Bubble Crush was established in March 2012 in Rosario, Philippines. It was originally owned by Christian Pangan but was later bought by a partnership group in 2014. The business has been running successfully for almost 6 years and currently has one location, though they plan to expand to two new locations by December. Bubble Crush aims to provide a homemade tea experience for customers in a comfortable, Starbucks-style setting.
Bubble Crush was established in March 2012 in Rosario, Philippines. It was originally owned by Christian Pangan but was later bought by a partnership group in 2014. The business has been running successfully for almost 6 years and currently has one location, though they plan to expand to two new locations by December. Bubble Crush aims to provide a homemade tea experience for customers in a comfortable, Starbucks-style setting.
Bubble Crush was established in March 2012 in Rosario, Philippines. It was originally owned by Christian Pangan but was later bought by a partnership group in 2014. The business has been running successfully for almost 6 years and currently has one location, though they plan to expand to two new locations by December. Bubble Crush aims to provide a homemade tea experience for customers in a comfortable, Starbucks-style setting.
Bubble Crush was established in March 2012 in Rosario, Philippines. It was originally owned by Christian Pangan but was later bought by a partnership group in 2014. The business has been running successfully for almost 6 years and currently has one location, though they plan to expand to two new locations by December. Bubble Crush aims to provide a homemade tea experience for customers in a comfortable, Starbucks-style setting.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 4
History of Bubble Crush
Bubble Crush was established on March 2012. It was first owned by
Christian Pangan and then group of entrepreneurs bought it from him and re-established the business itself. It is now owned by Floricel De Leon
Second hand owners – partnership
4th year na nila 2014 and 2017
First owner – Christian Pangan from Quezon City
Running the business for almost 6 years
2014 – renovation
Bubble Crush was established on March 2012
Physical Structure lang ang binago nila
Mission and Vision – to give a homemade satisfaction for all the customer.
The shop is not the usual tea shop.
Starbucks style, people can be comfortable and feel at home
Leasing within the place but the business itself is partnership
Only branch in the Philippines but will expand by December in Sta. Rosa and the next one is in Cavite.
They are leasing from La Paz Housing – leasing around Rosario
Target market – young ones but definitely all, because mas marketable ang tea shop for the students especially we’re nearby schools like San Agustin, St. Francis and all schools within Pacita
The variety of customers is not just within the students
Promotional tools – social media facebook, instagram because that is the
trend Out of store events like event during intramurals of schools, partnerships within school like assumption Makati para makilala.
Promos, discounts stamps, loyalty cards
New drinks, new flavors
Acoustic night, movie night
I. Executive Summary
II. Situational Analysis
4C’s of marketing
Company –
Customers –
Competitors –
Collaborators –
III. SWOT and TOWS Analysis
Strengths –
They’ve been in the business for almost 6 years. Sila yung isa sa mga nauna dun sa location nila. They are known for their products and services.
Import yung mga ingredients from Taiwan. Unlike other milk tea places na preservatives and powder. Export from Taiwan.
Pricey Ambiance of the store
Top of the line
Weaknesses –
Mataas ang employment turnover. Papalit palit ng crew.
Hindi makikita or madaling mkita agad.
Lapses sa service
Inavailabiliy of other ingredients
Opportunities –
Southwoods City is an establishing business district. It is an opportunity to
bubble crush kasi mas madaming pwedeng maging potential customers
Expansion of the business. Putting other branches aside from the one in Rosario.
Threats –
Maraming ng nagtatayuan na same line of business
Other competitors
IV. Target Market/Retail Market
Bubble crush is mainly focusing on offering products and services to the
younger generation. Particular goods and services is marketed to the . The administration of Bubble Crush is concentrating and pushing all their marketing efforts to the
Mainly, Students, working millennial and
V. Creative 4P Strategies and Detailed Action Plan
Partnership with colleges and schools for events like intramurals and foundations
