Policy Gudlines 2019-20
Policy Gudlines 2019-20
Policy Gudlines 2019-20
We enclose the “Policy guidelines of the Bank” for 2019 -20. We hope the
budgets for Branch Managers are settled by now and all have plunged into
business.
02. We advise you to have a thorough reading of enclosed guidelines and make
it a beacon in your path to achieve set targets.
03. We advise you to keep text of guidelines on the desktop of the systems
at all the branches for your ready reference.
04. Please bring the contents of this circular /policy guidelines to the notice of
all the staff members working in the branches /office for meticulous
compliance.
We, taking into account the growth achieved during the year 2018 -19, and also
the concerns, set ourselves the following targets:
a) Deposits:
Branches should focus on expansion of customer base right from
beginning of the financial year. Opening of 200 new S.B. accounts with
adequate balances shall continue to be the monthly target for Office
Assistants.
In this financial year, we also aim at improving Recurring Deposit
accounts. Targets for opening of RD accounts will be advised separately.
Mobilization of CASA deposits is top-priority for the bank and bank as
whole should achieve 45% CASA ratio by 31/03/2020.
The best CASA percentage during 2018-19 shall be the base for the
regions and it shall grow progressively.
Branches with CASA ratio, lower to the Region’s average should be
monitored directly by Regional Manager.
Bulk deposits shall be discouraged and the Bank’s policy of not offering
preferential rate of interest on bulk deposits shall continue.
The Branch Managers / Chief Managers of NRI/NRE specified branches
should draw a plan to pick up the momentum under this scheme, as
simplified transfer of funds has been put in place.
b) Advances & NPA management:
The first and foremost policy for this year is “Advances Portfolio
Diversification”. Flow of credit to thrust areas such as Agri. Investment
Credit, Home Loans, GPAB Term Loans, Gold Loans, SME, Project finance,
Produce Marketing Loans etc., should be scaled up.
Every branch should aim to achieve the budgetary targets month-on-
month basis
Credit processing centres viz RASMECCC/AMH should ensure strict
adherence to “Turn Around Time” and achieve the targets given.
Marketing of the products should be given high importance by conducting
Door to Door Campaigns, Loan Melas, Society connect programmes, Office
Connect programmes, Dealer Meets, Builder Meets, Trader Meets etc.
Each Branch should aim to achieve a minimum of 85% score in Advances
and NPA areas in RFIA.
Bank aims at achieving a minimum growth of 60% in Home Loan portfolio
this year
Investment Credit to High tech Agri and Agri Allied sectors to grow by
100% this year.
Gold Loan portfolio to grow by 100% during the current financial year
Share of secured advances to incremental advances growth to be a
minimum of 60%
Advances to SME sector to grow by 80% in 2019-20
High level of transparency to be ensured in dealing with advance
customers. Bank charges and other terms and conditions related to
advances should be informed well in advance to the customers and take
their consent.
Participation in various Central/State Government sponsored credit
linkage programmes with due diligence.
Strict Adherence to Bank’s system and procedures in every advance
related dealing.
Reduction in NPA by 25% over March 2019
Bank set a recovery target of 30% in AUCA balances held in the books as
on 31.03.2019
All Branches should be under “Green Category”under Risk Management
Time Barred Documents and Missing Documents are identified as ZERO
TOLERANCE AREAS
c) Profitability:
The following are the guiding principles to improve profitability-
Each branch/office should strive for 10% reduction in operating expenses
over the previous financial year
A target of 20% growth in Other Income (commission & miscellaneous) is
set for this financial year. Therefore, the branches should focus on non-
fund business, cross selling etc.
Diversification of Advances to high yielding portfolio
Reduction of NPAs and recovery in AUCA accounts.
d) BANKING TECHNOLOGY – IT IMPLEMENTATION ROAD MAP FOR 2019-
20
Bank migrated its banking operations on to the Core Banking Solutions (CBS)
platform in November 2009. Since then the CBS platform has been continuously
being customized and adapted to the requirements of the bank. A number of
technology enabled products and services have been added and enabled. With
this the bank’s business grew immensely as technology has evolved new synergy
in delivery of banking services to its customers.
