Business Economics Notes For KTU Students
Business Economics Notes For KTU Students
Business Economics Notes For KTU Students
BUSSINESS ECONOMICS
NOTES
ABDU SAMAD M.
ROLL NO 01 - CSE S3
Business Economics
Module - I
Business Economics
Business Economics, also called Managerial Economics, is the application of
economic theory and methodology to business. Decision making means the
process of selecting one out of two or more alternative courses of action. The
question of choice arises because the basic resources such as capital, land,
labour and management are limited and can be employed in alternative uses.
The decision-making function thus becomes one of making choice and taking
decisions that will provide the most efficient means of attaining a desired end,
say, profit maximization.
Scope of Business Economics
As regards the scope of business economics, no uniformity of views exists
among various authors. However, the following aspects are said to generally fall
under business economics.
1. Demand Analysis and Forecasting
2. Cost and production Analysis.
3. Pricing Decisions, policies and practices.
4. Profit Management.
5. Capital Management.
These various aspects are also considered to be comprising the subject matter
of business economic.
Relevance of Business Economics
The significance of business economics can be discussed as under:
1. Business economics is concerned with those aspects of traditional
economics which are relevant for business decision making in real life.
These are adapted or modified with a view to enable the manager take
better decisions. Thus, business economic accomplishes the objective of
building a suitable tool kit from traditional economics.
2. It also incorporates useful ideas from other disciplines such as psychology,
sociology, etc. If they are found relevant to decision making. In fact,
business economics takes the help of other disciplines having a bearing on
the business decisions in relation various explicit and implicit constraints
subject to which resource allocation is to be optimized.
3. Business economics helps in reaching a variety of business decisions in a
complicated environment. Certain examples are
Scarcity
Scarcity (also called paucity) is the fundamental economic problem of having
seemingly unlimited human wants in a world of limited resources. It states that
society has insufficient productive resources to fulfill all human wants and
needs.
Choice
Given that resources are limited, producers and consumers have to make
choices between competing alternatives. All economic decisions involve making
choices. Individuals must choose how best to use their skill and effort, firms
must choose how best to use their workers and machinery, and governments
must choose how best to use taxpayer's money.
Resource Allocation
It is the apportionment of productive assets among different uses. In free-
enterprise systems, the price system is the primary mechanism through which
resources are distributed among the uses most desired by consumers. In
planned economies and in the public sectors of mixed economies, the decisions
regarding resource distribution are political.
Opportunity Cost
The opportunity cost of an item is what you give up to get that item. When
making any decision, decision makers should be aware of the opportunity costs
that accompany each possible action. In fact, they usually are. College athletes
who can earn millions if they drop out of school and play professional sports are
well aware that their opportunity cost of college is very high. It is not surprising
that they often decide that the benefit of a college education is not worth the
cost.
Marginal Analysis - Cardinal Approach
The Cardinal Approach to the theory of consumer behaviour is based upon the
concept of utility. It assumes that utility is capable of measurement. It can be
added, subtracted, multiplied, and so on. Utility is the measure of satisfaction
from a specific product. Fisher has used the term? Util? as a measure of utility.
Thus in terms of cardinal approach it can be said that one gets from a cup of tea
5 utils, from a cup of coffee 10 utils, and from a biscuit 15 utils worth of utility.
(1) Utility is Subjective
(2) Utility is Relative
(3) Utility and usefulness
(4) Utility and Morality
Initial Utility
The utility derived from the first unit of a commodity is called initial utility
Total Utility
Total utility is the sum of utility derived from different units of a commodity
consumed by a household.
Marginal Utility
Marginal Utility is the utility derived from the additional unit of a commodity
consumed. The change that takes place in the total utility by the consumption of
an additional unit of a commodity is called marginal utility.
MU nth = TU n- TU n-1
Eg:
Module – II
Demand
Demand is the quantity of any goods or services is the amount of the good that
buyers are willing and able to purchase.
Factors Affecting Demand
(1) Income
(2) Prices of Related Goods
(3) Tastes
(4) Expectations
(5) Number of Buyers
Law of Demand
Other things equal, when the price of a good rises, the quantity demanded of
the good falls, and when the price falls, the quantity demanded rises.
Supply
It is the amount of a goods and services that sellers are willing and able to sell.
Factors Affecting Supply
(1) Input Prices
(2) Technology of processing
(3) Expectations
(4) Number of Sellers
Law of Supply
Other things equal, when the price of a good rises, the quantity supplied of the
good also rises, and when the price falls, the quantity supplied falls as well.
Price Elasticity of Demand
Price elasticity of demand is generally defined as the responsiveness or
sensitiveness of demand for a commodity to the changes in its price. More
precisely, elasticity of demand is the percentage changes in demand as a result
of one per cent in the price of the commodity.
