Faculty of Management Studies (FMS) : (An ISO 9001:2008 Certified)

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FACULTY OF MANAGEMENT STUDIES (FMS)

(An ISO 9001:2008 Certified)
SCHEME OF EXAMINATION
AND
COURSE OF STUDY
For
MASTER OF BUSINESS ADMINISTRATION (MBA)

(Under Choice Based Credit System)
Session: 2015-17
(Semester: I - IV)
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GURUKULA KANGRI VISHWAVIDYALAYA, HARIDWAR- 249404

"Deemed to be university u/s 3 of UGC Act 1956"
MBA Post-Graduate Programme
Under Choice Based Credit System
C/GE/ Subject Subject Title Hours per week Evaluation Scheme Subject
FC Code Total
Internal ESE
Cre Assessment
L P/ T dit CT TA
CS
M.B.A. I Year
Semester – I
C MBA – C101 Vedic Management 3 - 3 20 10 70 100
C MBA – C102 Managerial Economics 3 - - 3 20 10 70 100
C MBA – C103 Business Law 3 - - 3 20 10 70 100
C MBA – C104 Management Process & Organisational 3 - 3 20 10 70 100
Behaviour
C MBA – C105 Quantitative Methods 2 - 1 3 20 10 70 100
C MBA – C106 Business Communication 2 1 3 20 10 70 100
C MBA – C107 Accounting For Managers 2 - 1 3 20 10 70 100
C MBA – C108 Computer Applications in Management 2 1 - 3 20 10 70 100
24 TOTAL 800
Semester – II
C MBA – C201 Business Environment 3 - - 3 20 10 70 100
C MBA – C202 Management Science 2 - 1 3 20 10 70 100
C MBA – C203 Research Methodology 3 - - 3 20 10 70 100
C MBA – C204 Human Resource Management 2 1 - 3 20 10 70 100
C MBA – C205 Financial Management 2 1 - 3 20 10 70 100
C MBA – C206 Marketing Management 2 1 - 3 20 10 70 100
C MBA – C207 Production and Operations Management 2 1 - 3 20 10 70 100
C MBA – C208 Indian Ethos and Human Quality Development (HQD) 3 - 3 20 10 70 100
24 TOTAL 800
M. B.A. II Year
Semester – III
C MBA – C301 Summer Project (Viva) - 3 - 3 20 10 70 100
C MBA – C302 Project Management 3 - - 3 20 10 70 100
C MBA – C303 Management Information System 3 - - 3 20 10 70 100
C MBA - C304 Strategic Management 3 - - 3 20 10 70 100
DSE MBA-E--- Group I Elective I 2 1 - 3 20 10 70 100
DSE MBA-E--- Group I Elective II 2 1 - 3 20 10 70 100
DSE MBA-E--- Group II Elective I 2 1 - 3 20 10 70 100
DSE MBA-E--- Group II Elective II 2 1 - 3 20 10 70 100
24 TOTAL 800
Semester – IV
C MBA – C401 Dissertation (Specialization) 6 - 6 40 20 140 200
C MBA – C402 Business Analytics 2 1 - 3 20 10 70 100
C MBA – C403 Entrepreneurship Development 3 - - 3 20 10 70 100
DSE MBA-E--- Group I Elective III 2 1 - 3 20 10 70 100
DSE MBA-E--- Group I Elective IV 2 1 - 3 20 10 70 100
DSE MBA-E--- Group II Elective III 2 1 - 3 20 10 70 100
DSE MBA-E--- Group II Elective IV 2 1 - 3 20 10 70 100
24 TOTAL 800
TOTAL CREDITS 96 G. TOTAL 3200
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L=Lecture P=Practical CS=CaseStudy CT=Class Test TA=TeacherAssessment ESE=End semester Examination C=Core
Paper DSE=Discipline Specific Elective
LIST OF DISCIPLINE SPECIFIC ELECTIVES III & IV SEMESTER

Note: Student can take any Two of the following groups/specialization each having two papers with the conditions that a
minimum of 15 students are in a group.
Group I: MARKETING
MBA – E301/401 Sales Management
MBA – E302/402 Advertising Management
MBA – E303/403 Marketing of Services
MBA – E304/404 Rural Marketing
MBA – E305/405 International Marketing Management
Group II: FINANCE
MBA – E306/406 Management of Financial Services
MBA – E307/407 Taxation
MBA – E308/408 Investment Management and Financial Engineering
MBA – E309/409 Working Capital Management
MBA – E310/410 Management of Banks
Group III: HUMAN RESOURCES
MBA – E311/411 Industrial Relations
MBA – E312/412 Human Resource Development
MBA – E313/413 Labour Laws
MBA – E314/414 Competency Mapping and Development
MBA – E315/415 Organisational Change and Development
Group IV: INFORMATION TECHNOLOGY
MBA – E316/416 Information System Analysis and Design
MBA – E317/417 Technology Management
MBA – E318/418 E-Business
MBA – E319/419 Information Security and Cyber Laws in Business
MBA – E320/420 E-Governance
Group V: PRODUCTION AND OPERATIONS MANAGEMENT
MBA – E321/421 Logistics and Supply Chain Management
MBA – E322/422 Total Quality Management
MBA – E323/423 World Class Manufacturing
MBA – E324/424 Managing Technology and Innovation
MBA – E325/425 Production Planning and Control
Group VI: SMALL BUSINESS & ENTREPRENEURSHIP MANAGEMENT
MBA – E326/426 Start-up Studies
MBA – E327/427 Small Business Environment & Management
MBA – E328/428 New Enterprise Management
MBA – E329/429 Ethics and Business Governance
MBA – E330/430 Legal Aspects of Business
Group VII: INTERNATIONAL BUSINESS
MBA – E331/431 International Trade Practices, Procedures and Documentation
MBA – E332/432 International Financial Management
MBA – E333/433 International Financial System and Markets
MBA – E334/434 India’s Foreign Trade Policy
MBA – E335/435 International Brand Management
Group VIII: ORGANIZATIONAL BEHAVIOR
MBA – E336/436 Organizational Structure, Design and Change
MBA – E337/437 Corporate Leadership
MBA – E338/438 Stress Management
MBA – E339/439 Groups and Teams in Organizations
MBA – E340/440 Change Management
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MASTER OF BUSINESS ADMINISTRATION (MBA)
The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they
can function in different organizations and face the challenges arising there from. The course not only aims at
providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall
development of the personality of the students.
The structure of the Course is designed in a way that students have to study the core courses from different functional
areas of management that are made compulsory. Later on, specializations are offered in functional areas where the
students can opt for two specializations out of the eight offered: Marketing, Finance, IT, HR, Production and
Operations Management, Small Business and Entrepreneurship Management, Organizational Behaviour and
International Business. Right from the beginning of the course, the focus is on providing relevant inputs through case
discussion/ analysis, simulation games, role plays etc. keeping in mind the current business scenario.
Broadly, the course is of two years divided into four semesters, first two semesters having eight papers of 40 sessions
each of one-hour duration. The third and fourth semesters contain a combo of core papers and discipline specific
elective papers.There is a system of dual specialization. The students will have to opt for two functional areas for
their specialization, having four papers (TWO in third semester and TWO in the fourth semester) from discipline
specific electective groups 1 and 2. Summer Training of 6/8 weeks is compulsory for every student pursuing the
course, which they have to undergo between second and third semester. Dissertation and Viva are the integral part of
the course.
EVALUATION OF PAPERS:
Every paper/course will carry maximum marks of 100 (70 marks for semester examination and 30 marks for internal
assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (20 marks) (ii) Teacher
Assessment (10 marks).
The question paper shall consist of three sections (Sec.-A, Sec.-B and Sec.-C). Sec.-A shall contain 10 objective
type questions of one mark each and student shall be required to attempt all questions. Sec.-B shall contain 10 short
answer type questions of four marks each and student shall be required to attempt any five questions. Sec-C shall
contain 8 descriptive type questions of ten marks each and student shall be required to attempt any four questions.
Examiners can give case study( case based questions) in lieu of two questions(case study of 20 marks). Questions
shall be uniformly distributed from the entire syllabus. The previous year paper/model paper can be used as a
guideline and the syllabus should be strictly followed while setting the question paper.
SUMMER TRAINING AND ITS PROJECT REPORT:
1. At the end of second semester examination, every student of MBA will undergo industrial training in any
manufacturing, service, financial organization or a NPO. The training will be of 6 to 8 weeks duration.
2. During the training, the student is expected to learn about the organization and analyse/suggest solutions of a live
problem. The objective is to equip the student with the knowledge of actual functioning of the organization and
problems faced by them for exploring feasible solutions and suggestions.
3. During the course of training, the organization (where the student is undergoing training) will assign a
problem/project to the student.
4. The student, after the completion of training will submit a report to the Faculty/Department, which will form the
part of third semester examination. However, the report must be submitted latest by 31 st August during third
semester.
5. The report (based on training and the problem/project studied) prepared by the student will be known as Summer
Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of
micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and
bibliography should support it. One comprehensive chapter must be included about the organization where the
student has undergone training. This should deal with brief history of the organization, its structure, performance
products/services and problems faced. This chapter will form part I of the Report. Part II of the Report will
contain the study of micro research problem. The average size of Report ordinarily will be 100 to 150 typed
pages in standard font size (12) and double spacing. One report, duly typed on A-4 sized paper in the hard bound
(paper back) form is to be submitted to the Faculty/Department for evaluation and other shall be retained by the
student after getting both the reports duly forwarded by Head and Dean of the Faculty.
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6. The Report should have one certificate duly signed by the Reporting Officer of the organization where the student
has undergone training and this certificate is to be countersigned / forwarded by the Head and Dean of the faculty
before submission in the department.
7. Evaluation of report and Viva shall be conducted by both external and internal examiner with external evaluation
of 70 marks and internal evaluation of 30 marks.
8. A late fee of Rs. 1000 will be paid by the student, if he/she fails to submit the report by 31 st August.
DISSERTATION AND ITS REPORT
In fourth semester, candidates will have to submit a Research Project Report on a problem/topic (from the
Specialization areas) assigned by the Department under the supervision of a faculty member of the department. The
research project report will carry 200 marks. Evaluation of report and Viva shall be conducted by both external and
internal examiner with external evaluation of 140 marks and internal evaluation of 60 marks.The report will contain
the objectives, scope of the study, significance of study, research methodology, results, interpretation, conclusions
and recommendations. It will contain relevant review literature, charts, diagrams and bibliography. A certificate of
the Supervisor and the Head of the Department certifying the authenticity of the report shall be attached therewith.
The student will submit three copies of the report to the Head of the program. The average size of Report ordinarily
will be 75-100 typed pages in standard font size (12) and double spacing. One report, duly typed on A-4 sized paper
in the hard bound (paper back) form is to be submitted to the Faculty/Department for evaluation and other shall be
retained by the student after getting both the reports duly forwarded by Head and Dean of the Faculty.
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MBA I Year MBA-C101 Semester-I

Vedic Management
Time Allotted for Marks Allotted for Marks Allotted for Maximum Total Credits Maximum
End Semester Internal End Semester Marks (MM) Hours
Examination Assessment Examination
(ESE)
3 Hrs. 30 70 100 03 40
VEDIC MANAGEMENT
OBJECTIVE: The basic purpose of this course is to develop an insight of ancient Indian tradition of vedic management.
UNIT-I: Introduction to Vedas, Manu Smriti: Code of ideal human conduct, Management Practices from Kautilya’s
Arthashastra. (8 Hours)
UNIT-II: Purusarthas (Absolute Attainments), The Role of a Manager, Leadership: an Indian vision – Qualities of a
leader, Lessons taught by Indian Scriptures. (7 Hours)
UNIT-III: Self-management, Management of Men and Motivation-as viewed in Vedic Philosophy, Managerial and
Corporate Excellence. (8 Hours)
UNIT-IV: Business Ethics, Managing Ethics, Ethical Decision-Making, Indian Ethos for Management, Value-Oriented
Holistic Management. (9 Hours)
UNIT-V: Theory of Karma Siddhanta, Gita and the Art of Successful Management, Individual Discipline, Family and
Social Discipline, National Discipline. (8 Hours)
SUGGESTED READINGS:
1. Chakravarty, A. E. (2001). The Geeta And The Art Of Successful Management .Harper Collins Publishers India Pvt. Ltd,
New Delhi.
2. Dave, N. V.( 2003). Vedanta and Management. Deep & Deep Publications Pvt. Ltd. New Delhi.
3. Dwivedi, R.S. (2000). Corporate Excellence (The Eternal Quest)..Macmillan India Limited. New Delhi.
4. Ganeshdas,A. S.(1996). Dharma Ratnam. Roop Nagar. Sadhubela Foundation. New Delhi.
5. Murthy, C.S.V. (2006). Business Ethics (Text and Cases). Himalaya Publishing House. New Delhi.
6. Ranganathananda ,Swami.(2000). Human Values in Management ( 3rd ed.). Bhartiya Vidya Bhawan. Mumbai.
7. Sharma, R. N. (1998). Manusmriti. Chaukhamba Sanskrit Pratishthan, New Delhi.
8. Sherlekar, S. A. (1998). Ethics in Management. Himalaya Publishing House, New Delhi.
9. Vaidya, C.V.(2005). History of Sanskrit Literature. Parimal Publications. New Delhi.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teacher from time to time.
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MBA-C102 Semester-I
MBA I Year
Managerial Economics
(ESE)
3 Hrs. 30 70 100 03 40
MANAGERIAL ECONOMICS
OB JECTIVE: The objective of this course is to acquaint the participants with the concepts and techniques used in
economic theory and to enable them to apply this knowledge in bus iness decision.making. Emphas is is
given to changes in the nature of business firms in the context of globa lization.
UNIT-I: Concepts and Techniques of Manageria l Economics, Nature of Bus iness decision.making,
Marginal Analys is, (6
Hours)
UNIT-II: Theory of Demand: Demand Function, Income and Substitution Effects, Revealed Preference approach
and Demand Forecasts, Production and Cost, Returns to Scale, Cost Curves and Break.Even Analysis. (9
Hours)
UNIT-III: Theory of Firm.Profit Maximization, Sales Maximization, Market Structure, Perfect Competition,
Monopoly, Oligopoly, Non.Price Competit ion.
(7 Hours)
UNIT-IV: Macro Economics : Aggregates and Concepts.GNP and GDP, Aggregate Consumption, Gr oss
Domestic Savings, Gr oss Domestic Capital Formation.
(9 Hours)
UNIT-V: Balance of Payments, Money Supply, Monetary Policy, Fiscal Policy, Concept and Measurement of
National Income, Determination of Nationa l Income .
(9 Hours)
SUGGESTED READINGS:
1 . Adhikary, M., (2001). Business Economics. Excel Books, New Delhi:
2 . Bach G.L,(1977) Economics, Prentice Hall of India, New Delhi.
3 . Baumol, W.J., (1961). Economic Theory and Operations Analysis.Prentice Hall,New Delhi.
4 . Dwivedi, D.N., (2009). Managerial Economics. Vikas Publishing House Pvt Ltd,New Delhi.
5 . Gupta, G.S., (2001). Managerial Economics. Tata McGraw Hill Education, New Delhi
6 . Henderson J. and Quandt R.E.(1980). Microeconomics Theory. A Mathematical Approach .McGraw Hill, New
Delhi.
7 . Heathfield and Macmillan. W. (1987). An Introduction to Cost and Production Functions. Thomson Learning, London.
8 . Koutsoyiannis,M.( 1990). Modern Microeconomics. MacMillan, New Delhi.
9 . Keat, P., & Young, P.K., (2008). Managerial Economics. Prentice Hall,New Delhi.
1 0 . Lipsey R.G. and Chrystal, K.A.( 1999). Principles of Economics (9th Edition) , Oxford Univers ity Press,U S A .
11 . Png, I., (2002). Managerial Economics. Blackwell Publishers,New York.
1 2 . McGuigan, J.R., & Moyer, R.C., (2007). Managerial Economics;Application, Strategies, and Tactics. South.Western
College Publication,USA.
1 3 . S.P. Singh (2004).Managerial Economics, , AITBS, New Delhi.
1 4 . Webster, T.J., (2003). Managerial Economics: Theory & Practice. Academic Press,London.
NOTE: The list of cases, specif ic references and books including recent articles will be announced in the class by concerned
teachers from time to time.
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MBA-C103 Semester-I
MBA I Year
Business Law
(ESE)
3 Hrs. 30 70 100 03 40
BUSINESS LAW
OB JECTIVE: The objective of this course is to acquaint the participants with the concepts and techniques used in
economic theory and to enable them to apply this knowledge in bus iness decision.making. Emphas is is
given to changes in the nature of business firms in the context of globa lization.
UNIT-I:Contract Act, 1872

