1 page

    Uber Case Study

    Uploaded by

    Anjali
    Uber is an international transportation network company headquartered in San Francisco that operates the Uber mobile app, which allows users to request rides from Uber drivers. Uber now operates in 600 cities across 65 countries, providing over 10 million rides daily. While Uber's market value is around $72 billion with expected 2018 revenues of $10 billion, it has operated at a net loss since launching in 2012. Uber has an estimated 75 million loyal passengers who are served by 3 million drivers worldwide, with most of the drivers and passengers located outside of the US. Consumers appreciate Uber and similar services like Lyft for being cheaper, cleaner, and more reliable than taxis, though Uber drivers typically pay Uber 20% of their fares.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Uber Technologies Inc. (www.uber.

    com) is an American international transportation network


    company headquartered in San Francisco, California. The company develops, markets and
    operates the Uber mobile app, which allows consumers with smartphones to submit a trip
    request which is then routed to Uber drivers who use their own cars. Uber now operates in 600
    cities in 65 countries, providing more than 10 million rides each day. By the end of 2018, Uber’s
    market value was around US$72 billion, with expected revenues for 2018 around US$10billion.
    However, since it began operation in 2012,Uber’s net income has been negative.

    It is estimated that worldwide there are 75 million ‘loyal’ Uber passengers, who are served by 3
    million Uber drivers worldwide, 0.75 million in the US, and2.25 million drivers in the rest of the
    world.

    Consumers appreciate Uber, and rival services like Lyft in the US, Didi Kuaidi in China and
    GrabTaxi in South-East Asia, because they tend to be cheaper than conventional taxis, cleaner
    and more reliable. Uber’s freelance drivers typically pay Uber around 20per cent of their fares.
    For many of Uber’s freelance drivers, flexible working hours and being spared the formalities of
    qualifying as a conventional cabbie area an advantage.

    Uber is a case study in how to construct a ‘platform’, a digital service on top of which other
    businesses can be built. As it arrives in a city, it launches a vigorous recruiting programme for
    drivers, offering them incentives to sign up. Its fares are ‘dynamic’– they undercut conventional
    taxis most of the time, but go up when it rains, or when there is some other reason why
    demand for rides is high.

    This encourages more of its drivers onto the roads when they are most needed. This in turn
    means that customers can always get a car quickly, even if it sometimes costs a bit more. This
    encourages them to keep using Uber, in turn providing lots of work for its drivers. In recent
    years Uber has moved into new fields and diversified its core offering, by introducing peer-to-
    peer rides through UberPOP ride sharing through Uber Pool and various levels of luxury options.
    Furthermore, Uber has also started funding research into autonomous cars.

    Uber’s presence in cities has provoked a reaction among regulators. Taxi drivers have also taken
    on the company with protest and violence against Uber drivers

    You might also like