Percentage change in quantity demanded
e p=
Percentage change in price
1 2 3 4 5 6 7 8
Q TFC TVC TC AFC AVC ATC M
0 100 0 100 - - - -
1 100 25 125 100 125 125 25
2 100 40 140 50 20 70 15
3 100 50 150 33.3 16.6 50 10
4 106 60 160 25 15 40 10
5 100 80 180 20 16 36 20
6 100 110 210 16.7 18.3 35 30
7 100 150 250 14.3 21.4 35.7 40
8 100 300 400 12.5 37.5 50 150
9 100 500 600 11.1 55.6 66.7 200
10 100 900 1000 10.0 90 100 400
Cost Curves
I n economics, a cost curve is a graph of the costs of production as a function of
total quantity produced. In a free market economy, productively efficient firms
use these curves to find the optimal point of production (minimizing cost), and
profit maximizing firms can use them to decide output quantities to achieve
those aims.
Shut down Point
At point where the firm is covering its minimum average variable cost. But at
this point no part of fixed cost is being covered. Therefore, the loss of firm is
equivalent to total fixed cost, where level of output the point is known as “shut
down point”.
Short Run and Long Run Costs
Economist usually distinguish between short run and long run costs on the basis
of functional or operational time period in production activity. The short run
costs are operating costs associated with the change in output. In the short run,
the production function contains a set of fixed factor input and a set of variable
inputs. Short run costs vary in relation to the variation in the variable input
component only. The long run costs are the operating costs associated with the
changing scale of output and the alteration in the size of plant. In the long run
production function all the factor inputs are variable. Their costs are the long
run costs.
Break-even Analysis
The break - even analysis (BEA) has considerable significance for economic
research, business decision making company management, investment analysis
and public policy. Break even analysis is an important technique to trace the
relationship between cost, revenue and profits at the varying levels of output or
sales. In BEA, the break-even point is located at that level of output or sales at
which the net income or profit is zero. At this point total cost is equal to total
revenue. Hence the break -even point is the no profit no loss point. However
the object or the BEA is not just to determine the break - even point (BEP), but
to understand the financial relationship among cost, revenue and the rate of
output .It is also called cost -volume - profit analysis
Eg:
Perfect Competition
Perfect competition is a market system characterized by many different buyers
and sellers. In the classic theoretical definition of perfect competition, there are
an infinite number of buyers and sellers. With so many market players, it is
impossible for any one participant to alter the prevailing price in the market. If
they attempt to do so, buyers and sellers have infinite alternatives to pursue.
Monopoly
A monopoly is the exact opposite form of market system as perfect
competition. In a pure monopoly, there is only one producer of a particular
good or service, and generally no reasonable substitute. In such a market
system, the monopolist is able to charge whatever price they wish due to the
absence of competition, but their overall revenue will be limited by the ability or
willingness of customers to pay their price.
Oligopoly
An oligopoly is similar in many ways to a monopoly. The primary difference is
that rather than having only one producer of a good or service, there are a
handful of producers, or at least a handful of producers that make up a
dominant majority of the production in the market system.
Monopolistic Competition
Monopolistic competition is a type of market system combining elements of a
monopoly and perfect competition. Like a perfectly competitive market system,
there are numerous competitors in the market. The difference is that each
competitor is sufficiently differentiated from the others that some can charge
greater prices than a perfectly competitive firm. An example of monopolistic
competition is the market for music. While there are many artists, each artist is
different and is not perfectly substitutable with another artist.
Subdivisions of Oligopoly – Cartels & Collusions
A cartel is a group of firms that jointly decide on prices and/or quantities and
then try to enforce this decision.
A cartel typically works by raising prices above some competitive or Cournot
level. Because of this, the individual member of the cartel has an incentive to
raise their production levels above their quota.
Module – IV
Circular Flow of Income
Figure presents a visual model of the economy called a circular-flow diagram. In
this model, the economy is simplified to include only two types of decision
makers—firms and households. Firms produce goods and services using inputs,
such as labor, land, and capital (buildings and machines). These inputs are called
the factors of production. Households own the factors of production and
consume all the goods and services that the firms produce.
Simplified or Two Sector Model of Circular flow of income
National Income
It is the net output of commodities and services flowing during the year from
the country’s productive system in the hands of the ultimate consumers. Or
National income is the total money value of all final goods and services
produced in an economy of a country during a specific duration of time,
generally an economic year.
Concepts of National Income – Gross Domestic Product
GDP is the total value of goods and services produced within the country during
a year. This is calculated at market prices and is known as GDP at market prices.
It is the internal contribution in national income
Concepts of National Income – Gross National Product
Gross national product (GNP) is a broad measure of a nation's total economic
activity. GNP is the value of all finished goods and services produced in a
country in one year by its nationals.
GNP = GDP + Income from abroad
Measurement Methods of National Income
1. Product Method
In this method, national income is measured as a flow of goods and services.
We calculate money value of all final goods and services produced in an
economy during a year. Final goods here refer to those goods which are
directly consumed and not used in further production process.