Definition of a Contract and its essentials, Formation of a valid Contract - Offer and Acceptance,
Consideration,Capacity to Contract, Free consent, Legality of object, Discharge of a Contract by performance,
Impossibilityand Frustration, Breach, Damages for breach of a contract, Quasi contracts, Contract of
Indemnity and Guarantee. (9 Hours)
UNIT-II: Partnership Act, 1932
Definition of Partnership and its essentials, Rights and Duties of Partners : Types of Partners, Minor as a
partner, Doctrine of Implied Authority, Registration of Firms, Dissolution of firms. (6 Hours)
UNIT-III: Sale of Good Act, 1930
Definition of a Contract of Sale, Conditions and Warranties, Passing of Property, Right of Unpaid Seller
against the Goods, Remedies for Breach. (7 Hours)
UNIT-IV: Negotiable Instrument Act, 1881
Definition and characteristics, Kinds of negotiable instruments, Promissory Note, Bill of Exchange and
Cheques,Holder and Holder in due course, Negotiation, Presentment, Discharge from Liability, Noting and
Protest,Presumption, Crossing of Cheques, Bouncing of Cheques. (9 Hours)
UNIT-V: Companies Act, 1956
Nature and Definition of a Company, Registration and Incorporation, Memorandum of Association, Articles of
Association, Prospectus, Kinds of Companies, Directors: Their powers and duties, Meetings, Winding up.
(9 Hours)
SUGGESTED READINGS:
1. Gulshan J.J.(2014).Business Law Including Company Law. New Age International Publisher, New Delhi.
2. Kuchhal M.C.(2014).Business Law.Vikas Publication, New Delhi.
3. Avtar Singh.(2012).Principles of Mercantile Law.Eastern Book Company,Lucknow.
4. Relevant Acts
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Management Process And
Organisational Behaviour
(ESE)
3 Hrs. 30 70 100 03 40
MANAGEMENT PROCESS AND ORGANISATIONAL B EHAVIOUR
OB JECTIVE: The objective of this paper is to familiarize the student with basic management concepts and behavioral
processes in the organization.
UNIT-I: Evolution of Management Thought, Systems and Contingency approach for understanding organizations.
(6 Hours)
UNIT-II: Managerial Processes, Skills and Roles in an Organization, Soc ial Respons ibility of Business. (7 Hours)
UNIT-III: Understanding and Managing Individual Behavior- Personality, Perceptions, Values, Attitudes, Learning,
Work Motivation, Individua l Decision making and pr oblem solving. (9
Hours)
UNIT-IV: Understanding and Managing Group Processes- Interpersonal and Group Dynamics, Group Decision
Making. (9
Hours)
UNIT-V: Leadership and Influence Process, Understanding and Managing Organizationa l System, Organizational
Design and Structure, Work Stress and Stress Management. (9 Hours)
SUGGESTED READINGS:
1. Koontz, H. &Wechrich ,H.( 1995) .Management. McGraw Hill, New York.
2. Luthans F. ( 1995). Organizational Behaviour . McGraw Hill, New York.
3. Robbins S.P(1996) Management, , New Jersey, Englewood C liffs, Prentice Hall Inc.
4. Robbins S.P(1996).Organizational Behaviour ;7th ed. Prentice Hall of India , New Delhi.
5. Singh, Dalip(2000).Emotional Inte lligence at Work, , Sage Publications, Delhi.
6. Staw ,B.M .,Englowed, Cliffs(1995). Psychological Dimensions of Organizational Behaviour ; 2nd Ed. Prentice Hall
Inc.. New Jersey.
7. Stoner J.( 1996.).Management; 6th ed. Prentice Hall of India, New Delhi.
8. Udupa, Yoga ,K.N, Mohan ( 2000).Stress and its Management. Motilal Banarasi Das, Varanasi.
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Quantitative Methods
(ESE)
3 Hrs. 30 70 100 03 40
QUANTITATIVE METHODS
OBJECTIVE: The objective of this paper is to make the students familiar with some basic statistical tools and linear
programming technique. The main focus however is on their applications in business decision.making.
UNIT-I: Mathematical basis of Managerial Decision. Concepts, Matrices, Frequency Distribution and their Analysis
(8 Hours)
UNIT-II: Probability Theory and Probability Distributions. Binomial, Poisson, Normal & Exponential (6 Hours)
UNIT-III: Correlation and Regression Analysis, Test of Hypothesis —t, Z and chi square tests, Analysis of Variance.
(8 Hours)
UNIT-IV: Time Series Analysis and Forecasting. (9 Hours)
UNIT-V: Linear Programming—Basic Concepts Formulation, Graphical and Simplex Methods, Introduction to some
Basic Linear Programming Packages. (9 Hours)
SUGGESTED READINGS:
1. Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Cochran, J.J., Fry, M.J., & Ohlmann, J.W., (2013).
Quantitative Methods for Business. Cencage Learning, New Delhi.
2. Beri,G.C. (2005). Business Statistics. Tata McGraw Hill, New Delhi.
3. Brandimarte, P., (2012). Quantitative Methods: An Introduction for Business Management. John Wiley & Sons,USA.
4. Curwin, J., & Slater, R., (2008). Quantitative Methods for Business Decisions. Thomson Learning, London.
5. Dewhurst, F. (2006). Quantitative Methods for Business and Management. McGraw Hill, New Delhi.
6. Curwin, J., & Slater, R., (2004). Quantitative Methods: A Short Course. Thomson Learning, London.
7. Keller, G.(2009) Introduction to Statistics. Cengage Learning,New Delhi
8. Levine, D.M, Kribbeil ,T. C, Berenson.M and Vishawanath, P.K.(2011). Basic Statistics: A First Course. Pearson
Education. New Delhi.
9. Levin R.I. and Rubin, D.S.(2011). Statistics for Management; 8th ed.Pearson Education. New Delhi.
10. Levine, Stephan, Krebbiel and Borenjon,(2007) .Statistics for Managers using Microsoft Excel. PHI, New Delhi.
11. Levin, R.I., & Rubin, D.S., (2009). Statistics for Management. Pearson Education Inc,New Delhi.
12. Sharma,J.K.(2007). Business Statistics.Pearson Education. New Delhi.
13. Sharma, J.K., (2009). Quantitative Techniques for Managerial Decisions. Macmillan Publishers India Ltd, New Delhi.
NOTE:The list of cases, specific references and books including recentarticles will be announced in the class by concerned
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Business Communication
(ESE)
3 Hrs. 30 70 100 03 40
BUSINESS COMMUNICATION
OBJECTIVE: The Course is aimed at equipping the students with the necessary concepts, techniques and skills of
communication to inform others and to inspire and motivate them to get their cooperation in the performance
of their jobs. Students are encouraged to follow these skills as self-study and self-driven process.
UNIT-I: Introduction, Importance, Role and Process of Business Communication, Verbal and Non Verbal
Communication, Effective Communication, Directions of Communication and Barriers to Communication.
(8 Hours)
UNIT-II: Individual Communication.Letters and Memos, Group Communication.Circulars and Notices, The Process of
Writing Commercial letters.Routine Requests & Replies, Claim & Adjustment letter.
(9 Hours)
UNIT-III: Meetings.Agenda and Notice, Press Release, Seminars & Conferences, Group Discussions, Public Speaking,
Legal Issues in Communication , Public Relations. (8 Hours)
UNIT-IV: Negotiation Skills, Presentation Skills, Writing a Business Report, Resume and Job Application letter, The Job
Interview. (7 Hours)
UNIT-V: Electronic Communication, Fax, E.mail, Internet and Multimedia, Office Administration and Management,
Business Etiquette. (8 Hours)
SUGGESTED READINGS:
1. Baugh, Frrayer & Thomas (1995)How to write first class Business Correspondence.MacGraw Hills, New Delhi.
2. Borg J, (2008).Body Language (7 easy lessons to master the silent language).Pearson Education,New Delhi.
3. Chaturvedi, P D & Chaturvedi, M (2004). Business Communication (Concepts, Cases and Applications),.Pearson
Education, New Delhi.
4. Hudson, R.H.,(2006) .Business Communication;5th Edition. Jaico Publishing House, Mumbai.
5. Kitty Locker & Kaczmarek (2010)Business Communication, Building Critical Skills.McGraw.Hill, New Delhi.
6. Krishna Mohan & Meera Banerji (2000) . Developing Communication Skills.Macmillan India Ltd, New Delhi.
7. Lesikar, R.V., Flatley, M.E., Rentz, K. and Pande, N.(2008). Business Communication: Making Connections in a
Digital World;11th Edition. Tata McGraw.Hill, New Delhi.
8. Murphy Herta A & Peck (1997). Effective Business Communications.Tata McGraw Hill, New Delhi.
9. Chopra, R .K. & Chopra, A. (2009).Office Management. Himalaya Publishing House, New Delhi.
10. Ober,S.(2007) .Contemporary Business Communication. PHI, New Delhi.
11. Treece, Malra,(1994) . Successful Business Communication.Allyn and Bacon, Boston.
NOTE:The list of cases,specific references and books including recent articles will be announced in the class by concerned
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Accounting for Managers
(ESE)
3 Hrs. 30 70 100 03 40
ACCOUNTING FOR MANAGERS
OBJECTIVE: The basic purpose of this course is to develop an insight of Postulates, Principles and Techniques of accounting
and utilization of financial accounting information for planning, decision.making and control.
UNIT-I: Financial Accounting . Concept, Importance and Scope, Generally Accepted Accounting Principles, Recording
of Financial transactions.Journals, Ledger, Cash book, Subsidiary books, Trial balance, Adjustments and
Rectification of errors. (8 Hours)
UNIT-II: Revenue Recognition and measurement, matching of revenue and expenses: Inventory pricing and Valuation.
Long term assets and Depreciation Accounting Preparation of Financial Statements: Profit and Loss account,
Balance Sheet and related concepts. (7 Hours)
UNIT-III: Management Accounting . Concept, Need, Importance and Scope, Accounting Ratios: Meaning, Significance
and Limitation. Classification, Computation and Interpretation of Liquidity Ratios, Leverage Ratios,
Activity/Turnover Ratio and Profitability Ratios. (8 Hours)
UNIT-IV: Techniques of Financial Analysis: Meaning and need, Preparation and Interpretation. Cash flow analysis.
Concept, Preparation & Interpretation, Budget and Budgetary Control, Zero.Base Budgeting. (8 Hours)
UNIT-V: Human resources accounting, Inflation accounting, Replacement of machinery, NPV, Payback period, Internal
Rate of return, International accounting standards. (9 Hours)
SUGGESTED READINGS:
1. Bhattacharyya, D. (2010). Management Accounting.Pearson education India,New Delhi.
2. Kumar, G.A. (2010).Management Accounting.Pearson Publication, New Delhi
3. Kuppapally, J. J. (2008).Accounting for Managers. Prentice Hall of India, New Delhi.
4. Lucey T. (2003).Management Accounting.Cengage Learning EMEA.
5. Mathur, S.B. (2010). Management Accounting.Tata McGraw Hills, New Delhi.
6. Noreen, E.W. (2011).Managerial Accounting For Managers. Tata McGraw Hill, New Delhi.
7. Pandey, I.M. (2006).Management Accounting.Vikas Publishing House,New Delhi.
8. Schatzberg, J. (2010).Introduction to Management Accounting. Pearson Publication, New Delhi.
NOTE:The list of cases, specific references and books including recentarticles will be announced in the class by concerned
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Computer Applications In
Management
(ESE)
3 Hrs. 30 70 100 03 40
COMPUTER APPLICATIONS IN MANAGEMENT
OBJECTIVE: The purpose of this paper is to develop a basic understanding of computers & management information system
and their use in the business organizations. The students are required to know only basics of hardware and
software.
UNIT-I: Evolution of Computers, Computer Generations, Basic Computer organization, Classification of Computers.
(10 Hours)
UNIT-II: Input Devices, Processor and Memory Hierarchy. Read Only Memory. Ram, Rom and CPU Interaction. Types
of Secondary Storage Devices. Magnetic Tape. Magnetic Disk. Types of Magnetic Disks, Optical Disk.
Magneto-Optical Storage Devices. Universal Serial Bus, Mass Storage Devices, Output devices (6 Hours)
UNIT-III: Computer Software, Application Software Packages. Basics of Word Processing package (MS.Word),
Spreadsheet Package (MS.Excel), Presentation Graphics Package (MS.PowerPoint), Basics of PageMaker
Basics of CorelDraw, Adobes Photoshop. (7 Hours)
UNIT-IV: Business Data Processing – Definition, Data Storage, Hierarchy, Standard Methods of Organizing Data,
Database Management System, Computer Networks (LAN and WAN only)
Computer Security : Computer Security. Malicious Programs. Cryptography. Digital Signature. Firewal. User
Identification and Authentication. Data Backup and Recovery. (7 Hours)
UNIT-V: Internet-Brief History, Web page, Website Browsers, URL, Hypertext, IS Web server applicatione-mail Instant
messaging, Internet telephony, Video conferencing, Role of IT in Business, Information Systems-Introduction,
Definition and Categories, (10 Hours)
SUGGESTED READINGS:
1. Goel, A. (2010). Computer Fundamentals. Pearson Education, New Delhi.
2. Leon, A., & Leon, M.(2005).Principles of IT. Vikas Publishing House Pvt. Ltd. New Delhi.
3. Madan, S. (2011). Student’s Guide to IT. Taxmann Allied Services Pvt. Ltd, New Delhi.
4. Madan, S.(2006). Introduction to Essential Tools. Mayur Paperbacks,Noida.
5. Murthy, C.S.V. (2001). Management Information Systems – Text & Applications. Himalaya Publishing House, New
Delhi.
6. McLeod, Raymond, Schell, & George, P. (2007).Management Information System(10th ed.).Pearson.EducationInc,
USA..
7. Prasad,L.M. & Prasad,Usha.(2010).Management Information Systems.Sultan Chand & Sons,New Delhi.
8. Rainer, Turban & Potter.(2005). Introduction to Information Technology. John Wiley & Sons Inc.USA.
9. Sinha, P. K., & Sinha, U.(2004).Computer Fundamentals(3rd Ed). BPB Pulications, New Delhi.
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SECOND SEMESTER
MBA I Year MBA-C201 Semester-II

Business Environment
(ESE)
3 Hrs. 30 70 100 03 40
BUSINESS ENVIRONMENT
OB JECTIVE: The primary objective of this course is to acquaint the students with emerging globa l trends in bus iness
environment.
UNIT-I: Economic Systems: Globalization of Indian Economy, Aspects of Human Development,

