HENRY HARVIN®

ANALYTICS
HENRY HARVIN®
EDUCATION
ACADEMY

CERTIFIED
BUSINESS ANALYTICS
PRACTITIONER (CBAP) COURSE
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY

WHAT IS BUSINESS ANALYTICS?

1
Business analytics (BA) refers to the skills, technologies, decision-making. BA can be used to automate and
practices that are useful for deriving the perceptions that optimize business processes. In other words, querying,
can be used for future business planning. It is a eld that is reporting and alert tools can answer questions such as
now applied across all domains and industries. Business what happened, how many, how often, where the
analytics is used by companies committed to data-driven problem is, and what actions are needed.

WHY BUSINESS ANALYTICS IS IMPORTANT?

2
Business analytics are a vital part of any business. creation of business analytics software and initiative
Business analytics in the current scenario is very platforms that source an organization’s data in order to
important. It has many benets. It can also be used to systematize some of these measures and pick out
calculate an entire company. In order to nd aws in meaningful visions. Business analytics are an essential
existing processes and focus on meaningful data that part of any business. Business analytics make up
will help an organization prepare for future growth and continuous improvement programs, a large portion of
challenges, Business analytics are performed. The decision support systems and many of the other
necessity for good business analytics has urged the techniques used to keep a business competitive.

WHAT CAN YOU DO WITH BUSINESS ANALYTICS?

3
Business Analytic tools are now vital to succeed in your Customer Relationship Management (CRM),Fraud
business and best part is that these tools can be connected Detection as Fraud is now an inescapable problem and can
on a single computer for small applications or in server come in various forms, Forecasting and Inventory
environments for enterprise-wide placements. Once they Management as Retailers are typically interested in
are up and running, business analysts and others with less predicting store-level or sector-level demand for inventory
specialized training can use them to produce reports, management purposes, Human Resource Department as
charts and web portals that track precise metrics in data Business Analytics is used by human resources (HR)
sets. Once you understand the business analytics you can departments to create a prole of their most successful
apply it to different scenarios such as to analyze Analytical employees and many other applications.
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
ABOUT THE COURSE

CURRICULUM
This course is carefully designed by domain experts in
5 modules that covers the best approaches and most
in-use practises for data measurement & analysis: 01
Module 01 – Introduction, Data & Analytics, Linear Regression DURATION/MODE
Module 02 – Logistic Regression 4-days/32-hours Classroom Based Training &
Module 03 – Decision Tree
Module 04 – Segmentation, Market Basket Analytics, 02 Certication Course leading to Professional Certication

Framework to solve analytics case studies

TOOLS LEARNED
Gain the Skill to Explore + Analyse + Solve Business
Problems using Analytics Tools: R & Advanced Excel.
03
LEARNING BASED OUTCOMES
Get hands-on experience in applying analytics tools
& techniques to real-world business problems
04 and understand Analytics-Based Decision Making
Thus, become a Data Driven Professional.
METHODOLOGY
Uses mixes of techniques aligned to a unique pedagogy
which is Goal-Centric & Action Oriented. Demonstrates
Business Case Studies using the statistical tools, exercises
& brainstorming using Adaptive Probing Methodology
05
along with classroom theories and learning videos TRAINER
Delivered by Senior Industry Professionals having

06 extensive experience of Marketing Analytics in

diverse domains & industries. These practitioners are
also Empanelled as subject matter experts
CERTIFICATION with Henry Harvin Analytics Academy
Distinguish your prole with global credential of 'Certied
Business Analytics Practitioner' and showcase expertise
by using the Hallmark of CBAP next to your name. For
example: Mr.Rahul Bansal (CBAP)
07
CONTENT
Get 24 x 7 access to Henry Harvin’s Hybrid LMS
platform (App / Mobile App-based) with Abundant
08 Content on Business Analytics including Courseware
(PPT / PDF), data, case studies, articles, books, videos,
Startup Focused Outcomes examples, presentations, resource library & related more
Helps in laying the foundation to Build a Startup in one
of the most rewards eld of today. Additionally, can help
support an existing startup with High ROI 09
JOB ORIENTED OUTCOMES
Fill the Void of Talent Shortage in Analytics Domain by
10 becoming eligible for thousands of High Paying Jobs
in India & Abroad with an upgraded prole through
this skill & certication. Additionally, Get Promoted
from your current position with added skill set
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
COURSE CURRICULUM

