Cooperative Strategy Hewlett Packard

Table of Content
No. 1 1.1 1.2 1.3 1.4 1.5 2 2.1 2.2 3 3.1 3.2 4 4.1 4.2 4.3 4.4 4.5 5 5.1 5.2 5.3 5.4 6 6.1 6.2 6.3 6.4 7 7.1 7.2 7.3 8 History HP Origin HP Corporate Objectives HP Shared Values HP Time Line Organizational Structure Competitors Personal Computer Market Printer Market Cultural Issues HP Culture HP Human Rights policy Products Laptop, Tablet & Netbooks Desktop & All-in-One PCs Printers, Ink Toner & Paper Smartphones & Handhelds Other Electronics & Accessories Price Laptop, Tablet & Netbooks Desktop & All-in-One PCs Printers, Ink Toner & Paper Smartphones & Handhelds Promotion Advertising Public Relations Personal Selling Sales Promotion Place HP Website Headquarter HP Stores Bibliography Page. 3 3 3 4 5 7 8 8 10 12 12 13 15 15 15 16 16 16 17 17 20 24 26

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HISTORY
HP Origin: The Company Hewlett Packard (HP) was founded by two engineers namely Bill Hewlett and Dave Packard who have graduated in electrical engineering from Stanford University. In 1939, Packard and Hewlett established Hewlett Packard (HP) in Packards garage with an initial capital investment of US$538. Hewlett and Packard tossed a coin to decide whether the company they founded would be called Hewlett Packard or Packard Hewlett. Packard won the coin toss so it comes as Hewlett Packard Company. HP incorporated on August 18, 1947, and went public on November 6, 1957.

HP Corporate Objectives: Following are the corporate Objective of Hewlett Packard (HP). 1. Customer loyalty We earn customer respect and loyalty by consistently providing the highest quality and value. 2. Profit We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives. 3. Growth We recognize and seize opportunities for growth that builds upon our strengths and competencies. 4. Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions. 5. Commitment to employees We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.
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6. Leadership capability We develop leaders at all levels that achieve business results, exemplify our values and lead us to grow and win. 7. Global citizenship We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.

HP Shared Values:
1. Passion for customers

We put our customers first in everything we do.

We work together to create a culture of inclusion built on trust, respect and dignity for all.
3. Achievement and contribution

We strive for excellence in all we do; each person's contribution is critical to our success.
4. Results through teamwork

We effectively collaborate, always looking for more efficient ways to serve our customers.
5. Speed and agility

We are resourceful and adaptable, and we achieve results faster than our competitors.
6. Meaningful innovation

We are the technology company that invents the useful and the significant.
7. Uncompromising integrity

We are open, honest and direct in our dealings.

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HP Time Line: HP time line show the focused technology, Partnerships, Joint Ventures, Acquisitions by HP from the start to year 2010. This is a short timeline a brief timeline is available on HP website. (The line is in the bibliography)

1940s

Technology o Signal Generators o Voltmeters o Oscilloscopes o Frequency Counter o Thermometers o Time Standards o Wave Analyzers Partnerships o Sony o Yokogawa Electric Joint Ventures o Yokogawa HP Technology o HP 2100/100 Mini Computers o X86 Architecture o Desktop & Business Computers Technology o RISC technology o ASCII terminals o Scientific Electronic Calculator o Logic Analyzer Instrument Technology o Inkjet & Laser Printers o Scanner

1960s

1970s

1980s

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Acquisitions o Apollo Computer o Convex Computer Technology o Scientific Instruments o Semiconductors o Optical Networking Devices o Electronic Test equipment Merger o Compaq Computer Acquisition o 3Com Acquisition o Palm, Inc. Technology o webOS

1990s

2000s

2010s

Around the world, more than 1 billion people rely on HP technology every day: In Australia, a bank uses the HP Carbon Footprint Calculator to evaluate the greenhouse gas emissions from powering its printers and PCs. In Singapore, a sales team gathers in an HP Halo solutions room rather than boarding an airplane to meet with colleagues in Germany. In Canada, a nonprofit organization taps into HP cloud computing technology to develop a solution that reduces the time for manufacturers to trace and remove recalled food products from the supply chain. In the United States, a nurse in a Veterans Affairs hospital scans bar codes created by the HP Patient ID system to ensure patients receive the correct medication. And in India, Lithuania and Nicaragua, teachers and students use HP Tablet PCs to connect and collaborate, opening up new avenues for learning.