2. New innovations and trends keep evolving in banking technology, to face the
stiff competition from the new generation banks, to attract new business and
retain the existing customers it is proposed to implement the following new
initiatives in 2019-20
A. New Services:
ii. Aadhaar Pay: Approvals for Merchant acquiring business (MAB) would be
obtained in order to provide business customers of our bank with Aadhaar
Pay facility. This would be a cost effective solution which can be used on
the smart phone of the customer.
iii. Pass Book Printing Kiosk: In order to reduce rush at cash counters
from customers who want to update their pass books pass book printing
kiosk would be introduced. The pass book printer kiosk would be self-
service kiosk using which the customers pass book can be updated
without waiting for their turn in the queue at the cash counters.
vi. Issuance of ATM debit cards: Targeting issue of 6 lakh Rupay debit
cards during the financial year 2019-20 to increase the card base of the
bank.
vii. Installation of ATM and Cash Recycler Machines: To provide take up
installation of ATMs and Cash recyclers where ever possible to minimize
cash movement between branches.
ix. NACH Sponsor Bank: For funds transfer through NACH manual
mandates are being obtained from customers at branches. In order to
provide the bank customers an easy means for exercising their option for
ACH credits & debits it is proposed to intro duce e-mandates, which would
enable the borrower to provide his mandate through mobile banking,
internet banking etc.
E. GENERAL BANKING
18. HR matters:
VACATION POLICY
The Policy has been introduced in the Bank as a prudent risk mitigation and
preventive vigilance measure on 02 nd November 2018 to ensure the necessity for
constant improvement of prudent risk containment measures in the Bank & for
increasing the efficiency/productivity and for mitigating risk of fraud. It is the
responsibility of the Controller to comply with the policy.
MANDATORY LEARNING
Mandatory Learning was introduced in the Bank which is specified, well-defined,
measurable, objective parameter incorporated in the AARF to impart
transparency and the urge to perform among the staff aiding them in their skill
development and growth. The consequent growth of RRB will brighten their
career and pecuniary prospects.
Bank branches have been the targets of burglary attempts .All laid down security
and protective measures are required to strictly comply with.
The major measures are as under:
Proper liaison with police and revenue authorities should be ensured.
Night patrolling at the branches by the police or Revenue personnel should
be ensured
Beat book must be maintained at the branches with noting.
All branches should have one entrance only and arrangements are to be
made to close the additional entrances closed on permanent basis.
Iron grills should invariably be arranged to main entrance, safe room and
locker room.
Cash safes, jewel safes and the safe rooms should always be held under
double locking system.
Cash withdrawals from the safe should be depending upon the
requirement. At no stage the entire cash should be drawer from the vault.
CCTV/Burglary alarms should be ensured to be in working condition.
Though the Bank’s surveillance mechanism is monitored from a centrally
located center under Central Monitoring System (CMS), the Branch
Managers should from time to time, check effective functioning of the
CCTV and burglary alarm systems at the branch.
i) KNOW YOUR BRANCH: Know your Branch booklet is the master document of
the branch .It should be updated in all aspects and maintenance in total should
be ensured by Regional Managers.
ii) KYC UPDATION: The Policy of the Bank is 100% KYC COMPLIANCE AT ANY
TIME. No account should be opened without KYC compliance.
iii) ADHAAR SEEDING: We call upon all the operating staff to take all measures
to create awareness amongst all our esteemed customers to get their AADHAR
details seeded / updated. Please note that such seeding / updation must be
taken up at the written request of the customer, without fail
ziv) RECORD RETENTION/SHREDDING OF OLD RECORDS: Record retention
and shredding of old records should be ensured as per the extant policy
/instructions.
v) CUSTOMER SERVICE: All our core parameters are “Customer Centered” and
he/she continues to occupy pivotal role in the affairs of the Bank. All comfort
should be favour to the customer and following are the IT enabled initiatives for
customers.
vi) COMPLAINTS REDRESSAL: In recent times many complaints are being
received on our scant attention towards customers by front line staff. This
should be curtailed forthwith. This area is very sensitive and we are answerable
to many agencies like sponsor bank, NABARD, Govt of India , Ombudsman (RBI)
etc.
