MM. Assnmnt Sec2.

INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH
Marketing Management Assignment

Topic – ITC
SECTION - 2
SUBMITTED TO;SUBMITTED BY;

Prof.Madhukar.K Saxena SHIKHA SHARMA
NILESH TRIPATHI
SOMYA JAIN
VAISHALI CHOITHANI
VIKENDRA BAGHEL
INTRODUCTION
ITC is one of India's foremost private sectors companies with a

market capitalization of nearly US $ 15 billion and a turnover of over
US $ 4.75 billion. ITC is rated among
theWorld's Best Big Companies, Asia's 'Fab 50' and the World's most
ReputableCompanies by Forbes magazine, among
India's Most Respected Companies by BusinessWorld and among
India's Most Valuable Companies by Business Today. ITC
also ranksamong India's top 10 `Most Valuable (Company) Brands',
in a study conducted by BrandFinance and published by the
Economic Times.
 One of India’s most Admired and Valuable companies.

-Market Capitalisation: ~Rs. 3.5 lakh crores
 A US$ 10 billion enterprise by Gross Sales Value.

-59% of Net Revenue from non‐Cigarette segments
 Leading Fast Moving Consumer Goods (FMCG) marketer

in India
‐Established 25 world‐class mother brands within a short span of
time
 10 year Value Addition ~ Rs. 3.1 lakh crores (US$ 55

billion).
‐Among the top tax payers in the country
 ITC & its Group Companies employ over 32,000 people
directly; Sustainable development models and value chains
have supported creation of ~6 million sustainable livelihoods
 A global exemplar in sustainable business practices

‐ Only enterprise in the world of comparable dimensions to have
achieved and sustained the 3 key global indices of
environmental sustainability of being 'water positive' (for 16
years), 'carbon positive' (for 13 years), and 'solid waste recycling
positive' (for 11 years)
VISION
Sustain ITC’s position as one of India’s most valuable corporations
through world class performance, creating growing value for the
Indian economy and the company’s stakeholders.
MISSION
To enhance the wealth generating capability of the enterprise in a
globalizing environment delivering superior and sustainable
stakeholder value.
ITC’s Business Portfolio
Cigarettes Foods
Personal Care
Lifestyle Retailing Education & Stationery

Matches and incense sticks
Hotels Paperboards & Packaging

Agri Business
Information Technology
MARKETING STRATEGY
MIS REPORT
1. Product
ITC is one of India's foremost private sectors companies with a

market capitalization of nearly US $ 15 billion and a turnover of over
US $ 4.75 billion. ITC is rated among
theWorld's Best Big Companies, Asia's 'Fab 50' and the World's most
ReputableCompanies by Forbes magazine, among
India's Most Respected Companies by BusinessWorld and among
India's Most Valuable Companies by Business Today. ITC
also ranksamong India's top 10 `Most Valuable (Company) Brands',
in a study conducted by BrandFinance and published by the
Economic Times.
It has a diversified presence in Cigarettes, Hotels, Paperboards &

SpecialtyPapers,Packaging, AgriBusiness, Packaged Foods & Confect
ionery, Information Technology,Branded Apparel, Greeting Cards,
Safety Matches and other FMCG products. While ITCis an
outstanding market leader in its traditional businesses of Cigarettes,
Hotels,Paperboards, Packaging and Agri-Exports, it is rapidly gaining
market share even in itsnascent businesses of Packaged Foods &
Confectionery, Branded Apparel and GreetingCards.
ITC'sdiversified status originates from its corporate strategy aimed at

creating multipledrivers of growth anchored on its time-tested core
competencies: unmatched distributionreach, superior brand-building
capabilities, effective supply chain management andacknowledged
service skills in hotelier.
ITC's Agri-Business is one of India's largest exporters of agricultural
products. ITC isone of the country's biggest foreign exchange earners
(US $ 2.8 billion in the lastdecade). The Company's 'e-Choupal'
initiative is enabling Indian agriculture significantlyenhance its
competitiveness by empowering Indian farmers through the power of
theInternet. This transformational strategy, which has already become
the subject matter of acase study at Harvard Business School, is
expected to progressively create for ITC a hugerural distribution
infrastructure, significantly enhancing the Company's marketing
reach.
ITC's wholly owned Information Technology subsidiary, ITC