MODULE 1 Case Study – A leading Insurance company in US

would like to hire a Business analytics consultant to
help predict claim losses.
Introduction
Ÿ What is Analytics Ÿ Understanding Data using R
Ÿ Types of Analytics Uni-variate analysis
Ÿ Business meets Analytics Bi-variate analysis
Ÿ Organisations using Business Analytics Ÿ Best t line – regression
Ÿ R-square, Adjusted R-square concept
Data & Analytics Ÿ Test vs. Train datasets ( concept )
A.Data Collection & Data Understanding – Basics Ÿ Running the regression in R
Ÿ Data Dictionary Ÿ Linear Equation & signicant variables
Ÿ Assumptions of Linear Regression
Ÿ Data types
Ÿ Testing Multi-collinearity
Ÿ Data Handling
Ÿ Heteroskedasticity
Outlier Treatment
Handling Missing Values Use R , to help regress claim amount with various
Dummy Vars Business factors to give the required business
recommendations and information in the given case
B.Business Data using - Excel study.
Relate to Business factors with claims and how Linear
MS Excel Functions regression is important tool for Business analytics.
Pivot Tables
MS Excel Charts
MODULE 2
Case Study: Help Client to identify revenue/prot in
different regions and help & give recommendations Logistic Regression
Ÿ Classication techniques & business problems
Ÿ Intro to Logistic Regression models
C.R Programming Why Logistic vs. Linear models
R-studio Odds Ratio
Understanding Basics Probability of an event
Packages in R Applications of Logistic regression models
Swirl R
Summarise & slice data Case Study – Help client predict which customer would
churn. Associate a probability with each customer to
Case Study – Help cleanse the data to help Business predict the churn.
manager compare the performance of sales team in
different location Ÿ Generalized Linear models using R
Ÿ Shortlist the signicant variables
Linear Regression
Ÿ Test vs. Train data sets
Ÿ What is regression?
Ÿ Introduction to Linear Regression
Ÿ Validation of the model – Confusion matrix
Ÿ Applications & examples from the Business world Evaluate the model and give business
recommendations.
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
COURSE CURRICULUM

MODULE 3 MODULE 4
Decision Tree – Segmentation
Introduction A.K-Means
Applications & industry examples Ÿ Business analytics & unsupervised techniques
Ÿ Why and Where to use Clustering
Types of Decision Tree ( CART & CHAID )
Ÿ Clustering methods and examples
Splitting Algorithms
Ÿ K-means Clustering Algorithm
K-means – Cluster the given set of vendor base
Case Study – Understand the various factors interacting at to help in segmentation and identify different
a point of sales on an acquired merchant / shop for Mobile procuring strategies for each cluster
wallet. Use the model to predict Sales in order to acquire Practice the k-means using R codes
the merchant.
Ÿ R-code B.RFM- Recency Frequency Monetary models
Ÿ Interpretation Identify differences in behaviour of
Ÿ Final o/p Online shoppers
I n-store shoppers
Case Study – Help the client team to understand customer Multi-channel shoppers
satisfaction scores using NPS data from 3rd party survey.
Ÿ R-code Market Basket Analytics
Ÿ Interpretation Ÿ Intro to the Basics
Ÿ Final o/p Ÿ Applications
Ÿ Algorithm
Case Study – E-Retailer selling multiple products wants to
METHODOLOGY devise recommendations on website
R-code
Interpretation
Final o/p
Ÿ The program is a global standard offering that uses Framework to solve analytics case studies
mixes of techniques aligned to a unique pedagogy CRISP – DM & other known frameworks
which is Goal-Centric & Action Oriented
Ÿ Includes classroom theory, learning videos, Ÿ Real-life case studies using the statistical tools
demonstration of statistical tools like Advanced demonstrated, exercises and brainstorming using
Excel & R programming. adaptive probing methodology

