Tetra Wedge™ Aseptic

In Shape for More

 The package that is
“in shape for more”
Tetra Wedge Aseptic is a trendy, cheeky package that sells. Kids of all
ages are drawn to its individual character. Distinctive and highly visible
on the shelves, it attracts attention and provides you with a great bill-
board for promoting your brand.

It is durable, lightweight and cost-effective to produce. And, being

an aseptic package, the TWA enjoys a long shelf life without
preservatives or refrigeration, leading to broad distribution range.

Choose TWA for packaging nutritious, wholesome liquid foods - like

flavoured and cultured milk, drinkable yoghurts, juices and nectars
or soy-based drinks. Benefit from Tetra Pak’s leading-edge aseptic
technology which maintains their nutritional value and enables safe
distribution to consumers worldwide.

2
Every kid’s
nutrition!
With its distinctive look and feel, Tetra Wedge Aseptic
is the perfect buddy for active children and teenagers
who want to express their individuality in a healthy
way. It’s a fun package, easy to identify, easy to hold,
and easy to drink from with a straw.

Tetra Wedge comes in two sizes:

TWA 125 S (underfill option 110 ml) and
TWA 200 S (underfill option 180 ml).

3
Children and nature
– the consumer’s viewpoint
The care of our children and our planet comes above all else, and
the Tetra Wedge Aseptic can help us serve these purposes more
effectively. Look at how the TWA stacks up.

• Visual and tactile appeal for kids and teens

• Our ‘win-win’ approach to the environment
Visual and tactile appeal for kids and teens
Young, developing consumers who benefit from a steady diet of nutritious
food consistently show a preference for products in the TWA package – its
look, its handling, its character. This is great for product marketers: a source
of new buyers with fresh and evolving brand loyalties – they’re best custom-
ers to attract in today’s highly competitive marketplace.
Tetra Wedge packages fit neatly in the lunchbox or hand, and the con-
venient straw opening means kids can drink when thirst hits, and keep on
going. Parents love this because they know it ensures an intake of healthy
drinks for children on the go.

Our ‘win-win’ approach to the environment

At Tetra Pak, we believe that taking care of the environment is everyone’s
responsibility, and with today’s consumers being so concerned about the
environment, it also makes good business sense. For example, the fact that
Tetra Wedge Aseptic packaging material consists of 60-75% renewable
resources and can be recycled is great news for consumers.

Moreover, Tetra Pak has recently developed a low weight board (30mN) for
Tetra Wedge Aseptic. This represents a material reduction of 17%. Since
many environmentally related fees and taxes are based on weight, it helps
producers lower their costs. At the same time it accomplishes a 5.6% reduc-
tion in CO2 emissions for the same amount of packaging.

With about 20% more packaging material per reel, reel changes and splic-
es are less frequent which increases production efficiency. Having more
material on each reel saves space in the warehouse and further optimises
transportation.
All this represents a green win-win since producers can pass on their
numerous gains to consumers in the form of affordable products without
sacrificing margins.

5
Tetra Wedge Aseptic
makes a difference
• Differentiate with shape and design
• Build your brand
• Take advantage of ambient distribution
Differentiate with shape and design
In increasingly competitive markets, your products have to stand
out from the crowd. And if your target group is the demanding new
generation, differentiation is everything!

This is where the Tetra Wedge Aseptic package gives you a decisive
edge. Its unique shape, combined with a colorful printed design,
makes an eye-catching presence on the shelf and gives your products
an exciting, contemporary look.

Build your brand

Tetra Wedge Aseptic packaging material can be printed using line
flexo or flexo process for high-quality graphics. The large front panel
and unique shape of the package gives you plenty of possibilities for
upbeat brand communication.

Use it to enhance the branding of your new product, or renew and

boost an existing brand.

You can also, use secondary packaging for brand building - the
side of the multi-package cardboard box has a big printable face
that can carry your logo and promotional messages too!

Take advantage of ambient distribution

Since the Tetra Wedge Aseptic package does not need refrigera-
tion and has a long shelf life, you can sell your products further
afield. Products in TWA can be displayed outside or on a store’s
shelves all day long without the risk of degradation…. and the next
day ….and the next.

