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    Safeguard

    Uploaded by

    Fatima Agha Durrani
    In 1963, Procter & Gamble launched Safeguard Deodorant and Antibacterial soap in the US in response to consumer demand for odor and germ protection. Clinical tests showed Safeguard reduced bacterial skin count by 99.3% and skin infections by 44%. Safeguard continues to outperform leading soaps with effective germ protection and mildness, and has expanded internationally to countries like China and Pakistan. It introduces new products like liquid soap and body wash while promoting handwashing through events like Global Handwashing Day.

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    © All Rights Reserved
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    Safeguard

    Uploaded by

    Fatima Agha Durrani
    7K views3 pages
    In 1963, Procter & Gamble launched Safeguard Deodorant and Antibacterial soap in the US in response to consumer demand for odor and germ protection. Clinical tests showed Safeguard reduced bacterial skin count by 99.3% and skin infections by 44%. Safeguard continues to outperform leading soaps with effective germ protection and mildness, and has expanded internationally to countries like China and Pakistan. It introduces new products like liquid soap and body wash while promoting handwashing through events like Global Handwashing Day.

    Original Description:

    assignment on 4ps of marketing of safeguard brand

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    In 1963, Procter & Gamble launched Safeguard Deodorant and Antibacterial soap in the US in response to consumer demand for odor and germ protection. Clinical tests showed Safeguard reduced bacterial skin count by 99.3% and skin infections by 44%. Safeguard continues to outperform leading soaps with effective germ protection and mildness, and has expanded internationally to countries like China and Pakistan. It introduces new products like liquid soap and body wash while promoting handwashing through events like Global Handwashing Day.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7K views3 pages

    Safeguard

    Uploaded by

    Fatima Agha Durrani
    In 1963, Procter & Gamble launched Safeguard Deodorant and Antibacterial soap in the US in response to consumer demand for odor and germ protection. Clinical tests showed Safeguard reduced bacterial skin count by 99.3% and skin infections by 44%. Safeguard continues to outperform leading soaps with effective germ protection and mildness, and has expanded internationally to countries like China and Pakistan. It introduces new products like liquid soap and body wash while promoting handwashing through events like Global Handwashing Day.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Safeguard

    In 1963, Procter & Gamble launches Safeguard Deodorant and Antibacterial soap in the U.S. in response
    to increasing consumer demands for odor and germ protection. Clinical tests reveal
    that Safeguard reduces bacterial skin count by 99.3%. The research shows that Safeguard reduces skin
    infections by 44%.The research shows that Safeguard reduces skin infections by 44%.

     Product
    There are so many products of safeguard but we will discuss about only soaps of safeguard
    which are famous and favorite all over the world. This products is used internationally and there
    so many unique features in it which make it more approved and favorite all over the world.
    1. Safeguard continues to outperform leading soaps in the market with its unique combination
    of effective germ protection and mildness
    2. Safeguard transforms into the perfect bar soap to protect the whole family. “The Perfect
    Family Soap” with coconut oil
    3. Safeguard reaches more families than ever around the world as the brand is launched in
    international markets including China and Pakistan.
    4. Safeguard introduces its first Liquid Antibacterial Soap.
    5. Safeguard introduces its first body wash.
    6. Safeguard joins a group of partners to introduce the first Global Handwashing Day to help
    spread the message that clean hands can save lives. Today, people from more than 100
    countries come together to celebrate the event

    Soap varieties of safeguard


    1. Safeguard beauty care soaps.
    2. Safeguard antibacterial soaps.
    3. Safeguard skin cleaner soaps.
    4. Safeguard bath soaps.
    Other products of safeguard
    1. Safeguard liquid hand wash
    2. Safeguard body wash
    3. Safeguard hand sanitizer

    Different colors of safeguard soaps


    There are so many different colors of safeguard with different flavors and smells.
    1. Pure white safeguard soap.
    2. Lemon fresh safeguard soap.
    3. Floral scent safeguard soap.
    4. Aloe scent safeguard soap.

     Pricing
    The price of a safeguard soap is very reasonable like

    1. 70gm is for only Rs.37.


    2. 100gm is for only Rs.55.
    3. 145gm is for only Rs.70.
    4. 3 bars of 100gm is for only Rs.155.

    Competitive pricing
    Here, the price is varied in response to the price fluctuations involved by the competitors.
    Penetration pricing
    The technique of selling a low initial price, often lower than the eventual market price to attract a
    new customer, the strategy work on the expectation that consumer will switch to new brand
    because of lower price.

     Placement
    Well safeguard soap bar is easily available in city super mart, mini mart, grocery shop and utility stores.
     Promotion
    Well you can see how famous this product is and this is just because of the promotion an advertising
    strategies. We have seen so many promotion techniques done by the safeguard like, they used almost all
    promotional tools, like multimedia, social media, newspaper, billboards and mall activity.

    1. Commercial of safeguard soap


    The commercial of safeguard soap gave us a message that cleanliness is very important and a main factor
    in our lives. The commercial is a favorite of 99% children all over the world. In this the targeted audience
    is basically children, and due to this, the commercial ad of safeguard is favorite of parents too. Safeguard
    is approved by so many housewives and research also says that safeguard kill germs 99%.

    2. Global handwashing day


    Safeguard joins a group of partners to introduce the first Global Handwashing Day to help spread the
    message that clean hands can save lives. Today, people from more than 100 countries come together
    to celebrate the event. This event advertise their brand in a positive and appropriate way and make is
    more approved all over the world.

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