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What Is Developmental Communication?

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What is Developmental Communication?

 Developmental communication refers to the use of communication to


facilitate social development. Developmental communication engages
stakeholders and policy makers, establishes conductive environments,
assesses risks and opportunities and promotes information exchanges to
bring about positive social change via sustainable development.
Development communication techniques include information
dissemination and education behaviour change, social marketing, social
mobilization, media advocacy, communication for social change and
community participation.

Example of Developmental Communication:


 A news on the Suspension of Lotto, STL, PCSO Games

Type of Material Used:


 Print Media
 Electronic Media

Type of Medium Used:


 News Paper
 Television

Identify the Sector:


 Economy

Identify the Purpose of the Material Used:


 The purpose of the material used is to spread the information about the
suspension of Lotto, STL, and PCSO Games. It also helps every
individual to gather information about the issue in our society. Hence,
the information will be spread to everybody in the Philippines.

Identify the Target Audience:


 The target audience of the developmental communication are the
respected Players of Lotto, STL, and PCSO Games.

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