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In these and countless other ways, HP products, services and solutions are profoundly changing how the world lives and works. Organizational Structure: HP's operations are organized into seven business segments: Enterprise Storage, Servers and Networking ("ESSN"), HP ProCurve (now part of ESSN), HP Enterprise Services ("HPES"), HP Software Division, Personal Systems Group ("PSG"), Imaging and Printing Group ("IPG"), HP Financial Services ("HPFS"), and Corporate Investments.

The three business segments-- ESSN, HP Enterprise Services and HP Software Division -- are structured beneath the broader Enterprise Business (EB) Group in order to capitalize on up-selling and cross-selling opportunities, and give a solution sale approach across the HP enterprise offerings.

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COMPETITORS
The markets in which HP operates are highly competitive following are the details about HP competitors in different markets and its market share. Personal Computer Market: In Personal Computer market HP has a direct competition with following companies and below then is the market share pie chart as of 2009. Dell: Dell is an American multinational information technology corporation based, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world; it is the closest in competition with HP, having a market share of 14.1% Acer: Acer is a Taiwan-based multinational computer technology and electronics corporation that manufactures desktop and laptop PCs, personal digital assistants (PDAs), servers, storage devices, displays, smartphones and peripherals. Acer provides e-business services for business, government, education, and home users. It is the 2nd closest competitor to HP having a market share of 10.6% Lenovo: Lenovo is a People's Republic of China-based multinational computer technology corporation that develops, manufactures and markets desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services. It is incorporated as Legend in Hong Kong in 1988. Lenovo acquired the former IBM PC Company Division, which marketed the ThinkPad line of notebook PCs, in 2005 for approximately $1.75 billion. As previously IBM was the closest competitor to HP but after acquisition of IBM computer unit by Lenovo is loses a lot of market share, the current share of Lenovo is 7.5%. Toshiba:

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Toshiba Corporation is a Japanese multinational conglomerate corporation, headquartered in Tokyo, Japan. The company's main business is in infrastructure, consumer products, electronic devices and components. In PCs industry it hold a very little market share which is 4.6% and trying to survive in PCs industry by introducing new technologies, last time it get a big hit by supporting HD DVD instead of Blu-ray Disc. Sony Vaio: VAIO is a sub-brand for many of Sony's computer products. It was originally an acronym for Video Audio Integrated Operation, but since 2008 amended to Visual Audio Intelligence Organizer. The branding was created by Timothy Hanley to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series personal computer, which functioned as a regular computer and a miniature entertainment center. It has not big market share as compared to other players it fall somewhere inside other.

Asus: ASUSTeK Computer Incorporated is a multinational computer product manufacturer centered in Taiwan. Its product range includes motherboards, laptops, servers and mobile phones. It has a competition with HP in netbook market with it Eee Family brands.

18.20%

44.90%

10.60%

HP Acer Dell Lenovo Toshiba Others

14.10% 4.60% 7.50%

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Pie Chart data is for year 2009

Printer Market: In Printer market HP has a direct competition with following companies. It also includes Ink cartridges, toner, paper etc. and below it is the market share chart for 2010. Canon: Canon Inc. is a Japanese multinational corporation that specializes in the manufacture of imaging and optical products, including cameras, photocopiers, steppers and computer printers. In printer market it is the closest competitor to HP having a market share of 19.3% as HP of 41%. Epson: Seiko Epson Corporation more commonly known around the world as Epson is a Japanese technology company and one of the world's largest manufacturers of computer printers, information and imaging related equipment. As in competition to HP it holds a market share of 14%. Samsung: The Samsung Group is a multinational conglomerate corporation, one of its companies Samsung Electronics is the worlds largest electronics company as to revenue, it is a market leader in LCD industry. The other electronic items they produce range from home appliance to Cellphone. In printer market they have a market share of 5.7%. Brother: Brother Industries, Ltd is a diversified Japanese company that produces a wide variety of products including printers, sewing machines, large machine tools, label printers, and typewriters, fax machines, and other computerrelated electronics. It markets its multifunction printers as Multi-Function Centers (MFCs). MFC lines of printers include 5-in-1 models awarded with PC Magazines Editors Choice Award for best multi-function printers. It holds a market share of 5.3% because its more focus is on multifunction printers. Lexmark: Lexmark is an American corporation which develops and manufactures printing and imaging products, including laser and inkjet printers, multifunction

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products, printing supplies, and services for business and individual consumers. It is a niche player and fall in others for market share.