7
 Recommended packaging line for
Tetra Wedge Aseptic
Tetra Pak provides its customers with complete, integrated packaging systems.
In designing and installing the solutions to your packaging challenges, we put
our decades of diverse experience across the world at your service.

1 The TBA/19 filling machine Cost-effectiveness

Our TBA/19 has a long and distinguished track With the following factors all working in your favour,
record. For a modest investment, you get reliability, the TBA/19 keeps costs under control:
cost-effectiveness and simplicity! • Low start-up investment
• Low operating costs
Reliability • Capacity of 6000 or 7500-package per hour
The TBA/19 packaging line has come to be associ- • Compact 11.6 square-meter footprint, or
ated with reliability in our industry. It consistently 650 packages per hour per square meter
provides the solid performance upon which our • Economical use of consumables (thanks to
customers depend. a deep-bath sterilization system and space-
optimised sterilization chambers, meaning fewer
control points, lower levels of peroxide consump-
tion, and quicker recovery times).
• Roll-fed material, for efficient transportation and
storage.

Simplicity
Designed for simple operation, the TBA/19 provides
easy access to key machine areas, reducing time
requirements and, consequently, the cost of main-
tenance.

8
 Tetra Wedge
merchandising
solutions
Display tray
The TWA Display Tray keeps
the packages in place with-
out taking up extra space
2 Accumulator Helix 10 on the shelf. Besides making
This accumulator raises line efficiency by allow- the packages appealing this display unit is also
ing packages to queue for between 2.5 and 4 inexpensive, durable and easy to refill.
minutes in response to brief stoppages in the
line. It thus helps to keep production running Arc
smoothly. You can save space by putting a
few Tetra Wedge packages out
3 Straw Applicator 1 on display using this attractive
Straw packs meet filled packages in the Straw Arc display stand. The other
Applicator 1, where hot melt is applied. A con- packages can be kept in the
veyor carries them further toward distribution distribution unit.
packaging.
Wall
This Wall display utilises the
4 Cardboard Packer 78
wedge in a simple and con-
Cardboard Packer 78 is equipped to produce a venient way. The packages
broad range of multi-package sales and distribu- are hung up between three
tion units. bars which are attached to the
store’s existing set-up.

Fridge shelf
Thanks to suction cups on this display unit it can
be better placed on the inside of a fridge where
it is visible to the consumer.
Every second Tetra Wedge
package is exposed from the
side, highlighting its attractive
shape.

Multipack
The distribution box can also
4 serve as a multi-packing solu-
tion. Be sure to use the printing
areas of the box.

9
 Tetra Pak
’Protects what’s good’
Tetra Pak offers the world’s most diverse range of ambient-temperature
aseptic packages. They comprise a remarkable variety of innovative
shapes, openings and straw applications. With this powerful blend of
choices, our customers can segment markets and position products
to grow in existing markets or create new niches.

The revolutionary Tetra Pak aseptic technology permits food to stay

fresh over long periods without the risk of contamination, loss of
nutrition or changes in the taste of the product. The result is the
almost complete elimination of product waste.

At Tetra Pak, we take good care of our customers by maintaining

a permanent regional presence and offering an alert, worldwide
organisation to ensure you get all the help you need, when and
where you need it. Our service packages provide new customers
with smooth production start-up, and help enhance the efficiency of
existing lines. Advanced operator training gives your staff the skills
they need to work safely and competently.

Our renowned attention to customer needs keeps us focused on

improving system performance while paying attention to reducing
overall system costs. Our R&D efforts continue to provide customers
around the world with the safe and high-quality packaging solutions
that protect what’s good about their products on the way from the
filling process to the consumer.

The Tetra Pak motto says it all!

10
11
 Tetra Wedge Aseptic Matrix
Product Category Underfilled Openings Printing method
LDP JNSD Soya options Strawhole PPH Scissor Line Flexo Flexo Process
TWA 125 S • • • 110 • • • •
TWA 200 S • • • 180 • • • •

Straw recommendations
Telescopic straw U-straw Sensory straw
TWA 125 S • • •
TWA 200 S • • •

© 2009 Tetra Pak Code 2161 en 2009-04 Produced by the Team

We reserve the right to introduce design modifications without

prior notice, Tetra Pak, , PROTECTS WHAT’S GOOD and
Tetra Wedge are trademarks belonging to the Tetra Pak Group.

www.tetrapak.com