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    Marketing Case Analyses Prithvi Electricals

    Uploaded by

    Aman Poddar
    Prithvi Electricals was facing issues with its distribution channels as dealers and retailers were unhappy due to the appointment of new dealers. Competitors were also gaining market share by offering better quality, price, aesthetics, product range, and warranties. The case analyzes Prithvi's business from a business-to-consumer perspective and identifies weaknesses like a limited product range and lack of innovation. It recommends establishing trustworthy relationships with dealers and retailers, addressing their problems, monitoring consumer buying patterns, and appointing a sales manager to design new distribution channels and promotional plans to regain market position.

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    Marketing Case Analyses Prithvi Electricals

    Uploaded by

    Aman Poddar
    137 views2 pages
    Prithvi Electricals was facing issues with its distribution channels as dealers and retailers were unhappy due to the appointment of new dealers. Competitors were also gaining market share by offering better quality, price, aesthetics, product range, and warranties. The case analyzes Prithvi's business from a business-to-consumer perspective and identifies weaknesses like a limited product range and lack of innovation. It recommends establishing trustworthy relationships with dealers and retailers, addressing their problems, monitoring consumer buying patterns, and appointing a sales manager to design new distribution channels and promotional plans to regain market position.

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    Marketing Case Analyses Prithvi Electricals

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    Prithvi Electricals was facing issues with its distribution channels as dealers and retailers were unhappy due to the appointment of new dealers. Competitors were also gaining market share by offering better quality, price, aesthetics, product range, and warranties. The case analyzes Prithvi's business from a business-to-consumer perspective and identifies weaknesses like a limited product range and lack of innovation. It recommends establishing trustworthy relationships with dealers and retailers, addressing their problems, monitoring consumer buying patterns, and appointing a sales manager to design new distribution channels and promotional plans to regain market position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    137 views2 pages

    Marketing Case Analyses Prithvi Electricals

    Uploaded by

    Aman Poddar
    Prithvi Electricals was facing issues with its distribution channels as dealers and retailers were unhappy due to the appointment of new dealers. Competitors were also gaining market share by offering better quality, price, aesthetics, product range, and warranties. The case analyzes Prithvi's business from a business-to-consumer perspective and identifies weaknesses like a limited product range and lack of innovation. It recommends establishing trustworthy relationships with dealers and retailers, addressing their problems, monitoring consumer buying patterns, and appointing a sales manager to design new distribution channels and promotional plans to regain market position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Case Analysis - Prithvi Electricals

    Submitted to: Tathagata Submitted by: Aman Poddar


    Roll no: 108F107
    Section:1

    Situation analysis:

    Prithvi Electricals was a partnership firm with two brothers as its partners - Jayantilal and
    Gordhandas. The firm was setup in 1976 by Jayantilal of copper winding work for motors and
    later joined by Gordhandas in 1979. In 1984, It start manufacturing the table top mixers with
    250-watt AC motor. In the first year, it sold 300 mixies and by 1996 the company was selling
    about 2000 units per month. The major sales came from south with 64% and least 3% from
    North.

    Problem statement:
    Prithvi electrical facing issues with a distribution channels with dealers and retailers along with
    upcoming competition in a market as the competitors are better in quality, price, aesthetics,
    product range and warranty. How to address this issues and regain their position in a market.

    Product Analysis:

    Strength Weakness
    Price leader Inadequate relationship with dealers
    Small, compact table top units No product range
    Consumed less power Fewer features with heavy models
    Made more noise Single product line
    1 year warranty No innovation

    This case can be analyzed through the business to consumer perspective with the following
    issues:

    Collaborative: As the demands increased, they start appointed dealer who sold the product to
    retailers which made their existing dealers unhappy and some of them pulled out of the Prithvi
    dealership. With this there was no collaborative exchanges.

    Mutually adaptive: The channel between dealers and company is getting shrink. As they were
    not taking the problem seriously. Buyers were unhappy which lead to no trust and cooperation.

    Buying and selling: They targeted the lower middle class people who can afford at a price of
    Rs2000 easily compared to top brands. They promoted through the local newspaper,
    magazines, movie house, price ads, finance schemes during the festive seasons with attractive
    discount schemes

    Bare Bones: With more Companies expected to enter in the Indian mixer market like Chinese &
    Korean with innovative marketing strategies better in quality, price, aesthetics, product range
    and warranty leading to less adaptation by the seller and cooperation for their product.

    Customer supply: They were neglecting the relationship with the existing dealers by appointing
    new dealers to gain high margin which leads to bad relationship with not meeting their need.
    Making their sales drop down by 10%.
    Recommendations in Business market perspective:
    Close suppler- customer relationship- They should establish credibility and trustworthy
    relationship among dealers and come up with varieties of product. They need to address the
    problem of the dealers to make a position in a market for a long run as more companies are
    getting entered with innovative. To resolve and making the healthy relationship.
    Derived demand: As the demand for business goods ultimately derived from the consumer
    goods. For this reason, they should closely monitor the buying patterns of the end users.
    Multiple buying influence: Gopal appointment is a good step for a company. As his 6 years of
    experience in sales area may lead a company to next level with increased revenue growth by
    coming up with new promotional plan. As Market share of AC motor was 85% with a growth
    rate of 10% per year. He has the liberty to design the distribution channels on his own and he
    should establish a trustworthy relationship and keeping the margin of dealer and retailers in
    mind and work with them on regular basis to get the feedback and work on them to address for
    the company’s growth.

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