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    Aditya Birla Capital Limited (ABCL) - Aditya Birla Sun Life Assets Management (ABSLAMC)

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    karan
    The document provides information about Aditya Birla Capital Limited (ABCL) and its subsidiary Aditya Birla Sun Life Assets Management (ABSLAMC): - ABSLAMC is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada that manages mutual funds. - ABCL is the holding company for the Aditya Birla Group's financial services businesses. - ABCL has a nationwide reach with over 850 branches, 200,000 agents/channel partners, and several bank partners. It manages over Rs. 3 trillion in aggregate assets and has a lending book of over Rs. 619 billion.

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    Aditya Birla Capital Limited (ABCL) - Aditya Birla Sun Life Assets Management (ABSLAMC)

    Uploaded by

    karan
    202 views7 pages
    The document provides information about Aditya Birla Capital Limited (ABCL) and its subsidiary Aditya Birla Sun Life Assets Management (ABSLAMC): - ABSLAMC is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada that manages mutual funds. - ABCL is the holding company for the Aditya Birla Group's financial services businesses. - ABCL has a nationwide reach with over 850 branches, 200,000 agents/channel partners, and several bank partners. It manages over Rs. 3 trillion in aggregate assets and has a lending book of over Rs. 619 billion.

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    The document provides information about Aditya Birla Capital Limited (ABCL) and its subsidiary Aditya Birla Sun Life Assets Management (ABSLAMC): - ABSLAMC is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada that manages mutual funds. - ABCL is the holding company for the Aditya Birla Group's financial services businesses. - ABCL has a nationwide reach with over 850 branches, 200,000 agents/channel partners, and several bank partners. It manages over Rs. 3 trillion in aggregate assets and has a lending book of over Rs. 619 billion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    202 views7 pages

    Aditya Birla Capital Limited (ABCL) - Aditya Birla Sun Life Assets Management (ABSLAMC)

    Uploaded by

    karan
    The document provides information about Aditya Birla Capital Limited (ABCL) and its subsidiary Aditya Birla Sun Life Assets Management (ABSLAMC): - ABSLAMC is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada that manages mutual funds. - ABCL is the holding company for the Aditya Birla Group's financial services businesses. - ABCL has a nationwide reach with over 850 branches, 200,000 agents/channel partners, and several bank partners. It manages over Rs. 3 trillion in aggregate assets and has a lending book of over Rs. 619 billion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Aditya Birla Capital Limited (ABCL) - Aditya Birla Sun

    Life Assets Management (ABSLAMC)

    • Aditya Birla Sun Life AMC Limited the investment manager of Aditya Birla Sun Life Mutual Fund is
    a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada.
    • Aditya Birla Capital Limited (ABCL) is the holding company for financial services businesses of the
    Aditya Birla Group.
    • Anchored by more than 18,000 employees, ABCL has a nationwide reach with 850+ branches and
    more than 2,00,000 agents / channel partners and several bank partners.
    • Aditya Birla Capital, through its subsidiaries and joint ventures, manages aggregate assets worth
    Rs. 3,000 plus billion and has a lending book of over Rs. 619 billion as of June 30th, 2019
    • Positioning : Complete Insurance and financial solutions
    STRENGTHS WEAKNESS

    - Carry Goodwill of Aditya Birla Brand backed by Sun Life


    - Less presence in rural market
    Financial Services.
    - Transparent functioning
    - Lesser advertisement as compared to competitors
    - Strong capital base
    - Customer satisfaction - No plan for Low income group
    - Nationwide reach with 850+ branches and more than
    2,00,000 agents / channel partners and several bank partners

    - Alignment with Government Schemes


    - Stiff competition from LIC and other competitors
    - Growing potential in the Rural Market
    - Entry of new NBFCs in the sector
    - Promotional activities to create awareness amongst people
    for getting insurance - Government insurance schemes being lunched at very low
    rates.
    - Build brand trust

    OPPORTUNITIES THREATS
    OOH Campaigns

    • 2019 – April
    Agency : Social Street
    • 2018 – February
    Agency : Social Street
    • 2017 – November
    Agency : Social Street

    Competition
    • HDFC Life
    • LIC
    • ICICI Pru
    • SBI Life
    Parle Products

    • Since 1929, we have grown to become India's leading manufacturer of biscuits and confectionery.
    As the makers of the world's largest selling biscuit, Parle-G.
    • Delivers both health and taste, with a value-for-money positioning that allows people from all
    classes and age groups to enjoy Parle products to the fullest.
    • With the reach spanning the remotest villages of India and major cities across the world, the
    House of Parle has become synonymous with trust, globally.
    • The conglomerate also owns the Parle Agro brand under which it sells agricultural product based
    foods.
    • Positioning : A good quality affordable foods brand
    STRENGTHS WEAKNESS

    -High Brand Recall, Price Advantage, Distribution (Supply


    Chain) - Dependence  on Parle G brand for most of its revenue
    - Similar products produced by many companies
    - Customer Satisfaction, Indian Connection, Diverse Portfolio
    - A balance between economy and premium segments
    - Popular subsidiary brands like Monaco, Krack-Jack, Melody,
    Full toss, Poppins, & Frooti from Parle Agro - Poor Packing of large/family size units results in damaged
    products delivered to retailer
    - Strong presence in rural markets
    - Low Margins
    - Parle-G is amongst the most sold biscuit brands in the world

    - Innovative and attractive & better packaging - Stiff competition: MNC like PepsiCo, Procter & Gamble, Nestle,
    - Product Line extension and Unilever & Indian players like Brittania, ITC
    - Introducing products for health conscious people - Increase in substitute and sales of cheap products
    - Aggressive marketing and advertising - Aggressive advertising by competition
    - Scope for introducing more snacks into their product - Raw material cost
    - Ever-growing food industry

    OPPORTUNITIES THREATS
    OOH Campaigns

    • 2019 – May (Frooti)


    Agency : Posterscope
    • 2017 – April (Frooti)
    Agency : Posterscope

    Competition
    • HUL
    • PepsiCo
    • ITC Limited
    • Britannia Industries

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