14.60% 5.30% 5.70% 14% 19.30% HP Canon Epson Samsung Brother Others

41%

Pie chart data is for year 2010

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CULTURAL ISSUES
Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. Cultural issues that usually arise in organizations are based on Rites, Ceremonial, Ritual, Myth, Saga, Legend, Story, Folktale Symbol, Language, Metaphors, Values, Belief and Heroes/Heroines.

HP Culture: The HP unique management style is known as The HP Way. In Bill Hewlett words, "a core ideology ... which includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity." The following are the tenets of The HP Way: We have trust and respect for individuals. We focus on a high level of achievement and contribution. We conduct our business with uncompromising integrity. We achieve our common objectives through teamwork. We encourage flexibility and innovation.

The adventurous spirit of our people never wavers HP keep coming up with new and better ways to use technology. But with that success comes a genuine sense of responsibility for the planet we share. After all, we live here too. HP wants to keep the world healthy for their family and ours. HP has the brainpower and resources to make huge strides through our global citizenship. Here are just a few of the contributions HP has made to our global community. Through Design for Environment, our product designers dream up ways to reduce our energy and materials and invent products that are easier to recycle. Were a global team but we strive to keep our footprint small. We work hard to reduce the impact of our operations and inspire our customers to do the same. Together, we can use technology to create a low-carbon economy.

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For companies and individuals who want to join the green movement, we lead the way with our tips and tools. We encourage our employees to give back to their communities. Every year, individuals on our team donate thousands of hours to our social programs and other community initiatives.

HP Human Rights policy: HP is committed to the respect of human rights; it is integrated into many aspects of their business. HP, together with a group of other leading companies, was a founding member of the Global Business Initiative on Human Rights. Areas where human rights consideration directly impact HPs business are following. Employees For employees HP has a Standards of Business Conduct which require integrity and ethical behavior. HPs Human Rights and Labor Policy commits to the fair treatment of all employees wherever they operate. They adhere to the United Nations Universal Declaration of Human Rights (UDHR) and respect employees rights to organize in labor unions in accordance with local laws and established practice. Their diversity policies require that every employee is treated and treats others with dignity, respect and courtesy. They do not under any circumstances tolerate discrimination or harassment. Their clear commitment to promoting human rights, as well as our leadership in other global citizenship areas, is key to retaining and recruiting employees. Supply Chain: For its supply chain HP has made a Supply Chain Code of Conduct which is underpinned by international labor and human rights standards. HP believes workers at supplier facilities have the right to freely chosen employment and the right to associate freely and join or be represented by works councils or labor unions on a voluntary basis and bargain collectively as they choose. Workers also have the right to a workplace free of harassment and unlawful discrimination. Education: HP long-term commitment to social innovation and community engagement enables them to provide improved access to information technology and educational assistance around the world. HP supports programs and
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organizations that align with their business goals and their commitment to enrich communities where they work and live. Privacy: Privacy issues are complex and interconnected. Businesses, governments and civil society are collaborating to uphold the principles of fair information practices in the light of 21st century technology. When HP meets with regulators, they encourage cross-border collaboration governed by clear and consistent rules that companies can understand and implement. HP support governments and industry in their efforts to help individuals understand privacy risks and control how their information is used.

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PRODUCT
Product is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. The products HP deals in are Laptop, Tablet, Netbook, Desktop, All-in-One PCs, Printers, Ink Toner, Paper, Smartphones, Handhelds, Other Electronics and Accessories for their products. I will now explain them one by one in detail. Laptop, Tablet & Netbooks: As most of us now a day knows what is a Laptop is a personal computer having mobile capabilities, integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device and speakers into a single unit. In Laptops HP have 3 Categories Everyday Commuting, High Performance and Envy. Tablet is a personal mobile computer which has and integrated touch screen and is primarily operated by touching the screen. Some have swivel joint or slide joint screen so that the screen may lie with its back upon the key board. In tablet categories HP have Ultra-Portable and Netbooks are a category of small, lightweight, legacy-free, and inexpensive laptop computers. In this category HP have Mini. These three are available in the market by the brand names of TouchSmart, Pavilion, Envy, Presario, G62 and mini Desktop & All-in-One PCs: A desktop computer is a personal computer (PC) in a form intended for regular use at a single location. Prior to the widespread use of microprocessors, a computer that could fit on a desk was considered remarkably small. Desktop computers come in a variety of types ranging from large vertical tower cases to small form factor models that can be tucked behind an LCD monitor. In this HP have 5 categories Everyday Computing which fulfill the normal computing function like watching movies, surfing internet, writing documents etc. 2nd one is Slim and Sleek which are slimmer in size as to typical models. 3rd one is High Performance which fulfills High end users needs like Graphical works, HD movies, Playing Video games etc. the 4th in the

