A Report: Submitted On

A Report
On
Nikhil K S, Prof Hariprakash U P

1ST MBA, Asst Professor ,
USN NO : 4SN18MBA, MBA department ,
SIT , SIT,
Valachil (Mangaluru) . Valachil(Mangaluru).
Submitted on :08/06/2019
Valachil
HP was founded by Bill Hewlett and Dave Packard in 1939. Their first product was an audio oscillator
and one of their first customers Walt Disney. ... HP entered the computer market with the HP 2116A
in 1966. HP LAPTOPS are very famous for its good quality , specifications , special features , and also
for its good service .
HP produces lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation
computers, and computers for home and small-business use; many of the computers came from the
2002 merger with Compaq. HP as of 2001 promotes itself as supplying not just hardware and
software, but also a full range of services to design, implement, and support IT infrastructure
.Control HP's large product line of test and measurement equipment. Hp is one of the famous laptop
brand in the world .
AT present I have done survey on CONSUMER BEAVIOUR ON HP LAPTOP ( Consumer

loyalty).
HP headquarters in Palo Alto, California, U.S.

Former type Public
Traded as NYSE: HPQ
Industry Computer hardware

Computer software
IT services
IT consulting
Fate Renamed as HP Inc.
Successor HP Inc.
Hewlett Packard Enterprise
Founded January 1, 1939; 80 years ago
Founders  Bill Hewlett
 David Packard
Defunct November 1, 2015 (main company) (For Hewlett Packard

Enterprise). Now operating as HP Inc.
Headquarters Palo Alto, California
U.S.
Area served Worldwide
Products See list of HP products.
Subsidiaries List of subsidiaries
Website www.hp.com
Objective of study
1. To study the consumer loyalty
2. To study the brand awareness
3. To study the consumer satisfaction , needs and wants .
4. To study the factors influencing to purchase hp laptops
Methodology
The present study “ A consumer behaviour On HP laptop ( consumer loyalty ) has been
designed as an analytical and descriptive one based on primary data .
Sampling plan
The study is conducted among a sample of 95 consumers of hp laptop . Samples or collected by
applying convenience sampling technique ( through google form ) .
Data collection instrument

Secondary data were collected from books , journals , internet , reports etc and primary
data is collected by using questionnaire.
Data processing and analysis
The data analysis were carried out manually by using percentage method . various tables
and graphs was employed in the study .
Limitation of study
No research is free from limitation. The main limitation of study are;
The study is based on the sample of only 95 consumers . As such the sample selected may
not be true representatives of the population . The study results cannot be generalized as it
is a type of case study . Time is also a major constraint in the study .
Chapter 2
Hp laptop. An overview
According to a BusinessWeek Study, HP was the world's 11th most valuable brand as of
2009.
HP has many sponsorships. One well known sponsorship is Mission: SPACE in Epcot at the
Walt Disney World Resort. From 1995 to 1999, and again from 2013, HP has been the shirt
sponsor of Premier League club Tottenham Hotspur F.C.[citation needed] From 1997 to
1999 they were sponsors of Australian Football League club North Melbourne Football
Club.[citation needed] They also sponsored the BMW Williams Formula 1 team until 2005 (a
sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1. Hewlett-Packard
also had the naming rights arrangement for the HP Pavilion at San Jose, home of the San
Jose Sharks NHL hockey team until 2013, in which the arena's naming rights were acquired
by SAP AG, renaming the arena to the SAP Centre at San Jose. The company also maintains a
number of corporate sponsorships in the business sector, including sponsorships of trade
organisations including Fespa (print trade exhibitions), and O'Reilly Media's Velocity (web
development) conference.
After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand
on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and
laptops, and the "HP ProLiant" brand on Intel-architecture servers. (The "HP Pavilion" brand
is used on home entertainment laptops and all home desktops.)
Tandem's "Non-Stop" servers are now branded as "HP Integrity Non-Stop".
CHAPTER 3
DATA ANALYSIS AND INTERPRETATION

