Kiran 18

MARKETING AND PR BROCHURE

 Kiran, the official college festival for K. C. College is a
National Level festival. It started off as a dream to bring
about in the society and has cultivated into one of the
most awaited college festivals in Maharashtra.

With 60 events with a footfall of 10,000 students from all

notable institutions from India. Kiran has become a brand.
The festival has been extremely successful in achieving it’s
vision of talent actualization through Youth Empowerment
and wishes to grow in the same pattern as it has by
bringing in new and better events.
 Blitzkrieg is the annual college festival conducted by Kishinchand Chellaram
College’s Department of Mass Media.
This time we aspire to take the level of this fest a notch higher by aligning it with
the college’s annual festival - Kiran.
Kiran Blitzkrieg 2018 aims to expand the horizons of it predecessors by
connecting Mass Media students from not just all over Mumbai but
India as a whole. We envision talents pan-India to unite at one single platform
wherein they could exchange, explore, experience and
enhance themselves.
With the help of our specialised workshops & media oriented competitions we
strive to make students industry-ready, by giving them a break
from drivers of today’s industry to the flag bearers of tomorrow.
● Even after being conducted at year’s gap, ● Sponsors :
Blitzkrieg 2017 SSL and SNL
proved to be a humongous success: Smaash
The Hindu
● Footfall : 6000 participants from 30 colleges across Red Fm
Mumbai ATKT.in

● The audience engagement of the festival is one of

● Celebrities : the
Ramesh Sippy finest Reach to Engagement ratio; i.e. 4:1.
Divya Dutta ● The fest is iconic for its transparency and creative
Eshan Shekhar recognition.
● Blitzkrieg has also been a milestone in pushing
Shezan Sheikh participants out of their comfort zone and setting
Tushar Lall new
Rahul Bose milestones of self discovery.
Boman Irani
Joule is the fest conducted by the department of BAF, BBI, BFM &
BMS of KC College, is now stepping into it's 5th instalment.
It had emerged from the enthralling spirit and enthusiasm of the
students of the B4 Department, and hence the name Joule, to
signify the ounces of energy filled in each and every student. The
motto of the department - From Academia to Industry stands tall
and high. The wheels of the industry churn brands every minute.
Therefore, we bring to you Kiran Joule, "The Big Brand Theory "
Everywhere we look, every screen, sign, accessory around us, we
see brands meticulously placed to sway our thoughts. We
connect to brands that we relate ourselves with. With a plethora
of events planned strategically, an exciting line up and a vibe that
will draw you towards it, Joule The Big Brand Theory aims at
setting a benchmark for college fests around the globe.
 Fiestron is a tech-cultural fest organised by the students of Tech club of K.C. College. It is a
celebration of technology through various forms. It aims to promote technology among the
masses, as well as to create a foundation of e-sports in the city as well as all over the country.
We the members of Tech Club, present to you a brand new platform to showcase your talents
in
our field. Fies-tron provides an enhanced platform for participants to compete like never
before.
So seize the opportunity of exploring yourself in Our Tech Territory.
Fiestron is an inter collegiate fest, so students of various colleges from all over the city come to
experience and enjoy this celebration of Technology.
This festival introduces students to the recent developments in the field of Computer Science
in
an exciting and interesting manner.
 Systematic Chaos is the unique culmination of vast inspiration combined with
strategic thinking and unbridled talent in the field of Information Technology. We
provide an exciting, competitive environment and a creative outlet of technology
for participants and spectators.
One of the most promising and thought-provoking events of the year, Systematic
Chaos is conducted by the IT deptartment of KC College. It has been providing a
powerful platform for growth and development in fields of coding, logic as well as
gaming since it's launch six years ago. It nurtures the bountiful talents and the
creativity of young pupils.
Systematic Chaos now being held under the aegis of Kiran, is poised to help
talented students to develop their skills on an international platform, through
technical and competitive gaming – one of the world's most emerging modes to
reach out to youth, holding mayhem in a methodical format just as the motto
simulates.
Kiran has created an uncompromised image when it comes to being unique and
giving the students every possible platform to come and express themselves

Innovations department at K. C. Kiran encourages the youth to speak

educates the youth about the societal up on the matters affected the
issues and their importance through society. Providing a platform for
well crafted events. “Youth Empowerment”.

Proshows at Kiran introduced the Externals department at Kiran

unique concept of a glow party to the bridges the gap between corporates
world of college festivals. Opening up and students through the medium of
numerous marketing opportunities. lucrative internships.
At the end, all the hardwork, all the energy and all the dedication eventually boils
down to the biggest party in Mumbai. The Proshows department at Kiran
organizes scintillating nights that showcases the best artists in town with the
members in the crowd running in thousands.

PREVIOUS APPEARANCES
Pranab Mukherjee Abhishek Bacchan
Prithviraj Chavan Kareena Kapoor Khan
K. Shankarnarayan Boman Irani
L. K. Advani Arun Jaithley
Anil Ambani Maneka Gandhi
Amitabh Bachhan Javed Akhtar
Vidya Balan Shabana Azmi
Aisha Takia Usha Thakkar
 TITLE SPONSOR 8,00,000/-
CO SPONSOR 6,00,000/-
POWERED BY 4,00,000/-
CO POWERED BY 2,50,000/-
ASSOCIATED BY 1,00,000/-
 ONE DAY PLAN - 7,000/-
TWO DAY PLAN - 12,000/-
FOUR DAY PLAN - 20,000/-
SIX DAY PLAN - 30,000/-
 PRINTING PARTNERS IS A SPECIALIZED
CATEGORY.
IF YOU APPLY TO TAKE UP ALL THE PRINTING
UNDER YOUR BARRIERS YOU WILL BE GIVEN A
TAG OF CO- SPONSOR.
IF YOU APPLY TO TAKE UP LIMITED PRINTED
UNDER YOUR BARRIERS YOU WILL BE GIVEN A
TAG OF POWERED BY.
IF YOU APPLY TO TAKE UP ASSOCIATED
PRINTING UNDER YOUR BARRIES YOU WILL BE
CONSIDERED AS ASSOCIATE PARTNERS
PLEASE NOTE THE CONDITIONS WILL BE COVERED AS PER THE GIVEN TAGS.
POPULARITY

Mumbai South (73%)

Mumbai Suburban (16%)

Navi Mumbai (11%)

PUBLICITY
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ON GROUND TELEVIISION
NEWSPAPER SOCIAL MEDIA
SOCIAL MEDIA EXPOSURE ONSITE INTERACTION SPACE

PRE-FEST EXPOSURE MAIN MEDIA EXPOSURE

CUSTOMIZED BENEFITS
VERBAL EXPOSURE
ONSITE EXPOSURE
NAMING RIGHTS
MEDIA BENEFITS
LOGO BENEFITS
EXTERNAL PR
THANK YOU