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category is All-in-One PC in which the CPU in integrated into the LCD and the last one are TouchSmart who are similar to All-in-One PC but having a touch screen. The brands are Pavilion, Pavilion Slimline, Pavilion Elite, Omni and TouchSmart. Printers, Ink Toner & Paper: In computing, a printer is a peripheral which produces a text and/or graphics of documents stored in electronic form, usually on physical print media such as paper or transparencies. In this the brands are Photosmart, Officejet Pro, Officejet, LaserJet, DeskJet, Designjet and ENVY. Photosmart brand is ink cartridge based printer focus on normal printing need, Officejet Pro is laser printer focus on cheap printing, Officejet focus on professional printing needs, LaserJet Focus on high-speed high-volume and highquality printing, Deskjet focus on home based simple text and photos printing, Designjet focus on large paper high quality graphic printing and ENVY focus on web-connecting printing. HP ink and toner are compatible with these printers. In Paper business HP produces high quality papers which are suitable to use with its printer. Smartphones & Handhelds: A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary feature phone. As HP has recently Acquire Palm so by that it enters in to this market. It has two brands Pre and Pixi which support HPs operating system webOS, have multi-tasking capabilities, Touchscreen and QWERTY keyboard. In handhelds HP is planning to release mini tablet which is webOS based. Other Electronics & Accessories: Other Electronics & Accessories are those products which HP not mainly manufactures but imprints HP on them. This includes LCD, Calculator, Cameras, and Keyboards & Mouse, Music devices, Batteries, Chargers, Docking Stations and Carrying cases.

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PRICE
The price is the amount a customer pays for the product. The pricing of the product is based on the feature it have the more feature the more costly. HP also provides credit on its products for 6 months interest free but for this customer has to get a credit approval. The prices for the different products of HP are as follows. Laptop, Tablet & Netbooks: HP ENVY 14 series From $999.99 up to $1649.99 as features are increased.

Genuine Windows 7 Home Premium 64-bit Intel(R) Core(TM) i5-480M Dual Core Processor (2.66GHz, 3MB L3 Cache) with Turbo Boost up to 2.93GHz 1GB ATI Mobility Radeon(TM) HD 5650 DDR3 switchable graphics [HDMI] - For Dual Core Processors 4GB DDR3 System Memory (2 Dimm) 500GB 7200RPM Hard Drive with HP ProtectSmart Hard Drive Protection Backlit Keyboard Beats(TM) audio for superior sound

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2-year hardware limited warranty

HP Pavilion dv6t series

Genuine Windows 7 Home Premium 64-bit Intel(R) Core(TM) i3-370M Dual Core Processor (2.40 GHz, 3MB L3 Cache) + Intel(R) HD Graphics 4GB DDR3 System Memory (2 Dimm) FREE Upgrade to 500GB 5400RPM Hard Drive with HP ProtectSmart Hard Drive Protection SuperMulti 8X DVD+/-R/RW Double Layer Support with

From $579.99 up to $1099.99 as features are increased.

Dolby(TM) audio + Altec Lansing speakers

Compaq Presario CQ56Z series

From $599.99 up to $1099.99 as features are increased.

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Genuine Windows 7 Home Premium 64-bit AMD V-Series(TM) Processor for Notebook PCs V140 (2.3GHz, 512KB L2 Cache) 2GB DDR3 System Memory (2 Dimm) FREE Upgrade to 320GB 5400RPM Hard Drive 802.11b/g/n WLAN Up to 4.0 hours battery life (6 cell)+++

HP Mini 110 series

From $299.99 up to $449.99 as features are increased.

Genuine Windows 7 Starter 32-bit Intel(R) Atom(TM) Processor N455 (1.66GHz, 512KB L2) + Intel(R)

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Graphics Media Accelerator 3150 1GB DDR3 System Memory (1 Dimm) 250GB 7200RPM Hard Drive Webcam with Microphone Integrated Digital

Up to 4.5 hours of battery life (3 cell)++ +

HP TouchSmart tm2t series

Genuine Windows 7 Home Premium 64-bit Intel(R) Core(TM) i3-380UM (1.33GHz, 3MB L3 Cache) + Intel(R) HD Graphics [HDMI, VGA] 4GB DDR3 System Memory (2 Dimm) FREE Upgrade to 500GB 7200RPM Hard Drive with HP ProtectSmart Hard Drive Protection Up to 6 hours of battery life (6 cell)+++ 2-year hardware limited warranty

From $449.99 up to $799.99 as features are increased.