vi) BRANCH AMBIENCE AND CLEANLINESS
The upkeep of the branch ambience and cleanliness are very important. The
customers who visit the branch should feel pleasant and comfortable .Branch
Manager, Regional Managers should take more than ordinary care that the
proper seating arrangements, fans, drinking water arrangements etc., are
ensured. The Regional Managers /Branch Managers should ensure that Branch
name board, timings board, way board (wherever necessary),other mandatory
notice boards etc., are arranged. Display of important boards in the Banking Hall
need to be ensured viz. service charges, various products both deposits/
Advances, Interest rates etc.,
vii) CUSTOMERS MEET
Customers meet, as per the laid down instructions should be conducted on 15 th
of every month (the next day if 15 th is a holiday) without fail. The valuable
suggestions of the customers should be minuted and forwarded to controlling
authorities with comments and observations. Field staff should attend the VO
meetings conducted every month and educate SHGs to switch over to income
generating activities.
viii) Locker Occupancy
a. It is our endeavor to improve the occupancy ratio to 95%. Measures to be
taken to improve the occupancy by displaying the Banners with our
competitive rents. You are advised to focus on rent recovery, wherever it
is in arrears, and focus on 3 years advance rent recovery in the form
STDR.
b. All the lockers should be mapped in CBS module , while mapping every
care should be taken with regard to the status of lockers . Either the
status should be in “Active” or in “available” .The status like” cut open”,
“Closed “ are only temporary . Therefore take appropriate steps to convert
them to Active or available category.
c. The quality of the customers holding lockers should be improved, by
suitable educating and counseling processes. The Bank should not face
any problem in running the rent recovery programme at the beginning of
the financial year.
22. Vigilance & DP Department
i. Preventive Vigilance Committee Meetings - All the branches having
aggregate business of Rs. 10 Crores and above are required to conduct PVC
meetings. The preventive vigilance committee comprising of all permanent staff
members, should meet at quarterly intervals to review the level of adherence to
systems and procedures at the branch and initiate necessary steps to rectify
immediately any deviations / irregularities noticed, to prevent the occurrence of
frauds at the branch. The branches should reco rd the deliberations in a register
named “PVC Meetings Minutes Register” duly signed by all the members who
have attended the meeting and send a copy of minutes of the meeting to the
Regional Office concerned on the same day.
ii. Surprise Checks of Single Officer Branches by Neighboring Branch
Managers - All the Regional Offices to arrange for conducting of surprise checks
of single officer branches once in a quarter by one of the neighboring Branch
Managers. The reports of such checks conducted should be monitored and
examined by the Regional Managers, so as to take necessary correcting
measures wherever necessary. Month wise progress reports are to be submitted
to Head Office for placing the information before the Board.
The V & DP department at the Head Office will identify the branches that are
subjected to surprise in each region month wise and communicate to the
Regional Offices concerned for their meticulous compliance. The Regional Offices
should arrange to conduct surprise visits as per schedule and month wise
progress reports are to be submitted to Head Office for placing before the Board
together with the irregularities observed, if any.
The Chief Manager (V&DP) along with the Desk Officer has been conducting
surprise visits of certain branches and also Preventive Vigilance Committee
meetings there at.
F. FINANCIAL INCLUSION
FINANCIAL INCLUSION POLICY FOR 2019-20
Pradhan Mantri Jan Dhan Yojana (PMJDY) :
Activation of accounts:
Bank policy is to ensure that all these accounts are funded with some balances
to activate inactive accounts and to ensure funding of the balances to increase
CASA deposits.
Bank policy is to cover all the eligible customers under social security schemes.
Each Rural branch to conduct two camps per month, one on Going Digital
and one for Target groups viz., School students, Farmers, Small
entrepreneurs, SHGs and Senior citizens.
Quiz Competition
This year bank has set policy of conducting Quiz competition for target groups
(School children, SHGs, MSMEs, Farmers, Old age people). Periodical quiz
competition will be conducted to increase knowledge levels of the people and to
bring further awareness on financial literacy/Digital transactions.