To avoid the problem of double counting we can use the value-addition
method in which not the whole value of a commodity but value-addition (i.e.
value of final good value of intermediate good) at each stage of production is
calculated and these are summed up to arrive at GDP
The money value is calculated at market prices so sum-total is the GDP at
market prices. GDP at market price can be converted into by methods
discussed earlier.
2. Income Method
Under this method, national income is measured as a flow of factor incomes.
There are generally four factors of production labour, capital, land and
entrepreneurship. Labour gets wages and salaries, capital gets interest, land
gets rent and entrepreneurship gets profit as their remuneration.
Besides, there are some self-employed persons who employ their own labour
and capital such as doctors, advocates, CAs, etc. Their income is called mixed
income. The sum-total of all these factor incomes is called NDP at factor
costs.
3. Expenditure Method
In this method, national income is measured as a flow of expenditure. GDP is
sum-total of private consumption expenditure. Government consumption
expenditure, gross capital formation (Government and private) and net
exports (Export-Import).
GDP by expenditure method includes:
(1) Consumer expenditure on services and durable and non-durable goods
(2) Investment in fixed capital such as residential and non-residential
building, machinery, and inventories (I),
(3) Government expenditure on final goods and services (G),
(4) Export of goods and services produced by the people of country (X),
(5) Less imports (M). That part of consumption, investment and
government expenditure which is spent on imports is subtracted from
GDP. Similarly, any imported component, such as raw materials, which is
used in the manufacture of export goods, is also excluded.
Thus GDP by expenditure method at market prices = C+ I + G + (X – M),
where (X-M) is net export which can be positive or negative.
Inflation
Inflation is a sustained increase in the general price level of goods and
services in an economy over a period of time. When the price level rises, each
unit of currency buys fewer goods and services.
Deflation
Deflation is a decrease in the general price level of goods and services.
Deflation occurs when the inflation rate falls below 0% (a negative inflation
rate). ... Deflation is distinct from disinflation, a slow-down in the inflation
rate, i.e. when inflation declines to a lower rate but is still positive.
Trade-Cycle
A trade cycle is composed of periods of Good Trade, characterized by rising
prices and low unemployment percentages, shifting with periods of bad trade
characterized by falling prices and high unemployment percentages.
A full trade cycle has got four phases: (i) Recovery, (ii) Boom, (iii) Recession,
and (iv) depression. The upward phase of a trade cycle or prosperity is
divided into two stages—recovery and boom, and the downward phase of a
trade cycle is also divided into two stages—recession and depression.
Money
The term money is used specifically to refer to currency, which is, in most
cases, not an individual's only source of wealth or assets. In most economies,
this currency is in the form of paper bills and metal coins that the
government has created, but technically anything can serve as money as long
as it possesses three important properties:
The item serves as a medium of exchange. In order for an item to be
considered money, it must be widely accepted as payment for goods
and services. In this way, money creates efficiency because it
eliminates uncertainty regarding what is going to be accepted as
payment by various businesses.
The item serves as a unit of account. In order for an item to be
considered money, it must be the unit that prices, bank balances,
etc. are reported in. Having a consistent unit of account creates
efficiency since it would be pretty confusing to have the price of
bread quoted as a number of fish, the price of fish quoted in terms of
t-shirts, and so on.
The item serves as a store of value. In order for an item to be
considered money, it has to (to a reasonable degree) hold its
purchasing power over time. This feature of money adds to efficiency
because it gives producers and consumers flexibility in the timing of
purchases and sales, eliminating the need to immediately trade one's
income for goods and services.
Quantity Theory of Money
It is a theory asserting that the quantity of money available determines the price
level and that the growth rate in the quantity of money available determines
the inflation rate
Fischer’s Equation
It estimates the relationship between nominal and real interest rates under
inflation.
Letting r denote the real interest rate, i denote the nominal interest rate, and let
π denote the inflation rate, the Fisher equation is:
I=r+π
Cambridge equation
It attempts to express a relationship among the amount of goods produced, the
price level, amounts of money, and how money moves.
Assuming that the economy is at equilibrium Y is exogenous, and k is fixed in
the short run, the Cambridge equation is equivalent to the equation of
exchange with velocity equal to the inverse of k:
𝟏
I.e. , M = 𝑷𝒀
𝒌
Module – V
Investment Analysis
Investment analysis, defined as the process of evaluating an investment for
profitability and risk, ultimately has the purpose of measuring how the given
investment is a good fit for a portfolio.
Capital budgeting
Capital budgeting, or investment appraisal, is the planning process used to
determine whether an organization's long term investments such as new
machinery, replacement of machinery, new plants, new products, and research
development projects are worth the funding of cash through the firm's
capitalization structure
NPV – Net Present Value
NPV is the acronym for net present value. Net present value is a calculation that
compares the amount invested today to the present value of the future cash
receipts from the investment. In other words, the amount invested is compared
to the future cash amounts after they are discounted by a specified rate of
return.
Module – VI