Advertising Is A Means of Communication With The Users of A Product or Service. Advertisements Are

Advertising is a means of communication with the users of a product or service.
Advertisements are
messages paid for by those who send them and are intended to inform or influence people who receive
them. It is the attempt to influence the buying behavior of customers or clients with a persuasive selling
message about products and/or services. In business, the goal of advertising is to attract new customers
by defining the target market and reaching out to them with an effective ad campaign.
TYPES:
Broadcast Media
Television and radio are two traditional broadcast media long used in advertising. Television offers
creative opportunities, a dynamic message and wide audience reach. It is typically the most expensive
medium to advertise through, though.
Print Media
Magazines and newspapers are the two traditional print media. Magazines offer a highly selective
audience who is generally interested in ads closely related to the topic of the magazine.
Support Media
Support media include several options for message delivery than normally add to or expand campaigns
delivered through more traditional media. Billboards, transits, bus benches, aerial, directories and trade
publications are common support media.
Direct Marketing
Direct marketing is an interactive approach to advertising that has picked up in usage in the early 21st
century. It includes direct mail, email and telemarketing. These are direct response efforts to create an
ongoing dialogue or interaction with customers. Weekly or monthly email newsletters, for instance,
allow you to keep your brand, products and other messages in front of prospects and customers.
Product Placement
Another newer advertising technique is product placement. This is where you offer compensation to a
TV show, movie, video game or theme park to use your product while entertaining audiences.
Internet
The Internet is used by online and offline companies to promote products or services. Banner ads, pop
up ads, text ads and paid search placements are common forms. Banner, pop up and text ads are ways
to present an image or message on a publisher's website or on a number of websites through a third-
party platform like Google's Adwords program.
Social Media
Businesses can also create different target groups, and send ads on social media platforms to users that
would be most interested in their products and services. Targeting options can include targeting based
on geographic location, buying tendencies, and other consumer behavior.
Publicity is a type of promotion that relies on public relations effect of a news story carried usually free
by mass media. The main objective of publicity is not sales promotion, but creation of an image through
editorial or 'independent source' commentary. While the publicist can control the content of the story,
he or she may not have any control over its placement or interpretation by the media. It can be defined
as a form of public relations that provides news or information in the media. It is also how a business or
organization is perceived in the media.
Sales promotion is a type of Pull marketing technique. If you have a product which is new in the market
or which is not receiving a lot of attention, then you can promote this product to customers via sales
promotions. You can use various techniques like giving discounts on the product, offering 1 + 1 free
schemes, etc etc. It is any initiative undertaken by an organisation to promote an increase in sales, usage
or trial of a product or service (i.e. initiatives that are not covered by the other elements of the
marketing communications or promotions mix).
Merchandising is the activity of promoting the sale of goods at retail. Merchandising activities may
include display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers, special
offers, and other point-of-sale methods. According to American Marketing Association, merchandising
encompasses "planning involved in marketing the right merchandise or service at the right place, at the
right time, in the right quantities, and at the right price." In the broadest sense, merchandising is any
practice which contributes to the sale of products to a retail consumer. At a retail in-store level,
merchandising refers to the variety of products available for sale and the display of those products in
such a way that it stimulates interest and entices customers to make a purchase.
Personal selling is also known as face-to-face selling in which one person who is the salesman tries to
convince the customer in buying a product. It is a promotional method by which the salesperson uses his
or her skills and abilities in an attempt to make a sale. Personal selling is a face-to-face selling technique
by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular
product. The salesperson tries to highlight various features of the product to convince the customer that
it will only add value. However, getting a customer to buy a product is not the motive behind personal
selling every time. Often companies try to follow this approach with customers to make them aware of a
new product.
Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a
newspaper, TV or radio spot. In public relations, the article that features your company is not paid for.
The reporter, whether broadcast or print, writes about or films your company as a result of information
he or she received and researched. Publicity is more effective than advertising, for several reasons. First,
publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are
generally phone calls and mailings to the media. Second, publicity has greater longevity than advertising.
An article about your business will be remembered far longer than an ad. Publicity also reaches a far
wider audience than advertising generally does. Sometimes, your story might even be picked up by the
national media, spreading the word about your business all over the country. Finally, and most
important, publicity has greater credibility with the public than does advertising. Readers feel that if an
objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be
doing something worthwhile.

Advertising Is A Means of Communication With The Users of A Product or Service. Advertisements Are

Uploaded by

Copyright:

Available Formats

Advertising Is A Means of Communication With The Users of A Product or Service. Advertisements Are

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Advertising Is A Means of Communication With The Users of A Product or Service. Advertisements Are

Uploaded by

Copyright:

Available Formats

Advertising is a means of communication with the users of a product or service.

You might also like