FOR WHOM

Ÿ Working professionals with roles in following Ÿ IT & Non-IT Professionals willing to Switch to
Domains: Marketing, Finance, HR, Operations, IT, Analytics Domain
Research & Development, Engineering and related Ÿ Individuals aspiring to get Exposure to practical
more applications of tool-based business analytics
Ÿ Students (MBA/PGDM, Engineering, B.Com, BBA, Ÿ Individuals working in the following Industries:
BA) who want to develop their career in analytics healthcare, logistics, aviation, banking, IT/ITeS,
Ÿ Executives and senior managers who are willing to use banking, nance, treasury, defense research, telecom,
the large database of customer information available & brewery, heavy machinery, marketing, automobile,
are at a position to make Critical Business Decisions pharmaceutical, FMCG, outsourcing, seaways,
to inuence the revenue prospects of the organisation marine, packaging, hospitality and many more
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
#10 LEARNING BENEFITS

Explore+Analyse+Solve
Business Problems using
Analytics Tools like R &
Advanced Excel. 01
Understand 'What' & 'How'

02 aspects of Data Collection

Get insights from Industry

Best Practices for Data
Measurement & Analysis 03 Communicate Business

04 Objectives in a focused
manner with data analysts
& help evaluate results of
data analysis better
Develop Goal Oriented
Business Strategies
05 Gain Full View of Customers
across Different Channels by

06 Accessing+Integrating+Anal
ysing Customer Data through
Multiple Sources & Engage
Customers in Real Time
Understand Afnity of
Product by Analyzing
Transactional data 07
08 Understand Analytics-Based
Financial Decision Making
to drive company's ROI

Take Actionable Data

Driven Decisions to
increase market share 09 Helps with Adjusting to

10 Macro Changes with

predictive models

10
According to a 2015 MIT Sloan Management Review, 40 percent of the companies surveyed were
struggling to nd and retain the data analytics talent (Source: Cio.com)
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
#10 CAREER BENEFITS

Become Eligible for analytics

jobs demanding background 1

Open doors to Job Opportunities

Abroad demanding specialization
2
Fill the void of thousands of
untapped High-Paying Jobs in 3
analytics with Talent Shortage

Get Promoted in your current

prole with most in-demand skill
4
Distinguish your prole from
peers during Job Interviews 5
Earn a Rewarding Certication-
'Certied Business Analytics
Practitioner' (CBAP) 6
Upgrade your biz card with Hallmark of
Global Credential-CBAP Professional
added next to your name 7
Improve your CV & Linkedin Prole
with professional development 8

Support your Startup with high ROI 9

Build a Startup in one of the most
rewarding elds of today- Analytics ! 10

International Data Corporation (IDC) predicts a need by 2018 for 181,000 people with deep
analytical skills, and a requirement 5x that number for jobs with the need for data management &
interpretation skills. (Source: Business.com)
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
ACADEMY
EDUCATION

About Henry Harvin Education ®

About Henry Harvin®
ANALYTICS ACADEMY
As a competency and career development organisation, Henry Harvin Analytics Academy has been setup with an
®

Henry Harvin Education develops, enhances and promotes

®
objective to upskill the current technology and
select skill-sets those are deemed essential of changing management workforce with in-demand analytics
times. Embedding ‘Value Creation’ at the core of its vision, skillset. These skills are imparted through action oriented
Henry Harvin Education partners with best in industry
®
learning solutions that are carefully handcrafted by
organisations and empanels domain experts to transform subject matter exper ts with extensive industry
careers of diverse audience from industry and academia by experience. These learning solutions are delivered using
harnessing the power of skill-centic training programs. our unique goal-centric pedagogy by select professionals
These programs are carefully handcrafted to deliver from leading organizations those also empanelled as
tangible output for its learners by creating a distinguished domain experts with the academy. This enables the
biosphere of latest learning technologies, effective content academy in achieving its goal of empowering aspiring
and experienced trainers.Henry Harvin Education is
®
analytics professionals to reach their full professional
inspired by contributions of Mr.Henry Dunster (First potential. Henry Harvin Analytics Academy aims to
®

President of America’s Oldest University) to the education function in its outreach geographies and generate 50,000
industry which sustain for over 400 years. employable analytics professionals till 2020 !

henryharvin.com +91 9015266266

info@henryharvin.com +91 9599914134