InfoTech India Limited, isaggressively pursuing emerging
opportunities in providing end-to-end IT solutions,including e-
enabled services and business process outsourcing.
ITC's production facilities and hotels have won numerous national

and internationalawards for quality, productivity, safety and
environment management systems. ITC wasthe first company in India
to voluntarily seek a corporate governance rating.
ITC employs over 21,000 people at more than 60 locations across

India. The Company continuously endeavors to enhance its wealth
generating capabilities in a globalizingenvironment to consistently
reward more than 3,95,000 shareholders, fulfill theaspirations of its
stakeholders and meet societal expectations. This over-arching vision
of the company is expressively captured in its corporate positioning
statement:
2. Logo
3. Packaging
ITC’s Printing and Packaging Divison (ITC-PPD) continues to

strengthen its position as a heavyweight packaging frontrunner with
pioneering investment in flexibles in 2008, labels in 2014 and now in
corrugation, flexo and rigid boxes. ITC’s mantra has been to invest in
state-of-the-art technology keeping a long-term perspective and
providing customers with superior solutions with technology and
quality.
In addition, the company’s growth can be attributed to the adoption of

initiatives like lean methodology, including 5S, quick changeovers
and reduction of waste. 5S has helped us keep our factories clean and
progress to high hygiene standards and efficiency. Quick changeovers
have helped to increase machine utilisation, thereby offer small
volume SKUs as well as large volumes, competitively to the
customers.
ITC’s Printing and Packaging Division deserves the honour because
of its steady increase in sales at 6.75%, coupled with healthy profits.
In addition, there has been an increase in fixed assets as well as
overall growth in the net worth of the company. In short, the awe that
ITC enjoys is replicated in its prudent financials.
“ITC will endeavour to be the market leader in the chosen segments

in packaging. For this, we will continue to track customer needs and
future market opportunities and invest ahead of the curve,”
4. Distribution Channel
Trade channel covers the distance betweenthe producer and the

consumer
 ITC Foods utilizes distribution networkefficiently
 Distributes products to more than a millionoutlets across the
country
 Distribution centers located in the majorstates
 e- choupals - distribution channel where thefarmers are linked to
the company
 It even uses the services of Panwalaas fordistributin
 Distribution philosophy- that of channel-tailored
 Supervision process is to avoid overstocking and stockouts
 Frequency of distribution to retail outlets
 Help retailers manage their stock better
 company can manage working capital better
 ERP based logistics link- Distributers-Warehouses-
Marketing branches toits head offices and factories
 Developed a companywide hybrid networkcalled Project
Infoben
Promotion
 Direct marketing:-
 Sign boards,
 posters at shops on point of sale]
 Delivery van
 sSales force ITC has just packed a classic
punch(Jazz,Blues,Rocks)Bann on T.V commercial
MIS report = ITC mis report.xlsx

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INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH

Marketing Management Assignment

SUBMITTED TO;SUBMITTED BY;

ITC is one of India's foremost private sectors companies with a

 One of India’s most Admired and Valuable companies.

 A US$ 10 billion enterprise by Gross Sales Value.

 Leading Fast Moving Consumer Goods (FMCG) marketer

 10 year Value Addition ~ Rs. 3.1 lakh crores (US$ 55

 A global exemplar in sustainable business practices

Lifestyle Retailing Education & Stationery

Hotels Paperboards & Packaging

ITC is one of India's foremost private sectors companies with a

It has a diversified presence in Cigarettes, Hotels, Paperboards &

ITC'sdiversified status originates from its corporate strategy aimed at

ITC's wholly owned Information Technology subsidiary, ITC

ITC's production facilities and hotels have won numerous national

ITC employs over 21,000 people at more than 60 locations across

ITC’s Printing and Packaging Divison (ITC-PPD) continues to

In addition, the company’s growth can be attributed to the adoption of

“ITC will endeavour to be the market leader in the chosen segments

Trade channel covers the distance betweenthe producer and the

MIS report = ITC mis report.xlsx

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