Introduction to International Business, Modes of International Business, Absolute advantage,
Comparative advantage, theory of Country size.
(6 Hours)
UNIT-II: The Business Envir onment: The Economic and Political Envir onment, The Human and
Cultural Environment , Trade and Investment—Governmental Influence on Trade and Investment,
Determination of Trading Partner’s Independence, Interdependence and Dependence, Country Eva
luation and Se lection, Scanning for Alternatives, Countr y Comparison Cons iderations, Tools for
Compar ing Countr ies, D ivers if ication vs. Concentration Strategies, Investment Proposal Evaluation.
(9 Hours)
UNIT-III: Marketing: Market size analysis , Product Policy, Pric ing Promotion and D istr ibution, Finance:
Internal Sources of Funds, Globa l Cash Management, Financing Internationa l Trade, R isk
Management and Financia l Aspects of the Investment Decisions, Multinational Accounting and Tax
Functions : Factors Influencing the Development of Accounting, Transactions in Foreign Currency,
Trans lating of Fore ign Currency, Financia l Statements, Taxation of Fore ign.source income, Double.Tax
Treaties. (8 Hours)
UNIT-IV: Human Resource Management: Management Qualif ications and Characteristics, International
Managerial Transfers, Management Recruitment and Selection, Internationa l Development of
Managers, Training, Market Differences. Production: Production and Export Strategies, Forms of Fore ign
Involvement. (9 Hours)
UNIT-V: Regiona l B locks : Cross – National Cooperation and Agreement, GATT and UNCTAD, Trading B locks
— EC, NAFTA, East Asia, Special Trading Arrangements of Trading B locks w ith Developing
Countr ies, Monetary Block, Internationa l Bus iness Diplomacy: Negotiating an International Bus iness,
Issues in Asset Protection, Multilateral Settlements , Consortium Approaches, External Relations
Approach. (8 Hours)
SUGGESTED READINGS:
1. Alworth , &Julian, S.(1988). The Finance, Investment & Taxation Decisions of Multinationals. Basil & Blackwell.
London.
2. Bha lla ,V.K.(1990). World Economy in 90’s ; A Portfolio Approach.:Anmol Publications.,New Delhi.
3. Daniel, J.D. & Radebangh. (2001).Internationa l Bus iness..A.Wesley, NY,USA
4. Eiteman, D.K .,& Stonchill, A.I.(1992).Multinational Business Finance.A.Wesley, NY,USA
5. Kreinin ,Mordechel, E.H.(1979).Internationa l Economics, Brace, USA.
6. Rugman, A. M.(1979). Internationa l Diversif ication & the Multinational. Lexington Books, Tor onto.
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Management Science
(ESE)
3 Hrs. 30 70 100 03 40
MANAGEMENT SCIENCE
OBJECTIVE:The objective of this paper is to familiarize the students with the principles and practice of Management
Science
UNIT-I: Management Science: Basic Concepts and its role in decision making, Sensitivity Analysis, Linear
Programming. (7 Hours)
UNIT-II: Assignment Models: Mathematical Formulation of Assignment Fundamental theorems, Hungarian Method for
Assignment Problem, Unbalanced Assignment Problem, Variations in Assignment Problem, Transportation
Models: Mathematical Formulation, Metric form Transportation Problem, Feasible Solution, Basic Feasible
Solution and Optimum Solution, Moving towards Optimum Solution. (10 Hours)
UNIT-III: Simulation: Definition, Types, Uses, Limitations & Phases of Simulation, Even Type, Monte Carlo Simulation,
Application of Simulation, Decision Theory: Types, Components of Decision Making, Decision Models,
Decision Making under Uncertainty, Decision Tree Analysis. (8 Hours)
UNIT-IV: Game theory: Characteristic of Game Theory, Minimax Criterion & Optimal Strategy, Saddle Point, Minimax
Theorem, Replacement Models and Systems, Reliability. Replacement of items that deteriorate (7 Hours)
UNIT-V: Queuing Theory: Waiting Line Models, Inventory Management, Job Sequencing, Project Management by
PERT and CPM. (8 Hours)
SUGGESTED READINGS:
1.. Barry, Render, Ralph, M. & Michael, E., Hanna(2011).Quantitative Analysis, PHI, New Delhi.
2. Budnik ,Frank, S., Dennis, Mcleavey & Richard, Mojena (2003). Principles of Operations Research. All India
Traveller Booksheller, New Delhi,
3. Gupta, R. K. (2010).Operation Research. Krishna Prakash Media, Meerut.
4. Sharma, J. K.(2009). Operations Research.Theories and Applications. Macmillian India Ltd., New Delhi.
5. Sharma, S. D.(2007). Operation Research. Kedarnath & Co. Meerut.
6. Taha, H. A.( 2008). Operation Research.An Introduction. Mc.Millan, New York.
NOTE: The list of cases, specific references and books including recentarticles will be announced in the class by
concerned teachers from time to time.
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Research Methodology
(ESE)
3 Hrs. 30 70 100 03 40
RESEARCH METHODOLOGY
OBJECTIVE: The objective of this course is to develop the research skills of the students in investigating the business
problems with a view to arrive at objective findings, interpretation of data and conclusions of their
investigation in the form of systematic reports.
UNIT-I: Research in Management: Definitions, Meaning, Scope and Objectives of Research, Different Approaches to
Research – Scientific Methods and Non scientific Methods; Types of Business Research; The Research
Process; Ethics in Business Research. (Hours 7)
UNIT-II: Formulation and Definition of Business Research Problem; Formulation of Research Hypotheses.Business
Research Design – Meaning and Formulation; Research Design Classification – Exploratory Research Design
(Secondary Data & Qualitative Research), Descriptive Research Design (Survey & Observation) and Causal
Research Design (Experimentation). (Hours 9)
UNIT-III: The Sampling Design Process; Types of Sample Design – Probability and Non.probability Sampling Designs;
Size of Sample; Sampling Errors; Concept of Measurement and Scaling; Important Scaling Techniques.
(Hours 8)
UNIT-IV: Questionnaires and Observation Forms; Questionnaire Design Process; Collecting Primary Data through
Observations, Semi.structured Interviews, In.depth Interviews and Questionnaire; Processing of Research Data
Editing, Coding, Classification and Tabulation. (Hours 7)
UNIT-V: Basic Data Analysis – Overview of Univariate, Bivariate and Multivariate analysis, Descriptive Statistics;
Univariate Statistics – Hypotheses Testing; Bivariate Analysis – Test of Differences and Measures of
Association; Multivariate Analysis, Importance of the Report & Presentation; Business Report Format; Report
Writing; (Hours 9)
SUGGESTED READINGS:
1. Beri,G.C.(2008). Marketing Research. Tata McGraw Hill, New Delhi.
2. David, J. L., Ronald, S., Rubin.(1994). Marketing Research. PHI Learning Pvt. Ltd, New Delhi.
3. Donald R.C. & Pamela, Schindler(2010). Business Research Methods. McGraw Hill, New Delhi.
4. Kothari C.R.(2009).Research Methodology. Vishwa Prakashan, New.Delhi
5. Madan P., Paliwal V., Bhardwaj. R.(2010). Research Methodology.Global Vision Publishing House, New Delhi.
6. Malhotra, N.K.(2008).Marketing Research – An Applied Orientation.Pearson Education, New Delhi
7. Panneerselvam, R .(2004).Research Methodology. PHI Learning Pvt. Ltd, New Delhi.
8. Saunders, Lewis & Thornhill (2003).Research Methods for Business Students. Pearson Education, New Delhi.
9. Tripathi P.C.(2002). Research Methodology.Sultan Chand & Co.,New.Delhi.
10. Wilkinson & Bhandarkar (2003).Methodology & Techniques of Social Research. Himalaya Publishing House, New
Delhi.
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Human Resource Management
(ESE)
3 Hrs. 30 70 100 03 40
HUMAN RESOURCE MANAGEMENT
OBJECTIVE: In a complex world of industry and business organizational efficiency is largely dependent on the contribution
made by the members of the organization. The objective of this course is to sensitize to the various facets of
managing people and to create an understanding of the various policies and practices of human resource
management.
UNIT-I: Concepts, Nature ,Scope and significance of HRM, Evolution , Human Resource Management in a Changing
Environment. (Hours 9)
UNIT-II: Human Resource Planning, Factors effecting HRP, Process of Human Resource Planning, Demand and Supply
Forecasting. (Hours 8)
UNIT- III: Job analysis, Recruitment & Selection, Induction, Transfer, Promotion, Whistle Blowing, Demotions and
separations. (Hours 8)
UNIT-IV: Training and Development, Performance Appraisal and Potential Appraisal, Job Evaluation, Wage and salary
administration. (Hours 8)
UNIT-V: Employee Welfare, Grievance Management and Employee Empowerrment, Counselling, Safety and Health,
Collective Bargaining. (Hours 7)
SUGGESTED READINGS:
1. Ashwathappa, K. (2011). Human Resource Management: Text & Cases. Tata McGraw Hill, New Delhi.
2. Amos, L.T., Ristow, A., Ristow, L & Pearse, J.N. (2008). Human Resource Management. Juta & Co. Ltd, Cape Town.
3. Armstrong, M. (2008). Strategic Human Resource Management: A Guide to Action. Kogan Page Ltd, London.
4. Banfield, P., & Kay, R. (2012). Introduction to Human Resource Management. Oxford University Press, New York, NY.
5. Bhardwaj, Rajul(2012). Human Resource Management. D.P.S, Publishing House,New Delhi.
6. Kumar, R. (2011). Human Resource Management: Text & Cases. I.K International Publishing House Pvt. Ltd, New
Delhi.
7. Mathis, L. R., & Jackson, H.J. (2011). Human Resource Management: Essential Perspective. South.Western Cengage
Learning, USA.
8. Price, A. (2011). Human Resource Management. South Western Cengage Learning, USA.
9. Martin, J. (2009). Human Resource Management. Sage Publication, California.
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Financial Management
(ESE)
3 Hrs. 30 70 100 03 40
FINANCIAL MANAGEMENT
OBJECTIVE: The objective of this paper is to familiarize the students with the principles and practice of Financial
Management.
UNIT-I: Concepts of Financial Management: Nature, Objective & Scope of Financial Management, Techniques of
Financial Management, Time Value of Money. (Hours 7)
UNIT-II: Capital Budgeting: Nature and features of capital budgeting decisions, Evaluation Techniques, Cost of Capital.
Cost of Different Sources of Capital, Weighted Average Cost of Capital significance of cost of capital
(Hours 8)
UNIT-III: Leverages & Capital Structure: Operating, Financial & Combined Leverages, Indifference Point, Capital
Structure. Approaches to Capital Structure, Optimum Capital Structure. (Hours 9)
UNIT-IV: Working Capital Management: Concept of working capital Determinants, Computation by Current Assets and
Current Liability Method, Working Capital Financing, Inventory Management Techniques. (Hours 9)
UNIT-V: CVP analysis and Dividend policy: Cost Volume Profits Analysis, Dividend Polices. Determinants and Models
of Dividend Policy. (Hours 7)
SUGGESTED READINGS:
1. Brigham E.F. & Ehrhardt C.M. (2008).Financial Management. Cengage Learning, Mason USA.
2. Chandra P.(1997).Financial Management.Tata McGraw Hill, New Delhi.
3. Chandra P.(1997). Fundamentals of Financial Management, Tata McGraw Hill, New Delhi.
4. Horne V. & James C. (1997).Financial Management and Policy.Prentice Hall Inc., New Delhi.
5. Khan, J. (2012). Basic Financial Management. Tata Mcgraw Hill, New Delhi.
6. Madura J. (2011).International Financial Management.Cengage Learning, Mason USA.
7. Pandey I. M. (2004).Financial Management. Vikas Publishing House (P) Ltd, New Delhi.
8. Richard A B. (1996),.Principles of Corporate Finance.Tata McGraw Hill, New Delhi.
9. Tyagi, C.L. and Tyagi, M.(2003).Financial and Management Accounting. Atlantic Publication, New Delhi.
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Marketing Management
Time Allotted for End Marks Marks Allotted for Maximum Total Credits Maximum
Semester Examination Allotted for End Semester Marks (MM) Hours
Internal Examination
Assessment (ESE)
3 Hrs. 30 70 100 03 40
MARKETING MANAGEMENT
OBJECTIVE: The purpose of this course is to develop understanding of the underlying concepts, strategies and issues
involved in the marketing of products.
UNIT-I: Nature and scope of marketing, Marketing Environment: Concept; Need for Study; Major Elements and their
Impact on Marketing Decisions, critical role of marketing in organization/Society, Marketing planning and
research. (Hours 7)
UNIT-II: Understanding Consumer and Industrial Markets: Demand measurement and Forecasting, Theories of
Consumer Behaviour; Various Buying Roles in Family; Types of Buying Behaviour;
Consumer Decision.Making Process in Buying segmentation, Bases of Segmenting Consumer Markets;
Market Selection Strategies; Targeting and positioning Consumer and Industrial Market. (Hours 8)
UNIT-III: Product Decisions: Product mix, Product life cycle, New product development, Branding and Packaging
decisions, Pricing methods and strategies, Promotion decisions—Promotion mix, Advertising and Personal
selling, Channel management—selection, co.operation and conflict management, Vertical marketing systems,
Organizing and implementing marketing in the Organization, Gandola management. (Hours 9)
UNIT-IV: Evaluation and Control of Marketing Efforts: Scope, Steps, Designing, Tools and Techniques of marketing
controller, The marketing controller concept, Organizing & Implementing marketing programs. (Hours 8)
UNIT-V: New Issues in Marketing: Globalization, Consumerism, Green marketing,Legal, Ethical and Social Aspects of
Marketing: Consumerism; Consumer Protection Measure in India; Recent Developments in Consumer
Protection in India, Rural marketing, e.marketing, retailing. (Hours 8)
SUGGESTED READINGS:
1. Kotler, P. & Keller, K.L. (2015). Marketing Management (15th Global Edition). New Delhi: PHI.
2. Kotler, Philip & Armstrong, G.(2009). Principles of Marketing. New Delhi: PHI.
3. Neelamegham, S. (2000). Indian Cases in Marketing. New Delhi: Vikas Publishing House.
4. Palmer. (2015). Introduction to Marketing.London: Oxford University Press.
5. Paliwoda, S. & Andrews, T. (2012). Marketing Management in Asia. UK: Routledge.
6. Singh,V.K. & Sharma, N. (2015). Mini Cases & Caselets for Would Be Managers. Germany: Lambert Academic
Publishing.
7. Winer, R. & Dhar, R. (2013). Marketing Management. New Delhi: Pearson.
NOTE:The listof cases,specificre ferences and books including recent articles will be announced in the class by concerned
Teachers from time to time.
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Production and Operations
Management
Time Allotted Marks Marks Allotted for Maximum Total Credits Maximum
for End Allotted for End Semester Marks (MM) Hours
Semester Internal Examination
Examination Assessment (ESE)
3 Hrs. 30 70 100 03 40
PRODUCTION AND OPERATIONS MANAGEMENT
OBJECTIVE: This course is designed to acquaint the students with decision making in planning, scheduling and control of
Production/Operation function and the effective acquisition, storage and flow of materials in both
manufacturing and service organizations so as to achieve total productivity
UNIT–I: Managing Operations: Nature and scope of Production and Operations Management. (Hours 6)
UNIT–II: Planning (Designing) the Conversion System: Designing of Products, Services & Processes, Facility Location,
Type of Manufacturing Systems and Layout. (Hours 8)
UNIT–III: Organizing the Conversion System: Job Design, Production and Operation standards and Work Measurement,
Scheduling System, Aggregate Planning for Production and Services. (Hours 9)
UNIT–IV: Controlling the Conversion Process: Inventory Control, MRP, Purchasing. (Hours 8)
UNIT–V: Modern Operation Systems: Introduction to modern management system— JIT, KANBAN, FMS, TQM—
Quality Control, Quality Assurance and Total Quality. (Hours 9)
SUGGESTED READINGS:
1. Adam,Ebert, & Ronald .J. (1992). Production and Operation Management.Concepts, Models & Behaviour, PHI, New
Delhi
2. Aswathappa, K., & Bhat,Shridhara.K. (2011). Production and Operations Management.TMH, Delhi.
3. Baff,E.S.( 1993). Modern Production Management. John Willey, New York.
4. Charry, S.N.( 2005). Production and Operation Management.Concepts Methods and Strategy. PHI, New Delhi .
5. Chase, B., Richard, Shankar, R., Jacobs, F.R., Aquilano, N.J.(2009).Operations and Supply Management.TMH, Delhi.
6. Garg, Ajay(2011).Production and Operations Management.TMH, Delhi.
7. Madan, Pankaj.( 2010).Production and Operation Management. New Delhi.
8. Mahadevan, B.(2004). Operations Management; Theory and Practices. Pearson Education, Delhi.
9. Martinich, J.S.(1997). Production and Operations Management. John Wiley and Sons, New York.
10. Pannesseluam, R.(2009). Production and Operations Management. PHT, Delhi.
11. William. J. S. (2009), Operation Management. TMH, New Delhi
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Indian Ethos and Human Quality
Development
(ESE)
3 Hrs. 30 70 100 03 40
INDIAN ETHOS AND HUMAN QUALITY DEVELOPMENT
OBJECTIVE: This course is designed to acquaint the students with Indian Ethos and Human Quality Development
UNIT–I: Business Ethics: Introduction, Business Ethics and Management, Business Ethics and Moral Obligations;
Corporate Social Responsibility; Corporate Governance; Report of the Kumar Mangalam Birla Committee on
Corporate Governance; Role of Media in Ensuring Corporate Governance; Environmental Concerns and
Corporations. (Hours 6)
UNIT–II: Ethical Issues related with Advertisement and Marketing; Secular versus Spritual Values in Management, Work
Ethics, Stress at Workplace (Hours 6)
UNIT–III: Relevance of Values in Management; Gandhian Approach in Management and Trusteeship; Social Values and
Political Environment (Hours 8)
UNIT–IV: Indian Ethos: Values and Ethics; Requisites for Ethics Globally (Hours 10)
UNIT–V: A Holistic Management System; Management in Indian Perspective (Hours 10)
SUGGESTED READINGS:
1. Bhatta, S.K. Business Ethics & Managerial Values.
2. Dave, Nalini V: Vedanta and Management, Deep and Deep Publication 1997.
3. Chakraborty, S.K.: Foundation oof Managerial Work-Contributions from Indian Thought, Himalaya Publication House, Delhi
1998
4. Chakraborty, S.K.: Managerial Effectiveness and Quality of Work life – Indian Insights, Tata McGraw Hill Publishing
Company, New Delhi – 1987
5. Chakraborty, S.K.: Management by Values, Oxford University Press 1991.
6. Sherlekar, SA, Ethics in Management, Himalaya Publishing House
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THIRD SEMESTER
MBA-C301 SUMMER PROJECT
SUMMER TRAINING AND ITS PROJECT REPORT:
1. At the end of second semester examination, every student of MBA will undergo industrial training in any
manufacturing, service, financial organization or a NPO. The training will be of 6 to 8 weeks duration.
2. During the training, the student is expected to learn about the organization and analyse/suggest solutions of a live
problem. The objective is to equip the student with the knowledge of actual functioning of the organization and
problems faced by them for exploring feasible solutions and suggestions.
3. During the course of training, the organization (where the student is undergoing training) will assign a
problem/project to the student.
4. The student, after the completion of training will submit a report to the Faculty/Department, which will form the
part of third semester examination. However, the report must be submitted latest by 31 st August during third
semester.
5. The report (based on training and the problem/project studied) prepared by the student will be known as Summer
Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of
micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and
bibliography should support it. One comprehensive chapter must be included about the organization where the
student has undergone training. This should deal with brief history of the organization, its structure, performance
products/services and problems faced. This chapter will form part I of the Report. Part II of the Report will
contain the study of micro research problem. The average size of Report ordinarily will be 100 to 150 typed
pages in standard font size (12) and double spacing. One report, duly typed on A-4 sized paper in the hard bound
(paper back) form is to be submitted to the Faculty/Department for evaluation and other shall be retained by the
student after getting both the reports duly forwarded by Head and Dean of the Faculty.
6. The Report should have one certificate duly signed by the Reporting Officer of the organization where the student
has undergone training and this certificate is to be countersigned / forwarded by the Head and Dean of the faculty
before submission in the department.
7. Evaluation of report and Viva shall be conducted by both external and internal examiner with external evaluation
of 70 marks and internal evaluation of 30 marks.
8. A late fee of Rs. 1000 will be paid by the student, if he/she fails to submit the report by 31 st August.
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MBA II Year MBA-C302 Semester-III

Project Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
PROJECT MANAGEMENT
UNIT-I: Introduction: Definitions, Classification, Need and Importance of Project Management, Project risk, Concepts
and Characteristics of Project, Project plan, Management Principles applied to Project Management, Tools and
techniques of project management, Project management life Cycles and uncertainty.
Project Planning: Project Planning, Need of Project Planning, Roles, Responsibility and Team Work, Risk
Management, Cost Benefit Analysis, Feasibility study, Project Planning Process, Work Breakdown Structure
(WBS). (Hours 9)
UNIT-II: Project Organization: Various Forms of Project Organizations, Project Organization Charting, Organization
Human Resources, The Project Manager, The Project Team, Project Team Pitfalls, Conflict Resolution, Project
Contract Management, Types of Contracts. (Hours 9)
UNIT-III: Project Financing: Project Cost Estimation, Sources of Finance, Resource Allocation, Cost Forecasts, Multiple
Project and Constraints, Project Audit, Project Closure. (Hours 6)
UNIT-IV: Project Implementation and Monitoring: Project Resource Requirements, Type of Resources, Multi-project
Resources scheduling, Resources Allocation method, Splitting and Multitasking, Project Monitoring and
control, Project network Technique.(PERT and CPM), Planning for Monitoring and evaluation, Project
Management Information System, Project Scheduling. Time Constrained and Resource Constrained
Scheduling, Project Communication, Project Audits, Post Project Reviews. (Hours 9)
UNIT-V: Project Direction and Control: Project Direction, Project Execution and its Purpose, Project Termination and
its types, Evaluation of Termination Possibilities, Termination Strategies, Termination Procedures, Project
Control Process, Features of Future Indian Projects. (Hours 7)
SUGGESTED READINGS:
1. Beenet, P. L.& Kathyn.( 1995). Project management.for 21st century. Pearson education, New Delhi.
2. David, I. Cleland. ( 1999). Project management. McGraw Hill International Edition, USA
3. Dennis lock .(2001). The essentials of project management.Grower, USA.
4. Gray,C., & Larson,E .(2010). Project Management.Tata McGraw Hill, New Delhi.
5. Gopalakrishnan,P.(1993). Project management. New Delhi,India:McMillian India Ltd, New Delhi.
6. Harry,Naylor. (1987). Project Management. Pearson Publication, New Delhi.
7. Prasanna, C. (2008). Project Management. Tata McGraw Hill, New Delhi.
NOTE: The list of cases, specific references and books including recentarticles will be announced in the class by concerned
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Management Information
System
Assessment (ESE)
3 Hrs. 30 70 100 03 40
MANAGEMENT INFORMATION SYSTEM
OB JECTIVE: The objective of the course to develop the bas ic understanding of the decis ion support system and
management infor mation system for business organization.
UNIT-I: Importance of MIS, Concept of Management Infor mation Systems, Definition of MIS, Nature and Scope
of MIS, Structure and Classif ication of MIS.
(Hours 6)
UNIT-II: System Development Stages, System Development Approaches – Lifecycle, Waterfall and
Prototype Approach, Definition of System, Kinds of Systems.
(Hours 9)
UNIT-III: Concept of Decision.Making, Simon’s Mode l of Decision.Making, Decis ion Support system, Relevance
and Scope of DSS, Characteristics and Capabilities of DSS, Components of DSS.
(Hours 9)
UNIT-IV: Conceptual Model of a DSS, Database Management System (DBMS), Mode l base Management System
(MBMS) and Dialogue Generation Management System (DGMS). (Hours 7)
UNIT-V: Group Decision Support System ( GDSS), Components of GDSS, DSS Generators, DSS Tools, Compar
ison between MIS and DSS.
(Hours 9)
SUGGESTED READINGS:
1. Goyal,D.P.( 2006). Management Information Systems – Managerial Perspectives ( 2nd Ed.) Macmillan India Ltd, New
Delhi.
2. Janakiraman,V.S.,& Sarukesi,K.(1999).Decision Support Systems . Prentice Hall of India Pvt, Ltd..New Delhi.
3. Leod, Raymond ,& Me. JR.( 1993). Management Information Systems. Macmillan Publis hing
C ompany..NewYork.
4. Murthy, C.S.V. (2001). Management Information Systems – Text & Applications. Himalaya Publishing House.New
Delhi.
5. Marakas(2003).Decision Support Systems . Pearson Education.,New Delhi,.
6. Tur ban, Efrain. (1988). Decision Support & Export Systems.Management Perspective. New
York,USA:Macmillan Publis hing Company. Mumbai.
7. Theierauff, Robert ,J.(1982). Decision Support System for effective planning..Prentice Hall, New Delhi..
NOTE: The list of Cases and specific references including recent articles will be announced in the class.
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Strategic Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
STRATEGIC MANAGEMENT
OB JECTIVE: The Objectives of this course is to develop a holistic perspective of enterprise, critical from the point of
view of the top executives.
UNIT-I: The nature of corporate strategy, Value of corporate strategy, Levels of strategy, Process of
Strategic Management, Strategic Management in different contexts, Role of different strategists.
(Hours 7)
UNIT-II: Defining the Company Mission, Corporate Philosophy, Corporate Governance and Strategy, Strategy
and Ethics.
(Hours 8)
UNIT-III: The External Environment ana lys is, Industry Analysis, organizational analysis during industry
evolution, Globa lization and Industry structure. (Hours 7)
UNIT-IV: Formulating corporate strategies, Business level Strategies, Functional Strategies, Strategic choice, Strategy in the
Global Environment. (Hours 9)
UNIT-V: Implementing strategy, Designing organizational. structure, Designing strategic control
systems,s t r a t e g i c l e a d e r s h i p , Structure and control to strategy, Implementing Strategic change,
Technology Strategy.
(Hours 9)
SUGGESTED READINGS:
1. Charles W.L. H., & Gareth, R. J.(2012).Strategic Management Theory – An Integrated Approach.USA:
South Western Cengage Publishing, USA.
2. David,F.R .(2012).Strategic Management A Competitive Advantage Approach Concepts. Prentice Hall,
New Delhi.
3. Jayarathnam, M.(2007).Business Policy and Strategic Management. Mumbai,India: Himalaya Publishing
House, New Delhi.
4. Gerry, J., & Kevan, S. (2009).Exploring Corporate Strategy. Prentice Hall of India,New Delhi.
5. Singh.S.P. (2004).Corporate Strategy. AITBS. New Delhi.
6. Srinivasan.(2007).Strategic Management: the Indian Context. New Delhi,India: Prentice Hall of
India,New Delhi.
NOTE: The list of cases and specific references including recent articles will be announced in the class.
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FOURTH SEMESTER
MBA-C401 DISSERTATION
DISSERTATION AND ITS REPORT
In fourth semester, candidates will have to submit a Research Project Report on a problem/topic (from the
Specialization areas) assigned by the Department under the supervision of a faculty member of the department. The
research project report will carry 200 marks. Evaluation of report and Viva shall be conducted by both external and
internal examiner with external evaluation of 140 marks and internal evaluation of 60 marks.The report will contain
the objectives, scope of the study, significance of study, research methodology, results, interpretation, conclusions
and recommendations. It will contain relevant review literature, charts, diagrams and bibliography. A certificate of
the Supervisor and the Head of the Department certifying the authenticity of the report shall be attached therewith.
The student will submit three copies of the report to the Head of the program. The average size of Report ordinarily
will be 75-100 typed pages in standard font size (12) and double spacing. One report, duly typed on A-4 sized paper
in the hard bound (paper back) form is to be submitted to the Faculty/Department for evaluation and other shall be
retained by the student after getting both the reports duly forwarded by Head and Dean of the Faculty.
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MBA II Year MBA-C402 Semester-IV

Business Analytics
(ESE)
3 Hrs. 30 70 100 03 40
BUSINESS ANALYTICS
Objective: Analytics is the scientific process of deriving business insights from raw data to support decision making. This
course aims to provide a basic introduction to the use of analytical techniques to solve business problems, and how a business
organization can create a competitive advantage by leveraging on data derived from its multiple business processes
UNIT-I : Business analytics: introduction, types of analytics, characteristics of analytics, business analytics, and
business intelligence; business analytics process and its relationship with decision making process; Advantage
of business analytics: informed decisions, developing distinct capability, creating competitive advantage, key
attributes of analytical competitors. (Hours 9)
UNIT-II : Analytical methods and models: Descriptive analytics-overview of its tools and techniques, role in business
analytics process and its importance in business decision making; (Hours 7)
UNIT-III : Business analytics in action: applicability and importance of business analytics in different areas financial
analytics, human resource analytics, marketing analytics, health care analytics, supply chain analytics, sport
analytics and analytics for Government and non profit organization. (Hours 8)
UNIT-IV : Developing analytics: statistician, data scientist and data engineer and their key features, skills required for
analytics, big data and its analyst, important analytics softwares, Job opportunities in business analytics.
(Hours 7)
UNIT-V : Predictive analytics-nature and type of modeling, basics of data mining and machine learning environment,
role in business analytics process and its importance in strategic decision making; Prescriptive analytics: basics
of its tools and modeling, role in business analytics process. (Hours 9)
Suggested Readings:
1. Davenport,H., Harris J.G. (2007), Competing on Analytics: The New Science of Winning, Harvard Business Review
Press.
2. Davenport H., Harris J.G. and Morison R.(2010). Analytics at Work: Smarter Decisions, Better Results ,Harvard
Business Review Press .
3. Schniederjans M.J., Schniederjans D.G. and Starkey C.M. (2014). Business Analytics Principles, Concepts, and
Applications with SAS: What, Why, and How, FT Press Analytics.
4. Provost F., Fawcett T. (2013). Data Science for Business: What you need to know about data mining and data-analytic
thinking, O'Reilly Media.
5. Siegel E. (2013). Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Wiley.
6. Fitz-enz J. and Mattox J. (2014). Predictive Analytics for Human Resources, Wiley and SAS Business Series.
7. Maisel L. and Gokins G.(2014). Predictive Business Analytics: Forward Looking Capabilities to Improve Business
Performance, Wiley. 119
8. Granville V. (2014). Developing Analytic Talent: Becoming a Data Scientist, Wiley Publishers.
9. Watson M. , Nelson D. and Cacioppi P.(2013) Managerial Analytics: An Applied Guide to Principles, Methods, Tools,
and Best Practices, FT Press Analytics.
NOTE: The list of cases, specific references and books including recentarticles will be announced in the class by
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MBA II Year MBA-C403 Semester-IV

