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    II. Company Mission and Vision

    Uploaded by

    Kanika Sy
    RFM Corp operates in the food and beverage industry in the Philippines through consumer, institutional, and other business segments. Its mission is to produce and market affordable quality food and beverage products for Filipino consumers nationwide. It sees opportunities in competing internationally with quality products and saving customers with a variety of options, but faces threats such as slow brand recognition and economic growth. In 2021, its strategies include promotions in January, differentiating products through improved packaging and content, and encouraging customers with product innovations.

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    II. Company Mission and Vision

    Uploaded by

    Kanika Sy
    12 views2 pages
    RFM Corp operates in the food and beverage industry in the Philippines through consumer, institutional, and other business segments. Its mission is to produce and market affordable quality food and beverage products for Filipino consumers nationwide. It sees opportunities in competing internationally with quality products and saving customers with a variety of options, but faces threats such as slow brand recognition and economic growth. In 2021, its strategies include promotions in January, differentiating products through improved packaging and content, and encouraging customers with product innovations.

    Original Description:

    strategic

    Original Title

    Strategic marketing

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    RFM Corp operates in the food and beverage industry in the Philippines through consumer, institutional, and other business segments. Its mission is to produce and market affordable quality food and beverage products for Filipino consumers nationwide. It sees opportunities in competing internationally with quality products and saving customers with a variety of options, but faces threats such as slow brand recognition and economic growth. In 2021, its strategies include promotions in January, differentiating products through improved packaging and content, and encouraging customers with product innovations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views2 pages

    II. Company Mission and Vision

    Uploaded by

    Kanika Sy
    RFM Corp operates in the food and beverage industry in the Philippines through consumer, institutional, and other business segments. Its mission is to produce and market affordable quality food and beverage products for Filipino consumers nationwide. It sees opportunities in competing internationally with quality products and saving customers with a variety of options, but faces threats such as slow brand recognition and economic growth. In 2021, its strategies include promotions in January, differentiating products through improved packaging and content, and encouraging customers with product innovations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    I.

    Company Background

    RFM Corp. is engaged in provision of food and beverage business. It operates


    through the following segments: Consumer Business; Institutional Business; and Other
    Operations. The Consumer Business segment manufactures ice cream products, milk
    and juices, and sells the latter together with pasta and rice-based mixes. The
    Institutional Business segment produces flour and bread products, pasta and rice-based
    mixes but only trades flour and bread products.

    II. Company Mission and Vision

    MISSION

    To produce and market better value branded food and beverage products for the
    greater mass of Filipino consumers everywhere in the country.

    VISION

    To be the Philippine market leader in affordable-quality food and beverage


    products

    III. External Opportunities and threats

    OPPORTUNITIES THREATS

     Quality product can compete to  Slow brand recognition.


    international market.
     Slow economic growth.
     Save large group of customers
    and variety of products  Large amount of company money
    available. is sleeping and unprofitable.

     Lesser opportunity to penetrate


     Wider connection. the market.

     Limited market holdings


    XI. Strategies

     Promotion – promotion will be done during the first month of the year.Promotion
    includes tv advertisement, magazines and social media account promotions.
     Differentiation – qualities of the product lie Sunkist, Fiesta Pasta, and Moo
    Chocolate drink will be impoved. These inludes the packaging and the product
    content.
     Product Innovation – having an improved product and product new to the
    customer encourages possible customers. Products and technology will be
    improved

    Jan Feb Mar April May June July Aug Sept Oct Nov Dec
    Promotion
    Differentiation
    Strategy
    Product
    Innovation

    Budgeting

    TV Commercial = 6,000,000

    Magazines = 70,000

    Internet promotions = 25,000

    Total amount = 6, 095, 000

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