Chandrashekar.n Internship

INTERNSHIP REPORT AN ORGANISATION STUDY CONDUCTED AT UNITED BREWERIES LIMITED NELEMANGALA SUBMITTED TO BANGALORE UNIVERSITY IN PARTIAL
FULFILLMENT OF REQUIREMENT FOR THE AWARD OF DEGREE IN
MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY CHANDRASHEKAR.N REG NO. 111NCMA011
UNDER THE GUIDANCE OF PROF D.S. GOPALAKRISHNA DEAN 10/15, SUNKADAKATTE, MAGADI MAIN ROAD, VISHWANEEDAM POST, BANGALORE- 560091
.
INDUSTRY PROFILE
Top players in beer industry are United Breweries ltd, SABMiller, InBev , Carlsberg etc. More than 80 per cent of the market is controlled by the two players, UB and SAB Miller. Looking from the industry perspective, the Indian beer industry has been witnessing steady growth of 10% per year over the last ten years.
COMPANY PROFILE
The UB Group was founded by a Scottish gentleman Thomas Leishman in 1915. The company used to manufacture beer at that time and took its initial lessons in manufacturing beer from South Indian based British breweries. In August 1947, Vittal Mallya became the company's first Indian director. A year later he became the Chairman of the Group. United Breweries came into limelight by manufacturing bulk beer for the British troops, which was transported in huge barrels. In 1950s and 60s, the group expanded rapidly and made several acquisitions. McDowell was added as one of the Group subsidiaries.
VISION AND MISSION OF THE COMPANY

Vision To create one force i.e, to build an integrated, committed, competent team of work force to perform and there by retain the leadership position in the business by meeting the consumer expectations
MISSION We constitute a large, global group based in India. We associate with world leaders in order to adopt technologies and processes that will enable a leadership position in a large spectrum of activities. We will always be the partner of choice for customers, suppliers and other creators of innovative concepts. We recognize that our organization is built around people who are our most valuable asset
ORGANIZATIONAL
CHAIRMAN
STRUCTURE
BOARD OF DIRECTORS
MANAGING DIRECTOR
CENTRALISED MARKETING DERT
PRESIDENT
ASSITANT VICE PRESIDENT

GENERAL MANAGER(TECH) OR HEAD BREWER
MANUFACTURING
ENGINEERING COMMERCIA L
FINANCE AND ACCOUNTS
PERSONNAL AND ADMINISTRATION STORES
QUALITY
PRODUCTS
Kingfisher premium Kingfisher Strong Premium Kingfisher Strong Kingfisher Draught Kingfisher ULTRA Kingfisher BLUE Kingfisher Red Kingfisher Bohemia Zingaro Super Strong London Pilsner Premium Strong UB Export . UB Export Strong Kalyani Black Label Strong Bullet
FUNCTIONAL DEPARTMENTS
Commercial
department Finance department General engineering and maintenance department Production department Marketing department Human resource department
COMMERCIAL DEPARTMENT
Commercial department helps information of the vendors.
in
collecting
the
The department has the authority to issue orders for the purchases of all the materials and services and oversight of purchasing. The mission of purchase department is to provide business support and customer service.
FINANCE DEPARTMENT
Arranging and disbursement of funds; inter group, inter unit, head office, suppliers, governmental and statutory payments etc., Maintenance of books of accounts and records Internal and external audit Compliance with income tax, sales tax, excise duty and other statutory provisions and procedures Final reports presentation
GENRAL ENGINEERING AND MAINTENENCE DEPARTMENT

Planning and carrying out preventive, predictive and breakdown of the plant. Spare parts management and tooling management. Analyze the down time and review maintenance schedules and checklist. Control of inspection, measuring and test equipments installed on process equipments.
PRODUCTION DEPARTMENT
To follow up the daily production schedule as per the plan. To maintain the ethical standards and safety of employees. To maintain production cost as low as possible. To upgrade technical efficiency of production. To maintain integrated relationship with all other department. To maintain the quality of the product.
MARKETING DEPARTMENT
To study customer need and wants in well defined market segments To satisfy customer wants as the business exists only due to existence of customer demands Increase of sales and revenue To distribute the products in time
HUMAN RESOURCE DEPARTMENT

Daily review of attendance Salary and wages Statutory returns such as PF, ESI and TDS. Recruitment of workers. Performance appraisal. Training and workers development programs. Safety and security in the organization
MCKINSEY 7S MODEL
SWOT ANALYSIS
STRENGTHS
Highly
qualified and efficient staff management. Brand building through endorsements , conducting fashion shows etc. Good industrial relations. Market capitalization. It is the FIRST Best Company in the entire beer industry.
WEAKNESSES

High sales of beer is only during the seasons. Decreasing skilled work force due to retirement. Lower level of resistance towards change among employees/ workers. Government controls on advertisements, manufacturing capacities, distribution, retail and pricing, heavy excise duties and taxes pose a challenge to the organizations.
OPPORTUNITIES
Ban on arrack by the government leads to the high sales of beer. Company can think of exporting its products to African countries.
THREATS
Future or potential competition from already established market participants. Growing competition from foreign companies. SAB Miller is attracting the semi urban consumers falling in the age group of 25-30. Excise duty and stringent norms has an adverse impact on the growth. The higher railway freight has pushed up cost of raw materials and inputs such as sugar and all these add to cost of production.
FINDINGS
Lack of good supervision The gunny bags in which the barley/malt is packed are torn because of which the wastage of raw material is more and is spoiled too. The place of collecting the bottles should be made separate from the bottling hall. We can avoid dirt coming from outside, wastage of time and helps in selecting unbroken bottles.
WORKERS ISSUES They require recreation facilities. They should be provided with the safety equipments
CONCLUSION
UB Ltd is the well known organization with the brand Kingfisher, famous for beer especially India. Company is having larger market for its product. The aim of the UBL is also to increase the sales. I can conclude that mild drinking is good for health but it should not be made as habit.
SUGGESTIONS
Supervisors may be placed in the warehouse and for godown. The workers should be strictly instructed with the properly framed working rules since majority them are casual labourers. Measures may be taken to avoid the bottling wastes in to warehouse. If possible the warehouse may be separated from bottling hall. There must install exhaust fans in the bottling unit. Measures may initiated to bring in fresh air for the benefit of workers to ensure good health. The doors/ entrances of the warehouse may be widened so that more than one truck may be loaded at a time in the same place.
LEARNING EXPERIENCE
UNITED BREWERIES is considering its employees as the asset of the companies growth. I learnt the various managerial skills, Time management, Decision making, Coordination, and execution, and communication skills. I learnt from the employees the cooperation, commitment and decision in work environment. Hence it is a golden opportunity to interlink what I have learned in the classroom with practical functions of an organization. As the hospitality business is increasing it is directly related to the beer market because beer is much used in hospitality industry like hotels, pubs, resorts etc.

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INTERNSHIP REPORT AN ORGANISATION STUDY CONDUCTED AT UNITED BREWERIES LIMITED NELEMANGALA SUBMITTED TO BANGALORE UNIVERSITY IN PARTIAL

FULFILLMENT OF REQUIREMENT FOR THE AWARD OF DEGREE IN

MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY CHANDRASHEKAR.N REG NO. 111NCMA011

VISION AND MISSION OF THE COMPANY

CENTRALISED MARKETING DERT

ASSITANT VICE PRESIDENT

FINANCE AND ACCOUNTS

PERSONNAL AND ADMINISTRATION STORES

Commercial department helps information of the vendors.

GENRAL ENGINEERING AND MAINTENENCE DEPARTMENT

HUMAN RESOURCE DEPARTMENT

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