Entrepreneurial Development
Time Allotted for End Marks Allotted for Marks Allotted for Maximum Total Credits Maximum Hours
Semester Examination Internal Assessment End Semester Marks (MM)
Examination (ESE)
3 Hrs. 30 70 100 03 40
ENTREPRENEURIAL DEVELOPMENT
OBJECTIVE:The objective of this course is to expose the students to the growth of entrepreneurship in developing countries
with special reference to India.
UNIT 1: Introduction: Historical Perspectives on Entrepreneurship, Tools of Entrepreneurship, Nature and Characteristics of
Entrepreneurship, Factors Affecting Entrepreneurship, Characteristics and Skills of Entrepreneur, The Entrepreneurial Process ,
Entrepreneurship and Economic Development, Barriers to Entrepreneurship, (Hours 8)
UNIT-II:Types of Entrepreneur, Functions of Entrepreneurs, Role of Entrepreneurs,Competing theories of entrepreneurship,
Entrepreneurial Development Programme in India –History,Support,Objective,stageofperformances,Entrepreneurial Failure
(Hours 9)
UNIT-III: Govt. Policy towards SSI’s, Entrepreneurial Input, Entrepreneuriall Behaviors and entrepreneurial
motivation,N. Achievement and management success, Owner-Manager vs. Entrepreneur, Managers vs. Entrepreneurs, Owner
Manager vs. Professional Manager, Entrepreneur vs. Administrator, Entreprenur VS Intrapreneurship, Ethics and Social
Responsibilities of Entrepreneurs (Hours 7)
UNIT-IV: Women Entrepreneurship, Constraints for the Development of Women Entrepreneurship, Barriers to Women
Entrepreneurs, Importance of Women Entrepreneurship, Promoting Women Entrepreneurship, Process of Woman
Entrepreneurship Development, Important Women Entrepreneurs of India, Schemes for Women Entrepreneurs Entrepreneurs
success in rural area, Innovation & entrepreneur, Establishing Entrepreneurs System, Search for business idea, sources of
ideas, idea processing, input requirements.
(Hours 7)
UNIT-V: Characteristics of Small Scale Business, Scope and Objectives of Small Scale Business, Classification and
Types, Support for Small Scale Business Setting-up of Small Scale Unit Start up Process, Legal Framework, Business Plan
Development, raising Funds, Registering SSI Unit Business Plan: Meaning, Objectives, and Benefits, Business Planning
Process,Technical assistance, marketing assistance, sickness of units and remedial assistance, Preparation of feasibility reports
and legal formalities and documentation.
(Hours 9)
SUGGESTEDREADINGS:
1. Cliffton,Davis,S.andFyfie,David, E. (1977).ProjectFeasibilityAnalysis.JohnWiley,NewYork.
2. Desai.A .N(1990). Entrepreneur& Environment.NewDelhi.
3. Drucker,F.,Peter (1985).InnovationandEntrepreneurship.Heinemann,London .
4. Jain,Rajiv(1984). PlanningaSmallScaleIndustry.AGuideto Entrepreneurs.S.S.Books, New Delhi.
5. Kumar,S .A. (1990). EntrepreneurshipinSmallIndustry.Discovery,NewDelhi.
6. McClelland,D.C.andWinter.(1969).MotivatingEconomicAchievement,,FreePress,NewYork..
7. Udai, Pareek andRao, Venkateswara (1978).DevelopingEntrepreneurship–
AHandbookonLearningSystems.LearningSystems, New Delhi.
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DESCIPLINE SPECIFIC ELECTIVES
Group I: MARKETING
MBA II Year MBA-E301/401 Semester-III/IV

Sales Management
(ESE)
3 Hrs. 30 70 100 03 40
SALES MANAGEMENT
OBJECTIVE: The purpose of this paper is to acquaint the students with the concepts, which are helpful in developing sound
sales, distributions policy and in organizing, managing sales forces and marketing channels.
UNIT-I: Sales Executive as a Coordinator, Sales Management & Control, Sales Control.Formal & Informal, Theories of
Selling. AIDA, Behavioral Equation, Prospecting, Sales Resistance, Closing Sales, Selling Personal
Objectives. Types of Personal Setting Objectives, Analysing Marketing Potential, Sales Potential, Sales
Forecasting & Its Method. (Hours 8)
UNIT-II: Formulating Personal Selling Strategy. Competitive Selling & Personal Selling Strategy, Personal Selling
Objectives & Personal Selling Strategy, Determining the Kind of Sales Personnel, Determining the Size of
Sales Force, Individualizing Selling Strategies to Customers. (Hours 7)
UNIT-III: Recruitment Selection & training of Sales Personnel . Organization for Recruiting, Selecting and Training,
Sources of Sales Force Recruits, The recruiting effort. Pre Interview Screening: Formal Application Form, The
Interview, References, Credit Checks, Psychological Tests, Physical Examination, Building Sales Training
Programs, Defining Training Aims, Deciding Training Contents, Selecting Training Methods. (Hours 9)
UNIT-IV: Compensation Sales Personnel . Requirements of a Good Sales Compensation Plan, Devising a Sales
Compensation Plan, Types of Compensation Plan, Fringe Benefits, Incentives, Subsidies. (Hours 7)
UNIT-V: Controlling Sales Personnel . Standards of Performance, Relation of Performance, Standard to Personal Selling
Objectives, Recording Actual Performance, Evaluating Actual Performance with Standards, Taking Action .
The Dynamic Phase of Control, Controlling Sales Personnel through Supervision. (Hours 9)
SUGGESTED READINGS:
1. Charles, F. (2000). Selling. New Delhi: AITBS.
2. Chunawalla, S.A. (2014). Sales Management. New Delhi: Himalaya Publishing House Pvt. Ltd.
3. Cundiff & Govani. (2011).Sales Management. Decisions, Strategies & Cases. New Delhi: PHI.
4. Ingram, T.H., Laforge, R.W. (2015). Sales Management: Analysis and Decision Making. US: Routledge.
5. Johnston, M.W., & Marshall, G.W.(2013).Sales Force Management: Leadership, Innovation, Technology. US:
Routledge.
6. Ramachandran. (2010).Field Sales Management. New Delhi: Allied Publication.
7. Tracy, B.(2015). Sales Management.US: Amacom.
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MBA II Year MBA- E302/402 Semester-III/IV

Advertising Management
(ESE)
3 Hrs. 30 70 100 03 40
ADVERTISING MANAGEMENT
OBJECTIVE: The purpose of this paper is to acquaint the students with the concepts, techniques and give experience in the
application of concepts for developing an effective advertising programme.
UNIT-I: Introduction: Concept, Purpose, Functions, Benefits, Needs of Advertising, Ethics in Advertising, Attributes,
Personal Selling, Sales Promotion, Publicity, Propagandas, emerging concepts & issues. (Hours 6)
UNIT-II: Advertising Process: Consumer Psychology, Angle of Communication, Effectiveness of Advertising, Buyer
Behaviour, Speed of Response, Perception of Audience, Strategy Planning & Organisation. Contribution,
Objectives, Strategy, Planning, Levels of Decision Making, Advertising Situation, Organisation of Advertising.
(Hours 8)
UNIT-III: Creative Strategy Execution & Judgment: Purchase Proposition, Creative Execution. Visualization, Ad theme,
Ad Copy Writing, Copy Research, Candidness and Creativity, Types of Ad Copy, Headlines, Slogans, Copy,
Illustrations, Layout & Functions of Layout. (Hours 9)
UNIT-IV: Media Decision: Role of Media, Types of Media, e.Media, Media Related Decisions, Media Selection, Media
Planing, Media Strategy, Media Mix, Media Scheduling, Media Cost, Advertising & Media Research
Decisions. (Hours 8)
UNIT-V: Promotion media & methods: Evaluation of Advertising Effectiveness (What, When & How to Test)
Advertising Objectives and Plans, Area of Assessment, Pre.Placement Evaluation and Post.Testing,
Interpretation of Research Funding, PACT, Principles of Advertising, Govt. Regulations, Code of Conduct of
ASCI, Consumer & Self Regulations, Future of Adverting in India. (Hours 9)
SUGGESTED READINGS:
1. Drewniany, A.& Jerome, J.(2011).Creative Advertsising. New Delhi: Cengage Learning.
2. Batra, A.(2011). Advertising Management. New Delhi: Prentice Hall of India.
3. Chunawala, S.A. & Sethia, K.C. (2000). Advertising Theory & Practices. New Delhi: HPH.
4. Clow, K.E. (2013). Integrated Advertising, Promotion and Marketing Communications. New York: Pearson.
5. MacRury, Hawkin, Hardy & Powell. (2011).Advertising Handbook.US: T&F.
6. Ogilvy, D.(2015).The Unpublished David Ogilvy. London: Profile Books Ltd.
7. Sharma, S. & Singh, R.(2012).Advertising: Planning And Implementation.New Delhi: PHI.
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Marketing of Services
(ESE)
3 Hrs. 30 70 100 03 40
MARKETING OF SERVICES
OBJECTIVE: The main objective of the course is to help students to learn the various concepts, motivational techniques and
polices of marketing of services.
UNIT-I: Marketing of services: Concept & Issues, Conceptual Framework.Reasons, Characteristics, Type & Marketing
Implication, Significance of Service Marketing, MIS in Service Marketing, Service. Classification,
Services,Encounters and Consumer Satisfaction, Trends in Services Marketing. (Hours 6)
UNIT-II: Designing Services Strategy: Service Mission and Market Segmentation, Elements of Service, Marketing Mix,
Designing, Service Market Plan, Service Design, Branding of Services; Distributing Services – Context and
Options; Physical Evidence of a Service. (Hours 8)
UNIT-III: Marketing of Financial Services: Marketing of Banking Services, Classification of Customers, Insurance
Marketing, Event Management. (Hours 7)
UNIT-IV: Marketing of Health Services: Health Services in India, Hospital Marketing, ITES, Implementing Service
Marketing.Service Quality Measurement and Improvement of Service Quality; Consumer Complaint
Behavior; Consumer Response to Effective Service Recovery; Principles of Service Recovery; CRM in
Services. (Hours 9)
UNIT-V: Marketing of Selected Services: Professional Service Marketing, Marketing of Public Utilities. Marketing of
Educational Service, Formulation of Marketing Mix in Hotel Industry. Hotel Level Services & Tourism
Services, Pricing Decisions Production, Consultancy Marketing. Marketing Segmentation in Consultancy
Marketing, Contemporary Issues in Services Marketing. (Hours 10)
SUGGESTED READINGS:
1. Balaji, B. (2010).Services Marketing And Management. New Delhi: S. Chand Publishing.
2. Kapoor, Paul & Halder (2010). Services Marketing : Concepts and Practices. New Delhi: Mcgraw Hill.
3. Lovelock, C(2011).Services Marketing. New Delhi:Pearson India.
4. Lovelock, C. & Patricia, C. (2013). Essentials of Services Marketing. US: FT Press.
5. Rao, K.R.(2013). Service Marketing.New Delhi: Pearson India.
6. Srinivasan, R (2014). Services Marketing : The Indian Context. New Delhi: PHI.
7. Verma, H. (2012). Marketing of Services. New Delhi: PHI.
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Rural Marketing
Assessment (ESE)
3 Hrs. 30 70 100 03 40
RURAL MARKETING
OBJECTIVE: The objective of the course is to familiarize the participants with conceptual understanding of Rural Marketing
practices in Indian context.
UNIT I: Concept & Scope, Attractiveness & Challenges of Rural Markets, Rural vs. Urban Markets, Rural Marketing
Environment Rural Market in India, Size and Scope, Environment and Emerging Profile of Rural Markets in
India, Rural Consumer Behavior, Rural Consumers Dimensions . Buying Decision Process, Marketing Mix for
Rural Marketing. (Hours 9)
UNIT II: Research approach, Rural Marketing Information System, Diffusion of Innovation Rural Marketing Strategies:
Rural Market Segmentation.Basis and Strategies, Positioning Strategies for Rural Market. (Hours 8)
UNIT III: Product Planning & Strategies for Rural Markets, New Product Development: Consumer Adoption Process,
Product Mix. Pricing Strategies for Rural Markets.Pricing Polices, Innovation in Pricing of the Products.
(Hours 7)
UNIT IV: Challenges in Rural Communication, Advertising and Sales Promotion for Rural Markets, Setting
Communication Objectives, Rural Media: Media Innovation, Branding in Rural India, Brand Loyalty Vs
Stickiness, Fake Brands. (Hours 9)
UNIT V: Issues in Rural Distribution Channels, Tapping the Rural Markets, Rural Distribution Strategies, Rural
Retailing, Haats/ Shandies, Vans & Mobile Stores, Innovation in Rural Distribution System. (Hours 7)
SUGGESTED READINGS:
1. Aggarwal, M. (2011). Consumer Behaviour and Rural Marketing in India. New Delhi: New Century Publication.
2. Dogra, B. & Ghuman, K. (2009). Rural Marketing. New Delhi: TMH.
3. Kashyap, P. (2013). Rural Marketing. New Delhi: Pearson India.
4. Krishnamacharyulu, C.G. & Ramakrishnan, L. (2011). Rural Marketing text and cases. New Delhi: Pearson Education.
5. Minouti, Kamat & Krishnamoorthy, R. (2013). Co-operatives & Rural Markets. New Delhi: HPH.
6. Rahman, H. (2011).Rural Marketing.New Delhi: HPH.
7. Velayudhan, S. K. (2007). Rural Marketing. New Delhi: SAGE Publication
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International Marketing
Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INTERNATIONAL MARKETING MANAGEMENT
OBJECTIVE: This paper deals with a broad conceptual focus on the marketing management problems, techniques and
strategies necessary to incorporate the marketing concept into the framework of the world market place.
The present course explores those aspects of marketing which are unique to international business
UNIT-I. Importance and Challenge of International Marketing-Definition of International Marketing: Domestic

Marketing Vs. International Marketing; Categories of International marketing Involvements; International
Marketing Task; Nature of International Marketing Management; Characteristics of International Marketing
Executives. (Hours 9)
UNIT-II. Analysis of International Marketing Environment and Identifying Foreign Markets Political Considerations
and Governmental Influences; Cultural and Social Dynamics; Economic Development and Geographical
Conditions; Competitive Conditions; Legal and Financial Influences, Trends in WTO, UNCTAD,IMF,
WORLD BANK GROUP. (Hours 7)
UNIT-III. International Marketing Intelligence and Research-Analysis of World Market; Market analysis; Purposes and
Methods; Marketing Intelligence; International Marketing Research. Ê Planning Entry and Operations
Strategies-Export; Franchise, Joint Ventures; Direct Investment; Multinational Operations. (Hours 8)
UNIT-IV. International Product Policies and pricing decisions-Strategic Considerations in Making Multinational Product
decisions; Alternative Strategies in Multi-national Product Planning; Methodology in Making Multinational
product Decisions. International Pricing Decisions-Price Escalation; International Transfer Pricing; Pricing
Strategy; Factors influencing the Establishment of International Prices; Export Pricing, Differential Pricing.
(Hours 9)
UNIT-V. International Distribution System and Logistics-International Marketing Channel Decisions; Importance and
Scope of Channel Decisions; Channels between Nations; International Physical Distribution Decisions; Nature
of Physical Distribution, Risk management in international marketing, Institutional set-up for promoters,
export assistance. (Hours 7)
SUGGESTED READINGS:
1. Brady, D.L. (2011). Essentials of International Marketing. New Delhi: Jaico.
2. Cateora, P.R., Graham, J.L.,Gilly, M.C. (2014). International Marketing. New Delhi: Mcgraw Hill Education.
3. Cherunilam, F. (2012). International Marketing.New Delhi: HPH.
4. Ghauri, P. & Cateora, P.(2010). International Marketing. New Delhi: TMH.
5. Ilkka, A.R. & Czinkota, M.R.(2013). International Marketing. New Delhi: Cengage Learning.
6. Jain, S. & Moitra, R.(2013). International Marketing.New Delhi: HPH.
7. Jain, S.C. (2014). International Marketing Management. New Delhi: CBS Publishers.
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Group II: FINANCE

