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Communication Platforms

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Confidential

Communication Platforms
Efficient Communication to Stakeholders

Rev PA1 2012-01-04 1


Introduction
 As a tester it is critical to provide the right information to the
right stakeholders

 Different stakeholders need different information, through


different channels

 Handling this information flow is an essential part of a


testers everyday job

 Formalizing how this is done is needed in an enterprise


verification organization
Overview

Identify
Information
Content
Identify
Identify
Information
Stakeholders
Channels

Communication
Platform
Identify Stakeholders
 Every tester must be aware of their stakeholders – who bases
decisions on the material the tester generates?

 It is important to take the time to really map out which


stakeholders are relevant in your context

 Examples could be: Project Leaders, Line Managers,


Developers, other Testers, and so on
Identify Information Content
 When you know your stakeholders the next step is to
understand what information they need to make accurate
decisions

 This could be specific information in the test reports, or what


types of KPI and benchmarks are relevant for the
stakeholders

 Could also be the content of educational material or


information sites
Granularity of Information
 Just as important as the information content is the granularity
with which it is presented

 Understanding what level of detail stakeholders need is


critical

 Otherwise important information will be lost in information


overflow, or omitted by mistake
Identify Information Channels
 The final step is to understand how the information reaches
the stakeholders, and if this setup is optimal both to the
stakeholders and the testers

 Examples could be: test reports, mails, word of mouth,


meetings, wikis, presentations
Communication Platform
Attributes
 So what attributes are important to consider when setting up
a communication platform?

 Cost of providing information

 Cost of receiving information

 Information accurateness

 Speed

 Attractiveness
Communication Platform Risks

Setup and
maintenance
cost of the
Communication
Platform

Added gains of
having a
formalized
Communication
Platform
Conclusion
 The right information must reach the right stakeholders
through the right channels with the right granularity

 In a large enterprise this requires a conscious effort to


manage and must be done in a formalized manner

 Always beware of the cost of setting up and maintaining this


communication platform and compare it to the gains of
having it

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