Desktop & All-in-One PCs:

HP Pavilion p6700z series

Genuine Windows 7 Home Premium 64-bit AMD Sempron(TM) 150 processor [2.8GHz, 1MB L2, up to 4000MHz bus] 2GB DDR3-1066MHz DIMM] SDRAM [1

From $299.99 up to $599.99 as features are increased.

FREE UPGRADE! 500GB 7200 rpm SATA 3Gb/s hard drive from 320GB

HP Pavilion Slimline s5710t series

From $379.99 up to $499.99 as features are increased.

Genuine Windows 7 Home Premium 64-bit Intel(R) Pentium(R) Dual-Core processor E5800 [3.1GHz, 2MB L2, 800MHz FSB] FREE UPGRADE! 3GB DDR3-800MHz

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SDRAM [2 DIMMs] from 2GB FREE UPGRADE! 500GB 7200 rpm SATA 3Gb/s hard drive from 320GB 6-in-1 media card reader

HP Pavilion Elite HPE-500z series

Genuine Windows 7 Home Premium 64-bit AMD Athlon(TM) X4 640 quad-core processor [3.0GHz, 2MB L2, up to 4000MHz bus] FREE UPGRADE! 6GB DDR31333MHz SDRAM [3 DIMMs] from 4GB FREE UPGRADE! 1TB 7200 rpm SATA 3Gb/s hard drive from 750GB 512MB DDR3 NVIDIA GeForce 315 [DVI, HDMI, VGA adapter] Norton Internet Security(TM) 2011 - 15 month

From $599.99 up to $1499.99 as features are increased.

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HP Omni 100z series

Genuine Windows 7 Home Premium 64-bit AMD Athlon(TM) II 170u processor [2.0GHz, 1MB L2, up to 3200MT/s bus] 2GB DDR3-1066MHz DIMM] SODIMM [1

From $449.99 up to $899.99 as features are increased.

FREE UPGRADE! 500GB 7200 rpm SATA 3Gb/s hard drive from 320GB Wireless-N LAN card

HP TouchSmart 310z series

From $699.99 up to $1599.99 as features are increased.

Genuine Windows 7 Home Premium 64-bit AMD Athlon(TM) II 245e dual-core processor [2.9GHz, 2MB L2, up to

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4000MT/s bus] FREE UPGRADE! 4GB DDR31066MHz SODIMM [2 DIMM] from 2GB FREE UPGRADE! 750GB 7200 rpm SATA 3Gb/s hard drive from 500GB Wireless-N LAN card

Printers, Ink Toner & Paper: HP Photosmart e-All-in-One Printer D110a

From $69.99 up to $299.99 as features are increased. Easy wireless setup Prints up to 29 pages/min in black, 23 in color 2.36" color display with TouchSmart frame Printing from mobile devices via HP ePrint

HP Officejet Pro 8500A Printer

From $89.99 up to $399.99 as features are increased.

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Up to 50% lower cost/color page, 50% less energy use than a laser printer Super fast: up to 36 pages/min black, 35 color Automatic two-sided printing Network ready

HP ENVY 100 e-All-in-One--D410a

Price $249.99

Prints, scans, copies, Web Print speeds up to 27 pages/min black, 22 color Built-in wireless 802.11n Compact, innovative design High-resolution touchscreen display

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Printing from mobile devices via HP ePrint

HP Paper From $9.99 up to $54.99 as quality increase.

Smartphones & Handhelds: Palm Pixi Plus

Thin, lightweight phone that fits in your pocket Full text-ready keyboard at your fingertips Simultaneous contacts/calendars Google, LinkedIn viewing of from Facebook,

Price $299.99

Easy, simultaneous navigation through multiple apps Artist series separately) back covers (sold

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Palm Pre 2

GSM device Twice the speed of Palm Pre Plus Cool features with new HP webOS 2.0 Slide-out Qwerty keyboard in elegant, easy design Automatic updating of contacts and calendars The ability to see all open apps at once

Price $499.99

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PROMOTION
Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. It plays a very important role in the success of business and it also creates the good business image in customer mind. Now we will discuss how HP does it promotion. Advertising: For advertising HP use different kind of Channels like TV, Internet, Brochures, and Newsletter. TV Advertisement: HPs campaign, The Computer is Personal Again was designed to bring back the fact that the PC is a personal product. The campaign utilized viral marketing, sophisticated visuals. Some of the ads featured well-known personalities, including Pharrell, Petra Nemcova, Mark Burnett, Mark Cuban, Jay-Z, Gwen Stefani, and Shaun White.