Management of Financial
Services
Assessment (ESE)
3 Hrs. 30 70 100 03 40
MANAGEMENT OF FINANCIAL SERVICES
OBJECTIVE: The objective of this course is to apprise the students with the concepts and practices of Merchant Banking and
Financial Services.
UNIT-I: Origin, meaning, need, functions and growth of merchant banking institutions in India, steps involved in the
establishment of merchant banking outfit, Nature and scope of financial services, management of risk in
financial services. (Hours 7)
UNIT-II: Merchant Banking Activities, Project counseling, appraisal and financing. (Hours 8)
UNIT-III: Non Banking Finance companies (NBFCs), Meaning, Types and services rendered by NBFCs, Debt
Securitization, Leasing and hire purchase. (Hours 8)
UNIT-IV: Factoring, forfeiting and Bill discounting, Housing Finance and credit rating, Types of credit and credit
regulations. (Hours 9)
UNIT-V: Banking and Insurance, Credit cards, Venture Capital, Forex markets regulation and control. (Hours 8)
SUGGESTED READINGS:
1. Batra, G. S., & Bhatia B.S. (2008), Management of Financial Services.Deep & Deep Publication (pvt.) Ltd, New.Delhi.
2. Croft, L. (2009), Management & Organization in Financial Services, Ane Book India,New Delhi.
3. Gurusamy, S. (2009), Financial Services, (N.D) Prentice Hall of India,New Delhi.
4. Mcgrill, Ross, (2008).Technology Management in Financial Services.Palgrave Macmillan, New York.
5. Suresh, P. & Paul, J. (2010), Management of Banking and Financial Services, Dorling Kindersley (India) Pvt. Ltd,New
Delhi.
6. Sharma, M. (2008), Management of Financial Institution With Emphasis on Bank & Risk Management. Prentice Hall of
India,New Delhi.
7. Rose, P.S. & Hudgins, S.C. (2005), Bank Management and Financial Services.Tata McGraw Hill, New Delhi.
8. Tripathy, N P (2004), Financial Instruments and Services. Prentice Hall of India, New Delhi.
NOTE: The list of cases, specif ic reference and books inc luding recent articles will be announced in the class by concerned
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Taxation
Assessment (ESE)
3 Hrs. 30 70 100 03 40
TAXATION
OBJECTIVE: The objective of this course is to apprise the students with the concepts and practices of corporate tax planning
& management.
UNIT-I: Basic concepts of Income tax act and New Direct Tax Code 2009, Tax Relief, Tax Refund Tax avoidance and
Tax evasion, Significance and Problem of tax planning, Recognized methods of Tax Planning , Tax Planning
and Tax Management. (Sessions 8)
UNIT-II: Residential Status and its implications for Tax Planning, Assessment Procedures under Salaries. (Sessions 7)
UNIT-III: House Property, Profits and Gains of Business or Profession, Capital Gains and income from other Sources. E-
filing: Compulsory filing of return based on economic criterion, Forms of return, Procedure of e-filing.
(Sessions 8)
UNTI-IV: Corporate Tax Planning, Tax Planning for new business, Choice of nature and types of business location, Tax
Planning for financial structure, amalgamation and restructuring, Implication of avoidance of Double Taxation
Agreement. (Sessions 9)
UNIT-V: Wealth tax – Ascertainment of Aggregate value of assets, Valuation of assets of various kinds, Assessment of
liabilities and wealth tax. GST: An Introduction (Sessions 8)
SUGGESTED READINGS:
1. Agarwal, K. K. (2007), “Corporate Tax Planning” New Delhi:Atlantic Publishers & Distributors.
2. Ahuja, G., & Gupta, R., (2013). Simplified Approach to Corporate Tax Planning and Management. New Delhi: Bharat
Book Depot.
3. Lakhotia, R.N., & Lakhotia, S., (2012). How to Save Income Tax through Tax Planning.New Delhi.:Vision Books India
Ltd.
4. Rajaratnam, S., & Venkataramaiah, B.V., (2012). Tax Planning: Issues, Ideas, Innovations New Delhi: Bharat Book
Publishing House.
5. Singhania, M., (2012). Corporate Tax and Dividend Policy New Delhi:, Jain Book Depot.
6. Singhania, V., & Singhania, M., (2009). Corporate Tax Planning and Business Tax Procedures. New Delhi:Taxmanns
Publications.
NOTE: The list of cases,specific references and books including recent articles will be announced in the class by concerned
teachers from time to time
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Investment Management and
Financial Engineering
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INVESTMENT MANAGEMENT AND FINANCIAL ENGINEERING
OBJECTIVE: The objective of this course is to apprise the students with the concepts and practices of Investment
Management.
UNIT-I: Introduction – Securities Market, Mobilization of Savings, Objectives of Investors, Investment Avenues,
Investment Media, Features of an Investment Programme. Difference between Investment and Speculation
(Hours 8)
UNIT-II: Development of Financial System in India, Structure of Financial Markets, Financial Institutions, New
Developments in the Financial System. (Hours 7)
UNIT-III: Government Securities- Types, Life Insurance, Kinds of Policies, Procedure for taking a policy, Investment in
Units, Different Unit Schemes, Tax Benefits, Provident Funds, National Saving Schemes—Post Office Savings
and other Alternative Forms of Investment. (Hours 9)
UNIT-IV: Stock Markets in India, Role of New Issues Market, Mechanics of Security Trading in Stock Exchanges, Kinds
of Trading Activity, Listing of Securities, Legal Control of Stock Exchange in India. (Hours 8)
UNIT-V: Derivatives and Latest trading practices, Forward contracts, future contracts, options and other derivatives,
future market and use of futures for hedging, interest rate futures, SWAPS, Black Scholes Analysis. (Hours 8)
SUGGESTED READINGS.
1. Avadhani, V.A.(1992).Investment & Securities Market in India: Investment Managemen.New Delhi.: Himalayan
Publication,.
2. Beder, S. T, & Marshall, M.C. (2011).Financial Engineering: The Evolution of Profession. New Jersey John Wiley &
Sons,.
3. Bhalla, V.K. (2008).Investment Management. , New Delhi:S. Chand Publication.
4. Kaptan, S.S. (2001).Investment Management. New Delhi:.Sarup & Sons.
5. Litterman, B. (2004).Modern Investment Management: A Equilibrium Approach. New Jersey:John Wiley & Sons.
6. Maheshwari, Y. (2008).Investment Management. New Delhi:Prentice Hall of India.
7. Neftci, N. S. (2008).Principles of Financial Engineering. United States:.Academic Press.
8. Ruppert, D. (2011).Statistic & Data Analysis for financial Engineering. New York:Springer.
9. Vishwanathan, R. & Krishnamurthy, C. (2009), “Investment Management: A Modern Guide to Security Analysis and
Stock Selection. New York:Springer.
NOTE: The list of cases,specific references and books including recent articles will be announced in the class by concerned
teachers from time to time
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Working Capital Management
(ESE)
3 Hrs. 30 70 100 03 40
WORKING CAPITAL MANAGEMENT
OBJECTIVE: The objective of this course is to appraise the student with working capital.
Unit I : Introduction to Working Capital: Nature, Scope and Definition of Working Capital, Working Capital Cycle,
Assessment and Computation of Working Capital Requirement, Overview of Working Capital Management.
(Hours 6)
Unit II : Management of Cash and Marketable Securities, Cash Budget, Flexible budget, Marketable Securities:
Concept, types, reasons for holding marketable securities, Cash Management Practices in India. (Hours 9)
Unit III: Management of Receivables: Receivables: Nature & cost of maintaining receivables, objectives of receivables
management, factors affecting size of receivables, policies for managing accounts receivables. (Hours 8)
Unit IV: Inventory: Need for monitoring & control of inventories, objectives of inventory management, Benefits of
holding inventory, risks and costs associated with inventories, Inventory Management: Minimizing cost in
inventory, Techniques of Inventory Management . Classification, order quantity, order point etc. (Hours 9)
Unit V: Working Capital Financing: Need and objectives of financing of working capital, short term credit, mechanism
and cost.benefit analysis of alternative strategies for financing working capital : Pattern and sources of
Working Capital Financing in India. (Hours 8)
SUGGESTED READINGS:
1. Prere, L. (2010).Working Capital Management. USA:Oxford University Press
2. Bhattacharya H. (2006).Working Capital Management; Strategies & Techniques. New Delhi: Prentice Hall of India.
3. Vijaykumar, A. (2006).Working Capital Management. New Delhi: Northen Book Centre.
4. Jain , N. K. (2004).Working Capital Management. New Delhi:Prentice Hall of India.
38 | P a g e

Management of Banks
Assessment (ESE)
3 Hrs. 30 70 100 03 40
MANAGEMENT OF BANKS
OBJECTIVE: The objective of this course is to appraise the students with the banking law and practices and develop an
understanding of various laws affecting banks.
UNIT-I: Evolution of banking law, Main provisions of The Banking Regulation Act 1949, The RBI Act 1934, The
Negotiable Instruments Act 1881, Capital Adequacy in Banks. RBI and its Functions (Hours 9)
UNIT-II: Cheques- Requisite of cheque, crossing and endorsement, Refusal of cheque payment by Bank, Protection to a
paying Banker, The collecting Banker- Duties and legal Protection. (Hours 7)
UNIT-III: Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these
securities. (Hours 6)
UNIT-IV: Guarantees- Contract of Guarantee and contract of indemnity, Guarantee as Banker‘s Security, Legal decisions
relating to Guarantees, Law relating to Letter of credit, Parties to a Letter of credit, Types of Letter of credit,
writing reports on Bank visits and prevailing practices in Banking- Case studies. (Hours 9)
UNIT-V: Banker Customer Relationship- Special customers including lunatics, Un-discharged Bankrupts Agents,
Executors and Administrators, Partnerships, Joint Stock companies and Trusts, Contemporary issues in Bank
Management -An overview. (Hours 9)
SUGGESTED READINGS:
1. Ghosh, A. (2012).Managing Risk in Commercial retail Banking. New Delhi: Wiley.
2. Indian Institute of Banking & Finance (IIBF). (2010). Bank Financial Management. New Delhi:Macmillan.
3. Indian Institute of Banking & Finance (IIBF). (2010).Principles & Practices of Banking. New Delhi:Macmillan.
4. Koch, T. W. & Scott S. (2009), Bank Management. USA :Cengage Learning.
5. Ruozi, R.., & Ferrari, P. (2013), Liquidity Risk Management in Bank Economic & Regulatory Issues, London.
Heidelberg New York:Springer.
6. Rose P.S. & Hudgins P.S. (2005), Banking Management & Financial Services. New Delhi:Tata McGraw Hill.
7. Suresh, P., & Paul, J. (2011). Management of Banking & Financial Services. New Delhi: Dorling Kindersley (India)
Pvt. Ltd.
8. Varshney P.N. (2001), Banking Law & Practice. New Delhi: Sultan Chand & Sons.
NOTE:The list of cases ,specific references and books including recent articles will be announced in the class by concerned
39 | P a g e
Group III: HUMAN RESOURCES

Industrial Relations
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INDUSTRIAL RELATIONS
OBJECTIVE: The objective of this course is to acquaint the students with the concepts and practices of Industrial Relations.
UNIT-I: Industrial Relations, Meaning, Objectives, Scope, Conditions for Good Industrial Relations, Causes of Poor
Industrial Relations, Effects of Poor IR, Suggestions to Improve Industrial Relations, IR in India, IR in Public
Sector. Evolution of Industrial System, Essentials of Modern Industrial System, Impact of Industrial System.
(Hours 7)
UNIT-II: Industrial Dispute: Forms of Dispute, Causes of Disputes, Methods of Prevention and settlement of Industrial
Disputes. (Hours 7)
UNIT-III: Trade Unionism, Nature, Objectives and Functions, Growth and Development of the Trade Union Movement
in India, Problems of Trade Unions, Rights of the Recognized Trade Unions, Essentials for Success of a Trade
Union. (Hours 8)
UNIT-IV: Collective Bargaining, Structure of Collective Bargaining, Benefits of Collective Bargaining, Conditions for
Successful Collective Bargaining, Collective Bargaining in India, Worker’s participation in Management.
(Hours 9)
UNIT-V: Absenteeism, Labor Turnover, Grievance Management. (Hours 9)
SUGGESTED READINGS:
1. Dwivedi, R.S. (2002). Industrial Relations in Indian Enterprises.Galgotia Publishing Company,New Delhi.
2. Lal Das, D.K. (2003). Industrial Relations in India.S. Chand & Co,New Delhi.
3. Monappa, A. (1990). Industrial Relations. McGraw.Hill,New Delhi.
4. Mammoria, C.B., & Mammoria, S. (1997). Dynamics of I.R. in India, New.Himalaya Publishing Co. Ltd,New
Delhi.
5. Sinha, P.R.N., Sinha, I.B., & Shekhar, S.M. (2009). Industrial Relations, Trade Unions, and Labour Legislation,
New Delhi: Pearson Education.
6. Sen, R. (2003). Industrial Relations in India: Shifting Paradigms, Macmillan Publishers Inida.
7. Sarma, A.M. (2005). Industrial Relations: Conceptual and Legal Framework, Himalaya Publishing House,Delhi.
8. Tripathi, P.C. (2010). Personnel Management and Industrial Relations, 20th Ed.Jain Book Depot,New Delhi.
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Human Resource Development
(ESE)
3 Hrs. 30 70 100 03 40
HUMAN RESOURCE DEVELOPMENT
OBJECTIVE: The main objective of the course is to help students to learn the various issues, trends and training and
development in human resources.
UNIT-I: Foundation of Human Resurce Development: Introduction to Human Resource Development, Influence on Employee
Behavior, Learning and HRD, Performance and its Determinant, Competency Mapping, knowledge management.
(Hours 7)
UNIT-II: Framework for Human Resource Development: Assesing HRD needs, Designing effective HRD programs, Implementing
HRD programs and Evaluating the HRD programs. Line Managers and HRD.
(Hours 8)
UNIT-III:Human Resource Development Applications: Employees Socialization and Orientation, Skills and Technical Training,
Coaching, Mentoring and Performance Management, Multi Source Feedback Systems (MAFs).
(Hours 9)
UNIT-IV:Employees Counselling and Wellness Sevices, Career Management and Management Development, Organization and
change, HRD and Diversity.
. (Hours 9)
UNIT-V: HRD issues and experience: HRD strategies and experiences of Indian Companies, HRD in Health Care, Government and
Public system, Human Resource Audit.
(Hours 7)
SUGGESTED READINGS:
1. Haldar, U.,K.(2009). Human Resource Development(1st Ed.). USA:Oxford Univ.Press.
2. Mcgoldrick, J., Stewart, J. & Watson, S. (2012).Understanding Human Resource Development: A Research.based
Approach. New York:Rout ledge Tylor & Francis Group
3. Pareek, U. & Purohit (2009), Training Instruments in HRD & OD. New Delhi:Tata McGraw Hill.
4. Gupta, S. & .Gupta, S. (2008), Human Resource Development.Concepts and Practices.New Delhi:DDP.
5. IGNOU(updated). Study Material of HRD (MS-22). New Delhi
6. Rao, T.V. (2008), Readings in Human Resource Development. New Delhi:Oxford & IBH Publishing Co. Pvt. Ltd.
7. Singh, S. K. (2008), Human Resource Development. New Delhi:Altantic Publisher:New Delhi.
8. Sahu, B. P. (2004).Human Resource Development For Industrial Workers. New Delhi:Mittal Publications.
9. Werner, J. M. & DeSimone, R. L.(2012). Human Resource Development (5 Ed). New Delhi:Cengage learning.
10. Wilson, J. P.(2005).Human Resource Development: Learning and Training for Individuals & Organizations (2Ed).
London:.Kogan Page Limited.
NOTE: The list of cases, specific reference and books including recent articles will be announced in the class by concerned
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Labour Laws
(ESE)
3 Hrs. 30 70 100 03 40
LABOUR LAWS
OBJECTIVE: The purpose of this paper is to acquaint the student with various labour laws.
UNIT-I: Introduction, A brief over view of Fundamental Rights and Directive Principles of State Policy, Factories Act:
1948. (Hours 7)
UNIT-II: Payment of Wages Act 1936, Payment of Bonus Act. 1936. Payment of Gratuity Act 1972. (Hours 9)
UNIT-III: Trade Unions Act 1926. Industrial Dispute Act 1947, Employment (Standing Orders) Act 1947 and Arbitration
Act. (Hours 8)
UNIT-IV: Workmen’s Compensation Act 1923, Employment State Insurance Act 1952, Maternity Benefit Act 1961.
(Hours 9)
UNIT-V: Labour policy and laws :Labour Policy of Government of India, ILO and Indian Labour, Case Law. (Hours 7)
SUGGESTED READINGS:
1. Cihon, P. J., & Castagnera, J. O. (2011). Employement and Labour Law. South.Western Conage Learning,U.S.A.
2. Servais,J. M. (2011). International Labour Law. Kluwer law International. Netherland
3. Blanpain, R., & Baker, J. (2010). Comparative labour law & Industrial relation in Industialised Market. Kluwer law
International. Netherland.
4. Hepple, B. (2005). Labour Law & Global Trade. Hart Publishing Company,Portland.
5. Davis, AC.L (2004).Perspective on labour Law. Cambridge Press, U.K.
6. Blanpain, R.(2001).Labour law Human Rights & social Justice. Kluwer law International,Netherland.
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Competency Mapping & Development
(ESE)
3 Hrs. 30 70 100 03 40
COMPETENCY MAPPING & DEVELOPMENT
OBJECTIVE: The objective of this course is to appraise the student with competency mapping and development.
UNIT-I: History & Origin of Competency , Reasons for Popularity of Competency, Views Against Competency,
Definitions. (Hours 7)
UNIT-II: Skill, Knowledge &Motive ,Trait& Self Concept ,Iceberg Model of Competency, Traits of Competency.
(Hours 7)
UNIT-III: Threshold Competencies ,Differentiating Competencies, Generic or Key Competencies, Functional or
Technical Competencies ,Leadership or Managerial Competencies. (Hours 8)
UNIT-IV: Determining the objective & Scope ,Clarifying Implementation Goals & Standards ,Create an Action Plan,
Define Performance, Effectiveness Criteria . Identify a Criterion Sample ,Data Gathering & Interim
Competency Model . (Hours 9)
UNIT-V: Leadership and managerial competency models , Delphi Technique ,Competencies &Generic Indicators ,360
Degree Feedback . HR Generic Competency Model ,Supervisory Generic Competency Model. (Hours 9)
SUGGESTED READINGS:
1. Decenzo , D.A., & Robbins, S.P.(2005).Human resource management.John Wiley & Sons, USA.
2. Hall, Calvin S.et al .(1998).. Theories of Personality. Wiley Publication.USA.
3. Newstrom,J.W.,& Keith, D.( 2003).Organizational Behaviour – Human Behavior at work. Tata McGraw Hill. New
Delhi.
4. Parek, U., & Khanna, S.(2011).Understanding Organizational Behaviour. Oxford University Press.,USA.
5. Pareek , U., & Lynton, R.P. (1990).Training for development. Vistaar Publications. New Delhi.
6. Robert , N. L. (2009).Human Relations in Organizations: Applications and Skill Building (6th ed.). India: McGraw Hill
Education,New Delhi
5 Stephen, R. Et al. (2006). Training in Interpersonal Skills – tips for managing People at work. Pearson, New Delhi.
6. Whetten, & Cameron.(2002).Development Management Skills(7th Ed.).Prentice Hall, New Delhi
7. Whetten & Cameron.(2007).Development Management Skills; 7th Ed. Pearson PHI,New Delhi.
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Organizational Change and
Development
Assessment (ESE)
3 Hrs. 30 70 100 03 40
ORGANIZATIONAL CHANGE AND DEVELOPMENT
OBJECTIVE:To familiar with interventions,and components.
UNIT I: Organizational Development: Concept; Foundations of Organizational Development; Planned Organizational

Change. (Hours 6)
UNIT II: Organizational Diagnosis; Feedback and Organizational Development, Achieving organizational improvement
with organizational development. (Hours 8)
UNIT III: OD Interventions: Team. Building Interventions; Personal, Interpersonal and Group Process Interventions;
Conditions for successful OD interventions. (Hours 9)
UNIT IV: Organizational Transformation; OD Consultant: Role and Skills, Value and Belief Systems of Change Agent.
(Hours 8)
UNIT V: Operational Component of OD: Diagnostic Component, Action.Taking Component and Process Maintenance
Component. The Future of OD and New Perspectives. (Hours 9)
SUGGESTED READINGS:
1. Burton, R.M. (2004). Strategic Organizational Diagnosis and Design: The Dynamics of Fit, Kluwer, Boston.
2. Clayton, A.P. (2011). The Practice of Organizational Diagnosis: Theory & Methods, New York: Oxford University
Press, USA.
3. Lippit, G. (2006). Organization Renewal: Achieving Viability in a Changing World, Appleton. Century, Crofts.
4. Rao, M.G., & Rao, V.S.P. (1999). Organization Design, Change & Development, Discovery Publishing House,
New Delhi.
5. Singh, K. (2009). Change Management, Excel Books India, New Delhi.
6. Wendell, L.F., Cecil, H., & Bell, J. (2006). Organizational Development: Behavioral Science Interventions for
Organization Improvement, Mishawaka: Better World Books, New Delhi.
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Group IV: INFORMATION TECHNOLOGY

