ARCH College of Design & Business: Research On Imitation Jewellery

ARCH College of Design & Business
Research on Imitation Jewellery
QUESTIONNAIRE
1. General Information
Name: _________________________________ Occupation: _____________________________
Phone: ________________________ Email/website: __________________________
Address: _________________________________________________________________________
Q1.Have you ever or would you consider using the Internet to give you ideas for a jewellery
purchase?
o Yes, I have already used the Internet to find ideas

o No, I haven’t used the Internet to find ideas but I would consider it
o No, I would never use the Internet to find ideas
Q2.Have you ever or would you consider ordering a piece of jewellery over the Internet?
o Yes, I have already ordered a piece of jewellery over the Internet

o No, I haven’t ordered a piece of jewellery over the Internet but I would consider it
o No, I would never use the Internet to order a piece of jewellery
Q3.Would you need to see a piece of jewellery in a retail store before making the final decision to
purchase it?
o Yes
o No
Q4.What are the most important criterion when considering a jewellery purchase?
(Please rank from 1 to 5: 1 being the most important criteria)
1) Style/design
2) Price
3) Brand
4) Reputation of where you are buying it from
5) Speed of delivery
o Other, please specify:
Q5.How would you prefer to acquire jewellery?
o I prefer to choose jewellery myself

o I prefer it when someone else selects the jewellery for me as a gift
o I don’t have any preference, I like both choosing and receiving jewellery
Q6.On average how frequently do you purchase jewellery (for yourself or as a gift)?
o More than once a month

o Once a month
o Once every six months
o Once a year
o Less often, only on special occasions
Q7.When do you wear jewellery (i.e. on what occasions)?
o Everyday
o On weekends only
o Only for special occasions
Q8.Do you have any preference for any specific jewellery designer?
o I only buy from local jewellers known or recommended to me

o I only buy internationally branded jewellery
o I do not have any preferred brand of jewellery
Q9.What material / metal do you prefer the most?
o Gold
o Platinum
o Silver
Q10.How much do you generally spend on each purchase made? (per purchase)
o Up to Rs. 1000
o Up to Rs. 2000
o Up to Rs. 3000
o Up to Rs. 4000 or above
Q11.When was the last jewellery purchase you made or jewellery gift purchased for you?
o In the past month

o Between 1 month and 3 months ago
o Between 3 months and 6 months ago
o Between 6 months and 12 months ago
o 1 year ago or older
2. Interest in Buying Jewellery

Q1. You buy jewellery for ________.
o Investment
o Fashion
o Occasions
o Festivals
Q2. Are you aware of the various jewellery brands available in the market?
o Yes
o No
Q3. Where do you prefer to buy jewellery?
o Branded Store
o Traditional family Jeweller
3. Buying Behaviour Towards Branded Jewellery

Q1. Which attributes do attract you to purchase branded products? Rank these
attributes in order of their importance to you.
o Brand
o Name
o Transparent Price Cleanliness Easy
o Availability
o Designs
Q2. What influenced you to choose the above stated brand(s)?
o Advertising
o Shop
o Display
o Word of mouth
o Family/Friend/Relatives
o Attractive packaging
o Dealer Any Other
Q3. What was the reason for the delay between the purchase decision and the
Actual purchase?
o Financial constraints
o Waiting for more innovative product
o Waiting for market response
Q4. Influence of Brand name on purchasing decision.
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
Q6. Influence of Quality on Purchase Decision.
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
Q 7.Influence of Price on Purchase Decision.
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
Q 8 Influence of Product features of Purchase Decision.
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
Q 9. Will you like to switch your brand preference if you get some promotional
scheme with another brand?
o Yes
o No
Q10 .Do you think branded products are better and more reliable than non
branded products?
o Yes
o No

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ARCH College of Design & Business

Research on Imitation Jewellery

Name: _________________________________ Occupation: _____________________________

Phone: ________________________ Email/website: __________________________

o Yes, I have already used the Internet to find ideas

o Yes, I have already ordered a piece of jewellery over the Internet

(Please rank from 1 to 5: 1 being the most important criteria)

o I prefer to choose jewellery myself

o More than once a month

Q7.When do you wear jewellery (i.e. on what occasions)?

o I only buy from local jewellers known or recommended to me

Q9.What material / metal do you prefer the most?

o In the past month

2. Interest in Buying Jewellery

Q3. Where do you prefer to buy jewellery?

3. Buying Behaviour Towards Branded Jewellery

attributes in order of their importance to you.

Q2. What influenced you to choose the above stated brand(s)?

Q4. Influence of Brand name on purchasing decision.

Q6. Influence of Quality on Purchase Decision.

Q 7.Influence of Price on Purchase Decision.

Q 8 Influence of Product features of Purchase Decision.

scheme with another brand?

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Name: _____ Occupation: _

Phone: Email/website: __