Internet Advertisement:

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Internet advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. For this HP advertisement the design adds to those websites where its targeted market usually visits.

Billboards: A billboard is a large outdoor advertising structure, typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. HP advertises on billboards on hotspots location where there are large number of pedestrians who are in IT business like Time square NY. Below is the green marketing campaign of HP.

Brochures: A brochure is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information. Distributions of brochures are done by HP on different technologies show, new products launch, public information and other. We can see some of the pictorial example below

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Newsletter: A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. HP emails its newsletter to its subscribers about new products, new technology, price list, new campaigns and many others.

Public Relation: An earlier definition of public relations, by The first World Assembly of Public Relations Associations "the art and social science of analyzing trends, predicting their

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consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." For public relation HP has started many services one of them is HP Media Relations. The HP Media Relations provides journalists and editors with assistance in referencing background information, setting up interviews with HP executives or scientists, securing press materials, and checking facts. Some other services which are available round the clock are as follows. Customer Service / (800) 474-6836 Technical Support / (800) 474-6836 Investor Relations / (866) 438-4771 Industry Analyst Relations Marketing Inquiries / (312) 324-7000 Philanthropy Advertising

Personal Selling & Sales Promotion: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale". For personal selling HP contact its customer for wingbacks, reduced cost, extending warranties, preorder product etc.

Sales promotion is a media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate

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market demand or improve product availability. For sales promotion HP arrange contests, point of purchase displays, rebate and free travels or products. Following are some of the pictorial examples.

PLACE
Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. The HP placement channels are following. Website: A website is a collection of related web pages containing images, videos or other digital assets. HP has a website domain www.hp.com . The comprehensive website describes HP's global citizenship policies and programs, as well as their performance through the 2009 fiscal year (ended October 31, 2009). It is their primary communication to people who want in-depth information about our global citizenship efforts and progress. Our audience includes customers, industry analysts, socially responsible investors, nongovernmental organizations, employees and corporate responsibility specialists. Following is the website picture.

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Headquarter: HP has its register headquarter where it deal with other corporations big contracts. The address is as follows. Hewlett-Packard Company 3000 Hanover Street Palo Alto, CA 94304-1185 USA Phone: +1 (650) 857-1501 Fax: +1 (650) 857-5518 Open 8:00 a.m. to 5:00 p.m. Pacific Time, Monday - Friday. HP Stores: HP store are opened worldwide where customer can easily see the product demonstration, try them and purchase them following are the list of countries in which stores are available. Africa Africa-English South Africa America Argentina Bolivia Asia Pacific Australia China Europe Austria Belarus

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Middle East Israel

Brazil Canada Caribbean Central America Chile Colombia Ecuador Mexico Paraguay Peru Puerto Rico United States Uruguay Venezuela

Hong Kong India Indonesia Japan Korea Malaysia New Zealand Philippines Singapore Taiwan Thailand Vietnam

Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Kazakhstan Latvia Lithuania Luxembourg Netherlands Norway Poland Portugal Romania Russia Serbia Slovak Republic Slovenia Spain Sweden Switzerland Turkey Ukraine

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CULTURAL IMPACT
Now we discuss the cultural impact on the HP due difference

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BIBLIOGRAPHY
Internet:

http://en.wikipedia.org/wiki/Hewlett-Packard http://welcome.hp.com/country/us/en/cs/home_c.html http://en.wikipedia.org/wiki/List_of_Hewlett-Packard_products http://www.hp.com/hpinfo/abouthp/histnfacts/timeline/index.html http://en.wikipedia.org/wiki/Netbook http://h41112.www4.hp.com/promo/obc/uk/en/business-it-advice/web-2.0-forbusiness/how-to-advertise-and-sell-online.html http://welcome.hp.com/country/us/en/termsofuse.html

Articles:

HP: Changing the equation HP CEO Leo Apotheker Biography and HP fast Facts Influence and passivity in Social Media HP labs Research

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