Information System Analysis
And Design
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INFORMATION SYSTEM ANALYSIS AND DESIGN
OBJECTIVE: This course is for the students of MBA program, who are specializing in Information Technology. It aims at
acquainting these students with tools techniques of planning, analyzing, designing, implementing and
maintaining Information system.
UNIT-I: Types of Information, Need for a Computer based Information System, Management Structure, Management
and Information Requirements, Qualities of Information. (Hours 7)
UNIT-II: Overview of Design of an information System, The Role and Tasks of a System Analyst, Attributes of a
System Analyst, Tools used by System Analyst, Approaches to System Development (JAD & RAD).
(Hours 8)
UNIT-III: Information Sources, Interview Techniques, Questionnaires, Other Methods, System Requirement
Specification, Data Requirements, Modularizing Requirement Specifications, Cost benefit Analysis, Payback
Period, Feasibility Report. (Hours 9)
UNIT-IV: Symbols used in Data Flow Diagrams (DFDs), Describing a System with a DFD, Conventions in Developing
DFDs, Levelling of DFDs, Logical and Physical DFDs, Process Specification Methods, Structured English.
(Hours 9)
UNIT-IV: Control in Information Systems, Audit of Information Systems, Testing of Information Systems, Security of
Information Systems. (Hours 7)
SUGGESTED READINGS:
1. Arthur, M.L. (2008). Analysis and Design of Information Systems (3rd Ed.). Springer.Verlag London Ltd, London.
2. Dixit, J. B.,& Kumar, R.(2007).Structured System analysis and Design. Laxmi Publications (P) Ltd, New Delhi.
3. Rajaraman, V. (1991). Analysis and Design of Information System. PHI, New Delhi.
4. Shelly, G. B., Rosenblatt, & Harry J. (2012). System Analysis and Design (9th Ed.). Cengage Learning,New Delhi.
5. Whitten, J. L., Bentley, L. D.,& Dittman ,K. C. (2004). Systems Analysis and design Methods.Tata McGraw Publishing
Company Limited, New Delhi.
NOTE: The list of cases, specific references and books including recentarticles will be announced in the class by concerned
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Technology Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
TECHNOLOGY MANAGEMENT
OBJECTIVE: To develop an integrated approach to technology management through life cycle of technology.
UNIT-I: Process and perspectives of technology management, scanning, acquisition, assimilation, absorption, business
strategy and technology strategy adaptation, critical factors in managing technology, improvement and
planning. (Hours 7)
UNIT-II: Technology life cycle and forecasting, technology transfer,technology development: Management of R&D,
product design and development, commercialisation of R&D, R&D manufacturing. marketing interface, R&D
project management. (Hours 9)
UNIT-III: Technology development and competitiveness, technology and business strategy. (Hours 8)
UNIT-IV: Technology innovation and creative transformation in the knowledge age; critical trajectories, Technology
entrepreneurship, assessing the need, market dynamics. (Hours 9)
UNIT-V: IPR, technology and role of government; International protocols. treaties, standards; International comparisons
of technology management. (Hours 7)
SUGGESTED READINGS:
1. Khalil, T.( 2009).Management of Technology: The Key to Competitiveness and Wealth Creation.International Edition.
Tata McGraw.Hill, New Delhi.
2. Langlois, S. L. (2008) .Technocrime: Technology,Crime and Social Control. Willan Publishing.
3. Sherif, H. and Khalil, T.(2007).New Direction in Technology Management.Elsevier Publisher
4. Thamhain, H. J., (2005).Management of Technology: Managing Effectively in Technology Intensive Organisations. 2nd
Ed.John Wiley and Sons, New Delhi.
5. Megantz, R.C.(2002)Technology Management: Developing and Implementing Effective Licensing Programs”, John
Wiley and Sons, New Delhi.
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E-business
Assessment (ESE)
3 Hrs. 30 70 100 03 40
E-BUSINESS
OBJECTIVE: The key to competing in the digital economy is business model innovation that exploits the powerof business
webs. Information Technology (IT) is becoming the main driving force in every sector of the Indian economy.
To manage public affairs for the benefit of the citizens, the Governments at the National, State and local levels,
are increasingly adopting e.Government technologies in public service delivery.
UNIT-I: Electronic Commerce. Technology and prospects, Introduction, Economic Potential, Incentive and Mechanics
of E.commerce, Internet Commerce architecture. (Hours 7)
UNIT-II: Internet based E.commerce Issues problems and prospects. E.commerce and Internet, benefits of Internet for
E.commerce, Impediments & issues, Development of Technology of EDI, Internet & the WWW. (Hours 8)
UNIT-III: Overview of e.Government and e.Governance, National Egovernance Plan (NeGP), e.Governance Project
Management Practices, Models of e.Governance Projects. (Hours 7)
UNIT-IV: Payment Systems & Security . Role of Payment, Real world Payment Systems, Smart Cards, On line Credit
Card Payment, Electronic Cheques and Funds, Transfer Security Design, EDI Security Concept, Security
Mechanisms, Internet Security, Achieving Application Security, Authentication. (Hours 9)
UNIT-V: E.Commerce Issues & Opportunities in Implementation and Role of Government . Commercial Issues,
Infrastructure Issues, Social and cultural issues, Role of Govt. and Policy Recommendations, Overview of
TCP/IP Protocol, Information Technology Act 2000 and Emerging trends in E. Commerce. (Hours 9)
SUGGESTED READINGS:
1. Bagga, R.K. & Gupta P. (2009.)Transforming Government: e.Governance Initiatives in India, ICFAI Press, Hyderabad
2. Diwan, Parag & Sharma, Sushil (2005). E –commerce. A Manger’s Guide to E.Business, Excel Books, Delhi.
3. Forouzan, B. A.(2007) .Cryptography And Network Security.Tata McGraw Hill,New Delhi.
4. Gupta, M.P., Kumar P., & Bhattacharya, J.(2004) Government Online, 2004, Tata McGraw.Hill,New Delhi.
5. Kalakota,R. & Maricia.(1996). Frontiers in eCommerce.Addison Wesley, NY,USA.
6. Kalakota,R. & Robinson,M.(1999).e.Business. Road Map for Success .Addison Wesley, NY,USA
7. Kalakota& Robinson (2004) . eBusiness 2.0:Road Map for Success, Pearson Education, New Delhi
8. Richard, H.(2006) . Implementing and Managing e.Government. Sage Publication, New Delhi.
9. Winfield G., Treese, & Lawrance C. S. (1998). Designing Systems for Internet Commerce. Addison Wesley,USA
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Information Security and
Cyber Laws In Business
Time Allotted for End Marks Marks Allotted for Maximum Total Credits
Semester Examination Allotted for End Semester Marks (MM)
Assessment (ESE)
3 Hrs. 30 70 100 03
INFORMATION SECURITY AND CYBER LAWS IN BUSINESS
OBJECTIVE: This course will assist students in their career preparation as information system security managers. The course
would enable the students to articulate current and developing legal issues in the information assurance field,
Analyze and interpret how relevant case and statutory law has been applied to legal problems in information
assurance; also, to identify and articulate legal issues in the discipline not adequately covered by current law.
Topics will include such issues as Indian and international jurisdiction, computer security, intellectual property,
electronic commerce, information privacy, freedom of expression, and cyber crime.
UNIT-I: Basics of Information Technology, Basics of Indian Legal System, Overview of IT Law, Cyber Law in India,
I.T Act, 2000 . Introduction and its application, Relevant amendments in all other law, Constitutional
protection under Cyber law, Freedom of speech and expression, Human Rights violations, Revisiting industrial
and Labour Laws, E.Media and Print Media. (Hours 9)
UNIT-II: The Law of Contract, Construction of Electronic contracts, Issues of security, Employment Contracts,
Consultant Agreements, and Digital Signature. (Hours 8)
UNIT-III: Crime : Meaning & Concept, Rights and liability.Civil, Criminal and tortuous, Offences. concept and Legal
parameters, under I.T Law, Offences.detection and investigation, Offences and punishments.global scenario,
Rights & liabilities of Intermediaries, Overlapping between IPC & ITA. (Hours 9)
UNIT-IV: Understanding Copy right in information, Technology, Legal issues in Internet and Software Copy right,
Patents ,Trade Marks & Data Base. (Hours 7)
UNIT-V: Concept of Jurisdiction, Indian context of Jurisdiction, Information Technology Amendment Bill, 2006,
Information Technology Rules. (Hours 7)
SUGGESTED READINGS:
1. Baxi,P.N.,& Suri ,R.K. (1994). Cyber and E.Commerce laws. Bharat Pub House. New Delhi.
2. John R.Vacca. (2005). Computer Forensic : Computer Crime Scene Investigation, Charles River Media, USA.
3. Nandan, K.(2009). Law relating to Computers, Internet and eCommerce. Universal Law Publishing, New Delhi.
4. Raheja, R., & Ahmed, S.( 2001). : A Guide to Information technology( Cyber law and E. Commerce). Capital Law
House ,New Delhi.
5. Singh,R.,& Singh,G. S.(2004). Cyber Space & The Law Issues & Challenges.Nalsar University,Hydrabad.
6. Rodney D Ryder (2007). Business Process Outsourcing, Date Protection and Information Security. Wadhwa & Co,
NewDelhi.
7. Jozgaao,S.V.(2000). Computer Contracts and Information Technology Law. India:Wadhawa & Co, New Delhi.
8. Sharma,V.(2007).Information Technology : Law & Practice (2nd Ed).Delhi,India:Universal Law Publisher.
9. Singh,Y.(2010).Cyber Laws Justice. India:Universal Law Publishing Co., New Delhi.
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E-Governance
Assessment (ESE)
3 Hrs. 30 70 100 03 40
E-GOVERNANCE
OBJECTIVE: On successful completion of the course, the student will be able to:  Understand the different models of e-
governance.  Describe the e-governance projects at the Union and State Govt. levels.  Understand the
benefits and reasons for the introduction of e-governance at the local level.  Realise the issues and challenges
of e-governance.
UNIT-I: E-Governance Meaning, Nature, Definition and Scope of E-Governance- Domains- Taxonomy - Current
StatusIndian and Global Foundations - Citizen Centric Government - E-Government ServicesDifferentiation of
G2C, G2B, G2B, G2E - Four Stages of E-Governance (Hours 7)
UNIT-II: Models in E-Governance E-Governance Maturity Model - 6C Model - Concept of Public Private Partnership-
Technology Frame work for E-governance - E-governance and Good Governance - Benefits and Reasons for
the Introduction of E-Governance – Current Status. (Hours 8)
UNIT-III: E-governance at Union and State level National E-Governance Plan - Central Mission Mode Projects- State
Mission Mode ProjectsIntegrated Mission Mode Projects - Implementation Strategy - Components – National
EGovernance Plan Programme Management Unit - Major E-governance Projects: Gyandoot, Warna, E-
choupal, E-Bhoomi, E-Governance in Nioda City, Raj Nidhi, Raksha Bhoomi. (Hours 9)
UNIT-IV: E-Governance at Local Level E-Sewa (Electronic Citizen Services) - E-governance in Rural Local Bodies -
Urban Local Bodies- E-Management of Development Projects at Rural and Urban local bodies (JNNURM) -
Effective Service Delivery through E-Governance - Transparency and Accountability at Grassroot Level. .
(Hours 9)
UNIT-V: Issues and Challenges of E-governance Cyber Security – Surveillance - Cyber Crimes - Socio-Economic
Issues - Digital Divide - Capacity Building - Socio-Political implications of E-Governance - Issues of
integration – Networking with NGOs, CBOs - Government resource planning and process re-engineering -
Government Process Re-engineering - Best Practices and Lessons from other E-governance reengineering
projects (Hours 7)
SUGGESTED READINGS:
1. Ashok Agarwal (Ed.), Goverance - Case Studies, University Press India Pvt. Limited, Hyderabad, 2007.
2. B Srinivas Raj, E-Governanace Techniques – Indian and Global Experiences, New Century Publications,
New Delhi, 2008.
3. Subhash Bhatnagar, Unlocking E-Government Potentital – Concepts, Cases and Practical Insights, Sage, New
Delhi, 2009.
4. G Desai, Information Growth and Economic Growth, Rawat Publications, Jaipur, 2005.
5. RP Sinha, E-Governance in India, Initiatives and Issues in India, Center for Public Policy, 2006.
6. Y.Parthasaradhi et.al., E-governance and Indian Society, Kanishka, New Delhi, 2009.
7. B.C.Smith and D.C .Pitt Computer Revolution and Public Administration, Palgrave, 2007
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Group V PRODUCTION AND OPERATIONS MANAGEMENT

Logistics and Supply Chain
Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
OBJECTIVE: To make students aware of logistics and supply chain management and its current issues.
UNIT-I: Introduction to Logistics and Supply Chain: Evolution, Nature and concepts, function and contribution, Supply
Chain Models, Integration with other functional areas of management. (Hours 6)
UNIT-II: Demand Forecasting, Inventory Management, Functions of Warehousing and Distribution centers. (Hours 9)
UNIT-III: Value Chain and Value delivery system,Transportation, docking strategy,protective packaging, order
processing. (Hours 8)
UNIT-IV: Material handling, purchasing and sourcing. (Hours 8)
UNIT-V: Contemporary Issues in SCM:Measuring performance in supply chain, Role of IT in SCM, Green SCM;
Reverse Logistics. (Hours 9)
SUGGESTED READINGS:
1. Agrawal, D.K., (2003).Textbook of Logistics and Supply Chain Management. Macmillan, New Delhi.
2. Chopra Sunil & Meindell. P. (2010). Supply Chain Management. Pearson Pub., New Delhi.
3. Chrisopher, M & Richard Irwin.(2005).Logistics and Supply Chain Management.PHI, New Delhi.
4. Gattorna, J.(1994). The gower handbook of logicstics and distribution management. Gower press, USA.
5. Gattorna, J. & Walter, D.(1996). Supply Chain Management;Managing TheSupply Chain.Macmillan, New Delhi.
6. Harmon. R,.(1993).Reinventing the Warehouse;World Class Distribution Logistics. Free press, USA.
7. Lambert, R and Stock.R .(1994).Strategic Physical Distribution Management. Irwin, USA.
8. Madan P and Anand P(2012). Supply Chain Management. Global Academic Publisher, New Delhi.
9. Thomas .F.(1992).Customer Driven Strategies.Oliverwight Publication, New Delhi.
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Total Quality Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
TOTAL QUALITY MANAGEMENT
OB JECTIVE: The objective of this course is to acquaint the students with basics of Total Quality (TQ) from design
assurance to service assurance, to give emphasis on Internationa l Quality Certif ication Systems – ISO
9000 and other standards and their applicability in design manufactur ing qua lity control and services, to
closely inter link management of quality, re liability and maintainability f or total product assurance and
to focus on quality of services in contemporary environment.
UNIT-I: Total Quality and Organizational change, Basic Concept of Total Quality (TQ), Evolution of Total Quality
Management, Components of TQM. (Hours 6)
UNIT-II: How to implement TQM, pitfalls in operating TQM, Reengineering to change, Employee Involvement, Teams
and Groups. (Hours 8)
UNIT-III: Statistical Process control and Improvement, Statistical quality control, manufacturing to specification versus
manufacturing to reduce variations. (Hours 9)
UNIT-IV: Total Productive Maintenance (TPM), Quality Audits, Lead Assessment and ISO.9000 Standards, Six Sigma.
(Hours 8)
UNIT-V: Total Quality of Services, Total Quality and ERP, TQM and World Class Manufacturing. (Hours 9)
SUGGESTED READINGS:
1. Bank, J.(1992). The Essence of Total Quality Management. Prentice Hall, New Delhi.
2. Carruba, Eugene. R & Gorden, Ronald, D.( 1991).Product Assurance Principles. Integrating Design Assurance &
Quality Assurance. McGraw Hill,New York.
3. Dale, B. G.ed.(1999). Managing Quality.PHI, New Delhi.
4. Feigenbaum, A.V. (1991). Total Quality Control, McGraw Hill, New Delhi.
5. Grant, Eu.gene, L. & Leavenworth, Richards(1991). Statistical Quality Control. McGraw Hill, New York.
6. Ireson, W.G. & Coombas, C.P.( 1988) .Hand book of Reliability Engineering & Management. McGraw Hill, New York.
7. Juran, J.M.ed.(1988). Quality Control Handbook. McGraw Hill, New York.
8. Lochner, Robert. H.,Matar, Joseph, E.( 1990). Designing for Quality. Chapman & Hill, London.
9. Madan, P. (2006).Total Quality Management. Krishna Prakashan.Delhi.
10. Pike, John & Barnes, Richard.( 1994). TQM in Action. Chapman & Hill,London.
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World Class Manufacturing
Assessment (ESE)
3 Hrs. 30 70 100 03 40
WORLD CLASS MANUFACTURING
OBJECTIVE:To make students aware of manufacturing practices and current world class manufacturing trends.
UNIT-I: Manufacturing’s role in corporate strategy, New emerging paradigm in manufacturing, manufacturing
flexibility, value creation, dependability, quality;cost and innovation;analysis and enhancement of the
manufacturing advantage. (Hours 8)
UNIT-II: Gaining Competitive Edge through WCM: Meaning of WCM and its models, Philosophy and Practices of
WCM, Quality in WCM. (Hours 7)
UNIT-III: Manufacturing technology strategies, its Systems and Tools for WCM: vertical integration,sourcing and
outsourcing;organization focus and manuf.strategy, selecting ,developing and exploiting manu. Overview of
Systems and Tools, Information Management Tools, Material Processing and Material Handling Tools,
Assessment of Manufacturing Systems and Tools. (Hours 9)
UNIT-IV: Manufacturing infrastructure development. Monitoring World Class Performance. Implementation of WCM,
Need for Performance Management, Monitoring and Controlling Performance Tools. (Hours 7)
UNIT-V: The Indian Scenario of WCM: Competitiveness and Performance of Indian Manufacturers, Objectives and
Strategies, Use of IT in WCM. (Hours 9)
SUGGESTED READINGS:
1. Hill and Hills(1993). Manufacturing Strategy, McGraw Hills,New Delhi.
2. Sahay, Saxena and Ashish Kumar(2000).World Class Manufacturing.A Strategic Perspective. Macmillian,New Delhi.
3. Todd, Jim.(1995) .World Class Manufacturing.McGraw Hill,New Delhi.
4. Miltenmurg, John.(1995).Manufacturing Strategy, 1st Edition: How to Formulate and Implement a Winning Plan
(Manufacturing & Production)., Productivity Press. Chennai.
5. Kim, Hua ,Tan &Matthews, Rupert.(2009). Operations Strategy in Action: A Guide to the Theory and Practice of
Implementation. Edward Elgar Publishing, UK.
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Managing Technology &
Innovation
Assessment (ESE)
3 Hrs. 30 70 100 03 40
MANAGING TECHNOLOGY & INNOVATION
OBJECTIVE: This course intends to introduce the innovation process and its management; to provide insights into the
process to be followed in order to manage technological change; to explore the effects of technology on the
work force and the quality of work life. Technology and innovation are value drivers and that management
decisions should be anchored in the fundamental objective of the creating competitive advantage.
UNIT I: Technology: Definition and Characteristics, Management of Technology, Two contemporary perspectives in
Management, Key concepts.Technological Environment.Environment and Technological Environment, Actors
in the Technological Environment, Changes in the Technological Environment, Major current developments in
the Technological Environment. (Hours 8)
UNIT II: Innovation. Overview of the Dynamics of Technological Change, Concept of Innovation, Innovation
Dynamics at the firm level, Technology Evolution, Characteristics of Innovative Firms. Process of
Technologies Change.Diffusion – Concept of Diffusion, Dynamics of Diffusion, A model of Innovation
Adoption, Factors that Drive the Process of Diffusion, Influence of Environmental Trends on Diffusion.
(Hours 8)
UNIT III: Competitive Domains, Competitive consequences of Technological Change, Technological Characteristics of
Competitive Domains. Process Innovation, Value chains and Organization.Drivers of change in value chain,
Modes of Value chain configuration, Value chain configuration and Organizational characteristics, Design of
work and careers, Influence of Environmental Trends. (Hours 8)
UNIT IV: Introduction, Mapping Technology Environment, Mechanism for Data Collection, Analytic tools, Managing
Environmental Analysis in Organizations.Technology Strategy. Overview.Technology Business Connection,
Technology Strategy: Definition, The key Principles Underlying Technology Strategy, Technology Strategy
Types, A frameworks for formulating Technology Strategy. (Hours 8)
UNIT V: Evolution of Technology Appropriation Principles, 3G Approach for the Appropriation of Technology,
Productivity of In. House R&D.Organizing for Innovation.Organizational Mechanism for Innovation,
Principles & Process of organizing, Characteristics of continuously innovative organizations, Role of
Leadership. (Hours 8)
SUGGESTED READINGS:
1. Burgelman R. A., Christensen C. M., & Wheelwright S. C.(2004).Strategic Management of Technology and
Innovation. Tata McGraw Hill Education Pvt. Ltd, New Delhi.
2. Nord, W.,& Tucker, S. (1987). Implementing routine and Radical Innovations. Lexington Books, USA.
3. M.E. Porter.(1985). Competitive Advantage. Free Press, NY.
4. Makridakis. S. (1989). Forecasting Methods for Management, Wiley. Inter Science, USA
5. Maidique, eds M.A.(2008).: Strategic Management of Technology & Innovation. Homewood.
6. Singh V.K. and Madan P.(2014)Managing Innovations, McGrawhill.
7. Pritchett, Price.(1994).New Habits for a Radically Changing World. Pritchett & Associates, USA
8. Rogers, E. M.(1995). Diffusion of Innovation. Free Press,NY.
9. Rao, A.S. (1994)Managing of Technology Change.Global Business Press, USA.
10. Edosomwan, J. A.(1989).Integrating Innovation and Technology Management.John Wiley & Sons, USA.
11. Steele, L.W. (1989).Managing technology. The Strategic View.McGraw Hill, New Delhi.
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Production Planning and
Control
Assessment (ESE)
3 Hrs. 30 70 100 03 40
PRODUCTION PLANNING AND CONTROL
OBJECTIVE: To understand the various components and functions of production planning and control such as work study,
product planning, process planning, production scheduling, Inventory Control.  To know the recent trends like
manufacturing requirement Planning (MRP II) and Enterprise Resource Planning (ERP)..
UNIT-I: INTRODUCTION Objectives and benefits of planning and control-Functions of production control-Types of
productionjob- batch and continuous-Product development and design-Marketing aspect - Functional aspects-
Operational aspect-Durability and dependability aspect-aesthetic aspect. Profit consideration- Standardization,
Simplification & specialization-Break even analysis-Economics of a new design. (Hours 6)
UNIT-II: WORK STUDY 9 Method study, basic procedure-Selection-Recording of process - Critical analysis,
Development - Implementation - Micro motion and memo motion study - work measurement - Techniques of
work measurement - Time study - Production study - Work sampling - Synthesis from standard data -
Predetermined motion time standards. (Hours 9)
UNIT-III: PRODUCT PLANNING AND PROCESS PLANNING 9 Product planning-Extending the original product
information-Value analysis-Problems in lack of product planning-Process planning and routing-Pre requisite
information needed for process planning- Steps in process planning-Quantity determination in batch
production-Machine capacity, balancing- Analysis of process capabilities in a multi product system. (Hours 8)
UNIT-IV: PRODUCTION SCHEDULING 9 Production Control Systems-Loading and scheduling-Master Scheduling-
Scheduling rules-Gantt charts-Perpetual loading-Basic scheduling problems - Line of balance - Flow
production scheduling- Batch production scheduling-Product sequencing - Production Control systems-
Periodic batch control- Material requirement planning kanban – Dispatching-Progress reporting and
expediting-Manufacturing lead time-Techniques for aligning completion times and due dates. (Hours 8)
UNIT-V: INVENTORY CONTROL AND RECENT TRENDS IN PPC 9 Inventory control-Purpose of holding stock-
Effect of demand on inventories-Ordering procedures. Two bin system -Ordering cycle system-Determination
of Economic order quantity and economic lot size- ABC analysis-Recorder procedure-Introduction to
computer integrated production planning systems- elements of JUST IN TIME SYSTEMS Fundamentals of
MRP II and ERP. (Hours 9)
SUGGESTED READINGS:
1. Samson Eilon, “Elements of Production Planning and Control”, Universal Book Corpn.1984
2. Elwood S.Buffa, and Rakesh K.Sarin, “Modern Production / b Operations Management”, 8th Ed. John Wiley and Sons, 2000.
3. Kanishka Bedi, “ Production and Operations management”, 2 nd Edition, Oxford university press, 2007.
4. Melynk, Denzler, “ Operations Management – A value driven approach” Irwin Mcgrawhill.
5. Norman Gaither, G. Frazier, “ Operations Management” Thomson learning 9th edition IE, 2007
6. K.C.Jain & L.N. Aggarwal, “Production Planning Control and Industrial Management”, Khanna Publishers, 1990.
7. S.N.Chary, “Theory and Problems in Production & Operations Management”, Tata McGraw Hill, 1995.
8. Upendra Kachru, “ Production and Operations Management – Text and cases” Excel books 1st edition 2007.
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Group VI: SMALL BUSINESS AND ENTREPRENEURSHIP MANAGEMENT