This chapter consists the information were collected from 95 respondents, 14 questionnaries asked ,
selected by using convenience sampling tecnique. The data were analysed and interpreted by using
appropriate statistical techniques
1)sex-wise clasification of respondents : generally male respondents are in higher number

then female respondants ;
2) Age -wise clasification of respondents :

Generally the use of hp laptop done by students ,the study reveals the age users group as below ;
3) Occupation- wise clasification of respondents
Study reveals that most of the HP laptop users are students ( 90%)
4) Education – clasification of respondents

Genarally the HP laptop users are the post graduation students like MBA, MCA etc , study reveals
that targeted consumers of HP laptop are post graduation students the diffrents education level of
the respondents are given below; on the pie chart ;
5) Income -wise clasification of respondents
Generally most of the respondents income is below 250000 , the study reveals that HP laptops are in
offerable price.
6) Usage -wise clasification of respondents:

Many of respondents are used the hp laptops but some other respondents are used very rarerly or
not used the hp laptop ever ;
7) Respondents clasification on the basis of factors
influencing to buy the HP Laptop .
The survey results shows that HP is famous foe its good quality and service so the most of hp
users suggested to respondents to buy the HP laptop and also ads & internet maid good impration;
8)Respondents Clasification on the basis of duration of HP laptop

use ;
Most of the respondents are new users of HP laptop
9) Owners -Wise clasification of respondents ;
Most of the respondents owned there own HP laptop & some respondents are used /using there
friend /cousin/company HP laptop and some of the respondents using there company laptop
10)Clasification on the basis of service after sale

Genarally according to most of the respondents HP providing good service to laptop users, the study
reveals that unstatisfied users with HP laptop service are very rare ;
11)Clasification of respondents on the basis of there preferance
Most of the respondents are ready to prefer HP laptop for there next purchase but some
respondents are not ready to prefer same brand for there next purchase ;
12)Clasification of responses on the basis of best feature of

HP laptop;
What feature of HP laptop make the consumers happy is very important , it is useful to HP laptop to
its competition in laptop market for beaing different .
13)Clasification of respondents on the basis of statisfactory level of
there HP laptop use.
14 )The suggestion of respondents (38 Responses )

Conclusion : Different peoples having there own needs, there own style and there own attitude
towards the product so the manufacturing company should wanted to understand all demand 0f the
consumers by using questionnaires throw different survey methods , the research on consumer
behaviour on HP laptop is help to find the consumer satisfaction and consumer demand from the
HP laptops .
Google ,
Hp website ,
Wikipedia ,
Google form ,
WhatsApp ,
Facebook,
Instagram .

A Report: Submitted On

Uploaded by

Copyright:

Available Formats

A Report: Submitted On

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Report: Submitted On

Uploaded by

Copyright:

Available Formats

A Report

Nikhil K S, Prof Hariprakash U P

AT present I have done survey on CONSUMER BEAVIOUR ON HP LAPTOP ( Consumer

HP headquarters in Palo Alto, California, U.S.

Traded as NYSE: HPQ

Industry Computer hardware

Founded January 1, 1939; 80 years ago

Founders  Bill Hewlett

Defunct November 1, 2015 (main company) (For Hewlett Packard

Headquarters Palo Alto, California

Area served Worldwide

Products See list of HP products.

Subsidiaries List of subsidiaries

Data collection instrument

DATA ANALYSIS AND INTERPRETATION

1)sex-wise clasification of respondents : generally male respondents are in higher number

2) Age -wise clasification of respondents :

4) Education – clasification of respondents

6) Usage -wise clasification of respondents:

8)Respondents Clasification on the basis of duration of HP laptop

10)Clasification on the basis of service after sale

12)Clasification of responses on the basis of best feature of

14 )The suggestion of respondents (38 Responses )

You might also like