Start-up Studies
Assessment (ESE)
3 Hrs. 30 70 100 03 40
START-UP STUDIES
OBJECTIVE: Understand different forms of business organisations, the environments in which businesses operate and business
functions such as marketing, operations and finance • appreciate the role of people in business success.
UNIT-I: Understanding Business Activity • Classification of Start-ups businesses • Enterprise, business growth and size
• Types of business organisation • Business objectives and stakeholder objectives (Hours 8)
UNIT-II: People in business • Motivating workers • Organisation and management • Recruitment, Selection and training
of workers • Internal and external communication. (Hours 9)
UNIT-III: Operations management• Production of goods and services • Costs, scale of production and break-even
analysis • Achieving quality production • Location decisions (Hours 7)
UNIT-IV: Financial information and decisions • Business finance: needs and sources • Cash-flow forecasting and
working capital • Income statements • Balance sheets • Analysis of accounts (Hours 7)
UNIT-V: External influences on business activity (Hours 9)
SUGGESTEDREADINGS:
1 Hall, Jones and others, Business Studies, AS (AQA) 4th edition, (2008), Causeway Press. ISBN 978-1-4058-9220-9
2. Reierson, V. (Ed.). (1995). Start your business: A beginner's guide. Oasis Press.
3. Stolze, W. J. (1997). Start Up Financing: An Entrepreneur's Guide to Financing a New Or Growing Business. Career
PressInc.
4. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically
successful businesses. Random House LLC.
5. Singh V.K. and Madan P.(2014)Managing Innovations, McGrawhill.
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Small Business Environment
And Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
SMALL BUSINESS ENVIRONMENT AND MANAGEMENT
OB JECTIVE: The objective of this course is to expose the students about the growth of SSI’s and how it’s managed in
India.
UNIT-I: Definition of Small Business, Steps for Starting Small Bus iness, Sma ll Bus iness in I ndian Envir
onment . Economic, Socia l, Political, Cultura l and Legal, Policies Governing sma ll Scale units , Industr ia
l Polic ies and Strategies Relating to Small Scale Sector.
(Hours 7)
UNIT-II: Technological Know.how and Appropr iate Technology, Qua lity C ircles and Productivity, Linkage
between Small and B ig Bus iness.
(Hours 8)
UNIT-III: Special Problems in Management of Sma ll Bus iness.Finance, Marketing, Production and
Personnel, Sickness in the Small Sector, Reasons and Remedies.
(Hours 7)
UNIT-IV: Modernization of Sma ll and Villa ge Industr ies, Training Programs and Consultancy Services, Incentives
and Subs idies. (Hours 9)
UNIT-V: Explor ing Export Possibilities, Institutions Assisting Export Promotion of Sma ll Bus iness in I ndia,
Export Promotion Counc ils, Global Prospective of Small Bus iness in Selected Countr ies.
(Hours 9)
SUGGESTED READINGS:
1. Abrahamjon & Royce. L & Pickle (1990),Small Bus iness Management. John Wiley, New York.
2. Batra, G. S. (2002). Development of Entrepreneurship.Deep & Deep Publications, New Delhi.
3. Desai Vasant (2004).Dynamics of Entrepreneuria l Development and Management. Himalayan Publishing
House,New Delhi.
4. Desai Vasant (1995).Small Scale Industr ies and Entrepreneurship. Himalayan Publishing House,New Delhi.
5. Gupta, C. B., Srinivasan, N. P.(2000). Entrepreneurial Development.Sultanchand & Sons., New Delhi.
6. Papola, T. S. (1982).Rural Industr ia lization Appr oaches and Potentials. Himalayan Publishing House,New Delhi.
7. Vepa, Ram, N. (1983). How to Success in Small Industr ies.Vikas Publication, New Delhi.
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New Enterprise Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
NEW ENTERPRISE MANAGEMENT
OB JECTIVE: The objective of this course is to expose the students to the managerial aspects of new enterprise and to
help them to understand the working of these enterprises and measure, evaluate their performance and
efficiency.
UNIT-I: Entrepreneurship and its role in economic development, Problems of industr ialization in
Underdeveloped countr ies with special reference to India.
(Hours 7)
UNIT-II: Industr ial policy, Regulation and control of Industr ies in I ndia, Mechanics of setting of new
enterprises – size and location, optimum units – its meaning and determinants, size of industr ial units of
India. (Hours 8)
UNIT-III: Theory of industr ial location factors determining the industr ial location, Regiona l distr ibution of
industr ial activity in India.
(Hours 8)
UNIT-IV: Recent trends in the localisation of industria l activity in India: Regiona l planning of industr ia l activity
in India, Feasibility studies : Technical, Marketing and f inancia l, Manageria l problems of New
Enterprise, Production Purchasing.
(Hours 9)
UNIT-V: Financing labour and marketing problems, Facilities provided by different Institutions and Agencies in
India, financ ing facilities for new enterprises, marketing and other facilities.
(Hours 8)
SUGGESTED READINGS:
1. Drucker, Peter(2012). Innovation and Entrepreneurship. East – Elsevier, USA.
2. Gupta, C. B. and Srinivasan (1997).Entrepreneurial Development in India. Sultan Chand. New Delhi.
3. Hisrich, Robert, D., Petors, Micheal, P.( 2010).Entrepreneurship.TMH, New Delhi.
4. Holt, David. H., Englewood Cliffs(1992.). Entrepreneurship – New Venture Creation. Prentice Hall Inc.New Jersey.
5. McClelland, D. C. and Winter, D. G.( 1969).Motivating Economic Achievement.Free Press, New York.
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Ethics and Business
Governance
Assessment (ESE)
3 Hrs. 30 70 100 03 40
ETHICS AND BUSINESS GOVERNANCE
OBJECTIVE: To Inculcate the moral knowledge of Business Governance to the Budding Managers.
Unit-I : What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and Relativism, Moral
Development (Kohlberg’s 6 stages of Moral Development), Ethics and Business, Myth of a moral business.
Decision making (Normal Dilemmas and Problems): Application of Ethical theories in Business (i)
Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics (Aristotle). Economic Justice:
Distributive Justice, John Rawls Libertarian Justice (Robest Nozick). (Hours 8)
Unit-II: Characteristics of Free and Perfect competitive market, Monopoly oligopoly, Ethics in Advertising (Truth in
Advertising). Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden
parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle blowing. (Hours 8)
Unit-III: Origin and Development of Corporate governance, Theories underlying Corporate Governance (Stake holder’s
theory and Stewardship theory, Agency theory, Separation of ownership and control, corporate Governance
Mechanism: Anglo‐American Model, German Model, Japanese Model, Indian Model, OECD, emphasis on
Corporate governance, Ethics and Governance, Process and Corporate Governance (Transparency
Accountability and Empowerment). (Hours 9)
Unit-IV: Role of Board of Directors and Board Structure, Role of Board of Directors, Role of the Non‐executive
Director, Role of Auditor. Role of Government, Corporate governance in India . (Hours 8)
Unit-V: Introduction to Patents, Designs, Trademarks & Geographical Indications. (Hours 7)
SUGGESTED READINGS:
1. Francis & Mishra. (2009).Business Ethics. TMH, New Delhi.
2. Fernado. (2009).Corporate governance. PHI ,New Delhi. Murthy C.S.V(2004). Business Ethics and Corporate
Governance.HPH, New Delhi.
3. Mishra, J.P.(2009).An Introduction to Intellectual Property Rights. Paper back, New Delhi.
4. Mallin .(2007).Corporate Governance,. Oxford , USA.
5. Mathur, U.C.(2005). Corporate Governance & Business Ethics .MacMillan, New Delhi.
6. Prabakaran.S.(2010) Business Ethics & Corporate Governance. EB, New Delhi.
7. Paliwal, Manisha.(2007). Business Ethics. Newage International press. New Delhi.
8. Patyrick, J. A. & Quinn, J. F. (1997)Management Ethics, Response Publishing, New Delhi.
9. Sherlekar,.(1998).Ethics in Management.Himalaya Publishing, New Delhi.
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Legal aspects of Business
Assessment (ESE)
3 Hrs. 30 70 100 03 40
LEGAL ASPECTS OF BUSINESS
OB JECTIVE:. To develop an awareness of the legal framework within which business operates in India and to give to the
students the basic understanding of some of the important legal aspects of business.
UNIT-I: The Contract Act, 1871 1.1 Nature and classification of contracts - Essential elements of a valid contract 1.2
Offer and Acceptance - Consideration - Capacities of Parties 1.3 Provisions relating to free consent, void
agreements 1.4 Provisions relating to performance and discharge of contract 1.5 Breach of contract - Meaning
and remedies (Hours 8)
UNIT-II: Contract Act, 1872 2.1 Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and Indemnifier
2.2 Contracts of Guarantee - Meaning, Nature and Features - Types of Guarantee - Provisions relating to
various types of Guarantee 15 2.3 Surety and Co-surety - Rights and Liabilities - Discharge of surety from his
liability 2.4 Agency - Agent and Principal - Creation of Agency - Classification of Agents - Relationship
between Principal and Agent - Agent's authority - Revocation and Renunciation - Rights, Duties and Liabilities
of Agent and Principal - Termination of Agency (Hours 9)
UNIT-III: Sales of Goods Act, 1930 3.1 Contract for Sale of Goods - Meaning - Essentials of a Contract of Sale -
Formalities of a Contract of ale 3.2 Provisions relating to conditions and Warranties 3.3 Provisions relating to
transfer of property or ownership 3.4 Provisions relating to performance of Contract of Sale - Rights of Unpaid
Seller – Rules as to delivery of goods. (Hours 7)
UNIT-IV: The Negotiable Instruments Act, 1881 4.1 Negotiable Instruments - Meaning, Characteristics, Types, Parties -
Holder and holder in Due Course 4.2 Negotiation and Types of Endorsements 4.3 Dishonour of Negotiable
Instrument - Noting and Protest 4.4 Liability of parties on Negotiable Instrument. (Hours 7)
UNIT-V: The Companies Act, 1956 5.1 Company - Definition, Meaning, Features and Types of companies 5.2
Incorporation of a company - Memorandum of Association, Articles of Association and Prospectus 5.3 Share
Capital (Hours 9)
SUGGESTED READINGS:
1. P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, 11th Edition, 2010.
2. Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008.
3. Akhileshwar Pathack, Legal Aspects of Business, 4th Edition, Tata McGraw Hill, 2007.
4. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, Cengage Learning, 2012.
5. V. S. Datey, Taxman Publication, 21st Edition, 2009 1. Business Laws - Balchandani
6. Business Laws - S.D.Geet and M.S.Patil
7. Business Laws - Gulshan Kapoor
8. Business and Commercial Laws - Sen and Mitra
9. An Introduction to Mercantile Laws - N.D.Kapoor
10. Business Laws - N.M.Wechlekar
11. Business Laws - M.D.Mulla
12. Company Law - Avtar Singh
13. Bare Text of the relevant Act
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Group VII: INTERNATIONAL BUSINESS

International Trade Practices,
Procedures and Documentation
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INTERNATIONAL TRADE PRACTICES, PROCEDURES AND DOCUMENTATION
OBJECTIVE: The objective of this paper is to acquaint the students with the trade practices, procedures and
documentation of international trade.
UNIT-I: EXIM Operations and Documentation: Trade operations and documentation; Documentation areas and
dimensions; Nature and characteristic features of Exim documents; EDI and documentation. EXIM Policy
Framework: Legal framework, Objective of EXIM policy; Policy overview – Facilities and restrictions;
Getting started in export business. (Hours 6)
UNIT-II: Foreign Exchange Facilities and Regulations: Legal framework in India – FEMA. Origin and objectives, Main
provision of FEMA; Other relevant acts. International Trade Terms: Trade contract and trade terms; Trade
terms and need for standardization; INCO terms. Export Payment Terms: Credit risk management and
payment terms; Main features of payment terms.Advance payment, open account, documentary collection,
documentary credit– Documentary collection –DP and DA process and operation; Letter of credit and
parties involved; Process of opening and advising LC, Types of LC; Process and operation;
UCPDC.Major clauses; Consignment sale. (Hours 9)
UNIT-III: Trade Finance: Sources and schemes of trade finance; Pre and post.shipment export credit schemes and
methods of financing; Packing credit advance details; Post.shipment advance; Import financing. Transit
Risk Management: Nature of transit risk; Contract of cargo insurance Parties involved –
Insurer/assured, Indemnity and insurable value; Perils and losses; Insurance policy and certificate;
Cargo loss claims – Procedure and documentation. Credit Risk Management: Export credit insurance –
Concept and importance; Role of Export Credit Guarantee Corporation (ECGC); Covers issued by
ECGC; Financial guarantees; Coverage of commercial and political risks– procedures and documentary
requirements. (Hours 8)
UNIT-IV: Central Excise Clearance: Excise duty – Definition, rationale, stages of levying and collection; Meaning
of manufacturing; Type of duties; Legal framework – Central Excise Act and Rules, Central Excise
Tariff Act; Valuation; Options of refund and movement in bond– Rules 12, 13 and 14 Procedures and
documentary requirements. (Hours 8)
UNIT-V: Customs Clearance of Export and Import Cargo: Legal framework – Customs Act 1962;. Customs
Tariff Act 1975; Foreign Trade (Development and Regulations) Act 1992; Valuation and types of
duties and Harmonized System of Nomenclature; Documentation requirements and document processing;
Physical examination of goods; EDI and customs operations. Duty Drawback: Concept and rationale;
Monitoring authority; Types and mechanism of rate fixation; Settlement of claims including under EDI;
Procedure and documentation. Import Policy and Export Promotion: Duty exemption schemes; Import of
capital goods; Export, trading star trading, super star trading house policy and procedures; EoU’s/EPZs/SEZs
schemes and procedures. (Hours 9)
SUGGESTED READINGS:
1. Bhalla, V.K. and Ramu,S. (2001). Internationa l B usiness Environment and Management, 5th ed. Anmol, Delhi.
2. Desai, H.B. (1988).Indian Shipping Perspectives. Anupam Publications,Delhi.
3. Government of India.(2012). Handbook of Import.Export Procedures.Government of India,New Delhi.
4. Paras, Ram,( 1995). Export What, Where and How. Anupam Pub, New Delhi.
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International Financial
Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INTERNATIONAL FINANCIAL MANAGEMENT
OBJECTIVE: The objective of this paper is to acquaint the students with the financial management problems of the
multinational corporations and prepare them to tackle these problems.
UNIT-I: Introduction: Complexities and issues in financial decisions of a multinational firm: Foreign investment
decisions: Exchange rate movement and decision to invest: Foreign direct investment theories and
strategies: Green field investment vs. Acquisitions and mergers. International Capital Budgeting:
Multinational considerations and calculation of cash flows; Adjusted present value approach: Cost
capital: Assessment and management of political risks. (Hours 6)
UNIT-II: International Portfolio Management: Decision to invest in portfolio: International CAPM; Identification of
optimum portfolio.International Project Financing: Concepts, types techniques and key elements; Capital
structure decision. (Hours 7)
UNIT-III: International Working Capital Management: Cash management; Receivables and inventory management.
Dividend Policy for Multinational Corporations. (Hours 9)
UNIT-IV: Currency and Interest Rate Risk Management: Exposure and risk; Transaction, translation and real
operating exposure; Exposure management contractual and natural hedging; interest rate risk assessment
and management. (Hours 9)
UNIT-V: International Accounting Foreign currency translation; Multinational transfer pricing and performance
measurement; consolidated financial reporting international accounting standards and practices. International
Taxation: Key elements and issues; International tax environment; Bilateral treaties and tax heavens.(Hours 9)
SUGGESTED READINGS:
1. Apte P.G..( 1998) Multinational Financial Management, Tata.McGraw Hill, New Delhi,.
2. Baker J.C.( 2000). International Finance: Management, Markets and Institutions, Prentice Hall, Englewood
Cliffs,.Company, New Delhi.
3. Eiteman, David K., Arthur Stonehill and Micheal H. (1998).Moffett, Multinational Business Finance,
Addison.Wesley Publishing Company,New Delhi.
4. Eun, Cheol and Bruce Resnick. (1998 ) International Financial Management, McGraw Hill, New York.
5. Levi, Maurice.( 1996) International Finance, McGraw Hill Inc., New York.
6. Madura, Jeff, International Financial Management.( 2000.) South Western Publishing Company, Cincinnati.
7. Rathore & Shirin.( 1994) International Accounting, Prentice Hall of India Pvt. Ltd., New Delhi.
8. Seth, A.K.(2000) International Financial management, Galgotia Publishing, New Delhi.
9. Shapiro, Allen C.(2009) Multinational Financial Management, John Wiley & Sons, New Delhi.
10. Sharan, V.( 2000.) International Financial Management, Prentice Hall of India Pvt. Ltd., New Delhi.
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International Financial System
and Markets
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INTERNATIONAL FINANCIAL SYSTEM AND MARKETS
OBJECTIVE: The objective of this paper is to provide students knowledge of international financial system, markets and
operations, and also to acquaint them with the macro environment in which the international financial
transactions are conducted.
UNIT-I: Introduction to International Financial System: International Monetary System: Features and
requirements; System of exchanging currencies – From Bretton Woods system to free float and
convertibility; Pegging of currencies –target zone arrangement; European monetary system; International
liquidity. (Hours 8)
UNIT-II: Foreign Exchange Markets and its Activities: Exchange rate quotations and practices; Foreign exchange
market activities; Arbitraging, hedging and speculation. (Hours 8)
UNIT-III: Exchange Rate Determination: Exchange rate determination in spot and forward market – Interest rate
parity (IRP), purchasing power parity, Fisher open equation Monetary and portfolio balance approaches;
Short run demand and supply theory, BOP theory, and growth theory; Forecasting exchange rate. (Hours 8)
UNIT-IV: International Financial Markets and Instruments: Changing scenario; International capital and money
market instruments; International development banking; Euro – currency markets; International securities
markets and instruments .Bond and notes market; equity market, GDR, ADR, EDR and IDR; Integration of
financial markets and approach; Role of financial intermediaries; Financial swaps. (Hours 9)
UNIT-V: International Debt Problem: Problem of debt servicing and developing countries (with special reference to
India). (Hours 7)
SUGGESTED READINGS:
1. Apte, P. G.( 1998). Multinational Financial Management, Tata.McGraw Hill, New Delhi.
2. Baker, J.C.( 1998).International Finance: Management, Markets and Institutions. Prentice Hall, NeDelhi.
3. Eitemean, David K., Arthur Stone.hill and Michael H. Moffett, (1998). Multinational Business Finance.
Addison.Wesley Publishing Company, USA.
4. Levi & Maurice ( 1996).International Finance, McGraw Hill Inc., New York.
5. Seth, A.K.( 2000).International FinancialManagement, Galgotia Publishing Company, New Delhi.
6. Shapiro, Allen C. (1995). Multinational Financial Management, Prentice Hall India Pvt Ltd., New Delhi.
7. Sharan, V.( 2000) International Financial Management, Prentice Hall of India Private Ltd. New Delhi.
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India’s Foreign Trade Polivy
Assessment (ESE)
3 Hrs. 30 70 100 03 40
INDIA’S FOREIGN TRADE POLICY
OBJECTIVE: To acquaint the students with recent trends in India’s foreign trade, management and policy related issues in
foreign trade in the global context.
UNIT-I: India’s Foreign Trade: India’s Foreign Trade in the Global Context, Structure and Equilibrium of India’s
Balance of Payments, Recent Trends in India’s foreign trade, Directional Pattern. (Hours 7)
UNIT-II: Major export commodities: Thrust area commodities their trends problems and prospects, Major competitors,
Major Import Commodity Groups, Trade Control in India. (Hours 7)
UNIT-III: Foreign Trade Regulations: Foreign Trade (Development and Regulation) Act, Import and Export Control
Orders, Import and Export Licensing System, Exchange Control in India, Blanket Permit System, Import
Substitution and Export Promotion Policies, Export Incentives: Financial and Fiscal, Deferred Payment
System and the Role of EXIM Bank of India. (Hours 9)
UNIT-IV: Export Credit & Promotion: Export Credit Insurance, Infrastructure support for Export Promotion, Export
promotion Councils, Commodity Boards/Product Export Development Authorities, Specific Service
Institutions. (Hours 8)
UNIT-V: Role of State Trading Organizations: Role of State Trading Organizations in Foreign Trade, Export Processing
Zones, Export Oriented Units and Export and Trading House Schemes, Multilateralism and Bilateralism in
India’s International Business. (Hours 9)
SUGGESTED READINGS:
1. Bhalla, V.K. (2010)., International Business Environment and Management 12th ed. Anmol publication, New Delhi.
2. Bhashyam, S., (1998). Export Promotion in India: The Institutional Infrastructure.Commonwealth Pub.,New Delhi.
3. Government of India.(2012).Foreign Trade Policy & Handbook of Procedures.Government of India.
4. Khanna, Sri, Ram(1986). Export Marketing in India’s New Manufactures.University of Delhi, New Delhi.
5. Jain, S.K., (1988).Export Performance and Export Marketing Strategies.Common wealth Pub.,New Delhi.
6. Nayyar Deepak (1960).India’s Export and Export Policies in the 1960s,. Cambridge University press,USA.
.
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International Brand Management
Time Allotted for End Semester Marks Marks Allotted for Maximum Total Credits Maximum Hours
Examination Allotted for End Semester Marks (MM)
Internal Examination (ESE)
Assessment
3 Hrs. 30 70 100 03 40
INTERNATIONAL BRAND MANAGEMENT
OBJECTIVE: To provide a comprehensive knowledge of International Brand Management in the context of intensifying
competition between brands in the global landscape.
UNIT:-1 Concept of a brand, classification of brands, Brand Vs product, Brand Vs Trademarks, evolution of brand, brand
perspectives, branding challenges and opportunities, concept of brand equity. Programme. (Hours 9)
UNIT: 2 Brand development – Extension, rejuvenation, re-launch product Vs Brands, The brand equity concept , establishing a
brand equity concept, identity and image, brand leveraging & brand performance- establishing a brand equity management
system, measuring sources of brand equity and consumer mind set, co- branding, celebrity endorsement. (Hours 7)
UNIT:-3 Designing and implementing brand strategies: brand product matrix, brand hierarchy, brand extensions, advantage and
disadvantages of brand extension, evaluation of brand extension, managing brands over time, reinforcing brands, revitalizing
brands, and adjustment to the brand portfolio. (Hours 8)
UNIT: 4 Rationale for going international, making brands to go global, need of geographical extensions of brands, opportunities
of global branding, consumers & globalization, conditions favoring global brands, organizing for a global brands, advantages
and disadvantages of global marketing . (Hours 7)
UNIT:-5 Global consumer based brand equity, global brand positioning, building global customer based brand equity,
similarities and differences in the global branding landscape, steps in global brand building, marketing infrastructure for global
branding, brand partnership, global & local control, balanced standardization Vs customization, implantation of global brand
equity measurement system, leverage brand elements. (Hours 9)
REFERENCE:
1) Jean Noel, Kapferer: Strategic Brand Management, Kogan Page.
2) Kevin Lane Keller: Building, Measuring and Managing brand equity Prentice Hall.
3) Y.L.R. Murthy: Brand Management, Vikas Publishing House.
4) Subrato Sen Gupta: Brand Positioning, Tata McGraw Hill.
5) Chunawala: Compendium of Brand Management , Himalayan Publishing House.
6) Harsh. V. Verma: Brand Management, Excel books.
7) Dr. S.L. Gupta: Brand Management Text & cases ( an Indian perspective) Himalayan Publishing House
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
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Group VIII: ORGANIZATIONAL BEHAVIOR

Organizational Structure,
Design and Change
Assessment (ESE)
3 Hrs. 30 70 100 03 40
ORGANIZATIONAL STRUCTURE, DESIGN AND CHANGE
OBJECTIVE: The basic purpose of this course is to develop the concept of organizational structure in the students. It aims to
develop and intimate understanding of the organizational environment, culture and the process of
organizational change.
UNIT I: Concept of Organizational Structure; Determinants of Organizational Structure, Why do Structures Differ?
Types of Organizational Structure, Work Systems and People. (Hours 7)
UNIT II: Determinants of Organizational Design; Parameters of Organizational Design; Emerging Organizational
Design. (Hours 7)
UNIT III: Organization and Environment; Organizational Strategy; Power and Conflicts in Organization. (Hours 8)
UNIT IV: Organizational Decision.Making and Strategy formulation; Organizational Culture; Organizational Failure.
(Hours 9)
UNIT V: Organizational Change; Organizational Learning and Transformation, Process of Organizational Change.
(Hours 9)
SUGGESTED READINGS:
1. Basil, D.C. & Cook, C.W. (1997). The Management of Change, McGraw Hill, Michigan.
2. Miles, R.E. (1978). Organizational Strategy, Structure and Process. New York: McGraw Hill, New Delhi
3. Nilakant, V., & Ramnarayan, S. (1998) Managing Organizational Change, Response Books, New Delhi.
4. Paton, R.A., & McCalman, J. (2008). Change Management: A Guide to Effective Implementation, Sage
Publication Lt, New Delhi.
5. Rao, M.G., & Rao, V.S.P. (1999). Organization Design, Change & Development, Discovery Publishing
House, New Delhi.
6. Singh, K. (2009). Change Management, Excel Books India. Thornhill, A., Lewis, P., Millmore, M., &
Saunders, M. (2000). Managing Change: A Human Resources Strategy Approach, Harlow.Pearson
Education, New Delhi.
7. Sinha, J.B.P. (2009). Culture & Organizational Behaviour. Sage Publications Pvt. Ltd, New Delhi.
8. Srivastava, S.K., & Kumari, P. (2011). Organizational Behaviour: A Comprehensive Study. New Delhi: Global
Vision Publishing House, New Delhi.
9. Harigopal, K. (2006). Management of Organizational Change: Leveraging Transformation, Response
Books, New Delhi.
10. Hersey, P.H., Blanchard, K.H., & Johnson, D.E. (2012). Management of Organizational Behaviour,
Prentice Hall, New Delhi.
65 | P a g e

Corporate Leadership
Assessment (ESE)
3 Hrs. 30 70 100 03 40
CORPORATE LEADERSHIP
OBJECTIVE: The objective of this course is to impart the leadership qualities in the students.
UNIT I: Corporate Leadership: Concept and Styles of Leadership; Leadership Traits; Theories of Leadership: Trait,
Behavioral and Contingency Theories; Leadership Effectiveness. (Hours 7)
UNIT II: Managerial Communication: Types, Objectives, Models, Process, Importance; Understanding Barriers to
Communication and Ways to Handle and Improve Barriers. Presentation Skills – Its Purpose in Business
World. Non.verbal Communication. (Hours 9)
UNIT III: Power and Politics: Meaning of Power and Politics; Bases of Power; Managing with Power; Where does
power come from? Types of Power. (Hours 8)
UNIT IV: Team Leadership: Leader / Follower Relations, Team Leadership and Self.Managed Teams, Enhancing Morale
and Motivation. Time management. (Hours 7)
UNIT V: Ethics in Leadership, Strategic Leadership, Emerging Trends in Corporate Leadership, Developing Leadership
for Tomorrow, Mechanisms for Leadership Development. (Hours 9)
SUGGESTED READINGS:
1. Hughes, R. (2005). Leadership: Enhancing the Lessons of Experience, McGraw Hill., New Delhi.
2. James, M.G. (2010). Leadership.Harper.Perennial,New York.
3. Northouse, P.G. (2007). Leadership: Theory & Practice, Sage Publications, California.
4. Northouse, P.G. (2013). Leadership: Theory & Practice. Sage Publication, USA.
5. Sadler, P. (2003). Leadership. Kogan Page Publishers, UK.
6. Topping, P. (2005). Managerial Leadership, McGraw.Hill, New Delhi.
7. Weiss, T., & Kolberg, S. (2003). Coaching Competencies and Corporate Leadership, CRC Press, NewYork.
8. Western, S. (2008). Leadership: A Critical Text. Sage Publications, London.
9. Yukl, G.A. (2007). Leadership in Organizations. Pearson Education Limited, New Delhi.
66 | P a g e

Stress Management
Assessment (ESE)
3 Hrs. 30 70 100 03 40
STRESS MANAGEMENT
OBJECTIVE: The objective of this course is to make students aware of stress and its management techniques.
UNIT I: Meaning; Nature of Stress; Occupational Stressors: Role Stress, Managerial Stress; Sources and Causes.
(Hours 7)
UNIT II: Stress and Personality: Behavioral and Situational Modifiers; Stress Motivation and Performance. (Hours 7)
UNIT III: Managerial Implications of Stress: Leadership Styles in Stressful Situations and non-stressful situations;
Decision making and Stress. (Hours 8)
UNIT IV: Sources of Stress: Individual Stressors, Group Stressors, Organizational Stressors; Physical, psychological and
Behavioral indicators of stress. (Hours 9)
UNIT V: Stress Management Techniques: Coping with Stress; Individual Coping Strategies, Organizational Coping
Strategies, Relaxation Techniques. (Hours 9)
SUGGESTED READINGS:
1. Cranwell, J., & Abbey, A. (2005). Organizational Stress, Palgrave Macmillan, USA.
2. Clayton, M. (2011). Brilliant Stress Management: How to Manage Stress in Any Situation.Prentice Hall,
New York
3. Greenberg, J.S. (2008). Comprehensive Stress Management, McGraw Hill, New Delhi.
4. Herbert, B. (2006). Stress Management: Techniques for Easing and Preventing Stress, Harvard Health
Publications, USA.
5. Lehrer, P.M., Woolfolk, R.L., & Sime, W.E. (2007). Principles and Practice of Stress Management,
Guildford Press, New York
6. Quick, J.C. (2013). Preventive Stress Management in Organizations, Washington DC: American
Psychological Association, USA
7. Sutherland. V.J. & Cooper, C.L. (2000) Strategic Stress Management: An Organizational Approach, London:
Macmillan Business, New Delhi.
8. Short, E. (2001). Strategic Stress Management: An Organizational Approach, Emerald Group Publishing
Limited, UK
9. Turkington, C. (1997). Stress Management for Busy People, McGraw Hill, New Delhi.
67 | P a g e

Groups and Teams in Organizations
(ESE)
3 Hrs. 30 70 100 03 40
GROUPS AND TEAMS IN ORGANIZATIONS
OBJECTIVE: The objective of this course is to make students aware of groups and teams in organizations.
UNIT I: Group Dynamics: Dynamics of formal groups, Dynamics of Informal groups; Group performance factors:
Composition, size, norms, conformity, group cohesiveness; Helping and hindering roles in groups; Group process: Group roles,
group communication, group leadership, group conflict; Managing groups in organization. Hours 6
UNIT II: Teams: Types of teams; Stages of team development; Team roles; Team effectiveness; Team building: Approaches;
Analysis of interpersonal relationship: Transactional analysis. Hours 8
UNIT III: Conflict: Conflict process; Transition in conflict thoughts; Types and sources of conflict; Management of conflict:
Approaches (modes and Tactics); Negotiation: Towards conflict resolution, conflict prevention. Hours 9
UNIT IV: Organizational culture: Concepts of organizational culture; Characteristics of culture; Types of culture; Functions of
culture; Formation of organizational culture: The working group, the style of leadership of the manager, the organizational
characteristics; Learning culture; Measuring culture; Communicating culture; Managing diversity in the global work culture.
Hours 8
UNIT V: Power and Politics: Bases of power (coercive and persuasive); Dependency: The key to power; power tactics; Power in
groups: Coalitions; Multiplying power in organizations; Strategies of acquiring power; Nature of organizational politics; Political
frame of decision making; Factors contributing to political behavior: Individual factors and organizational factors.
Hours 9
.SUGGESTED READINGS:
1. Harris, P.R. (2004). Managing cultural difference; 6th Ed. Elsevier, New Delhi.
2. Hersey, P.H., Blanchard, K.H., & Johnson, D.E. (2012). Management of organizational behavior. Prentice Hall, New
Delhi.
3. Luthans, F. (2010). Organizational Behavior; 12th Ed. McGraw Hill, New York.
4. Robbins, S.P. (2007). Organizational behavior; 12th Ed. Prentice Hall, New York.
5. Srivastava, S.K., & Kumari, P. (2010). Organizational Behavior: A comprehensive study; 1 st Ed. Global Vision
Publishers, New Delhi.
Note: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teacher from time to time
68 | P a g e

Change Management
(ESE)
3 Hrs. 30 70 100 03 40
CHANGE MANAGEMENT
OBJECTIVE:. To teach relevant, practical and applicable change management skills to equip students to proactively engage
with change processes in the workplace
UNIT-I: Introduction to change concepts Understanding behavior change challenges Ego defences and creating change
Deutchman’s 3R Change Model (Hours 8)
UNIT-II: Strategic renewal: incremental and transformational Effecting change at Grand Union Employee behavior
Triggers for change. (Hours 9)
UNIT-III: Kurt Lewin and organizational change Organizational development and effectiveness Resistance to change
Organizational diagnosis (Hours 7)
UNIT-IV: Organizational dialogue and organizational silence Communicating change to stakeholders Communications
strategy and measures of justice Communicating bad news to stakeholders (Hours 7)
UNIT-V: Managing personal transitions The Social Readjustment Ratings Scale Change Transition Model Stages of
psychological reaction to change. Facilitating employee change transitions change intervention styles Effective
helping behaviors Orbit Newspapers case review (Hours 9)
SUGGESTEDREADINGS:
1. Spector, B. (2007), Implementing Organizational Change, Pearson Prentice Hall, Upper Saddle River, New Jersey.
2. Herold, D.M. and Fedor, D.B. (2009), Leading Change Management, Kogan Page, London. Deutschman, A. (2007),
Change or Die, Harper, New York.
3. Hayes, J. (2010), The Theory and Practice of Change Management, Palgrave Macmillan, London.
NOTE:The listof cases and specific references including recentarticleswill beannounced in theclass.

Faculty of Management Studies (FMS) : (An ISO 9001:2008 Certified)

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FACULTY OF MANAGEMENT STUDIES (FMS)

MASTER OF BUSINESS ADMINISTRATION (MBA)

GURUKULA KANGRI VISHWAVIDYALAYA, HARIDWAR- 249404

LIST OF DISCIPLINE SPECIFIC ELECTIVES III & IV SEMESTER

MASTER OF BUSINESS ADMINISTRATION (MBA)

DISSERTATION AND ITS REPORT

MBA I Year MBA-C101 Semester-I

UNIT-I:Contract Act, 1872

MBA I Year MBA-C104 Semester-I

MBA I Year MBA-C105 Semester-I

MBA I Year MBA-C106 Semester-I

MBA I Year MBA-C107 Semester-I

MBA I Year MBA-C108 Semester-I

MBA I Year MBA-C201 Semester-II

UNIT-I: Economic Systems: Globalization of Indian Economy, Aspects of Human Development,

MBA I Year MBA-C202 Semester-II

MBA I Year MBA-C203 Semester-II

MBA I Year MBA-C204 Semester-II

MBA I Year MBA-C205 Semester-II

MBA I Year MBA-C206 Semester-II

MBA I Year MBA-C207 Semester-II

MBA I Year MBA-C208 Semester-II

MBA II Year MBA-C302 Semester-III

MBA II Year MBA-C303 Semester-III

MBA II Year MBA-C304 Semester-III

MBA II Year MBA-C402 Semester-IV

MBA II Year MBA-C403 Semester-IV

DESCIPLINE SPECIFIC ELECTIVES

MBA II Year MBA-E301/401 Semester-III/IV

MBA II Year MBA- E302/402 Semester-III/IV

MBA II Year MBA-E303/403 Semester-III/IV

MBA II Year MBA-E304/404 Semester-III/IV

MBA II Year MBA-E305/405 Semester-III/IV

UNIT-I. Importance and Challenge of International Marketing-Definition of International Marketing: Domestic

Group II: FINANCE

MBA II Year MBA-E306/406 Semester-III/IV

MBA II Year MBA-E307/407 Semester-III/IV

MBA II Year MBA-E308/408 Semester-III/IV

MBA II Year MBA-E309/409 Semester-III/IV

MBA II Year MBA-E310/410 Semester-III/IV

Group III: HUMAN RESOURCES

MBA II Year MBA-E311/411 Semester-III/IV

MBA II Year MBA-E312/412 Semester-III/IV

MBA II Year MBA-E313/413 Semester-III/IV

MBA II Year MBA-E314/414 Semester-III/IV

MBA II Year MBA-E315/415 Semester-III/IV

UNIT I: Organizational Development: Concept; Foundations of Organizational Development; Planned Organizational

Group IV: INFORMATION TECHNOLOGY

MBA II Year MBA-E316/416 Semester-III/IV

MBA II Year MBA-E317/417 Semester-III/IV

MBA II Year MBA-E318/418 Semester-III/IV

MBA II Year MBA-E319/419 Semester-III/IV

MBA II Year MBA-E320/420 Semester-III/IV

Group V PRODUCTION AND OPERATIONS MANAGEMENT

MBA II Year MBA-E321/421 Semester-III/IV

MBA II Year MBA-E322/422 Semester-III/IV

MBA II Year MBA-E323/423 Semester-III/IV